The document discusses the importance of connecting event technologies and data to provide a holistic view of audiences and maximize the impact of experiences. It emphasizes that platforms need to support integration of data across systems to avoid silos. Additionally, it discusses trends like the growth of augmented reality, phygital experiences, focusing on interactions over basic metrics, addressing social media content fatigue, and the rise of event management systems and increased focus on consumer data security.

1. EVENT TECH

2. Let’s Get PhygitalThe Importance of Connected Event Technology
“More and more brands are turning to in-person activations to
connect with consumers, generate new leads and drive more
sales through innovative and interactive experiences. But
with thousands of event tech solutions now available, these
experiences (and valuable data!) tend to exist in isolation,
resulting in a fragmented picture of your audience.
When event technologies are connected holistically, from
registration to station check-ins to post-event communication
to CRM reporting, etc., they become infinitely more powerful,
sharing data across platforms - instead of languishing in
individual silos.
Platforms that don’t support the capability of plug-and-
play integration with external platforms, networks, and
management systems will be left in the dust in 2019 - while
simple integrated solutions will ultimately win the allegiance
of the time-pressed planner... and consumer.”
Scott Sheppard
Founder/CTO

3. Let’s Get PhygitalAR Trumps VR
“There’s no doubt Virtual Reality has become extremely popular,
when executed well, the last few years - but, if your goal is
to connect with as many consumers as possible to maximize
throughput and reach, VR’s specific (and expensive!) hardware
does not lend itself to a communal experience.
In contrast, Augmented Reality, by its nature, is far more active
and participatory, making it a great substitute for live events and
other marketing campaigns. Because AR can also be executed
on attendees’ own devices, there is no need to wait in long lines
to try on a headset (that was worn by many others..).
I believe 2019 will be the year of Web-Based AR - activated
within mobile browsers, which eliminates consumer’s reluctance
to download branded apps to their personal devices.”
Tim Herb
Chief Solutions Ninjaneer

4. Let’s Get PhygitalMerging of Digital & Physical
“Event and experiential marketers are increasingly
embracing the idea of integrated experiences
that bridge that gap between the physical and
digital worlds. There’s no denying the “phygital”
approach, as it is often referred to as, is only going
to continue to grow in 2019.
‘Phygital’ brings the authenticity of physical
installations, stores or objects to life while still
harnessing the intelligence and data that comes
with digital technology. It’s a win-win for brands
looking to connect with younger generations that
crave both ‘bricks and clicks’.”
Preston Carter
SVP, Strategic Partnerships

5. Let’s Get PhygitalThe New ROI: Return on Interactions
“Marketers in the event and experiential space who
understand that reporting basic attendance numbers and
hashtags totals isn’t going to move the needle, will find the
most success in 2019.
Effective brand experiences are innovative, informative,
entertaining and shareable. Translating the true impact of
that experience into hard metrics and actionable insights
will be the new secret sauce to understanding who your
consumers are, what motivates them, and how they want
to be communicated with.
With the right methodology in place, experiential data can
help marketers ensure that every interaction with their
consumers is tailored, timely, and tactical.”
Megan Moran
Marketing Specialist

6. Let’s Get PhygitalSocial Media Content Fatigue
“Social sharing has always been a metric that agencies and
brands have used to gauge the success of their activations.
But according to a 2018 BuzzSumo report, social sharing
numbers have been experiencing a significant decline
(down 50% since 2015), due to “increased competition” (eg.
messaging apps).
Not to mention, with all the recent scrutiny surrounding data
privacy, consumers are sharing their content in less-trackable
ways, forcing impression-hungry brands to get more creative
with their approach. Basic event hashtags and bland photo
overlays just won’t cut it anymore.
Understanding your audience’s platform preferences, what
types of content they post and what motivates them to share
will be the key to offering more unique, tailored and awe-
inspiring engagements in 2019.”
Marc Timson
EVP, Strategic Partnerships

7. Let’s Get PhygitalThe Rise of Event Management Systems
“With experiential and event marketing becoming
an integral part of the overall marketing mix,
we are seeing a subsequent increase among
larger brands interested in consolidated, fully-
integrated event management systems.
Event Management Systems that seamlessly
integrate with onsite technologies and reporting
platforms will win in 2019 - giving everyone with
access a more holistic view of program results
and a better demonstration of ROI.”
Shelley Sardella
EVP, Strategic Partnerships

8. Let’s Get PhygitalBeefed Up Consumer Data Security
“As public scrutiny and new legislation shine a light
on the rising importance of data security and privacy,
consumers are more hesistant than ever to fork out their
personal data.
The reputational risks and detrimental ramifications
involved with the loss of or mishandled use of consumer
data should be a top priority for event marketers in 2019.
Partnering with trustworthy technology vendors who
demonstrate they are fully prepared and compliant in
2019, will help you ensure all collection and management
of consumer information, across every aspect and
touchpoint of an activation, is secure.”
Jay Fuller
VP, Product Development

9. On the strength of over a billion data points, MoZeus Worldwide helps over 500+ brand and
agency partners leverage the influence of technology and innovation - inside the activation
space and beyond - to engage consumers when, where and how they want to be engaged.
Our industry-leading data, strategy, creativity and innovation tools have been proven to drive
targeted audience engagement, relevance, emotional connection and, ultimately, action.
FOR MORE INFORMATION PLEASE REACH OUT TO HELLO@MOZEUS.COM