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202002 DIGI+Talent數位網路學院線上課程: 五大領堿先修課
This document introduces five key areas of digital economy: artificial intelligence, data science, smart content, smart networking, and digital marketing. It then discusses industry case studies and the capabilities needed in these fields, as well as opportunities and challenges. Raymond Tsai from Microsoft gives an overview of how COVID-19 has accelerated digital transformation, emphasizing how technologies in these five areas can empower employees, engage customers, transform products, and optimize operations.
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202002 DIGI+Talent數位網路學院線上課程: 五大領堿先修課
- 1. 五大領域簡介 人工智慧、資料科學、智慧內容、智慧聯網、數位行銷 Raymond Tsai 蔡孟儒 資深協理 Cloud+ AI Platform, Microsoft
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- 7. 主題 資料科學、智慧聯網、人工智慧、智慧內容、數位行銷 產業案例分享 需具備的能力 機會與挑戰
- 9. DATACENTERS (CLOUD) PC /DEVICE DIGITAL TAPE DVD / BLU-RAY CD
- 10. CLOUD / IoT PC/ MOBILE
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- 15. 66% IMPROVEMENT UP TO CONCEPTION RATE ESTRUS DETECTION RATE PREGNANCY RATE 70%55% 39% 70% 65% 46% 70% 75% 53% 70% 85% 60% 70% 95% 67%
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- 17. 90% 5X 6-8% 企業領導人預期大數據將 大幅改變商業決策的方 式。 如同2000年的Internet年 代。 基於數據分析的決策 將成長至少五倍 投資於數據分析所帶來的 預期生縓力年成長率。 將高於1980年代的PC時代 成長率。 Source:Accenture, 2016 Source: Bain & Co., 2016 Source: McKinsey & Co., 2016
- 18. 表現最佳的企業皆已導入大數據分析平台或技術 然而，仍然存在鴻溝及巨大的成長空間 “Data permeates everythingthat the leading organizations do.” MCKINSEY 59% Of high performing companies invest more than one quarter of tech spend on analytics 37% Of Finance respondents said business analytics was the most important investment the company will make in next 3 years* 1 in 5 Companies have already implemented predictive modeling for financial analyses 54% Of high analytics users outperform peers in terms of profit 56% Of high analytics users outperform peers in terms of ROI
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- 22. Innovations enabling newopportunities
- 23. © Microsoft Corporation.Confidential. All rights reserved. Version 09-17-19 v1 Ecosystem momentum
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- 28. Classified as MicrosoftConfidential Vision Speech Language
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- 35. Accelerate content production Modernize collaboration Know youraudience Optimize content delivery Monetize content and experiences 數位內容 Digital Content 35 Accelerating your future of creativity, content and experiences Business outcomes Industry scenarios Streamline production workflows, and scale content creation Maximize creativity and productivity Understand and anticipate consumer preferences and behaviors Manage content better, and get it to market faster Deliver content and experiences that deepen audience engagement
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- 38. How China isbuilding an all-seeing surveillance state (washingtonpost.com)
- 44. 總結 資料科學、智慧聯網、人工智慧、智慧內容、數位行銷 產業案例分享 需具備的能力 機會與挑戰
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