Title: Message from our sponsor: Velti Speaker: Sofia Georgiakaki (https://linkedin.com/in/sofia-georgiakaki/) Date: Tuesday, January 28, 2020 Event: https://meetup.com/Athens-Big-Data/events/266900242/

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ABOUT VELTI
Founded in 2000
Dusseldorf
Germany
Athens*
Greece
Dubai
UAE
+5
sales
offices
*HQ and development center
140 employees
50% of them are
Software Engineers,
BI Analysts and
Data Scientists
Main office locations

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ENGINEERING INTELLIGENT MOBILE MARKETING
Velti is a leading provider of innovative mobile-centric marketing,
customer retention and content based solutions.
Combining its innovative technology and unique business
expertise with the power of today's data science, Velti enables
personalized communication, spanning the full customer
lifecycle

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VELTI WORLDWIDE EXPERIENCE

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ENGINEERING INTELLIGENT MOBILE MARKETING
 Focus on problems related to marketing and sales
 Software Engineering and Machine Learning
 Challenging Real world problems, reflect directly on visible results and revenues
 Multiple Products for targeted mobile campaigns
 Customer retention and engagement solutions
 Next generation interactive two–player trivia quiz and games
 Gamified campaigns
 AI Adaptive Recommendations Engine for personalized Next-Best-Action
campaigns
 Currently building a new platform
 Modern Microservices architecture, latest frameworks

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WHAT IS DAEDALUS
VELTI’S ARTIFICIAL INTELLIGENCE RECOMMENDATION ENGINE
 DAEDALUS is an Artificial Intelligence based smart system
that uses advanced predictive analytics and machine-learning
algorithms to recommend the right type of communication
for each end customer at any time, improving customer
experience and maximizing the performance of mobile
marketing campaigns .
 Daedalus AI has been used to optimize the performance of
hundreds of mobile campaigns for operators worldwide with
impressive results.
+50%
CONVERSION
RATE
-25%
SMS
BROADCASTS
Outperforms
campaigns
deployed by
business experts
100%OF THE TIMES
Explores
THOUSANDS
of different campaign
options in a fraction
of the time it would
take a business expert

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ENGINEERING & MACHINE LEARNING PROJECTS
 Our Products support automation of the ML Pipeline
 Data integration & data cleaning infrastructure
 Feature engineering - hundreds of features!
 Ability to define complex business constraints/rules
 Automated scoring and execution of campaigns
 Extraction of training datasets and re-train of our AI models
 Data analytics and reporting
 Declarative specification of ETL pipelines for data extraction and generation of
reports, executed on Spark cluster

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ENGINEERING & MACHINE LEARNING PROJECTS
 Propensity modeling and Next-best action decision making
 Campaign type/message selection, reward selection, time slot selection
 Optimization of billing schedules
 Time series prediction problem / ranking problem
 Hundreds of millions of billing attempts per project, dozens of projects
 Optimization of Message text generation
 Create engaging messages via text generation techniques and domain
knowledge
 New exciting features/communication channels
 Voice commands integration using smart speakers - Amazon’s Alexa
 Integration with chat bots

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ENGINEERING CULTURE
 We focus on building Products
 stable, clean core codebase, easily extensible to support multiple
projects/clients
 scalability: data, computational processing
 new interesting technologies
 We like to evolve
 mentoring
 code reviews twice a week across teams, discussions on new
tools/frameworks
 Small flexible teams
 close collaboration, great impact

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ENGINEERING INTELLIGENT MOBILE MARKETING