20161104 中小企業總會分享

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The document discusses trends in digital marketing from 1992 to 2014. It notes that the percentage of people using the internet increased from 11.76% to 48.06% between 1992 and 2014. It also talks about the rise of social media platforms like Facebook, Instagram, Pinterest, and YouTube, and how companies now use these platforms along with hashtags, QR codes, and analytics tools like Google Analytics for digital marketing. The document recommends integrating CRM systems with social media to track marketing results.

Business

https://www.youtube.com/watch?v=fPQLOT3bS1M&feature=youtu.be

>>
*
11.76% / 48.06%
*8-9
53/49 >> 65/42

B2B
B2B
http://www.biosmonthly.com/weekly_news_topic/8145

chiaenli@sunmei.com.tw
www.sunmei.com.tw

Unit 1 Introduction to Management 8 hours Definition of Management: its nature and purpose, Management as a Science or an Art? The need, scope, purpose of Management, The Systems approach to Operational Management, Functions ,skills of Managers, Functions and activities of Management, planning, organizing, staffing, directing and controlling Unit 2 8 hours Organization Introduction -definition , Need for Organization , Process of Organizing ,Organizational structure Functional organization ,Product Organization , MOA and AOA, Organizational structures, Definition, types, merits and demerits of each of structures (Line, Functional, Line and staff, Committee, Matrix and Project structure) Unit 3 8 hours Organizational Behavior Definition / Concepts, Need, Group and Group Dynamics, Team Building , Leadership: - Definition - its importance to the organization - leadership style approaches to the study of leadership - trait, behavioral and situational approaches - Fiedler's contingency model - Hersey and Blanchard's Theory, Black and Moutan's Theory, Path and Goal Theory. Unit 4 8 hours Conflict Management & TQM Conflict Management, Motivation: Concept Theory X, Y and Z, Total Quality Management - techniques of TQM, Re-engineering-empowerment Unit 5 8 hours Management Information System Definitions , Role of MIS , MIS in Academics, Structure of MIS based on management activity and functions , System and Information concepts to MIS , Applications of MIS , CRM : Customer relationship Management, Supply chain management Unit 6 8 hours Managerial Decision Making Introduction, Decision making environment: Open Systems, Closed system, Decision making under certainty, Decision making under uncertainty, Decision making under risk, Decision Types /models: Structured decisions, unstructured decisions, Programmable decisions, Non programmable Decisions Classical Model Administrative model, Decision making tools: Autocratic, Participative, and Consultative Decision Making Tools, Herbert Simpson’s Model, Principle of Rationality / Bounded Rationality

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