Delusion No. 1 is that you will always get referrals directly from the referral source when with them, but most referrals happen without your presence so you need to train clients and partners. Delusion No. 2 is that constantly switching networking groups maximizes referrals, but building long-term relationships through spending time with groups works better. Delusion No. 3 is that customers are the best referral source, but partners you refer business to and share target customers with can provide more consistent referrals over time.