3. T I TPI S
P S W E L CCO O EM E
W L M
PITCH BRIEF 1 MUST STAY TOP SECRET
WE WANT IT OUT THE DOOR BY THURSDAY LUNCHTIME
NEW PITCH INVASION COMING SOON
4. T I TPI S
P S W E L CCO O EM E
W L M
PORTFOLIO BRIEF 5 IS TO CREATE A MARKETING CAMPAIGN FOR
ANY IMMINENT CHANNEL 4 PROGRAMME OF YOUR CHOOSING
WIP ON THURSDAY AFTER TOWN HALL
PRESENTING FINISHED ARTWORK ON MONDAY 6TH JUNE AT 4PM
MARC WILL SEND YOUR WORK TO MENTORS, WHO HAVE
PROMISED TO REVIEW THEM AND SHARE FEEDBACK
5. VAUXHALL
T I TPI S
P S W E L CCO O EM E
W L M
LIVE BRIEF 2 IS THE VAUXHALL BID : THIS IS PART 3 OF THE BRIEF
YOU WERE PUT INTO TEAMS OF SIX TO COME UP WITH IDEAS
THAT UTILISE A.R. - HELPING TO PROMOTE LOCAL BUSINESSES
THAT HAVE SPECIAL OFERS, OR WHO WANT TO ANNOUNCE
ANYTHING TO PEOPLE NEARBY
OFFERS WILL BE REDEEMED BY USE OF A KEY-FOB OR FROM A
BARCODE ON THE MOBILE PHONE
PLEASE DOWNLOAD THE FREE JUNAIO APP TO YOUR IPHONE
OR ANDROID
6. VAUXHALL
T I TPI S
P S W E L CCO O EM E
W L M
YOUR NEXT ASSESSMENT UNIT IS ON GAMEPLAY
THE VAUXHALL BID BRIEF WILL HELP YOU TO DEMONSTRATE
UNDERSTANDING OF THE CONTENT IN THE GAMEPLAY UNIT
OF YOUR CURRICULUM
IF YOU NAIL THIS PROJECT WELL, YOUR END OF YEAR SHOW
AND PARTY WILL BE TALKED ABOUT BY EVERYONE
WE BELIEVE THAT YOU ARE WORTH YOUR WEIGHT IN GOLD.
SO YOUR END OF YEAR SHOW IS GOING TO BE A TREASURE-
HUNT.
7. VAUXHALL
T I TPI S
P S W E L CCO O EM E
W L M
YOU WILL BE PRESENTING YOUR IDEAS TO THE CLIENT, MEMBERS
OF THE LOCAL BUSINESS COMMUNITY, AND TO CROSS
PLATFORM ON FRIDAY 10TH JUNE
WE EXPECT TO SEE A NUMBER OF ILLUSTRATED STORY BOARDS
SHOWING THE USER EXPERIENCE FOR YOUR IDEA
WE EXPECT TO SEE THAT YOU HAVE CONSIDERED
APPLICATIONS OF CRM IN YOUR IDEA
WE HOPE TO SEE IDEAS THAT ENCOURAGE PEOPLE TO DISCOVER
MORE OF VAUXHALL
8. VAUXHALL
T I TPI S
P S W E L CCO O EM E
W L M
YOU ARE ALSO PRESENTING THE GAME MECHANICS THAT YOU
WANT YOUR GUESTS TO EXPERIENCE AT YOUR END OF YEAR
PARTY ON TUESDAY 19TH JULY
ON TUESDAY 19JULY, BUSK INTAKE WILL BE SQUATTING IN A
TH
NUMBER OF LOCAL BUSINESSES WITH PORTFOLIOS
GUESTS WILL USE THE JUNAIO APP ( OR SUMMONS A
LOVECHILD INTAKE STUDENT ) TO FIND BUSK STUDENTS
GUESTS WILL BE REWARDED FOR PARTICIPATING BY
DISCOVERING THE LOCATION OF THE END-OF-YEAR PARTY
9. USING GAMES AND GAMEPLAY AS BRANDED UTILITIES
ASSESSMENT BRIEF
THERE ARE EIGHT LINES OF ASSESSMENT CRITERIA IN THIS UNIT, SOME OF
THESE LINES WILL BE COVERED FROM YOUR WORK ON THE VAUXHALL
BID BRIEF.
YOU ARE WORKING ON TWO LINES OF ASSESSMENT CRITERIA IN YOUR
GROUP OF SIX.
UPLOAD YOUR WORK ON THESE TWO LINES TO WIKI BEFORE 5 PM ON
THURSDAY 9TH JUNE BY COPYING A LINK OF YOUR PRESENTATION IN
CURRICULUM WIKI; YOUTUBE / SLIDE-SHARE / PREZI
10. USING GAMES AND GAMEPLAY AS BRANDED UTILITIES
ASSESSMENT BRIEF
LEWIS & ALEX’S TEAM / JACK’S TEAM
1.1 ANALYSE EXAMPLES OF GAMEPLAY USED IN ADVERTISING
1.2 EVALUATE AND CRITICALLY APPRAISE A BRANDED GAME
CORRYN & VICTORIA’S TEAM / DAN W & RORY’S TEAM
1.3 RESEARCH CURRENT THINKING ON THE STATE OF GAMES AS
BRANDED UTILITY
1.4 PRESENT THE FINDINGS, SUPPORTED BY EVIDENCE
11. VAUXHALL
T I TPI S
P S W E L CCO O EM E
W L M
PLEASE LET MARC KNOW WHO IS THE TEAM LEADER IN YOUR
TEAM IMMEDIATELY AFTER TOWN HALL
YOUR TEAM WILL PRESENT UPDATES TO MARC BEFORE END OF
TOMORROW - COME AND BOOK A TIME
YOUR TEAM WILL PRESENT A FIRST REHEARSAL ON TUESDAY 7TH
JUNE IN THE AFTERNOON. THIS WILL BE FILMED
YOU WILL PUT ON A SHOW WORTHY OF THE CAROUSEL ON
FRIDAY 10TH JUNE
DON’T FORGET TO SHOW HOW PEOPLE ARE GOING TO
DISCOVER AND SHARE THE APP
12. T I TPI S
P S W E L CCO O EM E
W L M
THERE WILL BE A WIP ON WEDNESDAY 1ST JUNE AT TOWN HALL
WITH BRAZE
THERE WILL BE A FINAL GROUP WIP AFTER TOWN HALL ON
MONDAY 6 TH JUNE
YOU WILL BE PRESENTING TO THE CLIENT ON THURSDAY 9TH
JUNE
13. T I TPI S
P S W E L CCO O EM E
W L M
YOU ARE BEING TREATED TO A SESSION WITH DAN
EVANS AFTER SCHOOL ON WEDNESDAY
14. T I TPI S
P S W E L CCO O EM E
W L M
WEDNESDAY: PAUL BRAZIER - LEADING A WIP
FRIDAY: ALFIE DENNEN - GAMING MASTERCLASS
