Knewton is promoting their free online LSAT preparation program by placing posters and distributing postcards on the campuses of 100 colleges, targeting areas frequented by pre-law and political science students, with the goal of generating over 24 million impressions to make students aware of the free LSAT practice test and explanations available at LSAT.com. The marketing campaigns utilized Bluetooth detection at 3 universities and SMS messages to direct students to a mobile website.

1. Client: Knewton
Message: PrepTest 57 is the most recent
official LSAT from June 2009 Only Knewton has made it
available online for FREE, instantly scored, with full
explanations.
Sign up to take the test at LSAT.com
Markets: NATIONAL
Timing: Posters- April 2009-May 15th 2009
Peer Too Peer- September 2009
Mobile- September- Mid October 2009

2. School List:
School Listing Posters:http://www.collegiatepromotions.com/poster/top100colleges.html
School Listing: Peer Too Peer.
*UNIVERSITY OF FLORIDA
*UNIVERSITY OF TEXAS-AUSTIN
*UNIVERSITY OF CALIFORNIA-BERKELEY
*UNIVERSITY OF MICHIGAN-ANN ARBOR
*UNIVERSITY OF ILLINOIS-URBANA
*BRIGHAM YOUNG UNIVERSITY-Utah
*PENNSYLVANIA STATE UNIV
*UNIVERSITY PARKUNIV OF MARYLAND-COLLEGE PARK
*CORNELL UNIVERSITY-NY
*ARIZONA STATE UNIVERSITY-Tempe
*UNIVERSITY OF NO CAROLINA-CHAPEL HILL
*UNIVERSITY OF VIRGINIA-UNIV OF PENNSYLVANIA
*UNIVERSITY OF CENTRAL FLORIDA
*INDIANA UNIVERSITY-BLOOMINGTON
*UNIVERSITY OF SOUTHERN CALIFORNIA
*GEORGETOWN UNIVERSITY DC-

3. School List:
*GEORGE WASHINGTON UNIVERSITY- DC
*BOSTON COLLEGE –MA
*TEXAS A & M UNIVERSITY-COLLEGE STATION
*DUKE UNIVERSITY-NC
*YALE UNIVERSITY-CT
*HARVARD UNIVERSITY-MA
*BOSTON UNIVERSITY-MA
School Listing: Mobile.
*UNIVERSITY OF CALIFORNOIA-SAN DIEGO
*UNIVERSITY OF WESTERN WASHINGTON
*UNIVERSITY OF WASHINGTON

4. Business Objective: Promote Knewton LSAT Offers
to College Students on Client Selected College Campuses. Place High
Traffic Advertising Materials -
Impressions:
Average number of students *……………………………………….922
Number of days in sponsorship (maximum)……………………… x30
Total number of students per 60 sponsorship days………………27,660
Number of colleges…………………………………………………..x100
Total number of visits per run dates……………………………….2,766,000
Average number 0f gross Impressions Per VISIT Per Poster…..x8.7
Total gross impressions per campaign……………………………..24,064,200
Link to interview with Student:
http://s647.photobucket.com/albums/uu193/rnoah/?action=view&current=Picture015.f
lv
View more Photos visit:
http://www.kodakgallery.com/gallery/creativeapps/slideShow/Main.jsp?toke
n=495149677112:866441743

5. Program Elements:
Postering: 4 Campus Visits – (1 Month) – 7,762 Posters -
Printing Specifications:
Size: 8.5 X 11
Paper: 100 lbs stock
Finish: Gloss Text - Aqueous Coating
Ink: Web Form & Jet Press ink - from vansonink.com
__________________________________________________________
Sampling: – 42,900 Viral Marketing Postcards – 24 Schools

6. Market Manger Report:
Markets Targeted: Law Building, Political Science, Campus Center, Pre-Law
advising Office
Student Responses/quotes:
1. Thank you! Being able to take this free and be given explanations is
awesome.
2. Mock Trial Team: “Many of our members will be taking the LSAT soon and
be given all these flyers and this link is great for us and for them”
3. Pre-Law advising office: “Director said: We have similar programs, but the
one from Knewton is great and having it for free to our students is even better.
Thank you!”
Locations targeted on campus: Time spent in each
location:
Political Science Building 1 Hour
Campus Center/Union 2.5 Hours
Law Building/Department 1 hour

7. COLLEGE BLUETOOTH MARKETING
Detected Downloaded Comments
Location
University of California, San Diego 2007 251 12.5%
University of Washington 1977 260 13.2%
Western Washington 893 119 13.3%
Totals: 4877 630 12.9%
Vendor Amount Detected cell phone
Detected cell phone
Samsung 1187 distribution by
distribution by
Manufacturer:
Manufacturer:
Generic 1058
LG 671
SMS Campaigns: Cell phone users
SMS Campaigns: Cell phone users
Nokia 752 were encouraged to text a general
were encouraged to text a general
keyword to a short code. During
keyword to a short code. During
BlackBerry 479 this campaign, 104 cell phone users
this campaign, 104 cell phone users
initialed the text.
initialed the text.
Sony Ericsson 301
Mobile website: Cell phone users
Mobile website: Cell phone users
SANYO 245 were directed to a mobile website
were directed to a mobile website
by the SMS message. During this
by the SMS message. During this
Motorola 179 campaign, the appropriate
campaign, the appropriate
Sharp 5 websites had 78 visitors.
websites had 78 visitors.
Total 4877

8. Thank You!
Headquarters
Marc D. Sorel –
Dave Sorel
Joe Rivard-
50 Sutton Ave.
East Providence, RI
02914
401-431-0771
Fax: 401-431-0774
NewAge Marketing -50 Sutton Avenue – East Providence – Rhode Island
– 02914 – Voice 401-431-0771/ Fax 401-431-0774/
www.CollegiatePromotions.com