In order for brands to take an evolutionary step in how they integrate social with their corporate website, they must commit to the principals of Social Design and leverage their customer’s interest graphs, conversations, and identity to intimately inform their site experience. Below is an infographic that details four important steps in this exercise.
Read More: http://beeha.us/blog/social-design-and-corporate-websites-four-step-infographic/
Presentation that Jeremi Karnell gave at GraphConnect - NYC (http://www.graphconnect.com/new-york/)
Just as paradigms were established to help define search marketing, mobile marketing, and social marketing, Jeremi makes the case that a similar paradigm needs to be established for Graph Marketing. He will share his working definition and review the need to define the market, benefits, channels, methods & metrics that would make Graphs central to a brand’s marketing strategy.
In order for brands to take an evolutionary step in how they integrate social with their corporate website, they must commit to the principals of Social Design and leverage their customer’s interest graphs, conversations, and identity to intimately inform their site experience. Below is an infographic that details four important steps in this exercise.
Read More: http://beeha.us/blog/social-design-and-corporate-websites-four-step-infographic/
Presentation that Jeremi Karnell gave at GraphConnect - NYC (http://www.graphconnect.com/new-york/)
Just as paradigms were established to help define search marketing, mobile marketing, and social marketing, Jeremi makes the case that a similar paradigm needs to be established for Graph Marketing. He will share his working definition and review the need to define the market, benefits, channels, methods & metrics that would make Graphs central to a brand’s marketing strategy.
The social web has already uncovered the biggest resource in healthcare – the patients themselves. So why are hospitals are so behind in their efforts to integrate social experiences with their existing digital and physical touch points? There has been enormous strides in establishing policies and procedures, governance, and enabling technologies that assist with monitoring and reporting requirements. Still, many hospitals today have paid very little attention to the sea change in customer attitudes and behaviors.
Read More: http://beeha.us/blog/social-customers-and-hospitals-infographic/
