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This document discusses a study on why people read online news and the advantages of online news. It finds that immediacy is the main reason for adopting online news, as 70% of online users visit news sites daily and 47% go to the internet first when something interesting happens. Additionally, 90% click on links for in-depth information and value the ability to customize and combine online news with other online activities. The advantages of online news include it being free, allowing multitasking, offering more news choices and customization options, and providing 24/7 updates and the ability to discuss news with others.
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Discussion leader powerpoint
- 1. Online NEWS
- 2. online news user? Have you thought of you as “casual user”or are you “power user” of online news... Which one is more comfortable for you newspaper, radio, or online news...
- 3. Study Why do people read online news? 1. To what extent the socio-technical advantages of online news linked to the way internet users adopt, use, evaluate and affiliate themselves to online news? 2. If there is a reduction in the time spent on traditional news media since online news adoption, how does this relate to the socio-technical advantages online news? “Harnessing the potential of online news: Suggestions from a study on the relationship between online news advantages and its post-adoption consequences”
- 4. Advantages of Online News no costs Multitasking more news choices in-depth and background information 24/7 updates Customization ability to discuss the news with peers the existence of different viewpoints the opportunity to “talk back to the media”
- 5. Findings Immediacy: Main reason for online news adoption. 70% of online news users had visited news sites a few times a day, while 47% of them would go to the internet first if they found out something interesting had happened. Quality content: 90% of online news users had clicked on links for in depth and background information. Customization: The ability to receive tailor-made news Combine:The ability to combine online news with other online purposes. “People want both permanent updates and comprehensive news”
- 6. Questions? What are your thoughts about advantages of online news and online news? So, Do you believe you are “power user” of online news? Your thoughts on the future of ONLINE NEWS.
- 7. Citations Nguyen, A. (2010, April 27). Why do people read online news?. Abstract retrieved from http://onlinejournalismblog.com/2010/04/27/why-do-people-read-online-news-research-summary/ Jessica, (2011). The benefits of online news sites. http://www.youtube.com/watch?v=ym1wXAxCCN0