The movie poster depicts a chaotic scene with a burning city in the background and people piling onto a helicopter, suggesting war and problems. In the foreground is a large red "Z" that could reference zombies or blood from war. The tagline poses a rhetorical question to involve viewers. The title "World War Z" is shown in mostly white text except for the word "House" in red, connoting blood and death. Droplets around this word suggest bleeding or torture. Overall the poster establishes the apocalyptic, action/horror hybrid genre and tones of danger, chaos and hopelessness through its dark imagery and references to war and zombies.