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20190417 高雄大學演講：傳產數位轉型，網路行銷全世界
This document provides tips and strategies for B2B search engine optimization (SEO). It discusses the importance of keywords, content, links, social media, logos and calls to action. Specific recommendations include using big images for logos to make a big impact, focusing B2B content on solving business problems, and creating valuable content to attract and retain a clearly defined audience. Tools like Google AdWords, AnswerthePublic and KeywordTools are also mentioned to assist with SEO efforts. Overall the document outlines various organic and paid search tactics for optimizing B2B websites and improving search engine rankings.
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20190417 高雄大學演講：傳產數位轉型，網路行銷全世界
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- 31. Want big impact? Usebig image. 31
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- 52. “Content marketing isa strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” 52https://contentmarketinginstitute.com/what-is-content-marketing/
- 53. • • • • • answerthepublic • googleadwords • keywordtools.io 53
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- 60. • • • IG • youtube • • • 60 DM •QR code •
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- 83. 83 vs. SEO ￮ LINEID: chiaen916 ￮ chiaenli@sunmei.com.tw
- 84. 84 Thanks! ￮ LINE ID:chiaen916 ￮ chiaenli@sunmei.com.tw