1. For Internal Use Only.
2015 Territory Business Review
(VMMC/MCU/Caloocan)
Jayson S Perez
September 16, 2015
Max’s Restaurant, QC Circle
2. For Internal Use Only.
Presentation Outline
I. Area Business Highlights
II. Financials
a. Sales Performance
• Per Channel
• Per Territory
• Per Hospital
III. Customer
a.Coverage Performance
b.MD Client Inventory
IV. 2015 Marketing Programs
V. 2015 2nd
Semester Sales Forecast
VII. Issues and Concerns
3. For Internal Use Only.
Area Business Highlights
MAJORACHIEVEMENTS KEY LEARNINGS
Territory performed 154% as of August 2015with a 55% growth Winning Bid , coverage and programs equals performance
Stock Transfer grew by 8% amidst the deckine of of other mercury
accounts
A good steady flow of MD Rx is key in maintaining and growing
your territory MST. MDC coupons helped a lot in the growth of
my STfigures
Five (Andros, Atepros, Inoflox, Prozelax and Tascit) reached their
target as of August
It is very important to balance the product portfolio trhough the
proper coverage and appeal to our MD prescribers
Territory will reach its annual target this September.(9for 12)
The battle is not yet over and we will continue to generate
prescriptions and sales especially for my products that are not
reaching its target
12. For Internal Use Only.
2015 MD Client Inventory
4 3 2 1 TOTAL
Total Count 8 69 63 0 140
ENT 0 7 12 0 19
Family Medicine 0 16 14 0 30
General Practice 0 5 4 0 9
General Surgery 0 13 14 0 27
Infectious Diseases 0 0 0 0 0
Internal Medicine 0 11 8 0 19
Nephrology 0 0 0 0 0
Ob-Gyn 0 15 8 0 23
Ophthalmology 0 0 0 0 0
Orthopedics 0 1 0 0 1
Pulmonology 0 1 0 0 1
Urology 8 0 3 0 11
MD COUNT
Jayson S. Perez
13. For Internal Use Only.
2015 MD Client Inventory
Specialty 4x 3x 2x Total
ENT 7 12 19
Family Medicine 16 14 30
General Practice 5 4 9
General Syrgery 13 14 27
Internal Medicine 12 8 20
OBGYN 15 8 23
Orthopedics 1 1
Urology 8 3 11
Total 8 69 63 140
Base Call 365
14. For Internal Use Only.
2015 MD Client Inventory
Product Tagging in ETCP
PRODUCTS MD Count
TAG
1
2
3
4
5 81
6 51
7 8
8
9
10
15. For Internal Use Only.
2015 2nd
Semester Marketing
Programs
Programs Product Push
Name of
MD/Department
Date/Duration
Budget
Requirement
Remarks
Marketing Programs:
Klindex Trade In Klindex Paul Dion Cruz October 50,000
Request for Mac Mini for
the MCU Surgery Dept
Klindex Trade In Klindex Emmanuel Unay October 30,000 Local Trip with the family
Foreign Convention:
ACS Inoflox/ Prozelax Rey Melchor Santos November Brand Led
ACS Inoflox/ Prozelax Dominador Chiong Jr November Brand Led
ENT Summit
Amoclav/ Exigo/
Klindex
Angelica Lorenzo September Brand Led
ENT Summit
Amoclav/ Exigo/
Klindex
Emmanuel Cruz September Brand Led
Customized Program:
Xmas Baskets for
VMMC Pharmacy
Inoflox/ Tascit/
Prozelax
Pharmacy VMMC December 35,000
Yearly thanksgiving
tradition
Supplemental GB
Deal
Tascit Karl Tan October 15,000
Supplemental budget for
Dr Tan's Tascit Orders
VMMC Uro Xmas
Party
Prozelax/ Tascit/
Inoflox
VMMC Uro Dept December 20,000
Annual Sponsorship of
VMMC Uro Xmas Party
MCU Xmas baskets
Amoclav/ Inoflox/
Klindex
MCU Pharmacy/
Surgery/ENT
December 15,000
Christmas Baskets worth
1000 each for MCU top
prescribers
17. For Internal Use Only.
2nd
Semester 2015 Sales Forecast
Jul Aug Sep Oct Nov Dec
Jayson S. Perez 20,714 15,606 3,243 1,216 3,000 2,000 3,000 1,500 29,565 19,850 49% 143%
Growth % PerfPSR
2015
Annual
Quota
2015 1st
Sem
Perf
Actual Perf Sales Forecast 2015
Projected
Sales Perf
2014
Month DS ST IS Total
Sept 2,000 1,000 3,000
Oct 1,000 1,000 2,000
Nov 2,000 1,000 3,000
Dec 500 1,000 1,500
TOTAL 5,500 4,000 - 9,500
18. For Internal Use Only.
Other Issues and
Concerns/Recommendation
Issues Recommendations
Lack of Budget towards the Christmas
Season
Early Request and Aproval of the
budget
Sensitivity Disc for Inoflox and
Amoclav deficits
Brand should request and allocate
more Sensidiscs to avoid delay in
Another Bidding war is on schedule at
VMMCV this October 2015
Prepare Product CPRs (Original) and
pricing
19. For Internal Use Only.
uccess is the sum of small effor
repeated day in and day out
- Robert Collier