The document discusses search engine optimization (SEO) strategies specifically for startups, emphasizing keyword research, website optimization, and link building. It outlines tools and methods, including Google Keyword Planner and site audits, to improve visibility in organic search results. The importance of optimizing website elements like meta descriptions and building links through outreach is also highlighted.

1. SEO for Startups
RAZVAN GIRMACEA
http://monitorbacklinks.com

2. DEFINITION for Startups
Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic")
search results. - Wikipedia

3. SEO is not a priority, but it’s nice to
have

4. The process for Startups
1. Keyword research
2. Website optimization
3. Link building

5. Keyword research for Startups
1. Google Keywords Planner
2. Google Trends
3. Google Search (Competition & suggestions)

6. Google Keywords Planner

7. Google Trends

8. Google Search
How easy is to
be #1 ?
Maybe #8 is enough

9. Website optimization for Startups
1. Rich Snippets
1. Reviews
2. Events
3. Author
4. Meta Title & Description
Validator:

10. Website optimization for Startups
1. Meta title & description
2. Content (page vs. all site)
3. Link architecture & inner linking
4. Call to action (banner, guest post …)

11. Website optimization for Startups
1. Errors
1. Crawler blocked (robots.txt)
2. Bad redirects or 404 Pages
3. Missing or Duplicate Title & Description
E-mail notifications

12. Website optimization for Startups
Sitemaps

13. Website optimization for Startups
Keywords vs (not provided)

14. Link Building for Startups
1.
Founders Network
2.
Offline Events
3.
Active outreach bloggers & startup news sites
4.
Competition links
IMPROVE
YOUR
PRODUCT

15. SEO Tools
1. Site Audit
2. Keyword Research
3. Keyword Ranking
4. Wordpress (Yoast SEO Plugin)
5. Link Building
Take the trial!

16. Monitor Backlinks – overview

17. Monitor Backlinks – website link
activity

18. Monitor Backlinks – competition

19. Monitor Backlinks – keywords

20. Thank you!
Q&A