1. SOA In a Day at India's Most Influential Business Technology Conference
Business Technology Summit 2010 – India's First, Largest and Single-most Inspirational Technology Show
Bangalore, July 12, 2010: Businesses are organizing themselves with Service-oriented architecture (SOA).
SOA moved from exploration and experimentation to pilots and deployment, with businesses
understanding that SOA adoption betters data integration, enables legacy application integration,
improves flexibility of application development, integrates dissimilar, departmental applications and
reduces costs. SOA is addressed in a full-day conference at the 2010 edition of Business Technology
Summit. The summit will be held 12 November at the NIMHANS Convention Centre in Bangalore.
Centered on the theme Shaping Your Enterprise for New Business Realities, the third edition of India's
annual summit for business technologies features two important and relevant tracks – SOA (12 Nov) and
Cloud Computing (11 Nov) – to empower you with the necessary know-how for your applications and
your company to prosper in this climate, now and into the future. The following tracks are covered in the
SOA conference on 12 November:
• BPM in Practice: in this track, learn how to harness BPM as an essential part of an overall
strategy that touches both the IT function and the operational imperative. You will learn about
Process Discovery and Modelling, Process Execution, Process Monitoring and Optimisation,
among others.
• SOA Case Studies: you will learn from the wisdom, experience and passion of expert SOA
practitioners who have been there and done it all too well. If you believe there is no alternative
for actual experience, this is the track for you.
• SOA Integration: this track discusses how SOA and related technologies - middleware,
application integration, BPM, BAM, governance technology, application platforms, application
development tools, data integration, MDM, multienterprise B2B tools and services, Web 2.0,
cloud and others - can help your organization efficiently support the challenges and leverage the
opportunities ahead.
• SOA Deployment & Management: successful SOA Deployment Requires Effective SOA
Management. In this track you will learn about balancing flexibility and control within an SOA,
managing SOA application service levels, performance and availability, among others. You will
also learn how combining SOA governance with time tested techniques of managing applications
enables you to achieve the increased flexibility and decreased cost that you need from your SOA
initiative.
For detail on the topics, visit the summit home: http://bit.ly/soaconference. For the type of topics and
speakers at Business Technology Summit, please look up the agenda for the 2009 and 2008 editions. To
register with 85% discounts at Rs. 499, visit: http://bit.ly/btsregister
About Business Technology Summit
Business Technology Summit is the single most inspirational, informative and valuable event of the year
for those recognise that the overall business network benefits when business technologies are made
integral to the overall value equation. It offer the best chance to refresh, pick up new tips and techniques,
and network with your peers to find solutions to the most pressing business technology issues today. Each
year, the summit is attended by a serious audience of over thousand lively and thought-provoking IT
practitioners and business leaders.
With outstanding education sessions, powerhouse speakers, and demand-driven content BTS 2010 offers
cloud and SOA vendors a great way to maximize their company's visibility and maintain a heightened
profile, before during and after the summit. For details on attendee demographics, products and services
invited for participation, and expo floor plan, please visit www.btsummit.com/sponsorship.html. Follow
the summit on Twitter, here: http://twitter.com/btsummit.

2. A Saltmarch Media Press Release
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