20190417 高雄大學演講：傳產數位轉型，網路行銷全世界

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This document provides tips and strategies for B2B search engine optimization (SEO). It discusses the importance of keywords, content, links, social media, logos and calls to action. Specific recommendations include using big images for logos to make a big impact, focusing B2B content on solving business problems, and creating valuable content to attract and retain a clearly defined audience. Tools like Google AdWords, AnswerthePublic and KeywordTools are also mentioned to assist with SEO efforts. Overall the document outlines various organic and paid search tactics for optimizing B2B websites and improving search engine rankings.

“Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly defined audience — and,
ultimately, to drive profitable customer action.”
52https://contentmarketinginstitute.com/what-is-content-marketing/

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• google adwords
• keywordtools.io
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針對資訊產業經常標案的專案經理、企劃、經理人分享我在標案簡報製作的2小時課程，這份簡報是重點網路分享版。如果覺得公司標案簡報模式一成不變或是經常拿先前的簡報改一改，讓我們重新思考可以如何做出改變。如果你們單位也會參與公部門標案，想要更進一步在標案企劃與簡報有所改變，歡迎與我聯繫。 from ikome 企劃觀察 http://wp.me/p7EQ4K-jf

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Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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20190417 高雄大學演講：傳產數位轉型，網路行銷全世界

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