Mobility-on-Demand is seeking funding to launch a one-way car sharing service using SMART ForTwo vehicles that can be picked up and dropped off anywhere in an urban area. The founders are PhD students from MIT with expertise in transportation and operations. They have run a small pilot on the MIT campus and are seeking funds for Series A to expand the service to nearby colleges and then the city of Cambridge. Their financial projections estimate 58% gross margins and the service could help reduce congestion by replacing up to 30 personally owned vehicles for each shared car.