Strategies for increasing retail conversion.

1. Mastermind In Session

2. Summary of Session one

3. Why learn conversion?

4. Never underestimate
difficulties of conversion

5. The new retail environment

6. This is conversion 101

7. Show Picture Slide 38
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slides starts from here

8. Learn from those at the top

9. Disney conversion principles

10. Disney
conversion
principle one
Disney is in the money
extraction business

11. Disney
conversion
principle two
Disney is not bound
by industry norms

12. Disney
conversion
principle three
Disney defies industry
pricing norms

13. Disney
conversion
principle four
Disney makes
shopping an
entertainment

14. Disney
conversion
principle five
Disney implement
effective market
segmentation

15. Disney
conversion
principle six
Disney creates
different customers
levels

16. Why is Amazon the so good
at conversion?

17. Amazon
conversion
principle one
Remove the barrier to
purchase

18. Amazon
conversion
principle two
Increase your trust
factor

19. How do you implement the
info in your store?

20. First answer these questions:
Who you
are trying
to sell to?
What you
are going
to sell to
them
How you
are going
to sell it
to them

21. Know your customers

22. Know your competition

23. What are they really buying
from you?

24. How are you selling it to
them?

25. Review & Workshop