2 TITLE OF PAPER David B. Jones Columbia Southern University BBA: 3201 Principles of Marketing Nancy Ely Mount Month/Date/ 2020 Marketing is Four Elements of Marketing: Creating Communicating Delivering Exchanging Holistic Marketing Concept is a people oriented approach utilizing the four principles of : Relationship Integrated Internal Performance marketing .

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TITLE OF PAPER
David B. Jones
Columbia Southern University
BBA: 3201 Principles of Marketing
Nancy Ely Mount
Month/Date/ 2020
Marketing is
Four Elements of Marketing:
Creating
Communicating
Delivering
Exchanging

2. Holistic Marketing Concept is a people oriented approach
utilizing the four principles of :
Relationship
Integrated
Internal
Performance marketing