Getting found online is one of the most important things to do when running a small business. Check out these 30 ways to promote your business online.

2. No matter what kind of business you run,
you need to be online these days.
With this guide, you can stand out from the millions of other sites
and get more business through the web.

3. Get Found on Other Sites
1. Get your business into directories
• YellowPages
• MerchantCircle
• Manta
• CitySearch
2. Get your business into review
sites—and get reviewed!
• Tripadvisor
• Yelp
• AngiesListBusinesscenter
3. Build a social media presence
• Facebook
• Instagram
• Pinterest
• Twitter
• Linkedin
• Google+

4. Get Found on Other Sites
4. Affiliate sites
Websites you pay to feature your product.
Often offer a pay-per-click system (e.g. 10¢/click).
5. Engage with forums
• Quora
• Reddit
• Yahoo Answers
6. Sell your products online
• Amazon
• Etsy
• Shopify (to make your own platform)

5. Get Your Blog Found
7. Write and maintain a blog
• Give people a compelling reason to visit
• Build trust with a regular posting schedule
• Establish yourself as an industry leader
8. Find and connect with other blogs
Connect to high-traffic blogs in your
niche that you can partner with.
Mention their products or services
in exchange for mentioning yours.

6. Get Your Blog Found
9. Hire guest bloggers
Pay for high-quality guest posts,
either on their platform or on yours.
10. Target local blogs in your niche
Find who’s talking in your niche… Then find
micro-niches within those conversations.
11. Encourage readers to share
Make it easy to share with attractive social
buttons. Don’t be afraid to ask for the share!

7. Get Found in Search Engines
12. Make your site easier
for search engines to read
• Keep your URLs simple
• Submit your sitemap—and keep it up to date
• Don’t duplicate your pages
• Use accurate title tags
• Include descriptions for non-written media
13. Manage your meta tags
• Title tag
• Meta description
• Meta robot tags

8. Get Found in Search Engines
14. Optimize your anchor text
Help the search engines know what
the link is for with the anchor text.
15. Keep your website responsive
People will visit you on their mobile
devices… Be ready for them.

9. Local Search Optimization
16. Get a Google+ profile
Google uses these profiles to pull business information.
17. Register with Google My Business
Include:
• Your phone number
• Your business address
18. Standardize your directory listings
Your information gets pulled from your directory listings.
When they’re all consistent, your search ranking will improve.
19. Rinse and repeat for BingPlaces

10. Keyword Strategy
21. Put keywords in your titles...
…and put secondary keywords or synonyms in your subtitles.
20. Research profitable keywords
• Google AdWords
• Microsoft Bing Ads Intelligence
• Twitter Advanced Search
22. And meta descriptions...
23. And headings...
24. And URLs...
25. And image names.
Search engines can’t read the content of images,
so you need to tell them with the image names
and alt image tag.

11. Other Tactics
26. Reward referrals
Offer a discount, special content, or even
your product (like a free coffee) for referrals.
27. Leverage your existing network
Don’t be shy. Bully your friends and families
into sharing your content and writing great reviews.
28. Get accredited by the BBB
And maintain a good rating. This is particularly
important for service-based businesses.

12. Other Tactics
29. Paid advertising on social media
Demographic targeting lets you target
very specific kinds of people.
30. Advertise with Google AdWords
Be prepared to spend time to make
your adword campaign profitable.

13. Patience
Consistent organic traffic takes time to build.
Vigilance
Winning the trust of your audience takes
commitment and consistency.
Confidence
The attention of the world has moved online.
Get good at this now and be confident in your
ability to weather future storms.