Customer Success Story from Maria Karlsson, Global Marketing Automation Manager and Laurent Séraphin, VP Digital Demand on how Compuware APM keeps reinventing their marketing initiatives
With the emergence of advanced technology, there has been a paradigm shift in the electric power industry. Further, Advanced analytics, robotics, artificial intelligence, and other connected technologies are helping electric utilities to optimize the grid for reliability, resiliency, efficiency, affordability
Comparison between ERP Systems: Bitrix24 vs OdooBhanu Arora
Bitrix24 and Odoo are two open-source ERP systems that were compared. Bitrix24 provides a free collaboration platform with communication tools, task and project management, CRM functionality, and a contact center. It has pricing plans from free to professional. Odoo is a comprehensive ERP software with over 30 integrated business modules including CRM, e-commerce, accounting, and manufacturing. It has over 16,000 third-party apps and pricing from $2,700 to $18,750 depending on implementation needs. Both systems were found to have pros like features and customization but also cons like bugs, documentation and costs.
How Magento’s Mobile Friendly Themes Increase Conversion RatesSuyati Technologies
The best way of optimizing the Magento site for diverse hosts is by deploying responsive themes, which streamlines the experience over different mobile screens, even while consuming lesser resources. Responsive themes usually use similar HTML files along with different CSS files. Here is a rundown on the most popular extensions, which contribute towards delivering a fabulous UX, and boosting conversions in the process: http://suyati.com/how-magentos-mobile-friendly-themes-increase-conversion-rates/
Reach us at:services@suyati.com
The document discusses the benefits of using a promotions engine, including increasing profits, having an efficient promotions process, and responding dynamically to market competition. It clarifies the difference between a promotions engine and campaign manager. Some drawbacks of many promotions engines are that their front ends are not user friendly, they require many steps and technical knowledge to create promotions, and have poor response times. Benefits of a promotions engine include quick response times, an efficient user interface, being multi-channel compatible, and increasing potential sales. The conceptual and external architectures of a promotions engine are presented.
The document provides recommendations from Theodore Sprink of Integrated Growth Strategies for branding agents to increase revenue, brand equity, and market share for AIG. It outlines strategies such as developing brand themes, matching agents to customers, integrating sales, marketing and training, targeting personal and commercial customers through traditional and digital channels, and implementing initiatives with scheduled tasks and timelines to delineate AIG's value proposition in the marketplace.
The document outlines marketing initiatives for Della Terra restaurant. It identifies goals such as increasing traffic at lunch and dinner, improving the website, and achieving customer loyalty. It recommends using social media platforms like Facebook, Twitter, UrbanSpoon, Living Social and Groupon to advertise promotions and special offers. Specific tactics mentioned include establishing Facebook and Twitter pages to share pictures and deals, using UrbanSpoon to get customer reviews, and partnering with Living Social or Groupon for daily deals. It also provides ideas like prix fixe menus, wine tastings, cooking classes, and catering to bring in more business.
With the emergence of advanced technology, there has been a paradigm shift in the electric power industry. Further, Advanced analytics, robotics, artificial intelligence, and other connected technologies are helping electric utilities to optimize the grid for reliability, resiliency, efficiency, affordability
Comparison between ERP Systems: Bitrix24 vs OdooBhanu Arora
Bitrix24 and Odoo are two open-source ERP systems that were compared. Bitrix24 provides a free collaboration platform with communication tools, task and project management, CRM functionality, and a contact center. It has pricing plans from free to professional. Odoo is a comprehensive ERP software with over 30 integrated business modules including CRM, e-commerce, accounting, and manufacturing. It has over 16,000 third-party apps and pricing from $2,700 to $18,750 depending on implementation needs. Both systems were found to have pros like features and customization but also cons like bugs, documentation and costs.
How Magento’s Mobile Friendly Themes Increase Conversion RatesSuyati Technologies
The best way of optimizing the Magento site for diverse hosts is by deploying responsive themes, which streamlines the experience over different mobile screens, even while consuming lesser resources. Responsive themes usually use similar HTML files along with different CSS files. Here is a rundown on the most popular extensions, which contribute towards delivering a fabulous UX, and boosting conversions in the process: http://suyati.com/how-magentos-mobile-friendly-themes-increase-conversion-rates/
Reach us at:services@suyati.com
The document discusses the benefits of using a promotions engine, including increasing profits, having an efficient promotions process, and responding dynamically to market competition. It clarifies the difference between a promotions engine and campaign manager. Some drawbacks of many promotions engines are that their front ends are not user friendly, they require many steps and technical knowledge to create promotions, and have poor response times. Benefits of a promotions engine include quick response times, an efficient user interface, being multi-channel compatible, and increasing potential sales. The conceptual and external architectures of a promotions engine are presented.
The document provides recommendations from Theodore Sprink of Integrated Growth Strategies for branding agents to increase revenue, brand equity, and market share for AIG. It outlines strategies such as developing brand themes, matching agents to customers, integrating sales, marketing and training, targeting personal and commercial customers through traditional and digital channels, and implementing initiatives with scheduled tasks and timelines to delineate AIG's value proposition in the marketplace.
The document outlines marketing initiatives for Della Terra restaurant. It identifies goals such as increasing traffic at lunch and dinner, improving the website, and achieving customer loyalty. It recommends using social media platforms like Facebook, Twitter, UrbanSpoon, Living Social and Groupon to advertise promotions and special offers. Specific tactics mentioned include establishing Facebook and Twitter pages to share pictures and deals, using UrbanSpoon to get customer reviews, and partnering with Living Social or Groupon for daily deals. It also provides ideas like prix fixe menus, wine tastings, cooking classes, and catering to bring in more business.
8 Essential Content Marketing Initiatives You Shouldn't Be WithoutJoe Pulizzi
Presentation from Joe Pulizzi (Content Marketing Institute) from the MarketingProfs B2B conference. Presentation covers the latest content marketing research, and the biggest questions from content marketers. Includes multiple case studies and calls to action.
The document outlines key processes for high quality sales and marketing in professional services (PS) firms. It discusses 10 elements that top performing firms exhibit: belief in creating one's own market opportunities; clear focus on vertical/horizontal markets with deep demand; understanding client value and becoming a strategy advisor; building strong relationships through a clear plan; spending 40-50 hours per week actively engaging the market; developing quality thought leadership; communicating expertise to industry leaders; generating big collaborative ideas; managing a balanced pipeline to reduce volatility; and ensuring accountability.
The document outlines the key areas of business-to-business (B2B) services offered by HDFC Bank. These services are divided into four main categories: corporate services, financial institutions and trusts, government sector, and investment banking. Corporate services include various types of short-term and long-term financing, as well as non-funded services and value-added services. Financial institutions can utilize services like clearing membership, tax payments, and custodial services. The government sector uses HDFC Bank for tax collection, pension disbursement, and collecting fees. Investment banking encompasses project financing, mergers and acquisitions advisory, and capital market services.
HVS Marketing Communications ( HVS MC) services at HVS India. HVS MC is a turnkey solution that offers strategic marketing, media planning, creative support and proactive implementation of marketing activities to existing and upcoming hotels and hospitality brands in India. Contact mbhatnagar@hvs.com
This document summarizes the pathogenesis and management of acute renal failure. It discusses the causes and stages of pre-renal, intrinsic renal, and post-renal acute kidney injury. Key factors in preventing acute renal failure in surgical patients include adequate hydration, maintaining renal perfusion pressure, avoiding nephrotoxins, and aggressive treatment of complications such as hyperkalemia. Treatment may involve renal replacement therapies like hemodialysis when criteria for initiation are met.
Create Gorgeous Marketing Dashboards Your Executives Will LoveRevenuePulse
Want to use your Marketo data to finally be able to communicate to your executives and the rest of your organization about all the amazing results that Marketing is contributing? Want to finally crack the dashboarding nut and produce something meaningful and beautiful without needing to know complicated API's or spending tens of thousands of dollars on a BI tool?
View this slide deck to discover how to create gorgeous marketing dashboards your executives will love.
Converting trial users to paying customersEdward Masson
Converting Trial Users to Paying Customers - You get lots of leads filling out your form and you're tracking all trial downloads in Marketo, fantastic! How do you know if they have installed your trial yet? Discover how using Marketo's API, creating a few custom fields, a data base and an API service can help connect the dots and give sales better visibility into trial product usage they never had before. Allowing sales to convert better engaged leads into paying customers. My presentation at Marketo Summit 2014.
How to Leverage Workflow Rules and Formulas to Empower Your MarketingCharlie Liang
How robust business logic via CRM workflow rules helps you get the most out of your Marketo instance.
April 9, 2014 @ Marketo Summit 2014 by Charlie Liang.
SmartBear Software Success Story - Gary DeAsiMarketo
The document describes SmartBear Software's implementation of Marketo as their marketing automation system. SmartBear merged three companies - AutomatedQA, AlertSite, and Eviware - and needed to unify their disparate marketing processes. They implemented Marketo to provide a scalable system that could handle their aggressive growth plans. Marketo met their requirements like integration capabilities, tracking, reporting and analytics. The implementation tips they provided emphasized simplification, standardization, documentation and training their sales team on the new system and processes.
Marketing Automation at Mobify - Luke StarbuckMarketo
The document discusses Mobify's implementation of marketing automation. It summarizes that marketing automation has driven improved results for Mobify by providing superior measurement and reporting. Marketing is now creating 44% of sales pipeline and 47% of won deals, with marketing-created deals having 34% higher value. Mobify has also achieved a 75% reduction in the time needed to qualify leads through marketing automation.
B2B Marketing Automation Case Study - Marketo implementation at MobifyLuke Starbuck
Learn about how to select a marketing automation solution, the pitfalls and shortcuts, and see the results of a marketing automation implementation at a SaaS company selling into enterprise B2B accounts.
#mktgnation14 @marketo
Bonitasoft - Process Efficiency World Tour 2013 - LondonBonitasoft
The Bonitasoft BPM experts are back! For this second cycle of the Process Efficiency World Tour, Bonitasoft invites you to take part in one of the 13 events, to learn how you can transform your organization and your information systems with BPM.
Learn about best practices to successfully conduct your BPM initiative, hear about organizations which have successfully deployed Bonita BPM, and see real applications developed with Bonita BPM, the most widely used BPM suite in the world.
From customer experience optimization to human resources management, Bonita BPM can fundamentally change the way you design and develop process-based applications!
Inherited Marketo? Making it Work for Your OrganizationCindy Zhou
The document provides guidance for organizations that have inherited a Marketo marketing automation platform on how to optimize its usage. It recommends conducting interviews with marketing, sales, sales operations, and executive teams to understand how Marketo is currently being used and define key concepts like lead scoring and sales processes. It also suggests developing a plan to cleanse and augment data, refine lead definitions and scoring, improve nurturing and reporting, and demonstrate value to sales. The goal is to maximize Marketo's potential by engaging teams, establishing best practices, and focusing content and outreach on moving leads through the sales funnel.
Marketo Summit 2014 - How to Take Intelligent Lead Nurturing to the Next LevelEtumos
In this presentation from the Marketo Marketing Nation Summit 2014, Marketo Champion and Etumos Founder Edward Unthank explains how to take lead nurturing to the next level using dynamic logic, personalized suggestions, challenger/champion testing, buyer stage scoring, and more.
How CDK, a Global Brand, Leveraged End-User Monitoring to Drive Customer Deli...AppDynamics
Monitoring of production is critical, but what you choose to monitor has a direct impact on the culture of a software development organization. At CDK Global, we focus on the end-user experience, and prioritize monitoring of their interactions with our applications. This has a direct effect of driving the culture within CDK of delivering customer delight as we continuously evolve our platform to provide world class services.
Making architectural changes of legacy applications is critical, but comes with risk that the unanticipated will happen. CDK utilizes AppDynamics to monitor key application performance metrics first, to ensure refactoring work is a benefit to our clients and sets the stage for the next evolution of our platform.
Key takeaways:
o Drive customer delight by focusing on the end-user experience in all steps of the development process
o Company culture has far reaching impact; carefully choose where to focus monitoring attention to build the culture you desire
o Software architectural evolution comes with risk; guarantee that all changes benefit the end-user by monitoring key performance metrics before you begin any major technology change
For more information, go to: www.appdynamics.com
#BainWebinar Next Generation Industrial Performance Post COVID-19Bain & Company Brasil
The document summarizes a webinar on accelerating industrial recovery from COVID-19 through operations efficiency. It discusses Bain's approach to digital transformation in operations, including developing a strategy, roadmap, mobilizing teams, and implementing technologies. It also provides an example of Bain's work with Fedrigoni Group to deliver a multimillion euro transformation of their paper and label operations through initiatives in various workstreams, leveraging data analytics and digital tools. The transformation achieved tangible results through improved efficiencies, continuous improvement culture, and digital capabilities.
A Seat at the Revenue Today - Gwendolyn LefevreMarketo
Gwendolyn Lefevre, Director of Marketing Operations at Sungard Availability Services, discusses how marketers are able to help sustain and grow their businesses, the resources that marketers have available to them, and the optimum way to use these resources.
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Marketo Summit 2014 - Taking Dynamic Content and PURLs to the Next LevelEtumos
The document discusses how to take dynamic content and personalized URLs (PURLs) to the next level for marketing purposes. It describes using recommendation engines and PURLs to provide personalized content destinations that feature relevant offers and resources for prospects based on their interests and behaviors. Specific cases studies are presented of how IBM and 360pi implemented these strategies to increase content consumption and engagement. The key benefits highlighted are that personalized recommendations drive greater lead progression compared to only promoting single offers without context.
Taking Dynamic Content to the Next LevelRevenuePulse
In this session from the 2014 Marketo Summit, learn how to implement dynamic content in Marketo to boost conversion rates and provide a more personalized experience.
8 Essential Content Marketing Initiatives You Shouldn't Be WithoutJoe Pulizzi
Presentation from Joe Pulizzi (Content Marketing Institute) from the MarketingProfs B2B conference. Presentation covers the latest content marketing research, and the biggest questions from content marketers. Includes multiple case studies and calls to action.
The document outlines key processes for high quality sales and marketing in professional services (PS) firms. It discusses 10 elements that top performing firms exhibit: belief in creating one's own market opportunities; clear focus on vertical/horizontal markets with deep demand; understanding client value and becoming a strategy advisor; building strong relationships through a clear plan; spending 40-50 hours per week actively engaging the market; developing quality thought leadership; communicating expertise to industry leaders; generating big collaborative ideas; managing a balanced pipeline to reduce volatility; and ensuring accountability.
The document outlines the key areas of business-to-business (B2B) services offered by HDFC Bank. These services are divided into four main categories: corporate services, financial institutions and trusts, government sector, and investment banking. Corporate services include various types of short-term and long-term financing, as well as non-funded services and value-added services. Financial institutions can utilize services like clearing membership, tax payments, and custodial services. The government sector uses HDFC Bank for tax collection, pension disbursement, and collecting fees. Investment banking encompasses project financing, mergers and acquisitions advisory, and capital market services.
HVS Marketing Communications ( HVS MC) services at HVS India. HVS MC is a turnkey solution that offers strategic marketing, media planning, creative support and proactive implementation of marketing activities to existing and upcoming hotels and hospitality brands in India. Contact mbhatnagar@hvs.com
This document summarizes the pathogenesis and management of acute renal failure. It discusses the causes and stages of pre-renal, intrinsic renal, and post-renal acute kidney injury. Key factors in preventing acute renal failure in surgical patients include adequate hydration, maintaining renal perfusion pressure, avoiding nephrotoxins, and aggressive treatment of complications such as hyperkalemia. Treatment may involve renal replacement therapies like hemodialysis when criteria for initiation are met.
Create Gorgeous Marketing Dashboards Your Executives Will LoveRevenuePulse
Want to use your Marketo data to finally be able to communicate to your executives and the rest of your organization about all the amazing results that Marketing is contributing? Want to finally crack the dashboarding nut and produce something meaningful and beautiful without needing to know complicated API's or spending tens of thousands of dollars on a BI tool?
View this slide deck to discover how to create gorgeous marketing dashboards your executives will love.
Converting trial users to paying customersEdward Masson
Converting Trial Users to Paying Customers - You get lots of leads filling out your form and you're tracking all trial downloads in Marketo, fantastic! How do you know if they have installed your trial yet? Discover how using Marketo's API, creating a few custom fields, a data base and an API service can help connect the dots and give sales better visibility into trial product usage they never had before. Allowing sales to convert better engaged leads into paying customers. My presentation at Marketo Summit 2014.
How to Leverage Workflow Rules and Formulas to Empower Your MarketingCharlie Liang
How robust business logic via CRM workflow rules helps you get the most out of your Marketo instance.
April 9, 2014 @ Marketo Summit 2014 by Charlie Liang.
SmartBear Software Success Story - Gary DeAsiMarketo
The document describes SmartBear Software's implementation of Marketo as their marketing automation system. SmartBear merged three companies - AutomatedQA, AlertSite, and Eviware - and needed to unify their disparate marketing processes. They implemented Marketo to provide a scalable system that could handle their aggressive growth plans. Marketo met their requirements like integration capabilities, tracking, reporting and analytics. The implementation tips they provided emphasized simplification, standardization, documentation and training their sales team on the new system and processes.
Marketing Automation at Mobify - Luke StarbuckMarketo
The document discusses Mobify's implementation of marketing automation. It summarizes that marketing automation has driven improved results for Mobify by providing superior measurement and reporting. Marketing is now creating 44% of sales pipeline and 47% of won deals, with marketing-created deals having 34% higher value. Mobify has also achieved a 75% reduction in the time needed to qualify leads through marketing automation.
B2B Marketing Automation Case Study - Marketo implementation at MobifyLuke Starbuck
Learn about how to select a marketing automation solution, the pitfalls and shortcuts, and see the results of a marketing automation implementation at a SaaS company selling into enterprise B2B accounts.
#mktgnation14 @marketo
Bonitasoft - Process Efficiency World Tour 2013 - LondonBonitasoft
The Bonitasoft BPM experts are back! For this second cycle of the Process Efficiency World Tour, Bonitasoft invites you to take part in one of the 13 events, to learn how you can transform your organization and your information systems with BPM.
Learn about best practices to successfully conduct your BPM initiative, hear about organizations which have successfully deployed Bonita BPM, and see real applications developed with Bonita BPM, the most widely used BPM suite in the world.
From customer experience optimization to human resources management, Bonita BPM can fundamentally change the way you design and develop process-based applications!
Inherited Marketo? Making it Work for Your OrganizationCindy Zhou
The document provides guidance for organizations that have inherited a Marketo marketing automation platform on how to optimize its usage. It recommends conducting interviews with marketing, sales, sales operations, and executive teams to understand how Marketo is currently being used and define key concepts like lead scoring and sales processes. It also suggests developing a plan to cleanse and augment data, refine lead definitions and scoring, improve nurturing and reporting, and demonstrate value to sales. The goal is to maximize Marketo's potential by engaging teams, establishing best practices, and focusing content and outreach on moving leads through the sales funnel.
Marketo Summit 2014 - How to Take Intelligent Lead Nurturing to the Next LevelEtumos
In this presentation from the Marketo Marketing Nation Summit 2014, Marketo Champion and Etumos Founder Edward Unthank explains how to take lead nurturing to the next level using dynamic logic, personalized suggestions, challenger/champion testing, buyer stage scoring, and more.
How CDK, a Global Brand, Leveraged End-User Monitoring to Drive Customer Deli...AppDynamics
Monitoring of production is critical, but what you choose to monitor has a direct impact on the culture of a software development organization. At CDK Global, we focus on the end-user experience, and prioritize monitoring of their interactions with our applications. This has a direct effect of driving the culture within CDK of delivering customer delight as we continuously evolve our platform to provide world class services.
Making architectural changes of legacy applications is critical, but comes with risk that the unanticipated will happen. CDK utilizes AppDynamics to monitor key application performance metrics first, to ensure refactoring work is a benefit to our clients and sets the stage for the next evolution of our platform.
Key takeaways:
o Drive customer delight by focusing on the end-user experience in all steps of the development process
o Company culture has far reaching impact; carefully choose where to focus monitoring attention to build the culture you desire
o Software architectural evolution comes with risk; guarantee that all changes benefit the end-user by monitoring key performance metrics before you begin any major technology change
For more information, go to: www.appdynamics.com
#BainWebinar Next Generation Industrial Performance Post COVID-19Bain & Company Brasil
The document summarizes a webinar on accelerating industrial recovery from COVID-19 through operations efficiency. It discusses Bain's approach to digital transformation in operations, including developing a strategy, roadmap, mobilizing teams, and implementing technologies. It also provides an example of Bain's work with Fedrigoni Group to deliver a multimillion euro transformation of their paper and label operations through initiatives in various workstreams, leveraging data analytics and digital tools. The transformation achieved tangible results through improved efficiencies, continuous improvement culture, and digital capabilities.
A Seat at the Revenue Today - Gwendolyn LefevreMarketo
Gwendolyn Lefevre, Director of Marketing Operations at Sungard Availability Services, discusses how marketers are able to help sustain and grow their businesses, the resources that marketers have available to them, and the optimum way to use these resources.
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Marketo Summit 2014 - Taking Dynamic Content and PURLs to the Next LevelEtumos
The document discusses how to take dynamic content and personalized URLs (PURLs) to the next level for marketing purposes. It describes using recommendation engines and PURLs to provide personalized content destinations that feature relevant offers and resources for prospects based on their interests and behaviors. Specific cases studies are presented of how IBM and 360pi implemented these strategies to increase content consumption and engagement. The key benefits highlighted are that personalized recommendations drive greater lead progression compared to only promoting single offers without context.
Taking Dynamic Content to the Next LevelRevenuePulse
In this session from the 2014 Marketo Summit, learn how to implement dynamic content in Marketo to boost conversion rates and provide a more personalized experience.
Marketo Summit 2014 - Cloudwords + Coupa Global PresentationMichael Meinhardt
This presentation was first delivered at the Marketo Summit in April 2014 and included a case study of Coupa Software and their rapid global expansion through the use of Cloudwords + Marketo.
Work Together Even When You're Not Together: Marketing Collaboration in the C...Marketo
Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, you are doomed to work within the silos of your company and the silos of your laptop. The potential result of this disconnect can range from wasted content to inconsistent messaging.
Join this month's LaunchPoint series webinar to discover:
- The latest and greatest in marketing automation and file sharing platforms
- Content collaboration tools that save time and keep branding consistent between teams
- How centralizing assets can ease global content translation and localization
- Real-time content and campaign sharing that can spark new ideas and educate your organization
Principal: How Principal takes monitoring into the future to face new technol...Dynatrace
Ryan Heard presented on Principal's enterprise monitoring strategy and transition from Dynatrace AppMon to Dynatrace. Principal has used AppMon since 2016 but is moving to Dynatrace to handle new technologies like containers and microservices, ease of maintenance with OneAgent, and advanced features like AI, Davis and automation. The plan is to start with select applications, address security needs, understand licensing, and provide training during the transition to leverage Dynatrace's full capabilities for Principal's evolving environment.
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14Lattice Engines
Brian Kardon of Lattice Engines joins Beki Scarbrough for a presentation about predictive lead scoring at Marketo's Marketing Nation Summit. These slides provide an introduction to predictive marketing and an in depth look at CA's journey to transforming its marketing efforts with predictive lead scoring and other marketing technology.
New Languages and New Markets: Expanding the Reach of Your Marketing CampaignsCloudwords, Inc.
This document discusses expanding marketing campaigns into new languages and markets. It highlights challenges like content proliferation, non-global technologies, and costly localization processes. The webinar speakers then explain how Coupa has benefited from using Marketo and Cloudwords to automate and streamline their global marketing efforts, reducing costs and time to market while improving brand consistency. They are now able to launch campaigns in any language within weeks instead of months.
Similar to Customer Success Story: How Compuware APM Keeps Reinventing their Marketing Initiatives (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
This document summarizes predictions for marketing operations in 2021 from Adobe's Head of Marketing Operations. Some key points include:
- Technology will continue enabling productivity but also blocking it if experiences are bad, especially for younger workers. Attention will be harder to focus with more distractions.
- Virtual experiences have clear benefits but replicating in-person dynamics is difficult without awareness to ensure engagement.
- Newly formed or existing remote teams face challenges like limited physical connection and inertia, requiring creative solutions.
- Predictions for 2021 include precedent from the pandemic year, more available talent, expanded data privacy laws, and rapid innovation.
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Marketo Engage January 2021 Product Release PresentationMarketo
The document summarizes the January 2021 release of Marketo Engage. It includes:
1) Enhancements to audience sync with Adobe Experience Cloud applications and ad networks.
2) Improvements to the user experience including support for workspaces and partitions.
3) New capabilities for sales teams including Sales Insight for non-native Salesforce integrations and enhancements to Best Bets, email workflows, and account/opportunity panels.
4) Additional features like program member custom field tokens, Salesforce OAuth authentication, and a landing page preview API.
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
The document discusses planning for demand generation activities in 2021. It provides tips for budget planning, aligning activities with content, and ensuring consistency. It also discusses optimizing programs through A/B testing, evaluating results, and making data-driven decisions. Additionally, it covers using intent data to enhance account targeting and prioritize sales opportunities by surfacing accounts actively searching on relevant topics. The key takeaways are to plan strategically while allowing flexibility, capitalize on all engagements, optimize through testing, and leverage intent data when built and used correctly.
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
The document provides an overview of Adobe's roadmap for Marketo Engage in fiscal year 2020. It discusses key themes and priorities for the roadmap including:
1. Foundation for growth through improved integrations with Adobe Experience Cloud and Adobe Experience Platform.
2. Powering sales experiences with new features for Sales Insight to provide reps with buyer insights and enhancements for mobile usage.
3. Connecting people and content through predictive audiences powered by artificial intelligence to help target the right customers, and new capabilities for attribution and measurement through Bizible.
The roadmap highlights how these initiatives will help drive demand, empower marketing and sales teams, and deliver exceptional customer experiences across the journey
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
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Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
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The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
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Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
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Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
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3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
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Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.