Compare Static & Dynamic presentation
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This presentation is to present the difference between the Static & Dynamic presentation of any ads.
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Compare Static & Dynamic presentation
- 1. Group 3 Jack Wallis Rajesh Kumar Yuxi Sheng
- 2. Static Sample - Billboard
- 3. Stick in people's minds
- 5. Do not say it ,show it • Hi-TECH • Eco-friendly • Electric inner working
- 6. The average viewer only has about six seconds to comprehend a billboard while driving at a normal speed
- 7. Few words
- 8. Improvement • The ad could have also included the website or the nearest location, or other promotional features, but the billboard's only purpose was to make the season premiere an event to increase viewers
- 9. Dynamic Sample – Ford Mondeo
- 10. A car advert should.. Evoke emotion within the viewer. Make potential customers think about what you say. Encourage them to take action. This is achieved through.. Colour schemes. Camera angles. Sound.
Editor's Notes
- Billboards are the most common form of outdoor advertising. Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. Since billboards are generally placed along highways and busy streets, you'll be guaranteed that people will see your advertising. Also, unlike with commercials or magazine ads, you cannot flip the channel or turn the page on a billboard. Therefore, people will notice the billboard whether they like it or not.
- Another added benefit is that many people travel the same route repeatedly, such as with their commute to work each day. This meas that they'll see your billboard regularly, which makes it more likely to stick in their minds.
- A billboard does not have to be in traditional form, especially not with today’s innovative market research and technology systems. Billboards can be 3 or 4D, contain detailed lighting, or have objects attached to the board. This allows consumers to view an advertisement outside the norm. The campaign for BMW’s new electric car, the i3, utilized this element using illumination. The message to the consumer was that the car is new,electric, and exciting. Drivers received all three parts to the message as they passed by this billboard because of the unique placement of lighting that surrounded the car’s image. This billboard most likely would not have generated near the buzz it received if this feature was not applied.
- The advertising displays that grab my full attention are straight to the point and are simply illustrated. An example would be a short phrase in large text coupled with a picture that clearly describes the brand’s message. The goal of billboard campaigns is to get the consumer to think about the brand after driving past the sign. It is frustrating when I see billboards that have an overwhelming amount of text to the point where I cannot comprehend the brand’s message. For a larger return on investment, phrases need to be kept short and simple for the viewer to recognize what brand is presented and the point the brand is trying to make
- In comparison with other print advertisements like newspapers and magazines, billboards can be geographically targeted to a precise location. For example, if Wal-Mart is advertising a new toy alongside a popular freeway, the billboard may display the freeway exit name to the closest Wal-Mart location, showing drivers the simplicity of stopping by the store on their way to or from a destination. Figure 1 explains the purchase power of such billboards.
- Colour schemes Camera angles Sound Use of space
- Text: In the style of a movie – adds excitement All uppercase letter – adds excitement Use of buzz words “All New” Font size highlights car name
- Giving the ad a title makes it more memorable. Catchy title The dark lighting gives the ad a sense of mystery.
- Colours are powerful image builders. Red is almost always used to depict youthfulness, power and action. Red is also associated with excitement. Yellow and red together can suggest speed and power in a single object such as an automobile. Thee close up shot is reminscented of a dog growling, showing its teeth This colour sequence combined with the close up shot conveys a sense of power and action.
- From the outset there is an air on unease and excitement to the ad. Quick cuts of explosions and then plunged into darkness. This evokes emotion with the viewer and they are instantly sharing in the tense emotion of the characters.
- Space is the most comprehensive of all artistic elements. It is the synthesis of all other elements in the campaign. It is the stage on which all other artistic elements come together. It is not empty space, but is rather a spatial distribution of objects in a defined environment. An automotive ad stressing speed and freedom might use few objects in an ad campaign, and stress the road and the horizon. The height of this camera angle creates a nervous atmosphere. Switching between high and wide shots to close shots makes the viewer share in the sense of anxiety and nervousness experienced by the characters. Constant motion and cuts keeps the audience on edge. Creates suspense Entice
- During the excitement of the ad it flashes to the ford badge – this makes a link in the audience head between excitement and ford. It also reinforces the brand.
- Action shots grab the audiences attention and makes potential customers think about what you say
- Texture is the surface qualities of an object. They can be smooth, suggesting refined tastes, or rough, suggesting toughness. In this case not only is this car practical and efficient, ability to guide in a light aircraft, it is also sheik, refined and luxurious. Safety message: