Now that you have the data, what's the plan? Using customer data to understand and optimize your social or mobile game can produce huge returns. But, there are also dangers of relying too heavily on data without the proper level of controls, data science and overall process. Fortunately, there are now tools, technology and talent available in the market that are enabling forces for studios who want to be more data-driven. This session will analyze what it takes to become a data-driven organization, and look at some lessons learned from our experience working with some of the top grossing social and mobile game studios.
Effective Data Driven Development for Social and Mobile AppsKontagent
1) A new marketing source is driving new users to the game but they are not completing the tutorial at the same rate as existing players, causing day 1 retention to trend down.
2) The issue will be addressed in two ways: first, optimizing the tutorial funnel and drop-off rates for new players to increase completion; second, potentially decreasing or eliminating spend on the new marketing channel.
3) The goal is to isolate what is causing new users to not complete the tutorial, optimize that, and find the right balance of spending and player experience to maximize revenue and profit over time.
Data Driven Design: You've Got the Data... So, Now What?Kontagent
Kontagent is a leading analytics solution that handles over 1.5 billion messages per day and tracks $1 of every $4 spent in the social gaming industry. With over 75 employees across four countries, Kontagent tracks metrics for more than 150 million monthly active users.
The document discusses object appearance representation using bidirectional texture functions (BTFs). It covers:
1) BTFs provide a data-driven approach to represent surface reflectance properties at multiple scales, from microscale BRDFs to mesoscale image-based textures.
2) BTF acquisition has advanced from early sparse sampling to integrated systems that capture dense BTFs and high-quality geometry of objects rapidly.
3) Compressing the large BTF datasets is challenging and current methods include fitting analytical models or finding low-dimensional bases through statistical analysis of the redundant BTF data.
This document discusses how data-driven design uses quantitative and qualitative data to inform design decisions. It provides examples of data, such as 47% of people expecting a web page to load within 2 seconds and 40% choosing an alternative search result if the first is not mobile friendly. While data helps inform decisions, it does not replace human design judgment. Intuition combined with data analysis can lead to effective design solutions.
Now that you have the data, what's the plan? Using customer data to understand and optimize your social or mobile game can produce huge returns. But, there are also dangers of relying too heavily on data without the proper level of controls, data science and overall process. Fortunately, there are now tools, technology and talent available in the market that are enabling forces for studios who want to be more data-driven. This session will analyze what it takes to become a data-driven organization, and look at some lessons learned from our experience working with some of the top grossing social and mobile game studios.
Scaling Agile: Remembering Tolstoy’s Unhappy Family AnalogyTechWell
While Agile has become mainstream at the team level with much research and practical experience, scaling agile to the enterprise is a topic of increasing interest and practice—with some successes and some spectacular failures. As Tolstoy wrote, “Happy families are all alike; each unhappy family is unhappy in its own way.” Mariya Breyter shares anti-patterns for scaling agile that you need to recognize quickly and change right away. Most agile scaling frameworks address agile processes and organizational structures. However, Mariya thinks it is time to look at agile scaling from the perspective of individual team members: developers, architects, testers, or any member of a cross-functional agile team. Using examples from multiple companies that she transitioned to agile at scale, Mariya describes how you can enhance your agile implementation at the enterprise level and avoid the pitfalls that can sink an enterprise agile program.
The document summarizes key points from Eric Ries' book Lean Startup. It discusses how the lean startup methodology differs from the traditional model by embracing ideas, learning quickly from customers, and pivoting based on data. The lean process focuses on developing minimum viable products, getting rapid customer feedback through experiments and metrics, and adapting quickly through small batches and a culture of continuous improvement. This validated learning process helps startups test hypotheses, reduce waste, and build sustainable businesses under conditions of uncertainty.
Adrian Simpson, Chief Innovation Officer at SAP - Differentiate Through Innov...Global Business Events
The document discusses how SAP HANA enables companies to innovate through providing real-time insights, quicker operational analysis, more agile decision making, timelier business decisions, and the ability to do more. Examples are provided of companies in various industries experiencing faster financial analysis, risk assessment, marketing and supply chain management. Specific use cases show improvements such as 408,000x faster genomic analysis, 56x faster churn analysis, and 500k euro in working capital reduction. The document concludes that SAP HANA provides options for companies to innovate through being quicker, more agile, more timely, and having increased capabilities.
Effective Data Driven Development for Social and Mobile AppsKontagent
1) A new marketing source is driving new users to the game but they are not completing the tutorial at the same rate as existing players, causing day 1 retention to trend down.
2) The issue will be addressed in two ways: first, optimizing the tutorial funnel and drop-off rates for new players to increase completion; second, potentially decreasing or eliminating spend on the new marketing channel.
3) The goal is to isolate what is causing new users to not complete the tutorial, optimize that, and find the right balance of spending and player experience to maximize revenue and profit over time.
Data Driven Design: You've Got the Data... So, Now What?Kontagent
Kontagent is a leading analytics solution that handles over 1.5 billion messages per day and tracks $1 of every $4 spent in the social gaming industry. With over 75 employees across four countries, Kontagent tracks metrics for more than 150 million monthly active users.
The document discusses object appearance representation using bidirectional texture functions (BTFs). It covers:
1) BTFs provide a data-driven approach to represent surface reflectance properties at multiple scales, from microscale BRDFs to mesoscale image-based textures.
2) BTF acquisition has advanced from early sparse sampling to integrated systems that capture dense BTFs and high-quality geometry of objects rapidly.
3) Compressing the large BTF datasets is challenging and current methods include fitting analytical models or finding low-dimensional bases through statistical analysis of the redundant BTF data.
This document discusses how data-driven design uses quantitative and qualitative data to inform design decisions. It provides examples of data, such as 47% of people expecting a web page to load within 2 seconds and 40% choosing an alternative search result if the first is not mobile friendly. While data helps inform decisions, it does not replace human design judgment. Intuition combined with data analysis can lead to effective design solutions.
Now that you have the data, what's the plan? Using customer data to understand and optimize your social or mobile game can produce huge returns. But, there are also dangers of relying too heavily on data without the proper level of controls, data science and overall process. Fortunately, there are now tools, technology and talent available in the market that are enabling forces for studios who want to be more data-driven. This session will analyze what it takes to become a data-driven organization, and look at some lessons learned from our experience working with some of the top grossing social and mobile game studios.
Scaling Agile: Remembering Tolstoy’s Unhappy Family AnalogyTechWell
While Agile has become mainstream at the team level with much research and practical experience, scaling agile to the enterprise is a topic of increasing interest and practice—with some successes and some spectacular failures. As Tolstoy wrote, “Happy families are all alike; each unhappy family is unhappy in its own way.” Mariya Breyter shares anti-patterns for scaling agile that you need to recognize quickly and change right away. Most agile scaling frameworks address agile processes and organizational structures. However, Mariya thinks it is time to look at agile scaling from the perspective of individual team members: developers, architects, testers, or any member of a cross-functional agile team. Using examples from multiple companies that she transitioned to agile at scale, Mariya describes how you can enhance your agile implementation at the enterprise level and avoid the pitfalls that can sink an enterprise agile program.
The document summarizes key points from Eric Ries' book Lean Startup. It discusses how the lean startup methodology differs from the traditional model by embracing ideas, learning quickly from customers, and pivoting based on data. The lean process focuses on developing minimum viable products, getting rapid customer feedback through experiments and metrics, and adapting quickly through small batches and a culture of continuous improvement. This validated learning process helps startups test hypotheses, reduce waste, and build sustainable businesses under conditions of uncertainty.
Adrian Simpson, Chief Innovation Officer at SAP - Differentiate Through Innov...Global Business Events
The document discusses how SAP HANA enables companies to innovate through providing real-time insights, quicker operational analysis, more agile decision making, timelier business decisions, and the ability to do more. Examples are provided of companies in various industries experiencing faster financial analysis, risk assessment, marketing and supply chain management. Specific use cases show improvements such as 408,000x faster genomic analysis, 56x faster churn analysis, and 500k euro in working capital reduction. The document concludes that SAP HANA provides options for companies to innovate through being quicker, more agile, more timely, and having increased capabilities.
Pivot Chart for Lean Startup Problem Management: Pivoting from Plan A to Plan BRod King, Ph.D.
"How can anyone apply the principles, strategies, and tactics of Lean Startup Problem Management in no time?" The Pivot Chart is the answer. Unlike in other tools, the Pivot Chart comprehensively summarizes the experimental scientific approach which underlies Eric Ries's Lean Startup methodology. The Pivot Chart provides a simple roadmap for anyone to navigate an extremely uncertain environment while building a sustainable and profitable startup. The best of luck as you pivot from Plan A to Plan B while discovering a repeatable and scalable business model that achieves your vision.
The document compares Agile and Lean Startup methodologies. Agile focuses on removing waste through practices like iterative development and backlogs, while Lean Startup focuses on developing minimum viable products and validated learning through practices like building, measuring, and learning. The document argues that Lean Startup takes the best parts of Agile and combines them with a customer development process to make them more streamlined. However, it notes that context is important and the appropriate methodology depends on the situation.
Take advantage of new trends in agile: Iterationless Kanban and Continuous De...Atlassian
The document discusses how Dachis Group has successfully integrated Lean Startup and Lean Development methodologies. There were three key areas of focus: building the product backlog by modeling features, epics, and stories in JIRA; structuring the Kanban flow using tools like GreenHopper and custom plugins; and implementing continuous deployment using tools like Chef, Jenkins, and custom code for automated deployments. The presentation provides examples of how Dachis Group implemented these practices for their large-scale, globally distributed teams. It recommends background reading on Lean Startup, Customer Development, Kanban, and Continuous Delivery and offers contact details for further discussion.
This presentation reflects a mock User Acquisition Marketing plan for the task management application Asana. The assumptions on these slides are informed by public information. This presentation served as the final project to my 10-week User Acquisition Marketing course at General Assembly taught by Kate Huyett, Director of User Acquisition and Business Intelligence at How About We.
Please feel free to reach out and say "Hello world!" at VincentVBarr@Gmail.com or visit my website: www.vincentbarr.com
How can marketers respond to the rapidly changing marketplace today? Agile or Scrum methodology could be one of the answers. This deck describes agile and the way that the team at HubSpot uses it to make marketing fast, focused, prioritized and predictable.
How to overcome mind limitations - part TWO. The procedures and methodologies that allow each and everyone to be much more productive as far as generating new ideas; ideation!
A presentation given for the PMI community in November 2008. The presentation shows the main difference between traditional and agile project management.
This document provides an overview of the ideation phase of design thinking. It includes introductions to creativity and innovation mindsets, as well as activities for teams to generate ideas through silent scribing, identifying pain points, jobs to be done, future trends, and clustering ideas. The document concludes with an explanation of value proposition design to articulate the key benefits of ideas for customers.
This document discusses best practices for software product development. It covers:
1. Motivation for focusing on best practices due to trends like globalization, industrialization, and consumerization.
2. The state-of-the-art in science and practice, examining concepts from research areas like information systems, product management, and usability methods, as well as practices from industries like automotive and Apple.
3. Six key best practices are distilled from science and practice: having a clear product vision and leadership, using focused interdisciplinary empowered teams, maintaining a clear product scope, employing an artifact-centric development approach, integrating stakeholders continuously, and taking an incremental milestone-based approach.
The document discusses improving a company's approach to application performance. It recommends integrating performance testing into continuous integration to automate testing and monitoring. This would help find issues earlier, reduce time to market, and better monitor real user behavior and system health. The future approach is described as continuous performance integration, with performance tests running in Jenkins, automated reporting, and real user monitoring for real-time feedback.
Learn the basics of Lean Startup in this one-hour webinar , and discover how Minimum Viable Product, Innovation accounting, iteration and pivots can improve your management of uncertainty.
This document discusses OpenERP, an open source ERP software. [1] It describes how OpenERP has become the most installed and advanced ERP software for SMEs, with over 1,000 installations per day and 1,000+ modules. [2] It then outlines OpenERP's history and business model, including its switch in 2010 to focus on partner recruitment and development through a fully open source model. [3] The summary highlights how this approach has led to strong growth and margins for both OpenERP SA and its 300+ partners in 60 countries.
Deploying the iPad to Sales & Managed Markets Teams: Training and Effectivene...Best Practices
This document provides an overview and key findings from a benchmark study on deploying iPads to sales and managed markets teams. The study engaged 54 leaders from 45 healthcare companies. It examined best practices for training, systems integration, applications, usage and measuring effectiveness. Key findings include: starting with a pilot program; critical training on device and customer usage; syncing deployment with managed markets; ensuring relevant, updated content and apps; and issuing peripheral devices to increase comfort and usage compliance. The majority of companies have deployed iPads to some brands, with full deployment and integration with managed markets planned within 12 months.
1. The document discusses Exemplar Strategic Solutions, a company that helps other organizations succeed through strategic planning and implementation.
2. Exemplar believes strategic success comes from answering five questions: what, why, where, when and how. Exemplar then helps clients implement solutions to these questions.
3. Exemplar offers services including business strategy, marketing and branding, human resources, retail strategy, market research and more to help organizations strengthen their position in the market.
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
The Role of Agile Marketing in Creating a World-Class Marketing TeamFrank Days
The document proposes a Marketing Maturity Model consisting of 5 levels that organizations can progress through: 1) Heroic Efforts, 2) Agile as Project Management, 3) Optimizing, 4) Agility and Speed, and 5) Remarkable Customer Experiences. Each level is characterized by increasing levels of strategic alignment, process maturity, people and team development, data use, and technology enablement. The goal of level 5 is for marketing to drive the organization in creating remarkable customer experiences through practices like having customer experience owners, minimum viable products, pi-shaped people, and using data and technology as competitive advantages.
The document discusses Roger Lo's experience working at Applied Predictive Technologies (APT). It provides details about APT, including that it is a data analytics company that helps clients make better decisions using big data and predictive analytics. It discusses APT's growth, clients, capabilities, and Roger Lo's role focusing on growing the business in Asia and China.
Subscribed 2017: Achieve ‘Super-Grower’ Status With Strategic Pricing & Packa...Zuora, Inc.
Pricing and packaging is one of the most important levers that subscription businesses can pull to drive growth. Super-growth companies know that taking a strategic approach to monetizing services is critical to their success. In this all-star session, Price Intelligently will moderate a panel of execs from some of the biggest names in SaaS. Topics include the up-market journey, pricing model shifts, creating and managing cross-sell and upsell strategies, and using subscriber identity to optimize pricing.
The document summarizes information about the 7th International Conference "Sociality Rocks! Moscow, 2014". The conference will gather over 500 attendees and 150 game development teams from Eastern Europe to discuss trends in social and mobile gaming. It will feature speakers from companies like Facebook, Mail.Ru, and AppAnnie. The document outlines sponsorship packages at various levels that provide promotion and networking opportunities for sponsors. It also describes additional sponsorships available, such as for coffee breaks, registration, or a party event. Sponsorship questions can be directed to the contact provided.
Pivot Chart for Lean Startup Problem Management: Pivoting from Plan A to Plan BRod King, Ph.D.
"How can anyone apply the principles, strategies, and tactics of Lean Startup Problem Management in no time?" The Pivot Chart is the answer. Unlike in other tools, the Pivot Chart comprehensively summarizes the experimental scientific approach which underlies Eric Ries's Lean Startup methodology. The Pivot Chart provides a simple roadmap for anyone to navigate an extremely uncertain environment while building a sustainable and profitable startup. The best of luck as you pivot from Plan A to Plan B while discovering a repeatable and scalable business model that achieves your vision.
The document compares Agile and Lean Startup methodologies. Agile focuses on removing waste through practices like iterative development and backlogs, while Lean Startup focuses on developing minimum viable products and validated learning through practices like building, measuring, and learning. The document argues that Lean Startup takes the best parts of Agile and combines them with a customer development process to make them more streamlined. However, it notes that context is important and the appropriate methodology depends on the situation.
Take advantage of new trends in agile: Iterationless Kanban and Continuous De...Atlassian
The document discusses how Dachis Group has successfully integrated Lean Startup and Lean Development methodologies. There were three key areas of focus: building the product backlog by modeling features, epics, and stories in JIRA; structuring the Kanban flow using tools like GreenHopper and custom plugins; and implementing continuous deployment using tools like Chef, Jenkins, and custom code for automated deployments. The presentation provides examples of how Dachis Group implemented these practices for their large-scale, globally distributed teams. It recommends background reading on Lean Startup, Customer Development, Kanban, and Continuous Delivery and offers contact details for further discussion.
This presentation reflects a mock User Acquisition Marketing plan for the task management application Asana. The assumptions on these slides are informed by public information. This presentation served as the final project to my 10-week User Acquisition Marketing course at General Assembly taught by Kate Huyett, Director of User Acquisition and Business Intelligence at How About We.
Please feel free to reach out and say "Hello world!" at VincentVBarr@Gmail.com or visit my website: www.vincentbarr.com
How can marketers respond to the rapidly changing marketplace today? Agile or Scrum methodology could be one of the answers. This deck describes agile and the way that the team at HubSpot uses it to make marketing fast, focused, prioritized and predictable.
How to overcome mind limitations - part TWO. The procedures and methodologies that allow each and everyone to be much more productive as far as generating new ideas; ideation!
A presentation given for the PMI community in November 2008. The presentation shows the main difference between traditional and agile project management.
This document provides an overview of the ideation phase of design thinking. It includes introductions to creativity and innovation mindsets, as well as activities for teams to generate ideas through silent scribing, identifying pain points, jobs to be done, future trends, and clustering ideas. The document concludes with an explanation of value proposition design to articulate the key benefits of ideas for customers.
This document discusses best practices for software product development. It covers:
1. Motivation for focusing on best practices due to trends like globalization, industrialization, and consumerization.
2. The state-of-the-art in science and practice, examining concepts from research areas like information systems, product management, and usability methods, as well as practices from industries like automotive and Apple.
3. Six key best practices are distilled from science and practice: having a clear product vision and leadership, using focused interdisciplinary empowered teams, maintaining a clear product scope, employing an artifact-centric development approach, integrating stakeholders continuously, and taking an incremental milestone-based approach.
The document discusses improving a company's approach to application performance. It recommends integrating performance testing into continuous integration to automate testing and monitoring. This would help find issues earlier, reduce time to market, and better monitor real user behavior and system health. The future approach is described as continuous performance integration, with performance tests running in Jenkins, automated reporting, and real user monitoring for real-time feedback.
Learn the basics of Lean Startup in this one-hour webinar , and discover how Minimum Viable Product, Innovation accounting, iteration and pivots can improve your management of uncertainty.
This document discusses OpenERP, an open source ERP software. [1] It describes how OpenERP has become the most installed and advanced ERP software for SMEs, with over 1,000 installations per day and 1,000+ modules. [2] It then outlines OpenERP's history and business model, including its switch in 2010 to focus on partner recruitment and development through a fully open source model. [3] The summary highlights how this approach has led to strong growth and margins for both OpenERP SA and its 300+ partners in 60 countries.
Deploying the iPad to Sales & Managed Markets Teams: Training and Effectivene...Best Practices
This document provides an overview and key findings from a benchmark study on deploying iPads to sales and managed markets teams. The study engaged 54 leaders from 45 healthcare companies. It examined best practices for training, systems integration, applications, usage and measuring effectiveness. Key findings include: starting with a pilot program; critical training on device and customer usage; syncing deployment with managed markets; ensuring relevant, updated content and apps; and issuing peripheral devices to increase comfort and usage compliance. The majority of companies have deployed iPads to some brands, with full deployment and integration with managed markets planned within 12 months.
1. The document discusses Exemplar Strategic Solutions, a company that helps other organizations succeed through strategic planning and implementation.
2. Exemplar believes strategic success comes from answering five questions: what, why, where, when and how. Exemplar then helps clients implement solutions to these questions.
3. Exemplar offers services including business strategy, marketing and branding, human resources, retail strategy, market research and more to help organizations strengthen their position in the market.
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
The Role of Agile Marketing in Creating a World-Class Marketing TeamFrank Days
The document proposes a Marketing Maturity Model consisting of 5 levels that organizations can progress through: 1) Heroic Efforts, 2) Agile as Project Management, 3) Optimizing, 4) Agility and Speed, and 5) Remarkable Customer Experiences. Each level is characterized by increasing levels of strategic alignment, process maturity, people and team development, data use, and technology enablement. The goal of level 5 is for marketing to drive the organization in creating remarkable customer experiences through practices like having customer experience owners, minimum viable products, pi-shaped people, and using data and technology as competitive advantages.
The document discusses Roger Lo's experience working at Applied Predictive Technologies (APT). It provides details about APT, including that it is a data analytics company that helps clients make better decisions using big data and predictive analytics. It discusses APT's growth, clients, capabilities, and Roger Lo's role focusing on growing the business in Asia and China.
Subscribed 2017: Achieve ‘Super-Grower’ Status With Strategic Pricing & Packa...Zuora, Inc.
Pricing and packaging is one of the most important levers that subscription businesses can pull to drive growth. Super-growth companies know that taking a strategic approach to monetizing services is critical to their success. In this all-star session, Price Intelligently will moderate a panel of execs from some of the biggest names in SaaS. Topics include the up-market journey, pricing model shifts, creating and managing cross-sell and upsell strategies, and using subscriber identity to optimize pricing.
Similar to Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent (20)
The document summarizes information about the 7th International Conference "Sociality Rocks! Moscow, 2014". The conference will gather over 500 attendees and 150 game development teams from Eastern Europe to discuss trends in social and mobile gaming. It will feature speakers from companies like Facebook, Mail.Ru, and AppAnnie. The document outlines sponsorship packages at various levels that provide promotion and networking opportunities for sponsors. It also describes additional sponsorships available, such as for coffee breaks, registration, or a party event. Sponsorship questions can be directed to the contact provided.
How to improve the mobile product by 25% for only 5% of its creation budget -...Sociality Rocks!
This document discusses how mobile app and game developers can improve their products by 25-40% through playtesting, which involves testing a product with target users early in the development process to gather feedback. Playtesting for only 5% of a product's budget can significantly increase its quality before release. The document outlines 10 best practices for effective playtesting, such as clearly identifying goals and metrics, observing users, and applying feedback iteratively. By addressing issues early, playtesting can help developers launch higher quality products faster and with fewer revisions than developing in an "information vacuum" without user input.
Cyto: work on the game before and after release - Ninel Gryuner - Room 8Sociality Rocks!
This document provides a brief overview of platforms for playing games on mobile devices, PCs, and dedicated handheld gaming devices. It lists iOS and Android as platforms for mobile games, and mentions several digital PC game stores and retailers along with mini-console options. Handheld gaming devices mentioned include the PSP, PS Vita, and other dedicated handheld consoles.
Making the games played by millions: why, how and by whom? - Alexander mamont...Sociality Rocks!
This document discusses how Wooga develops social games that reach millions of players. It covers who makes the games (small agile teams), why they aim for mass appeal (games are part of daily life like music and video), and how they do it (focusing development through iterative testing and post-launch analytics/A/B testing). The development process involves finding the core fun, questioning it through usability tests, and polishing the user experience. The goal is to work hard even after launch to maximize the game's potential.
How to Monetize Emotions in Free-to-Play Games? - Yulia Palatovska - G5Sociality Rocks!
This document discusses how to monetize emotions in free-to-play mobile games. It suggests allowing players to pay to satisfy desires like impatience, curiosity, comfort, and ambition. Specific examples are given such as letting players boost progress, expand session time, skip grinding to satisfy impatience or get sneak peeks of new content to satisfy curiosity. The document also discusses partnering with G5 Entertainment for publishing support across platforms.
The document provides information about the Sociality Rocks! 2013 international conference on social and mobile apps and games to be held in Kyiv, Ukraine on September 25-26. The conference will gather industry experts and startups in the social and mobile space. Sponsorship packages are available ranging from platinum to bronze levels, offering various promotional and networking opportunities. Additional sponsorships can underwrite specific conference events and materials. The audience will be predominantly professionals and developers in the social and mobile industries.
Global domination for your social and mobile games - Stephen Lee - 6waves Sociality Rocks!
6waves is a leading social game publisher that helps developers scale their games globally across multiple platforms. They outlined opportunities in global social gaming markets, with a focus on Japan and China, two areas with large untapped gaming audiences. The presentation provided insights on localization, regulatory issues, user behavior differences and working with platforms in various regions to help developers optimize their games' performance abroad.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
13. Data-Driven Development:
A Phase Based Approach
Collect
Build
Beta Launch and
Audien
Testing Phase Maintai
ce
n
Acquire X X X
Engage X X X
>
Monetize (and mobile) X
6
14.
15. CASE STUDY: Exec
Align Marketing, Product, Design & Development
What is the Issue?
Day 1 Retention is
Dropping
Retention is
trending down!
16. Product Mgmt/
CASE STUDY:
Developer
Align Marketing, Product, Design & Development
Where is the Issue?
New incoming users from a new marketing source
are
NOT completing the tutorial at a rate comparable to
existing players.
Tutorial completions:
Tutorial completions: existing players
new players
17. CASE STUDY: Product Mgmt/
Align Marketing, Product, Design & Development Developer
Isolate and optimize.
1. Funnel analysis and drop-off
optimization on the tutorial.
Increase tutorial
completion rate for new
Optimize Drop-off %’s players to increase
retention
18. CASE STUDY: Marketer
Align Marketing, Product, Design & Development
Isolate and optimize.
2. Decrease or Eliminate spend on
the new marketing channel
19.
20.
21.
22.
23.
24.
25. CASE STUDY: Find the ‘Sweet Spot’ to maximize
A FALSE POSITIVE
revenue and profit
% Paying Users is
Trending Up…
But ARPU &
ARPPU is trending
down…!
Why is data becoming more and more important? Big Box stores, believe it or not, have pioneered innovation in Big Data, around looking at data and creating and optimizing customer experiences. Today, that data is available like never before in social and mobile. The app ecosystem is exploding. But, you need to not only have the right infrastructure, but the right mindset. I’m going to walk through how to create that mindset today, and why it’s so important to lay the groundwork with your organization to use data from day 1 to drive decisions. (INTRO to 3 Panelists)
So – how prepared are you to create a data-driven culture?
No need to get too creative on these slides, maybe just a different background image on each of the following 6 slides. We can discuss.
You go in the direction your skis point, just like data. You need those metrics that you can focus and rally your business around to go in the right direction.
Skiers responsibility code To fully exploit the opportunity presented by big data, a value chain must be created that helps address the challenges of acquiring data, evaluating its value, distilling it, building models both manually and automatically, analyzing the data, creating applications, and changing business processes based on what is discovered. “Organizations have to figure out a way to increase analytical capacity, not just raw storage capacity.” - IBM's AnjulBhambhri
Kontagent wrote the ‘book’ on this topic…Best practices can be bubbled up through rigorous data science. Come ask me about getting a copy of this
Make sure your entire organization agrees and rallies on one set of data and metrics. Your marketing team’s ARPU is the same ARPU your developers and executives see. Make sure anyone in your organization can ACCESS the data – if engineers have to extract all the data, you can get data that is stale or worse yet, you don’t get all the data you need in a world of priorities between core development and analyzing your data.
Case study that is relevant to the synchronicity slide… - Added a new screenshot - Deleted bullet points (will just speak to them) - Animate the boxes in, with one second delay in between each (no click required) - Obviously my design stinks, so please do your magic! thanksSpeaking points (magda, disregard)Was there a drop-off at some popular stage in the game?Was the virtual economy balance off-kilter?Was the game loading slowly?Which marketing channels were producing the less engaged users?How do we measure and optimize all of the relevant levers that affect retention?
Case study that is relevant to the synchronicity slide… - Added a new screenshot - Deleted bullet points (will just speak to them) - Animate the boxes in, with one second delay in between each (no click required) - Obviously my design stinks, so please do your magic! thanksSpeaking points (magda, disregard)Was there a drop-off at some popular stage in the game?Was the virtual economy balance off-kilter?Was the game loading slowly?Which marketing channels were producing the less engaged users?How do we measure and optimize all of the relevant levers that affect retention?
Case study that is relevant to the synchronicity slide… - Added a new screenshot - Deleted bullet points (will just speak to them) - Animate the boxes in, with one second delay in between each (no click required) - Obviously my design stinks, so please do your magic! thanksSpeaking points (magda, disregard)Was there a drop-off at some popular stage in the game?Was the virtual economy balance off-kilter?Was the game loading slowly?Which marketing channels were producing the less engaged users?How do we measure and optimize all of the relevant levers that affect retention?
Case study that is relevant to the synchronicity slide… - Added a new screenshot - Deleted bullet points (will just speak to them) - Animate the boxes in, with one second delay in between each (no click required) - Obviously my design stinks, so please do your magic! thanksSpeaking points (magda, disregard)Was there a drop-off at some popular stage in the game?Was the virtual economy balance off-kilter?Was the game loading slowly?Which marketing channels were producing the less engaged users?How do we measure and optimize all of the relevant levers that affect retention?
You don’t need to be a rockstar data ninja, but you do need the talent. Technical and data-driven marketers, developers, product managers and executives. You need to speak the language, and ensure you have the right interpreter to make sure you’re communicating effectively across your organization. You need an internal ‘change agent’ in house to bend the ear of executives to rally development resources and IT around the data. A true data scientist should go above and beyond stats and math to champion new sources of ideas from data.
It all depends on your business strategy, but a few key considerations With companies getting leaner and time-to-market becoming faster, it’s making more and more sense for new companies in the app space to look to third party solutions to get out the door faster.Don’t look just at the sunk cost of building the maintaining the infrastructure and hiring the right people, but factor in the opportunity costs of employee churn and maintenance costs that fall outside core development.
If you’re looking at the wrong metric, or the wrong set of metrics, your strategy could be led astray. You need to ensure you’re looking at the right metrics at the right lifecycle of your app. We’ll talk about this more in a bit…
Make sure you can see the entire picture.
Needs better design.
You’ve built a game, but need to prove there is a market for it, and determine what your scaling potential is. This is step number one in the data-driven design cycle.Key Question Am I trending in the right direction in comparable industry benchmarks to give this app a reasonable shot?How should I segment my marketing campaigns to get visibility into different groups of users?Which regions should I target / test? By Marketing Channel: Which user segmentsAre the most influential?Are the most engaged? Are the most avid? Are the highest monetizing? ARM metrics to focus on in this stage: - CAC - 1-day retention - 7-day retention - Avg. Session Length
OK, congratulations, you’ve proven you’ve got a game that can monetize, now it’s time to rev up acquisition efforts. Presumably you know what types of marketing you need to do to generate high quantity installs…but how about quality? Can you get people engaged? How well can you monetize? Here are some key questions to be asking at this stage:Who are my most engaged users? What is the behavior of my paying vs. non-paying users?What is the behavior of my new vs. returning users? What are the critical chokepoints in my app I need to unblock? What user cohorts are the most engaged and influential? How can I get more users deeper into the app where they will start monetizing?What game mechanics can I test to increase virality, engagement and retention?
This is the HARVEST stage…Your game is monetizing efficiently, you’ve figured out the “system” and you want to keep it going as long as possible. It’s been fairly well proven that every game has a shelf-life on Facebook and other social networks…it’s the good ones that demand high engagement and strong monetization that last the longest.Big questions and learnings in this stage include:What is the behavior of my paying vs. non-paying users?What is the LTV of my users by different cohorts? When do my users start monetizing? How can I keep my paying users engaged and happy? How can I optimize my basket of virtual goods?How can I optimize the prices of my virtual goods? What is the behavior of my users over their entire lifetime? When is it time to start developing another game? What kind of game should I develop next?