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                  (NIGERIA INTERNATIONAL BRANCH)




        2nd Business Conference
      @ Accor, The Moorhouse, Ikoyi, Lagos, Nigeria
                    15th June 2011

                                                       THEME:
Redefining The National Education Framework Of
      Hospitality, Leisure And Tourism Courses For
               Efficiency And Industrial Relevance
                                                 Adedamola Iyiade
                                             Lagos State Polytechnic
Foreword

       If you’re ill, you see a qualified
       doctor; if you have a legal problem,
       you see a qualified solicitor; and if
       you need to audit your company, you
       see a qualified accountant. If you
       want to go out to eat, anyone can
       prepare food for you (Wood, 1997)
Introduction
         In 1928 the Nigeria Railways caterers limited were
         formed. It was jointly managed by UAC and GBO.
         This company managed the railway transport
         catering and railway guesthouse.
         In 1952 Ikoyi government guest houses was
         established and added to the company operation.
         The name of the company was later changed to
         Nigeria Hotel limited.
         After independence it was found out that the country
         is lacking hotel that could provide standard
         international service thus the coming of new hotels
         like, Airport hotel and Ikoyi hotel, in Lagos, Hamdala
         hotel, Kaduna, Presidential hotel, Enugu and Premier
         hotel, Ibadan. This brought in the first set of trained
         professionals in hospitality management
Introduction (ctd)
          Another set of development in the industry was brought
          about during the oil boom are of the 70’s and the hosting
          of FESTAC (world festival of arts and culture) in 1977. This
          brought in hotels like Eko hotels in Lagos, Durbar hotel in
          Kaduna.
          This brought in the establishment of Hotel and catering
          department in institutions like Kaduna Polytechnic and
          Kwara polytechnic.
          Since then the inflow of hotels had been on increase which
          subsequently brought about the establishment of Hotel
          and catering management department in more
          polytechnic all over the country with the concentration of
          such institution in the Northern part of the country.
          It is pertinent to note that the Hospitality and Tourism
          program was first offrerd in the university in early 90’s.
Background
       Hospitality industry can be set within the context of
       travel and tourism industry, which contains numerous
       sub-sectors; such as tour operations, travel agents
       and airlines (Knowles, 1994, Field, 1976, Baker,
       Huyton and Bradley, 2001)
        The growth in tourism industry in 2005 with
       registered international tourist arrival in worldwide
       has made the tourism industry as one of the most
       important industries of the world in economic terms (
       Frangialli,2006).
       The immediate benefits of tourism industry is its’
       ability to create employment both at the skilled and
       unskilled level. As a labour intensive industry tourism
       has the potential to create more jobs per unit of
       investment.
Curriculum
        National Diploma
        Goal: To provide diplomates capable of supervising appropriate departments in
        hospitality organisations.
         Objectives:
        Produce Nigerian and international dishes using both local and exotic food
        commodities.
        Organise accommodation in hospitality establishments
        Supervise restaurants and bar operations in hospitality organisations
        Supervise specific departments in large hospitality organisations
        Manage small to medium sized hospitality organisation.

        Higher National Diploma
        Goal: The program is designed to produce graduates capable of assuming
        managerial roles in hospitality establishments.
         Objectives
        Plan and manage economic operations of hospitality establishments.
        Plan and manage various sections of any hospitality establishment.
        Manage any size of hospitality organisations.
The Curriculum
 Analysis of polytechnic curriculum:   Analysis of University curriculum

 National Diploma                      In Nigeria the breakdown of
 Hospitality content        71.25%     University curriculum of Hospitality
                                       and Tourism Program is as stated
 Business                   11.25%     below:
 Others                     17.5%      The core biz courses - 44.63%,
                                       The core HCM courses - 42.94%.
 Higher National Diploma               Food technology related courses-
 Hospitality content     58.438%       7.35%
 Business                23.376%       Tourism -                  - 7.35%,
 Others                  18.181%       Nutrition-               -    3.39%.
                                       Others belongs to general studies
                                       22 credit units           - 12.43%
The Curriculum - A journey through the Internet
  At Iowa State University, Ames;   Texas Technological University,
  (www.iastate.edu).Department of   Department of Restaurant, Hotel
  Food Science and Lodging          and Institutional Management,
  Management has the following      Lubbock, has as their research
  area of research interest for     areas for M.S. and PhD.
  Masters of science (M.S.) and     Strategic management, Tourism,
  PhD are:                          Food service management,
   Food safety, Marketing and       Restaurant management, Wine
  consumer behaviour, Consumer      marketing.
  services, Food service
  management, Financial
  management, Hospital food         iii. Other sites that could be
  service, Human resources          visited include, www.aiu.edu,
  Management, Information           www.hotelschool.cornel.edu ,
  technology, Lodging operations,   www.ksu.edu, www.shu.ac.uk,
  School food service, Strategic    www.un.edu, www.unlv.edu etc.
  management, Hospitality and
  dietetics education, e-commerce
Placement of graduates in the industry

          The manpower being supplied by the colleges and the universities offering Hospitality and
          Tourism programme in the country are not totally relevant in the scheme of things in the industry.
          The polytechnics (colleges) and universities are emphasizing basic and craftsmanship, as the
          backbone of the profession, base on the curriculum being used in the polytechnic while the
          Hospitality and Tourism operators are emphasising more on managerial capability. This is the
          main reason why people from core business program are made to head the hotel, thus a gap exit
          between the Hotel and Catering Management program curriculum as being executed presently in
          the polytechnic and universities and the need of the hotel operators (Iyiade, 2008).
          It is a fact that the hotel is in need of those who can cook, serve food, clean rooms but all those
          staff operates within the lower strata in the hotel organisation. A ceiling is placed on them as to
          which position they can hold within the hotel. This is where the bulk of National diploma (ND) and
          Higher National Diploma (HND) in Hotel & catering management and even Bachelor of Science
          (BSc.) holders in Hotel and Catering Administration falls within this crop of employees.
           The most recent discrimination is now within the professionals themselves, in which some felt that
          those with post qualification in Home economics, Nutrition, Public administration are more relevant
          in the profession than those with post qualification in Business Administration, Marketing and even
          Psychology. This shows lack of deeper knowledge of what the Hotel & Catering program entail
          and how it is being practiced in the developed countries where the profession was adopted.
           Catering aspect is about cooking and serving of meals. Hotel is about providing accommodation.
          Another concept to the program is “Management.” Management is tasks’ Management is a
          discipline but Management is also people. Every achievement of management is the achievement
          of a manager. Every failure is a failure of a manager (Drucker, 1979).
          In other words after your first qualification in Hotel and catering management pursuing post
          graduate program in information technology, strategic management, accounting, marketing is not
          out of place.
Rating of profession
         The weighing factors allocated to different discipline depend on the industry they found
         themselves. While a Hospitality and Tourism graduate may be rated poorly in a manufacturing
         company, the same skill should be rated highly in any hospitality firm. But this is not the case in
         the hospitality industry, tail or head they loose. In the hotel, professionals from the core business
         disciplines are rated higher than these graduates. The reasons was due the job evaluation plan
         adopted by various management in the hospitality industry, in which it is believed that core
         business disciplines contribute more than Hospitality and Tourism graduates towards the
         attainment of corporate objectives. This is backed by the fact that you are in hospitality business
         to make money i.e. High return on investment and not carrying of plate, laying bed etc. Though
         they are what generate the so-called Return on Investment but their activities is controlled at the
         strategic level.
          This disparity was not just based on sentiment but on job rating, which is normally based on
         importance of a specific job or position towards attainment of the organizational goal. In rating
         jobs and position are based on the job description of various jobs. One of the methods used in
         rating job is point assessment method. That is weighing the job using the following broad
         characteristics of work - Skills required - Mental requirement - Physical requirement –
         Responsibility - Working Condition.
         So in the hospitality industry, which is, suppose to be the birth right of the Hospitality and Tourism
         professional, is being discriminated against when it comes to top management position. The
         question is clear; "You need an additional qualification in the area of management science".
         It is argued that developing skills across a range of functional areas enhances the likelihood of
         acceptance within the core although evidence for this is not readily available.
Government Policy In Hospitality And Tourism

 NTDC
 NIHOTOURS
 NBTE
Conclusion And Recommendation
       There is the need to re-engineer the program as it is being done in
       developed world where a graduate of Hospitality and Tourism could be
       Hotel sales and marketing manger, Hotel accountant, Accommodation
       Manager or Room Division Director, Human Resources Manager, etc.
        It is essential that both those in industry and the universities continue to
       discuss the current issues in hospitality training and education, so that we
       can develop current and future managers
        Research has always revealed that the industry itself is looking for the
       best managers, and that there should be an increased emphasis on the
       business discipline and transferable skills. We must crate graduates who
       can quickly become productive in an industrial setting, and yet possess
       the abilities in generic management to proceed to the higher echelons of
       industry in due course.
        The Curriculum need to be restructured and multi-skilled professionals
       attracted. This sort of manpower mix in the department will bring in
       more researches in the areas of consumer behaviour, human resources,
       marketing, quality management, ICT etc. Curriculum – the main problem
       the profession is the curriculum, over emphasis on cooking and food
       service.
Conclusion And Recommendation
       The program needs to have strong operational base
       along with managerial capability:
       For Diploma. : ND level – operational.
       HND level – strategic
       For university education:
       Between 100 – 200 level – operational
                300 – 400 level – strategic
       At post graduate level you can now decide which area
       you are interested in e.g. culinary, marketing,
       accommodation food service, sales human resources,
       accommodation planning etc.
        Effort should also be directed towards pursing the
       program up to doctoral level, also having MBA in
       hospitality and Tourism will not be out of place.
Conclusion And Recommendation
        There should be increased in core Business courses in the
        Hospitality and Tourism Management curriculum at both the
        university and polytechnic.
          Encouraging the academics in the profession to diversify into the
        core area of management sciences for them to be more relevant
        in the industry.
          Just as the NBTE & NUC are regulating the ND, HND & BSc
        programmes for supervisory and managerial roles, NIHOTOURS
        should be repositioned to focus on regulating and standardizing
        the unskilled and craft aspect of the profession so that the
        Industry can have all it requires to function effectively and
        profitably.
          The professional body should wake up from their slumber. A
        stronger professional body is required now. For effectiveness the
        professional body should be divided into subgroup i.e.
      Culinary, Tour Operators, Food Service, Travel & Ticketing, Sales
        and Marketing, Tour Guides, Accounting, Human
        resources/personnel management, Engineering, Accommodation
Final Words
    Finally I would like to leave you with this poser.

    What is a Profession?
A profession arises when any trade or occupation transforms itself through “the development of formal
    qualifications based upon education, apprenticeship, and examinations, the emergence of regulatory bodies
    with powers to admit and discipline members and some degree of monopoly rights (wikipedia). Professions
    are typically regulated by statue, with the responsibilities of enforcement delegated to respective
    professional bodies, whose function is to define, promote, oversee, support and regulate the affairs of its
    members.

    Critically analyzing the above definition certain questions can then be raised about hospitality and tourism
    professional.
    Is hospitality and tourism a profession?
    Do we really have any professional bodies in place?
    If so, why are they not regulating the professionals and industry?
    What makes someone a professionals?
    Is it by have polytechnic diploma or/and university degree?
    Why are we not having qualifying examinations in the profession?
    Why are we not chartered?
THANK YOU

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Redefining National Education Framework For Hospitality Courses

  • 1. , UK (NIGERIA INTERNATIONAL BRANCH) 2nd Business Conference @ Accor, The Moorhouse, Ikoyi, Lagos, Nigeria 15th June 2011 THEME: Redefining The National Education Framework Of Hospitality, Leisure And Tourism Courses For Efficiency And Industrial Relevance Adedamola Iyiade Lagos State Polytechnic
  • 2. Foreword If you’re ill, you see a qualified doctor; if you have a legal problem, you see a qualified solicitor; and if you need to audit your company, you see a qualified accountant. If you want to go out to eat, anyone can prepare food for you (Wood, 1997)
  • 3. Introduction In 1928 the Nigeria Railways caterers limited were formed. It was jointly managed by UAC and GBO. This company managed the railway transport catering and railway guesthouse. In 1952 Ikoyi government guest houses was established and added to the company operation. The name of the company was later changed to Nigeria Hotel limited. After independence it was found out that the country is lacking hotel that could provide standard international service thus the coming of new hotels like, Airport hotel and Ikoyi hotel, in Lagos, Hamdala hotel, Kaduna, Presidential hotel, Enugu and Premier hotel, Ibadan. This brought in the first set of trained professionals in hospitality management
  • 4. Introduction (ctd) Another set of development in the industry was brought about during the oil boom are of the 70’s and the hosting of FESTAC (world festival of arts and culture) in 1977. This brought in hotels like Eko hotels in Lagos, Durbar hotel in Kaduna. This brought in the establishment of Hotel and catering department in institutions like Kaduna Polytechnic and Kwara polytechnic. Since then the inflow of hotels had been on increase which subsequently brought about the establishment of Hotel and catering management department in more polytechnic all over the country with the concentration of such institution in the Northern part of the country. It is pertinent to note that the Hospitality and Tourism program was first offrerd in the university in early 90’s.
  • 5. Background Hospitality industry can be set within the context of travel and tourism industry, which contains numerous sub-sectors; such as tour operations, travel agents and airlines (Knowles, 1994, Field, 1976, Baker, Huyton and Bradley, 2001) The growth in tourism industry in 2005 with registered international tourist arrival in worldwide has made the tourism industry as one of the most important industries of the world in economic terms ( Frangialli,2006). The immediate benefits of tourism industry is its’ ability to create employment both at the skilled and unskilled level. As a labour intensive industry tourism has the potential to create more jobs per unit of investment.
  • 6. Curriculum National Diploma Goal: To provide diplomates capable of supervising appropriate departments in hospitality organisations. Objectives: Produce Nigerian and international dishes using both local and exotic food commodities. Organise accommodation in hospitality establishments Supervise restaurants and bar operations in hospitality organisations Supervise specific departments in large hospitality organisations Manage small to medium sized hospitality organisation. Higher National Diploma Goal: The program is designed to produce graduates capable of assuming managerial roles in hospitality establishments. Objectives Plan and manage economic operations of hospitality establishments. Plan and manage various sections of any hospitality establishment. Manage any size of hospitality organisations.
  • 7. The Curriculum Analysis of polytechnic curriculum: Analysis of University curriculum National Diploma In Nigeria the breakdown of Hospitality content 71.25% University curriculum of Hospitality and Tourism Program is as stated Business 11.25% below: Others 17.5% The core biz courses - 44.63%, The core HCM courses - 42.94%. Higher National Diploma Food technology related courses- Hospitality content 58.438% 7.35% Business 23.376% Tourism - - 7.35%, Others 18.181% Nutrition- - 3.39%. Others belongs to general studies 22 credit units - 12.43%
  • 8. The Curriculum - A journey through the Internet At Iowa State University, Ames; Texas Technological University, (www.iastate.edu).Department of Department of Restaurant, Hotel Food Science and Lodging and Institutional Management, Management has the following Lubbock, has as their research area of research interest for areas for M.S. and PhD. Masters of science (M.S.) and Strategic management, Tourism, PhD are: Food service management, Food safety, Marketing and Restaurant management, Wine consumer behaviour, Consumer marketing. services, Food service management, Financial management, Hospital food iii. Other sites that could be service, Human resources visited include, www.aiu.edu, Management, Information www.hotelschool.cornel.edu , technology, Lodging operations, www.ksu.edu, www.shu.ac.uk, School food service, Strategic www.un.edu, www.unlv.edu etc. management, Hospitality and dietetics education, e-commerce
  • 9. Placement of graduates in the industry The manpower being supplied by the colleges and the universities offering Hospitality and Tourism programme in the country are not totally relevant in the scheme of things in the industry. The polytechnics (colleges) and universities are emphasizing basic and craftsmanship, as the backbone of the profession, base on the curriculum being used in the polytechnic while the Hospitality and Tourism operators are emphasising more on managerial capability. This is the main reason why people from core business program are made to head the hotel, thus a gap exit between the Hotel and Catering Management program curriculum as being executed presently in the polytechnic and universities and the need of the hotel operators (Iyiade, 2008). It is a fact that the hotel is in need of those who can cook, serve food, clean rooms but all those staff operates within the lower strata in the hotel organisation. A ceiling is placed on them as to which position they can hold within the hotel. This is where the bulk of National diploma (ND) and Higher National Diploma (HND) in Hotel & catering management and even Bachelor of Science (BSc.) holders in Hotel and Catering Administration falls within this crop of employees. The most recent discrimination is now within the professionals themselves, in which some felt that those with post qualification in Home economics, Nutrition, Public administration are more relevant in the profession than those with post qualification in Business Administration, Marketing and even Psychology. This shows lack of deeper knowledge of what the Hotel & Catering program entail and how it is being practiced in the developed countries where the profession was adopted. Catering aspect is about cooking and serving of meals. Hotel is about providing accommodation. Another concept to the program is “Management.” Management is tasks’ Management is a discipline but Management is also people. Every achievement of management is the achievement of a manager. Every failure is a failure of a manager (Drucker, 1979). In other words after your first qualification in Hotel and catering management pursuing post graduate program in information technology, strategic management, accounting, marketing is not out of place.
  • 10. Rating of profession The weighing factors allocated to different discipline depend on the industry they found themselves. While a Hospitality and Tourism graduate may be rated poorly in a manufacturing company, the same skill should be rated highly in any hospitality firm. But this is not the case in the hospitality industry, tail or head they loose. In the hotel, professionals from the core business disciplines are rated higher than these graduates. The reasons was due the job evaluation plan adopted by various management in the hospitality industry, in which it is believed that core business disciplines contribute more than Hospitality and Tourism graduates towards the attainment of corporate objectives. This is backed by the fact that you are in hospitality business to make money i.e. High return on investment and not carrying of plate, laying bed etc. Though they are what generate the so-called Return on Investment but their activities is controlled at the strategic level. This disparity was not just based on sentiment but on job rating, which is normally based on importance of a specific job or position towards attainment of the organizational goal. In rating jobs and position are based on the job description of various jobs. One of the methods used in rating job is point assessment method. That is weighing the job using the following broad characteristics of work - Skills required - Mental requirement - Physical requirement – Responsibility - Working Condition. So in the hospitality industry, which is, suppose to be the birth right of the Hospitality and Tourism professional, is being discriminated against when it comes to top management position. The question is clear; "You need an additional qualification in the area of management science". It is argued that developing skills across a range of functional areas enhances the likelihood of acceptance within the core although evidence for this is not readily available.
  • 11. Government Policy In Hospitality And Tourism NTDC NIHOTOURS NBTE
  • 12. Conclusion And Recommendation There is the need to re-engineer the program as it is being done in developed world where a graduate of Hospitality and Tourism could be Hotel sales and marketing manger, Hotel accountant, Accommodation Manager or Room Division Director, Human Resources Manager, etc. It is essential that both those in industry and the universities continue to discuss the current issues in hospitality training and education, so that we can develop current and future managers Research has always revealed that the industry itself is looking for the best managers, and that there should be an increased emphasis on the business discipline and transferable skills. We must crate graduates who can quickly become productive in an industrial setting, and yet possess the abilities in generic management to proceed to the higher echelons of industry in due course. The Curriculum need to be restructured and multi-skilled professionals attracted. This sort of manpower mix in the department will bring in more researches in the areas of consumer behaviour, human resources, marketing, quality management, ICT etc. Curriculum – the main problem the profession is the curriculum, over emphasis on cooking and food service.
  • 13. Conclusion And Recommendation The program needs to have strong operational base along with managerial capability: For Diploma. : ND level – operational. HND level – strategic For university education: Between 100 – 200 level – operational 300 – 400 level – strategic At post graduate level you can now decide which area you are interested in e.g. culinary, marketing, accommodation food service, sales human resources, accommodation planning etc. Effort should also be directed towards pursing the program up to doctoral level, also having MBA in hospitality and Tourism will not be out of place.
  • 14. Conclusion And Recommendation There should be increased in core Business courses in the Hospitality and Tourism Management curriculum at both the university and polytechnic. Encouraging the academics in the profession to diversify into the core area of management sciences for them to be more relevant in the industry. Just as the NBTE & NUC are regulating the ND, HND & BSc programmes for supervisory and managerial roles, NIHOTOURS should be repositioned to focus on regulating and standardizing the unskilled and craft aspect of the profession so that the Industry can have all it requires to function effectively and profitably. The professional body should wake up from their slumber. A stronger professional body is required now. For effectiveness the professional body should be divided into subgroup i.e. Culinary, Tour Operators, Food Service, Travel & Ticketing, Sales and Marketing, Tour Guides, Accounting, Human resources/personnel management, Engineering, Accommodation
  • 15. Final Words Finally I would like to leave you with this poser. What is a Profession? A profession arises when any trade or occupation transforms itself through “the development of formal qualifications based upon education, apprenticeship, and examinations, the emergence of regulatory bodies with powers to admit and discipline members and some degree of monopoly rights (wikipedia). Professions are typically regulated by statue, with the responsibilities of enforcement delegated to respective professional bodies, whose function is to define, promote, oversee, support and regulate the affairs of its members. Critically analyzing the above definition certain questions can then be raised about hospitality and tourism professional. Is hospitality and tourism a profession? Do we really have any professional bodies in place? If so, why are they not regulating the professionals and industry? What makes someone a professionals? Is it by have polytechnic diploma or/and university degree? Why are we not having qualifying examinations in the profession? Why are we not chartered?