30 MINUTES MADNESS LinkedIn Presentation Enterprise Ireland

petrafisher.com | info@petrafisher.com | @petrafisher

Petra Fisher
CLICK

6 CAUSES
That I belief in and support with 1%

LET ME ASK YOU...
Do you know how long people
spend on your profile before
they make the choice to read
on or move on?

STAND OUT FROM THE CROWD

LET YOUR READER KNOW:
What you do
Who you do it for
What problem you solve
The value you add
Use a full sentence, keywords or a combination.
PROFESSIONAL HEADLINE
120 characters including space

LET ME ASK YOU...
Are you aware of the biggest
mistake people make on
LinkedIn?

When someone asks: “What do you do?” Do you
answer them in 3rd person?

PLEASE DON’T TALK ABOUT YOURSELF:
In the third person
In general terms
Without personallity
Without showing what makes you different
Without showing the difference you make
LINKEDIN SUMMARY
2000 characters including space

LET ME ASK YOU...
Did you know managers,
owners and entrepreneurs have
no place on LinkedIn (and what
to do if you happen to be one)?

TRAINER
OWNER | MANAGER | TRAINER
Of what? Be specific! Add detail.

"They think it’s a place they keep their CV online and maybe have
some connections with people they know professionally.”

THEY DON’T THINK OF IT AS A PLACE:
To get business intelligence
To research problems
To establish an online presence where other
people in the network can find them

LINKEDIN IS A NETWORK
NETWORKING IS A VERB

COMMERCIAL BREAK
THURSDAY 5 JUNE | 9:30 – 16:00

REACH YOUR GOAL IN 7 STEPS USING LINKEDIN
1. Goal and audience
 Why LinkedIn?
 What do you want to achieve?
 Who do you want to reach?
 Why do you want to reach them?
 When have you reached your goal?
2. Discover who you are (professional)
 Identify the professional YOU
 What is REALLY important?
 Paint the right picture
 Live up to it
3. Optimise your LinkedIn Profile
 ONE profile
 Holy trinity of your profile
 Your key to succes
 Not relevant doesn’t exisit
4. Build the perfect network
 Quantity vs. quality
 Do your homework
 Irrisistible invitations
 Beyond the obvious
 ‘Surround sound’ networking
5. Validate
 Don’t tell me, show me
 Strong recommendations
 Real endorsements
6. Write your personal LinkedIn Strategy
 Magic template
7. Become an influential networker
 Authentic engagement
 Caring is sharing
 Visible and valuable
 Know – Like – Trust
 Needs – Likes - Wants

NOW YOU CAN ASK ME...
The previous slide shows what
I cover in a four week one-on-
one coaching program. Now
let’s see how many questions I
can answer in 15 minutes!

30 MINUTES MADNESS LinkedIn Presentation Enterprise Ireland

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (19)

More from Petra Fisher

More from Petra Fisher (8)

Recently uploaded

Recently uploaded (20)

30 MINUTES MADNESS LinkedIn Presentation Enterprise Ireland

Editor's Notes