The Future of DIY Fashion


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The Future of DIY Fashion presentation for Trend Analysis Fall 2013

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The Future of DIY Fashion

  1. 1. The Future of DIY Fashion Rebecca Low
  2. 2. HYPOTHESIS Giving direct access to creative design and production process will empower individuals through collective collaborations while establishing a sense of belonging in a community Rebecca Low
  4. 4. FASHION ECONOMY Since the economic recession: - people become more aware of how they spend their money - skepticism in behavior - people are not interested in luxury fashion - change of attitude creates a growing demand for: transparency, uniqueness, quality and craftsmanship from brands. Rebecca Low
  5. 5. BRIT & CO. The DIY Bloggers - things can be done at home with old materials - easily sharing information while acknowledging others non-authorship T-shirt Restyle: (via Fine and Feathered) - free information - low cost - establishing connections between individuals and groups 11. Men’s Shirt into a Sundress: (via Brit + Co) COMMUNITY SHARING SELF-EXPRESSION CONNECTED ACKNOWLEDGEMENT ACCESSIBLE Rebecca Low 12. Pocket T-Shirt:. (via Oh the Lovely things)
  6. 6. DEMOCRATIZATION Rebecca Low
  7. 7. FASHION FOR ALL At the roots of open sourcing in 1968, Doug Engelbart has a vision for the future of The Internet: “... an instrument of personal liberation and freedom of expression, with the potential to flatten hierarchies, decentralize organizations and unleash collective creativity.” Rebecca Low
  8. 8. LUMI & KICKSTARTER The Pro-Am - Kickstarter as platform involves everyone in process of creation - raw tools for creation - breaking the boundaries between professionals and amateurs - shift from consumer to prosumer where individuals in production process - concern for environment Lumi’s tools for printing makes it easy to design or customize your own apparel CO-COLLABORATION Rebecca Low USER-FOCUSED TOOLS SELF-EXPRESSION ACCESSIBLE
  9. 9. 3D Printing Rebecca Low
  10. 10. FASHION TECHNOLOGY 3D printing is being used most heavily in the Maker culture and adds flexibility, versatility and ease to the process of creation: - versatile use of materials (brass, stainless steel, gold, alumide, plastic, ceramic, polyamide, wood) - each printed piece can be easily customizable - production on-demand can help reduce waste by avoiding over production - cost depends on material and amount of material being used - Maker culture enthusiasts build their own 3D printers at home as hobby Rebecca Low
  11. 11. MICROSOFT 3D BUILDER SOFTWARE The Maker Culture - Microsoft 3D Builder is a touchscreen app PRODUCER Rebecca Low MODIFIABLE ACCESSIBLE TOOLS
  12. 12. KINEMATICS & NERVOUS SYSTEM - 3D Printing technology and customization - design service providing high quality materials being tailored to your preference - Kinematics is a jewelry collection designed by Nervous System specifically for people who already have 3D printers at home NON-STANDARDIZATION OPEN TOOLS SELF-EXPRESSION MODIFIABLE ACCESSIBLE Rebecca Low
  13. 13. Sustainability Rebecca Low
  14. 14. FASHION CONSUMPTION Fast Fashion (“NOTNESS” of DIY) is a reaction to the market based on trends with rapid turnover time. It has recently gained negative connotations due to environmental concerns. - over-production of garments creates massive amounts of waste - slow culture, craftsmanship are at forefront of consumers buying decisions and behavior Rebecca Low [ 1 . 2 MILLION TONS [ of clothing went to landfill in 2005 in the UK alone. 13 MILLION TONS of textiles generated anually in US. Just 15% is recovered for reuse or recycling. ] ]
  15. 15. REET AUS Reet Aus proposes changing the fashion cycle to enable sustainable mass production through UPCYCLING, exemplified through her own designed collection: 1. create waste mapping database to give designers overview of where, what type and quantity of textile waste being produced 2. provide manual or sharing platform of techniques for upcycling textile waste 3. an interactive platform/framework integrating elements to make direct communication possible between waste generators, designers and clients SUSTAINABILITY TOOLS TRANSPARENCY UPCYCLING COLLECTIVE DIRECT COMMUNICATION Rebecca Low Reet Aus’ line introduces upcycling in mass-production at Beximco in Bangladesh. Each garment in the collection carries a label with a unique calculation of the environmental impact
  16. 16. INSIGHTS OPENNESS ACCESSIBLITY the act of creating and selfexpression is for everyone COLLABORATION people are co-creators, coproducers, “genius” designer does not exist EMPOWERMENT Rebecca Low ideas are shared, information is downloadable, modifiable, results are undefinable and unpredictable people are culture creators, cultivate a slow culture, promote elimination of waste, sense of community & belonging
  17. 17. DIY & SUSTAINABILITY REWEAR clothing that can be worn again is marketed worldwide as second-hand goods REUSE textiles that are no longer suitable to wear are converted into other products H&M collaborates with DIY blogger Erica from “HonestlyWTFto feature a modified leather bag. RECYCLE textiles that can’t be reused get a new chance as textile fibres, or are use to manufacture products such as insulating materials for auto industry ENERGY when rewear, reuse and recycle are not options, textiles are used to produce energy Rebecca Low
  18. 18. { OPENNESS { ACTIONS Empower individuals by nurturing consumer-consumer conversations while embracing their collective creative ownership over the H&M design and production process. elaborate on sharing and exposing truths about brand, increasing transparency in production chain ACCESSIBLITY COLLABORATION give prosumers a place to give direct input together towards the brand by leveraging consumer-consumer conversations EMPOWERMENT Rebecca Low provide information and tools on digital platform such as app and reveal creative process to prosumers produce and manufacture user-made designs to validate their contributions as co-creators
  19. 19. { Rebecca Low Direct communication between brand and consumer is key to strengthening consumer’s brand loyalty. The empowerment users receive from collectively creating and self-expressing should be embraced by inviting individuals into the world of the H&M designer. H&M can continue to be relevant and ahead of trends (ie. predicting color palettes or silhouettes) the same way it is now while sharing these forecasts in real time, which also means being open to sharing the same resources and tools to which only H&M’s designers currently have access. { The future of DIY + H&M If individuals will have the ability to produce their own garments in the future, what value will H&M add to the life of the future consumer? How will H&M sincerely remain relevant, especially amongst the DIY culture?