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US Wine Industry Part 2 of 7

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An overview of the US Wine industry covering state laws and regulations that govern the industry, the trading landscape, and the US consumer profile.

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US Wine Industry Part 2 of 7

  1. 1. Wine Industry An overview of the industry; from history, to laws, market and investor outlooks in the U.S.
  2. 2. Page Title: Page Numbers: History of Wine in the U.S. 5 U.S. Profile 9 Federal Laws & Regulations 16 State Regulations 30 Trading Landscape 46 Consumer Profile 57 Wine Varieties in the U.S. 64 Pricing 93 Page Title: Page Numbers: Company Profile 101 Top 5 Wine Producing States 109 Wine Regions 132 California Wine Regions 191 Market Overview 219 Investor Outlook 235 Future Potential 250 Work Cited 256
  3. 3. State Regulations: An overview of the 5 states that consume the most wine and a look at shipping within the states.
  4. 4. State Regulation: Wine Consumption By State- Maryland 25.7 Liters Per Capita New Hampshire 19.6 Liters Per Capita Vermont 17.5 Liters Per Capita Massachusetts 16.9 Liters Per Capita New Jersey 14.9 Liters Per Capita compiled by author from beveragetradenetwork.com
  5. 5. State Regulation: Direct to Consumer- Washington California Oregon Nevada Idaho Texas Montana Wyoming Colorado New Mexico Kansas Nebraska North Dakota Minnesota Iowa Missouri Louisiana Wisconsin Illinois Michigan Ohio West Virginia Tennessee Hawaii Virginia New York Vermont North Carolina Maryland Maine South Carolina New Jersey Georgia Shipping Conditions: Easy and No Restrictions Compiled by author from ://buyingguide.winemag.com
  6. 6. State Regulation: Direct to Consumer- New Hampshire Arizona Connecticut Florida Indiana Alaska Massachusetts Alabama Rhode Island Delaware Pennsylvania Kentucky Mississippi Arkansas Oklahoma Utah Shipping Conditions: Some Restrictions Shipping Conditions: Prohibited or Very Difficult Compiled by author from ://buyingguide.winemag.com
  7. 7. State Regulation: State Facts- Maryland Maryland: Legal Amount: 18 Cases Per Household Per Year In-state Shipping: Yes Regional Limitations on Shipping: No Regulations: None Tax: $.40/Gallon +9% Sales Tax Compiled by author from buyingguide.winemag.com
  8. 8. State Regulation: State Facts- New Hampshire New Hampshire: Legal Amount: 12 Cases Per Household Per Year In-state Shipping: Yes Regional Limitations on Shipping: Can’t ship to: Ellsworth, Millsfield, Monroe or Sharon Regulations: If selling 600 L of same brand must sell equal value to the state liquor commission Tax: N/A Compiled by author from buyingguide.winemag.com
  9. 9. State Regulation: State Facts- Vermont Vermont: Legal Amount: 12 Cases Per Household Per Year In-state Shipping: Yes Regional Limitations on Shipping: No Regulations: UPS doesn’t deliver direct shipments for on or off site sales Tax: $.55/Gallon + State Sales Tax Compiled by author from buyingguide.winemag.com
  10. 10. State Regulation: State Facts- Massachusetts Massachusetts: Legal Amount: 26 Cases Per Household Per Year In-state Shipping: Yes Regional Limitations on Shipping: No but service may be denied by common carriers Regulations: they can ship from wineries that don’t have a relationship with MA but carries can deny it Tax: $.55/Gallon Compiled by author from buyingguide.winemag.com
  11. 11. State Regulation: State Facts- New Jersey New Jersey: Legal Amount: 12 Cases Per Household Per Year In-state Shipping: Yes Regional Limitations on Shipping: No Regulations: Can do direct- to-consumer shipping, FedEx does not deliver direct shipments Tax: $.87/Gallon + State Sales Tax Compiled by author from buyingguide.winemag.com
  12. 12. Trading Landscape: Exporting, importing and direct-to-consumer overviews.
  13. 13. Trading: Exports- 353.3 354.3 301.1 325.3 319.4 270 280 290 300 310 320 330 340 350 360 2007 2008 2009 2010 2011 MillionofLiters Total Sum of Exports: Total Sum of Exports Compiled by author from source by Sumner, D.A
  14. 14. Trading: Exports- Top Locations The European Union, $518 million Canada, $487 million Japan, $101 million China, $71 million Hong Kong $69 million Mexico, $24 million South Korea, $22 million Top Locations for Exported U.S. Wine: Compiled by author from wineinstitute.org
  15. 15. Trading: Imports- Top Wine Type Imported 78.4% ($822,1 Million) Bottled Wines 15.6% ($4.106,5 Million) Sparkling Wines 6.0% ($314,5 Million) Bulk Wines Top Wines Imported into the U.S.: Compiled by author from oiv.int Images from google.com
  16. 16. Trading: Imports- Key Suppliers Spain $340,5 Million Argentina $379,5 Million Australia $499,4 Million France $1.436,6 Million Italy $1.609,4 Million Compiled by author from oiv.int
  17. 17. Trading: Direct To Consumers- Facts  In 1985, no states permitted direct shipping  In 1998, 17 states allowed wineries to ship to the consumer  Today, 41 states allow wine to be delivered from out-of-state wineries California 33.2% Texas 8.9% New York 6.1% Florida 6.0% Illinois 4.3% Top 5 Wine Shipment Destinations: Complied by author from source shipcompliant.com
  18. 18. Consumer Profile: A look at the consumers that drink wine in the U.S.
  19. 19. Consumer Profile: Who Consumes Wine? About 5% of the U.S. population ever buys wine over $20 About 35% of U.S. adults do not drink wine at all About 21% drink beer but not wine About 15% of the U.S. adult population drinks wine more than once a week Compiled by author from winesearcher.com
  20. 20. Consumer Profile: High End versus Not High- 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% California Washington Oregon New York Percentage of High End vs Non-High End Purchasing Domestic Wine from California 2014: Not High End High End Compiled by author from grapesandgrainsnyc.com
  21. 21. Consumer Profile: Consumption by Frequency- 15%, 29%, 21%, 35%, U.S. Adult Wine Drinkers: High Frequency Occasional Non-Adopter Abstainer 33% 67% Wine Drinking Frequency: Several Times Per Week Occasionally Compiled by author from beverageexecutivesymposium.com and lizthach.wordpress.com 40% Of U.S. Adults Drink Wine
  22. 22. Consumer Profile: Consumption by Gender & Ethnicity- Female 54% Male 46% Percentage of Total Wine Drinking Population (By Gender): Female Male 82% 8% 5% 4% 1% Wine Drinker Population by Ethnicity: Caucasion African American Hispanic Asian American Other Compiled by author from beverageexecutivesymposium.com and wine market
  23. 23. Consumer Profile: Social Media Venues Used- 25% 38% 32% 18% 19% WINE BLOGS WINERY SITES WINE.COM FLASH SITES WINE SEARCHER Frequent of Occasional Visitation: Percentage of Visitation 36% 18% 16% 12% 7% 0% 10% 20% 30% 40% FACEBOOK YOUTUBE TWITTER PINTEREST LINKEDIN Regularly Used for Wine Discussion: Social Media Venues Compiled by author from beverageexecutivesymposium.com
  24. 24. Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
  25. 25. Work Cited:  "6 Washington Wineries Named in Top 100 Wines in the World - Puget Sound Business Journal." Puget Sound Business Journal. Web. 6 Oct. 2015. http://www.bizjournals.com/seattle/blog/2014/09/6-washington-wineries-named-in-top-100-wines-in.html  "2015 Direct to Consumer: Wine Shipping Report." ShipCompliant. Wines & Vines Winery. Web. 1 Oct. 2015. <http://info.shipcompliant.com/hs-fs/hub/206013/file-2458438109- pdf/2015DTCReport.pdf?&__hssc=85226438.5.1423584177660&__hstc=85226438.d3786f132cda27629144eaca17b537b6.1423584177659.1423584177659.1423584177659.1&hsCtaTra cking=f4294385-1446-4ae0-a871-25df06>.  Abeyta, A. Scott. "Federal Wine Regulations." Viticulture. Web. 1 Oct. 2015. <http://viticulture.hort.iastate.edu/info/pdf/fedwineregs.pdf>.  "About El Dorado." Winery Association. El Dorado Winery Association, n.d. Web. 06 Oct. 2015. <http://eldoradowines.org/about.php  "About | J&D Cellars Winery and Vineyard | Eighty Four Pennsylvania." JD Cellars Winery and Vineyard Eighty Four Pennsylvania. Web. 6 Oct. 2015. http://www.jndcellars.com/html/about/  "About Missouri Wine." Hermann Wine Trail. Hermann Vintners Association, n.d. Web. 06 Oct. 2015. <http://hermannwinetrail.com/about-missouri-wine/  "About NJ Wine." Garden State Wine Growers Association. Garden State Wine Growers Association, n.d. Web. 06 Oct. 2015. <http://www.newjerseywines.com/about-nj-wine/  "About Pennsylvania Wines | Pennsylvania Winery Association." About Pennsylvania Wines | Pennsylvania Winery Association. N.p., n.d. Web. 30 Sept. 2015. http://www.pennsylvaniawine.com/about-pennsylvania-wine  "About Pennsylvania Wines." Pennsylvania Wines. Pennsylvania Winery Association, n.d. Web. 06 Oct. 2015. <http://www.pennsylvaniawine.com/about-pennsylvania-wine  "About Us." Coeur Wine Co. Web. 6 Oct. 2015.http://www.coeurwineco.com/about-us/  All Images Used from google.com https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=google%20images  "At What Rate Is Oregon's Wine Industry Growing? - Oregon Wines." At What Rate Is Oregon's Wine Industry Growing? - Oregon Wines. N.p., n.d. Web. 30 Sept. 2015. http://www.oregonwines.com/wine101.php?SectionID=5&FaqID=41  "Augusta Region." Missouri Wine Country. MissouriWineCountry.com, n.d. Web. 06 Oct. 2015. <http://www.missouriwinecountry.com/augusta/  "A Wine Trail - Ohio River Valley Wine Trail (formerly the Nicholas Longworth Wine Trail)-Southwest Ohio." Ohio Wine Association. N.p., n.d. Web. 06 Oct. 2015. <http://www.ohiowines.org/cgi-bin/winery_12.pl?xrv  "Bern's Steak House - Our Wine Cellar." Bern's Steak House. Web. 6 Oct. 2015. http://www.bernssteakhouse.com/Berns-Wine-Cellar  "Boisset Family Estates Launches Boisset Wine Living Division." Wine Enthusiast Web Edition. N.p., n.d. Web. 02 Oct. 2015. http://www.winemag.com/November-2014/Boisset- Family-Estates-Launches-Boisset-Wine-Living-Division/  Bonné, Jon. "The Little Appellation That Could / With Only 189 Acres, Cole Ranch Is the Nation's Tiniest AVA, Proving That Small Can Be Beautiful." SFGate. Hearst Communications Inc, 23 Feb. 2007. Web. 06 Oct. 2015. <http://www.sfgate.com/wine/article/The-little-appellation-that-could-With-only-189-2646567.php  Boyd, Gerald. "Wine Production Overview." Wine Facts. Sonoma County Vintners, n.d. Web. 06 Oct. 2015. <http://www.sonomawine.com/about-sonoma-county/wine-facts
  26. 26. Work Cited:  "Brands Owned by Big, Corporate Wineries: The Master List To Check If Your Brand Is Independent or Part of a Big, Hulking Winery N.p., n.d. Web. 01 Oct. 2015.http://www.winefornormalpeople.com/brands-owned-by-big-corporate-wineries-the-master-list-to-check-if-your-brand-is-independent-or-part-of-a-big-hulking-winery/  "Brokers Information." NH.Gov. Web. 1 Oct. 2015. <http://www.nh.gov/liquor/brokersinformation.shtml.>.  Caymus Vinyards Web. 6 Oct. 2015. http://www.caymus.com/#/visit-us  Cawg Summer Conference, July 23, 201. U.S. Wine Market Update & Insights (n.d.): n. pag. Web. http://209.210.50.195/docuserfiles/files/Gillespie%20CAWG%202015%20Presentation.pdf  "Cellar Tours Blog." Cellar Tours Blog RSS. N.p., n.d. Web. 01 Oct. 2015. http://www.cellartours.com/blog/cellar-tours/the-ten-most-expensive-wines-in-california  "Central Valley." Wine Enthusiast Web Edition. Wine Enthusiast Magazine, 2013. Web. 06 Oct. 2015. <http://www.winemag.com/California-2013/Central- Valley/index.php/cparticle/1  "COVER STORY." Wines & Vines. Web. 1 Oct. 2015. <http://www.winesandvines.com/template.cfm?section=features&content=50634>.  "Current Features." Appellation America – All the Wines of North America. Appellation America Inc. Web. 6 Oct. 2015. <http://wine.appellationamerica.com  "Discover California Wines." California Wines. Wine Institute of California. Web. 6 Oct. 2015. <http://www.discovercaliforniawines.com/  "Discover Madera's Wine Heritage & Charm." Madera Wine Trail. MVA Madera Vintners Association, 2011. Web. 06 Oct. 2015. <http://www.maderawinetrail.com/ourwinetradition.htm  "ECONOMIC IMPACT - Santa Barbara Wine Country." ECONOMIC IMPACT - Santa Barbara Wine Country. Santa Barbara Vintners, n.d. Web. 06 Oct. 2015. <http://www.sbcountywines.com/economic-impact.html  "Empire State of Wine: Essential NY Maps & Facts | Grapes and Grains." Grapes and Grains RSS. Web. 6 Oct. 2015 http://www.grapesandgrainsnyc.com/2010/11/13/empire- state-of-wine/  "Fast Facts." Michigan Wines. Michigan Grape & Wine Industry Council, n.d. Web. 06 Oct. 2015. <http://www.michiganwines.com/fast-facts#sthash.YK9bzBfr.dpbs  Franson, Paul. "Exploring the El Dorado County Wine Region." Napa Valley Register. Napa Valley Register, 12 Dec. 2013. Web. 06 Oct. 2015. <http://napavalleyregister.com/lifestyles/food-and-cooking/wine/exploring-the-el-dorado-county-wine-region/article_c26ab562-63a9-11e3-aa1b-001a4bcf887a.html  Gillespie, John. "Wine Market Council Research Presentation." Wine Market Council. Beverage Executive Symposium, 4 Aug. 2014. Web. 29 Sept. 2015. <http://www.beverageexecutivesymposium.com/wp-content/uploads/2014/08/Wine-Market-Council.pdf>.  Gorman-McAdams, Mary. "Old World & New World Wines: What's the Difference?" N.p., n.d. Web. 01 Oct. 2015. http://www.thekitchn.com/old-world-wines-and-new-world- 149176  Group, World Wine Trade. 2014 Winegrowing Report (n.d.): n. pag. Web http://ita.doc.gov/td/ocg/2014WWTG.pdf  "History of the Malibu Coast American Viticultural Area." Malibu Coast AVA American Viticultural Area. Malibucoastava.com, n.d. Web. 06 Oct. 2015. <https://malibucoastava.com/malibu-coast-ava/history/  "Home - California Winery Advisor." California Winery Advisor. California Winery Advisor. Web. 6 Oct. 2015. <http://californiawineryadvisor.com/
  27. 27. Work Cited:  Huyghe, Cathy. "Happening Now: 2015 Wine Industry Trends." Forbes. Forbes Magazine. Web. 1 Oct. 2015. <http://www.forbes.com/sites/cathyhuyghe/2015/01/21/happening- now-2015-wine-trends-and-predictions-from-silicon-valley-bank/>.  "Indiana Uplands AVA." Indiana Uplands Wine Trail. N.p., n.d. Web. 06 Oct. 2015. <http://www.indianauplands.com/indiana-uplands-ava/  Industry, and ! Promotes All Wines On The U.s. Market: Import. Wine Market Council (n.d.): n. pag. Web. http://www.beverageexecutivesymposium.com/wp- content/uploads/2014/08/Wine-Market-Council.pdf  "Lake Chelan." Washington State Wine Commission. Washington Wine, n.d. Web. 06 Oct. 2015. <http://www.washingtonwine.org/wine-101/regions/lake_chelan.php  "Lake County Wineries." California Winery Advisor. Web. 30 Sept. 2015. <http://californiawineryadvisor.com/regions/lake-county/  "Leading Countries in Global Wine Production, 2014 | Statistic." Statista. N.p., n.d. Web. 29 Sept. 2015. http://www.statista.com/statistics/240638/wine-production-in- selected-countries-and-regions/  "Leelanau Peninsula Wine Facts." Leelanau Peninsula Wine Trail. Leelanau Peninsula Wine Trail, n.d. Web. 06 Oct. 2015. <http://www.lpwines.com/leelanau-peninsula-wine- facts/  "Long Island Wine Region - Statistics." Long Island Wine Country. Long Island Wine Council, n.d. Web. 06 Oct. 2015. <http://www.liwines.com/wp- content/themes/twentyten/statistics.php  Lovato, Kimberley. "San Francisco's Urban Wine Renewal." BBC. N.p., 7 June 2013. Web. 06 Oct. 2015. <http://www.bbc.com/travel/story/20130503-san-franciscos-urban-wine- renewal  Malin, Joshua. "Fascinating Facts About American Viticultural Areas (AVA) | VinePair." VinePair. VinePair Inc., 24 July 2014. Web. 06 Oct. 2015. <http://vinepair.com/wine- blog/fascinating-facts-american-viticultural-areas-ava/  Manick, Steve. "California Wine Regions." Web log post. TheWineTaster.com. N.p., n.d. Web. 06 Oct. 2015. <http://www.manick.com/Wine/Regions.html  "Marketing Research." Journal of Marketing 23.4 (1959): 434-55. Web. http://www.depts.ttu.edu/hs/texaswine/docs/wine_history.pdf  McCarthy, Ed., and Mary Mulligan. California Wine for Dummies. Hoboken, N.J.: Wiley, 2009. Print.  McCarthy, Ed, and Mary Ewing- Mulligan. California Wine For Dummies. N.p.: John Wiley & Sons, n.d. - For Dummies. Apr. 2009. Web. 06 Oct. 2015. <http://www.dummies.com/how-to/content/the-wines-of-californias-napa-valley.html.  "Napa Valley Appellation Fast Facts." Napa Valley Vintners. Napa Valley Vintners, 3 Aug. 2015. Web. 30 Sept. 2015. <http://www.napavintners.com/press/docs/napa_valley_fast_facts.pdf>.  "Napa Valley Grape Varieties." Napa Valley Vintners. Napa Valley Vintners. Web. 30 Sept. 2015. <http://www.napavintners.com/napa_valley/grape_varieties.asp>.  "Napa Valley Vintners - Authority on the Napa Wine Region." Napa Valley Vintners - Authority on the Napa Wine Region. Napa Valley Vintners. Web. 6 Oct. 2015. <http://www.napavintners.com  "Nevada County Wineries." Sierra Wines. Sierra Wines.com Inc, n.d. Web. 06 Oct. 2015. <http://www.sierrawines.com/ct_nevada.aspx  Newcomb, Jim. "California Central Coast." Web log post. The Sommelier Update. N.p., Sept. 2012. Web. 06 Oct. 2015. <http://arrowheadwine.blogspot.com/2012/09/california- central-coast.html  "New Hampshire Wine Shipping Laws." New Hampshire Wine Shipping Laws. Web. 2 Oct. 2015. <http://www.wineintro.com/basics/shipping/nh/>.  "New York State's 10 Best Wineries and Vineyards - New York Wine Events." New York Wine Events New York States 10 Best Wineries and Vineyards Comments. 20 Feb. 2015. Web. 6 Oct. 2015. http://www.newyorkwineevents.com/new-yorks-10-best-wineries/  "Number of Wineries in the U.S., 2015 | Statistic." Statista. Web. 6 Oct. 2015.http://www.statista.com/statistics/259353/number-of-wineries-in-the-us/
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