4. 1. Why deliver more for less? Low Prices High Quality hearts and wallets of consumers worldwide
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9. Competing with Value-Based Companies Importance of Differentiation and Execution Group 7 Macky * Ryan * Maritess * Macy Marketing Management 6 Aug 2010
Editor's Notes
These are some examples of value-based companies that offer high quality goods and services at low prices
Companies offering the powerful combination of low prices and high quality are capturing the hearts and wallets of cunsumers all over the world
To compete effectively with value based rivals, companies must be able to successful differentiate themselves from the rest. This is because in a value based competition, consumer expectations regarding price and quality have changed. --- Focus on areas where value-based companies’ business models give other companies to maneuever.
Execution plays a key role especially in terms of prices and cost. It would be difficult to challenge value leaders on their own terms, this sometimes there is a need to downplay or abandon some target markets. Overall there is a need to create a synergy with all aspects of business operations to be more competitive and innovative.
Low-cost operation must be designed and launched to be a moneymaker in its own right, not just as a defensive play.
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