The document outlines the City Council's proposed 2022 strategic plan, which was developed through a February 2021 retreat. The plan identifies shared priorities and goals to guide the annual budget and highlights the community's vision. It proposes modifications to reflect Council priorities and draft strategies in eight goal areas: Good Governance, Financial Sustainability, Core Services & Infrastructure, Neighborhood Integrity, Diverse & Growing Economy, Improving Mobility, and Sustainable City. Examples of 2022 initiatives include evaluating boards and commissions, strengthening university partnerships, supporting local transit, and expanding broadband services.

1. 2021 Update to the City
Council Strategic Plan
April 22, 2021

2. 2021 Strategic Planning Process
• Council Retreat held February 5, 2021
• The City Council Strategic Plan:
o Identifies shared priorities and goals
o Provides a cohesive framework for the annual
budget process
o Highlights our community vision, mission
statement, and core values
• Proposed plan includes:
o Modifications to reflect Council priorities; and
o Draft FY 22 strategies under each of the goal
areas
• Staff are seeking further direction on
Council’s strategic areas of focus

3. Proposed FY 22 Strategic Initiatives
Good Governance
• Evaluate the existing boards and commissions to
supplement city efforts for outreach and guidance.
• Strengthen partnerships with TAMU and the TAMU System
and identify ways for further collaboration.
• Enhance volunteer engagement to promote safe and
successful activities and events.
Financial Sustainability
• Ensure the proper application of all applicable sales tax
revenues as online retail growth continues.
• Respond effectively to the operational and fiscal challenges
related to the COVID-19 pandemic.
Core Services & Infrastructure
• Identify potential partnerships to provide “quality of life”
amenities.
• Support local transit authority operations.
Neighborhood Integrity
• Support proactive solutions to neighborhood concerns or
issues.
• Examine prospective scenario from the adopted 10-Year
Comprehensive Plan Evaluation & Appraisal Report and its
effect on neighborhood redevelopment
Diverse & Growing Economy
• Expand and enhance broadband internet services.
• Pursue investments in tourism and hospitality, encouraging
business growth and visitor stays.
• Promote the College Station brand.
• Develop and promote signature events, features, and venues
for residents and visitors.
Improving Mobility
• Expand multi-modal alternatives to mitigate increasing
traffic congestion.
• Promote a well-connected system of residential streets.
Sustainable City
• Encourage investments in publicly owned land to benefit
future generations of residents and visitors.
• Efficiently utilize existing resources for significant short- and
medium-term impact, leading to long-term value.
• Examine ways to utilize co-production for service delivery.