This document introduces five key areas of digital economy: artificial intelligence, data science, smart content, smart networking, and digital marketing. It then discusses industry case studies and the capabilities needed in these fields, as well as opportunities and challenges. Raymond Tsai from Microsoft gives an overview of how COVID-19 has accelerated digital transformation, emphasizing how technologies in these five areas can empower employees, engage customers, transform products, and optimize operations.

1. 五大領域簡介
人工智慧、資料科學、智慧內容、智慧聯網、數位行銷
Raymond Tsai 蔡孟儒
資深協理
Cloud + AI Platform, Microsoft

2. Covid-19及後疫情時代: 加速數位數型

3. Empower
employees
員工賦能
Engage
Customers
拓展客戶
Transform
Products
產品升級
Optimize
operations
優化運營

4. 3

5. 130
120
110
100
90
80
70
60
50
40
30
20
10
0
-10
-20
-30
2017 2020 2025 2030

7. 主題
 資料科學、智慧聯網、人工智慧、智慧內容、數位行銷
 產業案例分享
 需具備的能力
 機會與挑戰

9. DATACENTERS (CLOUD)
PC / DEVICE
DIGITAL TAPE
DVD / BLU-RAY
CD

10. CLOUD / IoT
PC / MOBILE

11. CLOUD
MOBILE

13. DIPOLE
ANTENNA
3G CARD ROUTER
NETWORK
HOUSE
COWSHED
PEDOMETER
RECEIVER
SENSORS ALERTS

15. 66%
IMPROVEMENT
UP TO
CONCEPTION
RATE
ESTRUS
DETECTION RATE
PREGNANCY
RATE
70% 55% 39%
70% 65% 46%
70% 75% 53%
70% 85% 60%
70% 95% 67%

16. Microsoft Ventures

17. 90% 5X 6-8%
企業領導人預期大數據將
大幅改變商業決策的方
式。
如同2000年的Internet年
代。
基於數據分析的決策
將成長至少五倍
投資於數據分析所帶來的
預期生縓力年成長率。
將高於1980年代的PC時代
成長率。
Source: Accenture, 2016 Source: Bain & Co., 2016 Source: McKinsey & Co., 2016

18. 表現最佳的企業皆已導入大數據分析平台或技術
然而，仍然存在鴻溝及巨大的成長空間
“Data permeates everything that
the leading organizations do.”
MCKINSEY
59%
Of high performing
companies invest more
than one quarter of tech
spend on analytics
37%
Of Finance respondents
said business analytics
was the most important
investment the company
will make in next 3 years*
1 in 5
Companies have
already implemented
predictive modeling
for financial analyses
54%
Of high analytics
users outperform
peers in terms of
profit
56%
Of high analytics
users outperform
peers in terms of ROI

20. Source: 數位經濟五大領域人才需求分析報告

22. Innovations enabling new opportunities

23. © Microsoft Corporation. Confidential. All rights reserved. Version 09-17-19 v1
Ecosystem momentum

26. Source: 數位經濟五大領域人才需求分析報告

27. AI, Why now?

28. Classified as Microsoft Confidential
Vision
Speech
Language

30. 核苷酸
含氮鹼環核苷
酸
單體
糖蛋白
脂蛋白
單糖
多醣

32. Source: 數位經濟五大領域人才需求分析報告

34. Source: 數位經濟五大領域人才需求分析報告

35. Accelerate content
production
Modernize
collaboration
Know your audience
Optimize content
delivery
Monetize content
and experiences
數位內容 Digital Content
35
Accelerating your future of creativity, content and experiences
Business
outcomes
Industry
scenarios

Streamline production
workflows, and scale
content creation
Maximize creativity
and productivity
Understand and anticipate
consumer preferences
and behaviors
Manage content better,
and get it to market faster
Deliver content and
experiences that deepen
audience engagement

36. 完備Digital Content的五大面向
https://www.microsoft.com/en-us/industry/media-entertainment?rtc=1

37. Source: 數位經濟五大領域人才需求分析報告

38. How China is building an all-seeing surveillance state
(washingtonpost.com)

44. 總結
 資料科學、智慧聯網、人工智慧、智慧內容、數位行銷
 產業案例分享
 需具備的能力
 機會與挑戰

45. Thank you!