This document outlines the agenda for a public media conference focusing on how to reach diverse audiences both online and offline, engage community members in content creation and civic participation, and cover important issues through innovative and authentic reporting. Key topics include strategies for bridging the digital divide, integrating broadcast content online, encouraging effective media consumption, and engaging non-voters in election coverage beyond just the horse race aspects of political campaigns.

1. Welcome toSponsors:WiFi: SCPR_Guest_WLANHashtag: #pubcampwest

2. Reaching the Whole CommunityHow do we efficiently and authentically cover issues and aspirationSuccess stories: projects that actually reached a diverse audienceHow to bridge the digital divideThe future of membership

3. Integrating OnlineAudience engagement and insight in content creationHow to engage those who are not onlineInnovation vs. the basics: which is more important?How should broadcast content (scripts, videos) be displayed onlineEncouraging effective media consumptionInnovation labsThe pitch: How to get your GM to

4. Election 2012Engaging non-votersBeyond the horseraceBringing in total diversity: race, gender, age, etcRepresenting community priorities