The document discusses the importance of social business and digital citizenship. It emphasizes that individuals should view themselves as ambassadors of their companies online and build their personal brands through professional discretion and demonstrating value. It provides tips for establishing an online presence through blogging, social media profiles for leaders, and using these channels to build relationships instead of privacy or offending others. The overall message is that social media is here to stay, companies and individuals should immerse themselves responsibly and focus on contributing value through clear, consistent online engagement.
This document provides an overview of social media and strategies for effective use. It discusses why businesses should use social media, including that people make recommendations based on friends and fans want information from brands they follow. Key aspects of social media include building trust through high quality content and customer experiences, always responding to comments openly and honestly, and speaking like a real person rather than just marketing. The document also provides tips on etiquette, platforms like Facebook and how to promote pages.
Create – Create content your audience craves and will share.
Curate – Publish your content where your target audience spends time online.
Evaluate – Measure your content effectiveness and adjust your content accordingly.
Communicate – Listen and respond - Surprise people with your quick responses.Create – Create content your audience craves and will share.
Curate – Publish your content where your target audience spends time online.
Evaluate – Measure your content effectiveness and adjust your content accordingly.
Communicate – Listen and respond - Surprise people with your quick responses.
This document discusses self-employment and entrepreneurship. It notes the autonomy, freedom, and ability to work according to your own schedule and interests that come with being self-employed or a business owner. However, it also acknowledges the challenges like isolation, long hours, and lack of support staff. The document provides tips for managing fear, learning needs, balancing family and work, and maintaining healthy boundaries between personal and business relationships. It emphasizes the importance of clarity, focus, determination and resilience for success.
Channel shift in health refers to moving interactions with patients and customers to different communication channels, such as online and mobile, rather than solely face-to-face. The document discusses how organizations, including in health, are changing more slowly than technology, markets, and users. It raises questions about how to engage customers across channels in an integrated way while addressing issues like customer insights, emerging channels, innovation, and affordability. The document notes that the health sector lags others in areas like strategy, vision, customer journey measurement, and linking initiatives to business benefits. However, some NHS examples show replacing intensive clinical interactions with online information or less intensive administrative processes.
El documento habla sobre los diferentes tipos de energía, incluyendo la eólica, lumínica, sísmica, magnética, geotérmica, calórica, sonora, nuclear, eléctrica, mecánica, cinética y potencial. El autor es un estudiante que explica que la energía se utiliza diariamente para cocinar, planchar y lavar, entre otras actividades.
The document discusses the importance of social business and digital citizenship. It emphasizes that individuals should view themselves as ambassadors of their companies online and build their personal brands through professional discretion and demonstrating value. It provides tips for establishing an online presence through blogging, social media profiles for leaders, and using these channels to build relationships instead of privacy or offending others. The overall message is that social media is here to stay, companies and individuals should immerse themselves responsibly and focus on contributing value through clear, consistent online engagement.
This document provides an overview of social media and strategies for effective use. It discusses why businesses should use social media, including that people make recommendations based on friends and fans want information from brands they follow. Key aspects of social media include building trust through high quality content and customer experiences, always responding to comments openly and honestly, and speaking like a real person rather than just marketing. The document also provides tips on etiquette, platforms like Facebook and how to promote pages.
Create – Create content your audience craves and will share.
Curate – Publish your content where your target audience spends time online.
Evaluate – Measure your content effectiveness and adjust your content accordingly.
Communicate – Listen and respond - Surprise people with your quick responses.Create – Create content your audience craves and will share.
Curate – Publish your content where your target audience spends time online.
Evaluate – Measure your content effectiveness and adjust your content accordingly.
Communicate – Listen and respond - Surprise people with your quick responses.
This document discusses self-employment and entrepreneurship. It notes the autonomy, freedom, and ability to work according to your own schedule and interests that come with being self-employed or a business owner. However, it also acknowledges the challenges like isolation, long hours, and lack of support staff. The document provides tips for managing fear, learning needs, balancing family and work, and maintaining healthy boundaries between personal and business relationships. It emphasizes the importance of clarity, focus, determination and resilience for success.
Channel shift in health refers to moving interactions with patients and customers to different communication channels, such as online and mobile, rather than solely face-to-face. The document discusses how organizations, including in health, are changing more slowly than technology, markets, and users. It raises questions about how to engage customers across channels in an integrated way while addressing issues like customer insights, emerging channels, innovation, and affordability. The document notes that the health sector lags others in areas like strategy, vision, customer journey measurement, and linking initiatives to business benefits. However, some NHS examples show replacing intensive clinical interactions with online information or less intensive administrative processes.
El documento habla sobre los diferentes tipos de energía, incluyendo la eólica, lumínica, sísmica, magnética, geotérmica, calórica, sonora, nuclear, eléctrica, mecánica, cinética y potencial. El autor es un estudiante que explica que la energía se utiliza diariamente para cocinar, planchar y lavar, entre otras actividades.
El documento describe los diferentes tipos de energía, incluyendo energía eólica, magnética, geotérmica, sísmica, lumínica, nuclear, eléctrica, potencial, mecánica, cinética, calórica y sonora. Define la energía como la capacidad de producir trabajo y explica que proviene de fuentes renovables como el sol, el agua y el viento, o no renovables como los combustibles fósiles que eventualmente se agotan.
This document discusses ways that Spiceworks can help MSPs (managed service providers) grow their businesses. It shows that most MSPs rely on their business as their primary source of income. It also found that MSPs manage a significant number of devices and influence large amounts of annual IT spending. Spiceworks is considering offerings like marketing training, a reseller directory, and a program to match MSPs with new technicians to help MSPs get more clients. The document asks MSPs for feedback on what would most help them acquire and retain clients, as well as what types of training they are interested in. Spiceworks will use this feedback to refine their offerings for
The document discusses security vendor tools, with participants sharing their opinions on popular free and vendor tools via a Twitter-like format. Several free tools are called out as particularly useful, such as nmap, Metasploit, and Burp Suite. Paid tools that received praise include LogLogic and Qualys, while tools like Cisco IDS, Fortify, CA, and Microsoft SCCM are criticized. The discussion includes humor and opinions on the relative satisfaction rates of free versus paid tools.
Cultural Intelligence: Bridging the Cultural Differences in the Emerging MarketsJIANGUANGLUNG DANGMEI
In the emerging markets, cross border management has become a big challenge among the organizations. Researchers
have suggested that a high IQ and emotional intelligence may not be sufficient to successfully handle the global situations,
interaction and complexity tasks for an organization due to diversity in cultures. As organizations rely on the emerging
markets for revenue growth and expansion, they need to familiarize with different cultures and need to communicate
well with other cultures. If these cultural differences are not well managed, misunderstanding and conflict may rise in
the business across the world and organizations could be at risk if management fails to deal with the cultural difference.
Fortunately, researchers have recognized that cultural intelligence is a critical factor to overcome the challenges of cultural
differences. The realities of contemporary organizations demonstrated that cultural intelligence has vital implications for
individuals and organizations in the globalization as cultural diversities require organizations to interact with people from
a variety of backgrounds. When the cultural diversity is handled properly by incorporating cultural intelligence in the
organizations, it will be a competitive advantage for the organizations. Organizations operating in the cross border business now need to incorporate cultural intelligence to overcome the challenges of cultural differences in the emerging markets.
The document describes the process of designing and developing a pop music magazine. Key details include gathering feedback from the target audience, experimenting with layout and font choices for the front cover, including articles that would appeal to both teens and young adults, and using Photoshop skills learned throughout the process to construct the magazine cover, spreads, and contents page.
This document provides an overview of the Ambit Energy business opportunity in Pennsylvania. It discusses Ambit's vision, industry growth potential due to energy deregulation, competitive energy rates and rewards offered to customers. The presentation outlines Ambit's compensation plan including bonuses for acquiring new customers and residual income potential from multiple business levels. Representatives are encouraged to start their own Ambit business by becoming a customer and recruiting others.
La reacción química implica la oxidación del sulfuro de hierro por el permanganato de potasio. Se produce sulfato de hierro, sulfato de potasio y sulfato de manganeso, con la ganancia neta de electrones por el agente oxidante permanganato.
In this August 14, 2012 webinar CMS Innovation Center staff provided additional information for states that are interested in applying for a Model Design award. Governors' offices were strongly encouraged to onvite their health care innovation team, key stakeholders and appropriate State officials such as State health department directors, Medicaid directors, and insurance commissioners.
- - -
CMS Innovations
http://innovations.cms.gov
We accept comments in the spirit of our comment policy:
http://newmedia.hhs.gov/standards/comment_policy.html
CMS Privacy Policy
http://cms.gov/About-CMS/Agency-Information/Aboutwebsite/Privacy-Policy.html
This document discusses how social media has changed journalism and storytelling. Traditionally, journalists filtered and organized information to deliver news, but now thousands of individual acts of journalism on social media make it impossible for any one person to understand all the information. Researchers are working on tools to analyze and contextualize social media data. The document provides examples of how various organizations have used different social media platforms like Facebook, Twitter and Storify to tell ongoing stories and provide context in new ways. It suggests the best uses of social media depend on whether news is breaking, people are angry or confused, and provides strategies for how students can leverage social media to advocate for arts funding at their school.
How to Advocate for Your Business Interests without Setting Foot in Town HallKristen Smith
This document provides several ways for a business to advocate for their interests without attending town hall meetings in person, including watching meetings online, writing letters to editors or recording commentaries, emailing elected officials, thanking officials for their work, setting appointments, and attending a local community breakfast event with elected officials.
This document discusses body image issues faced by girls and young women. It provides statistics showing that many girls as young as 8 are being hospitalized for eating disorders, and 1 in 4 twelve-year-olds would like cosmetic surgery. Experts argue that unrealistic media portrayals produce anxiety and insecurity. Advertising frequently uses sexualized images of women and girls to sell products. Writers and advocates like Maggie Hamilton, Julie Gale, and Melinda Tankard Reist are bringing awareness to these issues and empowering people to make complaints against problematic advertising.
This document summarizes an information session on inter-city visits (ICVs). It discusses that ICVs involve tours, speakers, and meetings with counterparts from similarly sized college towns to discuss issues, network, and build relationships. Attendees may include elected officials, staff, business owners, university administrators, students, and community leaders. Popular destinations mentioned are Madison, WI, Ann Arbor, MI, Asheville, NC, Bloomington, IN, Greenville, SC and Athens, GA. The document outlines that visits usually last three days and occur in the fall or spring. Their value is learning new ideas and perspectives, benchmarking progress, and relationship building. Logistics discussed include forming a planning committee
Este documento presenta una serie de preguntas curiosas sobre temas científicos y de la vida cotidiana. Algunas de las preguntas se refieren a por qué el sol aclara el pelo pero oscurece la piel, por qué las mujeres no pueden pintarse las pestañas con la boca cerrada, y por qué nunca se ha visto un titular de periódico que diga "Adivino gana la lotería". Otras cuestionan por qué el zumo de limón tiene sabor artificial mientras que el lavavajillas usa limones naturales, y por qué los av
This document contains an active table of contents listing the major San Francisco Bay Area sports teams - the San Francisco Giants, San Francisco 49ers, Golden State Warriors, and San Jose Sharks. Each team name is followed by 3 sequentially numbered sections, providing an outline for 12 sections total on the 4 teams.
The document discusses growing an audience and tracking their engagement. It notes the audience is growing as they click, read and sometimes respond, exciting reporters. The goals are to understand the audience better by analyzing their answers and behavior, like Amazon does, while also keeping investors updated on the progress.
Leveraging Your Leads with Social MediaForRent.com
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
El documento describe los diferentes tipos de energía, incluyendo energía eólica, magnética, geotérmica, sísmica, lumínica, nuclear, eléctrica, potencial, mecánica, cinética, calórica y sonora. Define la energía como la capacidad de producir trabajo y explica que proviene de fuentes renovables como el sol, el agua y el viento, o no renovables como los combustibles fósiles que eventualmente se agotan.
This document discusses ways that Spiceworks can help MSPs (managed service providers) grow their businesses. It shows that most MSPs rely on their business as their primary source of income. It also found that MSPs manage a significant number of devices and influence large amounts of annual IT spending. Spiceworks is considering offerings like marketing training, a reseller directory, and a program to match MSPs with new technicians to help MSPs get more clients. The document asks MSPs for feedback on what would most help them acquire and retain clients, as well as what types of training they are interested in. Spiceworks will use this feedback to refine their offerings for
The document discusses security vendor tools, with participants sharing their opinions on popular free and vendor tools via a Twitter-like format. Several free tools are called out as particularly useful, such as nmap, Metasploit, and Burp Suite. Paid tools that received praise include LogLogic and Qualys, while tools like Cisco IDS, Fortify, CA, and Microsoft SCCM are criticized. The discussion includes humor and opinions on the relative satisfaction rates of free versus paid tools.
Cultural Intelligence: Bridging the Cultural Differences in the Emerging MarketsJIANGUANGLUNG DANGMEI
In the emerging markets, cross border management has become a big challenge among the organizations. Researchers
have suggested that a high IQ and emotional intelligence may not be sufficient to successfully handle the global situations,
interaction and complexity tasks for an organization due to diversity in cultures. As organizations rely on the emerging
markets for revenue growth and expansion, they need to familiarize with different cultures and need to communicate
well with other cultures. If these cultural differences are not well managed, misunderstanding and conflict may rise in
the business across the world and organizations could be at risk if management fails to deal with the cultural difference.
Fortunately, researchers have recognized that cultural intelligence is a critical factor to overcome the challenges of cultural
differences. The realities of contemporary organizations demonstrated that cultural intelligence has vital implications for
individuals and organizations in the globalization as cultural diversities require organizations to interact with people from
a variety of backgrounds. When the cultural diversity is handled properly by incorporating cultural intelligence in the
organizations, it will be a competitive advantage for the organizations. Organizations operating in the cross border business now need to incorporate cultural intelligence to overcome the challenges of cultural differences in the emerging markets.
The document describes the process of designing and developing a pop music magazine. Key details include gathering feedback from the target audience, experimenting with layout and font choices for the front cover, including articles that would appeal to both teens and young adults, and using Photoshop skills learned throughout the process to construct the magazine cover, spreads, and contents page.
This document provides an overview of the Ambit Energy business opportunity in Pennsylvania. It discusses Ambit's vision, industry growth potential due to energy deregulation, competitive energy rates and rewards offered to customers. The presentation outlines Ambit's compensation plan including bonuses for acquiring new customers and residual income potential from multiple business levels. Representatives are encouraged to start their own Ambit business by becoming a customer and recruiting others.
La reacción química implica la oxidación del sulfuro de hierro por el permanganato de potasio. Se produce sulfato de hierro, sulfato de potasio y sulfato de manganeso, con la ganancia neta de electrones por el agente oxidante permanganato.
In this August 14, 2012 webinar CMS Innovation Center staff provided additional information for states that are interested in applying for a Model Design award. Governors' offices were strongly encouraged to onvite their health care innovation team, key stakeholders and appropriate State officials such as State health department directors, Medicaid directors, and insurance commissioners.
- - -
CMS Innovations
http://innovations.cms.gov
We accept comments in the spirit of our comment policy:
http://newmedia.hhs.gov/standards/comment_policy.html
CMS Privacy Policy
http://cms.gov/About-CMS/Agency-Information/Aboutwebsite/Privacy-Policy.html
This document discusses how social media has changed journalism and storytelling. Traditionally, journalists filtered and organized information to deliver news, but now thousands of individual acts of journalism on social media make it impossible for any one person to understand all the information. Researchers are working on tools to analyze and contextualize social media data. The document provides examples of how various organizations have used different social media platforms like Facebook, Twitter and Storify to tell ongoing stories and provide context in new ways. It suggests the best uses of social media depend on whether news is breaking, people are angry or confused, and provides strategies for how students can leverage social media to advocate for arts funding at their school.
How to Advocate for Your Business Interests without Setting Foot in Town HallKristen Smith
This document provides several ways for a business to advocate for their interests without attending town hall meetings in person, including watching meetings online, writing letters to editors or recording commentaries, emailing elected officials, thanking officials for their work, setting appointments, and attending a local community breakfast event with elected officials.
This document discusses body image issues faced by girls and young women. It provides statistics showing that many girls as young as 8 are being hospitalized for eating disorders, and 1 in 4 twelve-year-olds would like cosmetic surgery. Experts argue that unrealistic media portrayals produce anxiety and insecurity. Advertising frequently uses sexualized images of women and girls to sell products. Writers and advocates like Maggie Hamilton, Julie Gale, and Melinda Tankard Reist are bringing awareness to these issues and empowering people to make complaints against problematic advertising.
This document summarizes an information session on inter-city visits (ICVs). It discusses that ICVs involve tours, speakers, and meetings with counterparts from similarly sized college towns to discuss issues, network, and build relationships. Attendees may include elected officials, staff, business owners, university administrators, students, and community leaders. Popular destinations mentioned are Madison, WI, Ann Arbor, MI, Asheville, NC, Bloomington, IN, Greenville, SC and Athens, GA. The document outlines that visits usually last three days and occur in the fall or spring. Their value is learning new ideas and perspectives, benchmarking progress, and relationship building. Logistics discussed include forming a planning committee
Este documento presenta una serie de preguntas curiosas sobre temas científicos y de la vida cotidiana. Algunas de las preguntas se refieren a por qué el sol aclara el pelo pero oscurece la piel, por qué las mujeres no pueden pintarse las pestañas con la boca cerrada, y por qué nunca se ha visto un titular de periódico que diga "Adivino gana la lotería". Otras cuestionan por qué el zumo de limón tiene sabor artificial mientras que el lavavajillas usa limones naturales, y por qué los av
This document contains an active table of contents listing the major San Francisco Bay Area sports teams - the San Francisco Giants, San Francisco 49ers, Golden State Warriors, and San Jose Sharks. Each team name is followed by 3 sequentially numbered sections, providing an outline for 12 sections total on the 4 teams.
The document discusses growing an audience and tracking their engagement. It notes the audience is growing as they click, read and sometimes respond, exciting reporters. The goals are to understand the audience better by analyzing their answers and behavior, like Amazon does, while also keeping investors updated on the progress.
Leveraging Your Leads with Social MediaForRent.com
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.
The document discusses strategies for using online video for marketing purposes. It outlines opportunities that video provides, such as increasing website traffic and social media engagement. However, it also notes the myth of easily creating "viral videos". The document discusses different types of video content like corporate videos and user-generated content. It provides tips for producing, promoting, and measuring the success of online marketing videos, including using social media, email newsletters, and search engine optimization. The key is to have a video strategy with defined goals and metrics for measuring success.
Super Socialize Me! Eat, Drink, and be Social (with Video)Grant Crowell
Social Video Marketing strategies with Videologist Grant Crowell. Originally presented Monday Oct 17th for the Chicago Social Media Marketing Club. Presentation covers an overview of social media marketing with video,
This document provides an overview of starting or enhancing a social media strategy. It discusses why social media is important, how to get started with a strategy including market research and defining goals. It also reviews the top 5 social networks, how to use each one, and tips for blogging, videos and contests. Key metrics for measuring success are discussed. The document aims to give readers a comprehensive guide to developing an effective social media presence.
The document discusses the effectiveness of social media for businesses. It suggests that social media can be a useful tool for businesses if used strategically. Some key points include setting up company pages on social media platforms, securing your business URL, sharing good quality content to engage customers, building genuine relationships online, and using social media to drive traffic to your website and sales. The document provides tips for both beginner and intermediate-level social media strategies for businesses.
Deakin Uni - Truth about social media for businessBluewire Media
The document discusses social media for business and provides tips for developing an effective social media strategy. It begins with Adam Franklin, a marketing manager, giving a presentation where he addresses whether social media is just a fad, discusses common fears about social media, and covers platforms like Twitter, Facebook, blogs and YouTube. He then provides steps to build a basic social strategy, including setting up company pages, securing URLs, sharing good content, watching and engaging with audiences. More advanced strategies involve building genuine relationships, sharing to drive website visitors, and using content to inform, entertain, persuade and influence.
This session by Thomas Fanelli was presented during the 2011 Executive Roadshow in San Diego, CA. It deals with Social Media Lead Nurturing for Property Managers and explorers creative ways property managers can use social sites like YouTube, Facebook, and LinkedIn to generate more leads and close more business.
The document provides an overview of social media and how businesses can utilize social media marketing. It discusses the benefits of social media, how to identify target communities, and ways to integrate social media into a company's website. Examples are given of successful social media campaigns including Compare the Meerkat and Frugi Organic Clothing. The summary concludes that social media can drive increased traffic, sales, and word of mouth if content is engaging and communities are actively engaged.
This document discusses social media and provides definitions and examples. It defines social media as the ability to share information quickly within a personal or professional network. It notes that social networks have always existed but technology has changed how people connect. Examples of social networks include friends, family, work colleagues, clubs, and organizations. The document also discusses the importance of sharing valuable content on social media and empowering customers to promote your business. It provides examples of popular social media platforms like Facebook and tips for an effective social media strategy and policy.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
The document provides an overview of social media, including what it is, how big it has become, and how businesses can use it. Some key points:
- Social media allows people to share opinions and experiences online via platforms like blogs, social networks, videos, and more.
- It has grown enormously, with billions of users on major platforms like Facebook and hundreds of millions of blogs.
- Businesses can use social media for advertising, selling, reputation management, customer service, and more. It provides opportunities to listen to customers and engage with them.
- A social media strategy for businesses should focus on people, purpose, planning, and processes according to the "4P model" to set goals and get started
Socialize: Monetizing Social Media - Grant CrowellMediabistro
This document discusses social video marketing. It begins by asking 7 questions about social video marketing, including what it is, why to do it, who is doing it, and how to measure success. It then discusses whether a company is ready for social video marketing and how they should approach it. Finally, it provides some resources for social video marketing, including platforms, articles on Facebook, Twitter and LinkedIn video marketing, and the ReelSEO website for additional information.
Grant Crowell - Social Video Optimization: Real Opportunities, Success Storie...Mediabistro
The document discusses social video optimization. It begins by defining social video as blending video with human relationships for co-creating value. Some key points made include:
- Video is more social and engaging than text. It's entertaining, emotional, interactive, and empowers sharing.
- Social video optimization has better engagement metrics than video SEO, including views, likes, shares, comments, and user-generated content.
- Examples are given of companies like Zappos and Blendtec that use social video successfully in ecommerce, customer support, and as part of their business culture.
- Tips provided for social video include keeping it simple, going mobile, collaborating, transcribing
Social Media and Sales: The Return of the Customer RelationshipKevin Popović
Hoover’s, a D&B Company, has selected Kevin Popović to present a how-to webinar on “Using Social for Sales”.
Social media is providing the ability to create a new type of customer relationship. One that can, if managed correctly, can turn into the single largest source of new revenue you have ever had.
And all of these develop a relationship – so why not a customer relationship? And why can’t you facilitate your sales process through this time together? Like any sales tool, it all depends on how you use it.
Satellite Marketing™ is designed to create marketing environments, which in turn, creates an opportunity for sales to talk to prospects, support your customers, and become and advocate and source of information for the people and businesses interested in your products and services.
Through these presentations, workshops and training I help sales people – your sales people – understand how all of this works, the roles of marketing and the opportunities for sales. At the end, your team will be ready to take the first steps into using social media for sales. For more info email info@ideahaus.com.
How to Successfully Build a Social Media PresenceMichelle Hummel
This document provides tips on how to successfully build a social media presence. It discusses debunking myths about social media for financial advisors, focusing on quality content, social engagement, customer reviews and social proof. It emphasizes building rich social networks through blogs, social media optimization for long-term relationship marketing, driving traffic from social media to a website, and creating a strategic social media content calendar and posting strategy.
Social Media Strategies for Building Community (SPRA Conference - Oct. 22, 20...Jay Palter Social Advisory
Social media has changed how organizations communicate and build relationships. It requires being authentic and transparent, building trust over time through useful content and engagement. Strategies for building community include being true to your values, establishing credibility and reliability, sharing your personality to build personal brands, interacting in real time, and allowing social media to transform your organization based on customer feedback. Tools like Facebook, Twitter, YouTube, and Flickr can be used to these ends by following best practices for each platform.
The document discusses the potential of viral video marketing for brands. It seeks to dispel common myths about online video and viral marketing. Some key points made include that quality, not production value, determines a video's popularity; partnering with influencers can reduce risks; and contests must be carefully planned to engage customers and avoid issues like lack of participation.
The document discusses the potential of viral video marketing for brands. It dispels common myths and provides examples of both successful and unsuccessful viral video campaigns. The key takeaways are that viral videos should be short, fun, and topical; brands should partner with known video creators rather than rely on contests; and viral video success cannot be forced and requires aligning strategy and tactics while managing risks.
The document discusses using social media for small businesses and craft businesses. It outlines the benefits of social media which include reaching new audiences, providing new ways to engage existing audiences, building relationships, and driving traffic to a website. It then provides tips on defining a social media strategy, building an online brand through platforms like Facebook, Etsy, LinkedIn, Flickr, YouTube, and blogging. Key areas covered include listening to customers, using hashtags and keywords, and public relations tactics like article marketing.
Similar to Video and Social media in real estate (20)
Listing Turkey - Piyalepasa Istanbul CatalogListing Turkey
We are working around the clock to transform a long-time dream into reality. As a result, Piyalepasa Istanbul will be the largest privately developed urban regeneration project in Turkey.
THE NEIGHBORHOOD WE HAVE BEEN LONGING FOR IS COMING TO LIFE
The good old days of the Piyalepasa neighborhood are being brought back to life with Piyalepasa Istanbul houses, residences, offices, hotels and a pedestrianized shopping avenue.
The wide streets of this 82.000 square meter development conveniently face the main boulevard in a prime Beyoglu location. “Piyalepaşa İstanbul” stands out as the only project designed to offer a neighborhood lifestyle, complete with its grocers, bagel sellers and greengrocer. Piyalepasa Istanbul has all the values to make it an authentic neighborhood, our very own community.
A NEIGHBORHOOD FULL OF LIFE, IN THE HEART OF THE CITY!
“Piyalepaşa İstanbul” is a “mixed-use” concept containing all the elements for a vibrant social life with houses, residences, offices, hotels and high street shopping.
“Piyalepaşa İstanbul” will take the liveliness of Istanbul into its heart. The elegant sparkle of Nisantasi, the young and colorful Besiktas, the variety and multicultural heritage of Istiklal Street will all be contained within the streets of this neighborhood.
“Piyalepaşa İstanbul” bears traces of the most beautiful examples of Turkish architecture from the Seljuks to the Ottomans and from Anatolia to Rumelia. With its graded facades, wide eaves, bay windows, pools, and interior courtyard systems, it offers a new living space without disrupting the city’s silhouette and neighborhood.
“Piyalepaşa İstanbul” is the new attraction of this splendid city.
TO BE AT THE CENTER OF ISTANBUL… THIS IS REAL LUXURY!
With its proximity to D-100 highway, connecting roads and tunnels, “Piyalepaşa İstanbul” is only minutes away from Kabatas, Besiktas, the Golden Horn and Karakoy.
“Piyalepaşa İstanbul” is close to the prestigious new Istanbul Court House, a major hospital, the Perpa trade center and the city’s most lively neighborhoods. With its shuttle service to Okmeydani Metrobus station, Sishane and the Court House subway stations, “Piyalepaşa İstanbul” will provide you with the most convenient transport connections.
https://listingturkey.com/property/piyalepasa-istanbul/
36,778 sq. ft. building; Zoning: SE (Suburban Employment): The (SE) District allows numerous commercial site uses; Passenger elevator; Private and common restrooms; Fully sprinkled; Data center with a grounded floor and a specialized HVAC system; 60 KVA back-up generator; Building/pylon signage; Potential to purchase adjacent parcels; Sale Price: $4,413,360
Why is Revit MEP Outsourcing considered an as good option for construction pr...MarsBIM1
Outsourcing MEP modeling services require effective collaboration and coordination amongst multiple engineering trades. The engineers and the designers often change the details of the MEP projects, but the work of Revit MEP drafting services is having the master plan and model of the complete project. To have proper coordination and installation, there is a need to execute the project effectively. Hence, the work of Revit family creation facilitates the MEP engineers.
Keystone Seasons Sector 77 Gurgaon is the best residential property that provides 3 BHK and 4 BHK Luxury Apartments. There are several reputed educational institutions, healthcare facilities, shopping malls, and entertainment centers within a short distance from the development.
For More Details
Visit: - keystone.realtorprojects.com
Selling your home can be easy. Our team helps make it happen.Eric B. Slifkin, PA
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We are delighted to present our latest commercial project, "Unity One," developed by TR Constructions and marketed by Sunil Agrawal and Associates.
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2. Agenda Social Media – The basics Pitfalls of traditional advertising Great examples to learn from Social media and video Etiquette… because we all need manners sometimes Developing a social media strategy
3. Social media – what the ‘bleep’ is it? What is social media? Definition Common uses Social Media websites Facebook Twitter YouTube
4. Why Old-school Advertising Isn’t Enough It is expensive $$$ More home buyers go online to search It’s a one way conversation Limited information
5. Social media in real estate David Beaton – “Whitby Shores” Kelly Mitchell – “Kelly Mitchell Group Hawaii Realty”
6. Using social media for your business Engage with home buyers Track your progress and leads Promote yourself and your properties Referrals
7. Incorporating Video Why is video so darn good for business? What should I talk about? What do I do once I have video? Good video examples
8. Good Video Basics Inform vs. advertise Clear audio Proper lighting Uncluttered background Dress professionally
9. Social Media Etiquette Basics Privacy Conversational rules You need to listen AND communicate Don’t “tell” be “engaging”
10. Developing a social media game plan What are your goals? How can you use social media to fit your “brand” Which tools do I use? How long until I see results?
11. Recap – social media basics Just jump in, social media is best learnt by doing When in doubt, try seeing what other realtors are doing / have done Be mindful of the online community, it is a powerful force Remember, your social media presence is an extension of your brand and yourself!
12. Thank You Please share any questions you may have! For a copy of this presentation please contact: Sandy@realagentvideo.com Office phone: 416-229-2085
Editor's Notes
To begin, social media are online tools which have been designed to enable individuals, groups and businesses to communicate and share information freely. The days of using traditional forms of advertising are slowly becoming more obsolete moving into the 21st century as these mediums can only communicate AT your target audience and not with them, like social media. This is why it is becoming increasingly important for real estate professionals to understand how to use this powerful tool in order to remain competitive in this industry. In real estate particularly, agents are using social media for several different purposes. They use social media to communicate with other agents and share information or resources. It is also a great way to learn about any events that are going on in real estate, even in your area. Social media is also a powerful tool in communicating with home buyers and clients, you can use it to share information that you feel is relevant to a home buyer, or to just keep in touch and see how things are going with a client’s new home!There are several resources available to agents to get involved in the online community, there are 3 that I want to highlight which should be used in everyone’s social media arsenal in some way shape or form! In real estate it is becoming increasingly important to use all 3 because if executed professionally and properly this will help to build your credibility as an agent in the eyes of a home buyer. Facebook is a great resource to share information with home buyers and past clients, it’s also an amazing tool to keep interested home buyers up to date on the news and happenings of your area of expertise. You can create a free business page and use this as a hub to communicate information to home buyers. You can post pictures of listings and share local news with your fans and use this as a hub to communicate frequently with home buyers.Think of twitter as an online newspaper that is customizable to give you information only on what you WANT in real time. It’s also a great networking tool to communicate with other real estate professionals and stay in touch with all the latest news and trends. YouTube is THE it tool at the moment and expect to see this get even bigger with the introduction to online video being used in marketing. You can watch, upload and share videos and it is a great tool for agents to communicate their expertise to home buyers.
Social media can accomplish so much more than a park bench advertisement.Having your face and contact info spread across a park bench may have been a strategy that has worked in the past but there are so many pitfalls to oldschool forms of advertising. It is expensive, traditional forms of advertising, especially if you’re an agent who has their face on a bus, or a billboardwill cost you thousands, even tens of thousands of dollars but the question is does this generate quality leads? With over 80% of home buyers taking to the internet for their search (including search for an agent), what good is it to have your face on a billboard, or in the newspaper? They likely aren’t going to remember your number or your name anyway. It may sound harsh but in the coming years you will see these forms of advertising be less and less effective as more people engage in social media online and with the advancements of mobile technology. Oldschool advertising is a one way conversation; it’s the agent giving limited information that YOU want them to see. It doesn’t enable the home buyer to search more information, to communicate with you immediately and most importantly conveniently. How often do you see someone give you a call at the bus stop because they saw your face on the side of a bus? Likely, not often. Which brings me to my next point…Oldschool advertising limits the information you can provide and more importantly limits what your home buyer is seeing and learning about.
David Beaton: http://www.facebook.com/pages/Whitby-Shores-Community-Updates/183741698331944?sk=photosKelly mitchell – hawaii realty:http://www.kellymitchellgroup.com/home.asp
Social media allows agents to engage with home buyers and to learn more about them and their needs, interests and so on. It also opens the avenue to communicate with them and helps to build and maintain a relationship which can lead to future business. As an agent, you can also use online analytics to track the progress of your social media efforts and gauge the popularity of your pages, or posts to your blogs if you have one something traditional advertising cannot achieve. Social media is measurable and is a great tool to help you track where your leads are coming from. Tools such as Facebook and Twitter, allow you to promote your business to home buyers and your colleagues, it’s great for sharing information about your expertise, your awards and which neighbourhoods you specialize in. You also can share pictures of your listings, virtual and video tours and any open houses you’ve got coming up. It is also a great tool for referrals amongst home buyers and agents alike and makes it much easier and convenient to do so!
As I promised I would get into some video basics and how you can use video in your social media strategy. I’m sure many of you have been hearing that video is such a powerful in captivating your audience and it’s not without reason. I’m not going to bore you all with stats but in a nutshell, it is the most powerful tool out there in generating leads and converting them into customers. In real estate, video enables you to communicate your expertise in specific topics of interest to home buyers, what I find interesting though is that old school mentality of many agents saying that all they need are listings and virtual tours. Be careful not to fall into that trap if you’re embarking on boosting your online presence, like traditional advertising listings and virtual tours can only accomplish so much. With the majority of home buyers searching online for an agent, you need to be able to prove that you’re worthy of their trust and creating a video or video series speaking about your expertise in real estate is the best way to do exactly that. Check out some of our notes on video marketing at our Facebook page, you can find some additional details and ideas there! There are endless possibilities on what you can cover in a video but it’s important to think what would you want to learn from your agent in the home buying process? It’s not a bad idea to share information on schools, parks or shopping centres in the areas your listings are located in, as these are important factors people consider when moving. It’s also a good idea to share what community life is like or if you’re selling a condo, try sharing the features of the building, maybe it has a new gym, or an indoor sauna. It is also important to share information on yourself and your experiences as an agent, people want to get to know you before they choose you as their agent and video is a great way to get that message across. Most importantly though, remember to be yourself because there is nothing worse than seeing someone who is trying too hard to get your business. If you are camera shy, like myself, there’s still hope for us shy ones! There are agencies out there who can produce montage videos which are a collection of images put together to form a video most will offer a voice over service as well so all you gotta to is sit back and relax! So you’ve got a video, or several videos….now what do you do? If you have a YouTube account start there, upload your videos then share with your community! Tweet about it, promote it on Facebook, email the link to your colleagues and friends! There’s really no secret formula, just get to it all you need is a bit of time and the willingness to share your video! Example, Farrell MacDonald, real estate bio http://www.youtube.com/user/RealAgentVideo?feature=mhum#p/u/12/24hXsdX_dEs
Just because you are online and it’s a virtual setting, meaning no face to face contact for the most part, doesn’t mean you can take advantage of this! The online community can have an impact on your business both positively AND negatively so proceed with caution and common sense. Respect people’s privacy online, it’s that simple. You wouldn’t appreciate someone constantly nagging at you for your business would you? Use your common sense and business etiquette when reaching home buyers who are fans of yours on social media, even those you are trying to reach but haven’t yet met, you don’t want to scare people because you will be surprised how easily bad news can spread online. Listen to what the online community is saying and THEN communicate, there is nothing worse than saying something completely inappropriate to people who trust you finding them a home, or even to your fellow colleagues in real estate. You don’t want to be a talking billboard, don’t talk AT people but instead try to engage in a normal conversation, ask questions get some discussions started, it’s much easier than you think to accomplish this, especially if your online fans respect you!
The tools you focus your efforts most on will depend on what you want to achieve online. If you want to use social media to connect with fellow agents and keep up to date on real estate news, Twitter might be the better expenditure of time as opposed to Facebook. If your goal is to keep in touch with home buyers and past clients, Facebook would be the better avenue to use. Whatever your goal is, it is important to try and spread your presence across all social media channels because this will increase your chances of getting seen online and this also adds credibility because it shows home buyers that you put effort into your business and they can view this of reflection on how you will treat them in the home buying journey.As an agent you need to determine what your goals are in real estate, the appearance of your social media tools might vary depending on the type of home buyer you want to attract. For example, an agent who focuses on selling luxury real estate will have a slightly different strategy and online image than an agent who is selling homes in a family-based community. The content you share may also vary depending again on what type of home buyer you would like to reach out to. Please check out some of our posts on social media on our Facebook page, I’ve put up some resources to help you out, I’ve also got some additional info available if you would like a copy please contact me after this presentation and I’ll pass those along for you! All in all, there really isn’t a golden rule to which social media tools you should use, again it depends on what goal you are trying to achieve. There are countless number of tools available both free and those that charge a fee but for the most part you can find social media tools online for free if you take the time and effort to look for them. The info pack I’ve got available has a list of some great free tools that you can try using, again shoot me an email or a message in the chat window and I’ll send those over to you!Social media requires, patience and time, lots of it! One common misconception about getting on Facebook, or Twitter is that you will instantly have hundreds of fans and followers in a week. Social media success does not come over night unless you’re Justin Bieber but I can guarantee that if you put in your time and really give this a go, you will reach your goals! The best thing once you’re established and comfortable communication via social media, is that it can actually be a ton of fun and is a great tool to build new relationships!