These are some personal examples of my work as a Business Analyst. This is not meant to be publicly used or ditributed without my direct consent.

1. My Portfolio
Alexandre Santiago

2. • Here I show some examples of actual dashboards created by me as well as
some additional skills on data visualization and Visual Basic for
Applications
• All dashboards are currently in use, the updating depends on the
database source or database connection and is done from a weekly to a
quarterly basis. All of them have customizable options which can be
changed by the user and/or the owner
• Most of the reports are exportable to Outlook (as HTML mail message),
Power Point and PDF, via Visual Basic for Applications
• Products and employees information are covered for confidentiality and
all values are tweaked for the same reason
My Portfolio
Alexandre Santiago
click to go

3. Multichannel
Maps
Analitical
Charts
iCaps Dashboard
Reps Sales Report
Hospital 360o
Activity Analysis
& Ratios
Reps
Quantitative
Comparison
Activity
Summary
Report
Quantitative
MapsINPUTS
Dashboards
All Dashboards are Fully Automated
OUTPUTS
My Portfolio – overview
Alexandre Santiago
click to go

4. Business Efectiveness and Planning
Resumo da Performance Mensal Abril 201 4
Joaquim Queiróz +/- 30 min BMS
Posição DIM Última $ 50,77
Produto Reyataz Fecho Ant. 50,93
Status no Mês Activo Variação $ -0,16
Manager Directo Luis Garcia % Var. -0,31%
Abril % do Ano Ranking % Realizado YTD 2
Unid 201 3 31 8 19% % Realizado YTD 100%
Unid 201 2 31 0 19%
1 3 vs 1 2 (Unid) 1 03% Prémio Anual Estimado
Object. Unid 431 Para % APA atingido 6.300
% Real. Unid 74% Para % APA não atingido 5.355
Multiplicador Anual 1 ,0000
2º Trimestre % do Ano % Ano Considerado 1 00%
Unid 201 3 31 8 19%
Unid 201 2 1 .245 76%
1 3 vs 1 2 (Unid) 26%
Object. Unid 1 .305
% Real. Unid 24%
No Ano 201 4 % Ano Restante
Unid 201 3 1 .632 67%
Unid 201 2 1 .643
1 3 vs 1 2 (Unid) 99%
Object. Unid 1 .639
% Real. Unid 1 00%
Hospitais com mais representatividade (Unid)
Ranking Unid 2013 Unid 2012 Object. Unid % Real. Unid 13 vs 12 (Unid)
# 100% 100% 100% 74% 103%
1 100 100 179 56% 100%
2 80 80 88 91% 100%
3 51 50 51 99% 102%
4 41 31 40 102% 132%
5 20 30 22 93% 67%
6 0 0 14 0% 0%
7 5 0 13 37% 0%
8 10 16 12 82% 63%
9 10 0 8 120% 0%
Nome
Representatividade (% do Total)
Centro Hospitalar Cova da Beira - Covilhã
Hospital Dr. Nélio Mendonça - Madeira
Centro Hospitalar Alto Ave - Guimarães
Hospital São Teotónio - Viseu
Unidade Local de Saúde do Alto Minho - Viana do Castelo
Grupo Mello - Hospital de São Marcos - Braga
Centro Hospitalar Vila Nova de Gaia / Espinho - Vila Nova de Gaia
Centro Hospitalar Baixo Vouga - Hospital Infante D.Pedro - Aveiro
Hospitais da Universidade de Coimbra
82% 83%
89%
94% 94% 96% 93% 92%
1 32%
1 05%
99% 99%
86% 90%
96% 95% 93% 92% 91 % 90%
1 1 8%
1 1 2% 1 09%
1 00%
0%
20%
40%
60%
80%
1 00%
1 20%
1 40%
Maio(2)
Junho(2)
Julho(2)
Agosto(2)
Setembro(2)
Outubro(2)
Novembro(2)
Dezembro(2)
Janeiro
Fevereiro
Março
Abril
% Cresc.14/1 3 Unid % Obj. Real. Unid Joaquim Queiróz
Hstórico do % Real. e % Cresc. Anual - YTD em Unidades
Visual Clue
80%
95%
% Realizado YTD
Última $50,77 :: Variação $-0,16 :: % Var. -
100%
Totally automated and
interactive Quantitative
Dashboards
• Changing the employee name (via
validation combobox) will update all
available data including picture,
charts and list of top representative
targeted hospitals (in the example
I’m listing all 100%).
• The green visual clue is updated
according to the current ranking
position (% coverage YTD).
• The type of ranking to be shown
(ex.: sales Q, YTD, yearly evolution,
% coverage, etc.) as well as the
percentage of representative
targeted hospitals can be also
customized by the report owner
• This report is updated along with its
database therefore does not require
any manual input for its updating
click to go

5. Análise Trimestral - 1º Trim. - Pedro Machado
PRODUTO
PERÌODO
DIM
TIER
ACTIV.
Total de HCP's envolvidos
76
#HCPs totalmente cumpridos
56 74% l
Total de Interacções Planeadas
197
Total de Interacções & Média1
184 2,30
Total de Interacções Capped
175 89% l
Interacções Acima do Cappped
9 5%
Interacções Abaixo do Capped
22 12%
1
Média com base no Capped
>= 85%
>= 50%
>= 0%
Ana Rebelo José Maria Azedo Nuno Rodrigues
(All) Planned 42 56 99
(All) Capped 34 54 87
(All) % Atingido 81% 96% 88%
20
40
60
80
1 00
1 20
Cumprimento da Actividade (Capped)
Período: 1º Trim.
Actividade: (All)
Ana Rebelo José Maria Azedo Nuno Rodrigues
(All) Planned 19 17 41
(All) Capped 18 17 41
5
1 0
1 5
20
25
30
35
40
45
Actividade: (All)
Período: 1º Trim.
Número de HCPs Envolvidos
F2F ReD H20 P2P/SpMt RepMt Mgt Heor
Planned 1 09 5 7 35 32 5 4
Capped 1 07 3 6 25 28 4 2
20
40
60
80
1 00
1 20
Cumprimento da Actividade (Capped)
Período: 1º Trim.
Tier: (All)DIM: (All)
Atingido
High Very High
Planned 75 1 22
Capped 65 1 1 0
20
40
60
80
1 00
1 20
1 40
Impactos por Tier
Período: 1º Trim.
DIM: (All)
52% 50%
64% 65% 65% 67%
48% 50%
36% 35% 35% 33%
Planned Capped Planned Capped Planned Capped
Ana Rebelo José Maria Azedo Nuno Rodrigues
Impactos por Tier e por Dim
Very High High Período: 1º Trim.
Actividade: (All)
Ana Rebelo José Maria Azedo Nuno Rodrigues
Rep Mt 1 8% 1 7% 1 5%
P2P/SpMt 24% 1 7% 9%
H20 6% 2% 3%
Rem Det 4% 1 %
F2F 53% 54% 69%
Mgt 7%
# HCP's 1 8 1 7 41
Média 2 3 2
7%
53%
54% 69%
6%
2%
3%24%
17%
9%
18% 17% 15%
18 17
41
0
50
100
150
200
250
300
0%
20%
40%
60%
80%
100%
Mix de Impactos nos HCPs e númerode HCPs
Período: 1º Trim.
Capped
Planned Capped
Rep Mt 1 6% 1 4%
P2P/SpMt 1 8% 1 3%
H20 4% 3%
Rem Det 3% 2%
F2F 55% 54%
Mgt 3% 2%
# HCP's 77 76
Média 2,5 2,3
55% 54%
4% 3%
18% 13%
16% 14%
77 76
50
100
150
200
250
300
0%
20%
40%
60%
80%
100%
Mix de Impactos nos HCPs e númerode HCPs/Dim
Período: 1º Trim.
Capped
F2F
55%
ReD
3%
H20
4%
P2P/Sp
Mt
18%
RepMt
16%
Mgt
3%
Heor
2%
Mix Planned
F2F
61%
ReD
2%
H20
3%
P2P/Sp
Mt
14%
RepMt
16%
Mgt
2%
Heor
1%
Mix Capped
4 4
1
-2 -2
-1
-10
-4
-1
-2
F2F ReD H20 P2P/SpMt RepMt Mgt Heor
Actividades Acima/Abaixo do Capped
Tier: (All)DIM: (All)
% Atingido iCap: 89%
DIM
TIER
ACT
DIM
DIM
TIER
ACT
ACT
98% 60% 86% 71% 88% 80% 50%
1º Trim.
(All)
(All)
(All)
(All)
Totally automated and
interactive Quantitative
Dashboards
• The user can filter the
information by product,
period, employee, targeted
tier and type of activity
analyzed
• All information and charts
are automatically updated
including the
green/yellow/red boxes
and picture frame which
serves as a visual clue to
the performance level (the
% levels are also
customizable below)
• This report is updated
effortlessly on a quarterly
basis once its database
source is updated
click to go

6. Totally automated and interactive Quantitative Dashboards
• Changing the employee
name (via validation
combobox) will update
all available data
including picture, charts
and list of top
representative targeted
hospitals.
• The user can also hide
the ranking as well as
sort by aby one of them
automatically using the
control box
click to go

7. Totally automated and
interactive Dashboards
• The charts are updated along
with their source database
therefore does not require
any manual input for updaing
click to go

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Fully Automated and
Interactive Geomapping
• Any vector image can be
mapped and colorized
automatically via Visual Basic
for Applications to best show
the desired data such as
sales distribution, territorial
ownerships, activity impacts
and many others
• In this examples, the user
can choose different colors
and gradients as well as the
type of data (and distribution
scale) to be shown
Alexandre Santiago
click to go

9. 60%
3%
10%
26%
Activity Mix - Reyataz
F2F+eRem H2O
P2P Sales Rep
Speaker Meetings
0
1000
2000
3000
4000
5000
6000
M A M J J A S O N D J F M A M J J A S O N
2013 2014
Reyataz - Internal Sales - Units
Forecast Moving Avg Quarter Reyataz Target
HOSPITALS YTD
May '14
12M
Trend
2014
Units
% Yearly
Growth
(Units)
% of Total
Units 2014
% MKt
Share
% Sales
Activity
% Access
Activity Com
Pol
TOTAL 19.879 -3% 79% 15% 75% 53%
Centro Hospitalar Lisboa Norte -
Santa Maria
1.807 -11% 9% 21% 9% 12% P
Centro Hospitalar Lisboa
Ocidental - Egas Moniz
1.608 h 11% 8% 20% 8% 2%
Centro Hospitalar Lisboa Central
- Curry Cabral
1.671 h 4% 8% 18% 6% 3% P
Hospital São João - Porto 1.537 -10% 8% 17% 8% 3%
Hospital Fernando Fonseca -
Amadora
1.354 -8% 7% 16% 8% 1% P
Centro Hospitalar do Algarve -
Faro
1.172 h 95% 6% 31% 6% 3%
CH Porto Hospital Joaquim
Urbano
1.266 -7% 6% 13% 6% 10% P
Centro Hospitalar Setúbal -
Hospital Setúbal
940 -6% 5% 2% 1%
Hospitais da Universidade de
Coimbra
850 -2% 4% 15% 4% 3% P
HPP - Centro Hospitalar Cascais 860 h 19% 4% 4% ---
Centro Hospitalar Lisboa Central
- Capuchos
871 -41% 4% 22% 4% 5% P
Centro Hospitalar do Algarve -
Portimão
582 -12% 3% 4% 1%
Centro Hospitalar Lisboa Central
- São José
759 -42% 4% 28% 5% 8% P
Centro Hospitalar Barreiro
Montijo - Hospital Barreiro
446 -3% 2% 1% 3% P
Activity
Mix
Quarter-to-Date
60%
0%
53%
69%
36%
55%
0%
20%
40%
60%
80%
100%
% APA por Actividade & Global - Reyataz
Other Data visualization examples
click to go

10. 0%
20%
40%
60%
80%
100%
120%
140%
F2F Remote Call Sales Reps P2P H20
Regiões Sombreadas
Excelente Bom Regular Atingido
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
F2F Remote Call Sales Reps P2P H20
Termômetro
Regular Atingido
0%
20%
40%
60%
80%
100%
120%
Rep 1 Rep 2 Rep 3 Rep 4 Rep 5 Rep 6
Bullets
Excelente Bom Regular Antigido Target
0%
20%
40%
60%
80%
100%
120%
Rep 1 Rep 2 Rep 3 Rep 4 Rep 5 Rep 6
Faixa Sombreada
Bom Antigido
0%
20%
40%
60%
80%
100%
120%
Rep 1 Rep 2 Rep 3 Rep 4 Rep 5 Rep 6
Linhas Limite ou Linha Dinâmica
Bom Regular Antigido
80%
95%
“Speedometers/Dials”
4 types of info
Advanced Charts
• Several examples of modern
charts on Excel (some originally
developed by visualization
expert Stephen Few)
• Each chart is used for a particular
type of visualization or impact
Shaded Region – 2 types of info
Bullets – 5 types of info at same time
Shaded Scale – 4 types of info at same
time
Thermometer – 2 types of info
at same time
Limited Bars – 2 types of info at
same time
Comparison/Performance/Coverage
Temporal performance / comparison
Performance/Coverage
Comparison/Performance/Coverage
Comparison/Performance/CoverageComparison/Coverage
click to go

11. 26% 85% 8% 92% 51% 55% 43% 33% 29% 73% 50%
83% 40% 5% 69% 85% 48% 70% 79% 17% 47% 33%
91% 32% 26% 38% 65% 44% 17% 67% 38% 29% 61%
99% 4% 46% 17% 10% 74% 32% 3% 63% 34% 8%
69% 88% 98% 75% 19% 7% 88% 53% 48% 20% 76%
9% 47% 65% 46% 40% 21% 16% 66% 28% 62% 48%
68% 11% 30% 34% 26% 53% 45% 83% 23% 90% 67%
6% 72% 23% 69% 62% 75% 67% 59% 34% 100% 52%
11% 39% 92% 52% 87% 60% 8% 59% 98% 39% 85%
17% 35% 87% 21% 9% 19% 62% 78% 99% 77% 91%
59% 5% 80% 74% 86% 77% 57% 13% 40% 17% 15%
15% 46% 34% 76% 13% 43% 5% 28% 51% 2% 82%
10% 32% 93% 37% 24% 22% 24% 72% 14% 44% 66%
Other advanced charts and visualization techniques
Customizable Sparklines in Excel 2007 (featured natively only in Excel 2010)
Trends
Onglyza Reyataz Baraclude Sprycel Yervoy
F2F
ReD
STAND REP
OTHER REP
SPEAKER M
P2P
H20
GLOBAL
Alexandre Santiago
click to go
Temporal trends / comparison
Temporal trends / comparison

12. Reyataz
Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1
F2F
ReD
SALES REP
SPEAKER M
P2P
H20
GLOBAL
Afonso
Pina
José
Largo
Anabela
Covelo
Joaquim
Queiróz
Afonso
Pina
José
Largo
Anabela
Covelo
Joaquim
Queiróz
Baraclude
Other visualization techniques using Visual Basic for Applications
Making a smart use of any
Object / Clipart / Icons / Signs / Flags, etc,
for the best data visualization
Alexandre Santiago
click to go

13. Visual Basic for Applications in Excel
Progress bars using forms
Automated Incentives Calculation
• As an example of using Visual
Basic for Applications, I
developed an automated system
for calculating the sales force
incentives which were previously
outsourced
• The company re-gained flexibility
besides saving time and money
• The system analyses the
scenarios for each employee and
asks the user for confirmation
• Once confirmed, the calculation
is done in seconds
• Bellow are examples of progress
bars using VBA forms to alter the
user that the code is running
Alexandre Santiago
click to go

14. Visual Basic for Applications in Excel
Management systems
RibbonX on Excel 2007
• Another example using Visual
Basic for Application is this
small but powerful cross
functional management system
(via Excel Add-In created by
me), developed for
automatically distributing the
requirements of service to the
less busy assistant from the
external pool of secretaries
• The system was develop under
requirement of the Human
Resources Department
• Bellow, an example of RibbonX
for deeper customization of
Excel 2007 Ribbon
Alexandre Santiago
click to go

15. Visual Basic for Applications in Word
HTML tagging tool in Word 2007
• Visual Basic for Applications is
not restricted to Excel.
• In this example, I’ve created a
tool for including HTML Tags
into any Word text.
• The user selects the desired
piece of text and chooses the
apropriate kind of tag with or
without optional parameters
• This project was praised by the
BMS european IT Studio (BMS
Studio France) which distributed
the tool to all european
countries for helping on the
BMS Plus website content
regular updating
Alexandre Santiago
click to go

16. Other cross functional activities such as BMS Plus Website
• I’m responsible for the
structuring of the Portugal BMS
Plus website as the country
project owner (currently on
testing phase)
Alexandre Santiago
click to finish

17. Thank you!
Alexandre Santiago