I was invited to share some insights and tips about Corporate Innovation management and the daily challenges of matching between startups and organizations.

1. Corporates are
from Mars,
Startups are from
Venus
Keren Levy
November 2018
1

2. Hello!
I am Keren Levy
And you?
2

3. I Work for a Multi-national Corporate
And we want to revolutionize our industry
3
3

4. Corporates
- Complex
- Bureaucratic
- ‘Safe-Mode’
It’s Complicated.
Startups
- Simple
- Quick
- ‘Hunger-Mode’
4

5. Source: https://integrative-innovation.net/?p=1493
5
Financial Return
Image Enhancement
Market/ Customer
Access
New Product &
Technology
Process Improvement
Talent Recruitment
Cultural Refresh
Short Time-to-Impact Long
One-Off
Events
Corp -
Up M&A
Accelerators
& Incubators
Corporate
Venture
Capital
Innovation Models – Fulfil Different Objectives
!

6. Types of Corp-Ups
6Source: Nesta; https://integrative-innovation.net/?p=1493
Startups supplies
products and/or
services to the
corporate
(e.g: Appsflyer)
Procurement
Marketing/
Distribution
Partnerships
Joint marketing
campaign/ Corporate
distributes the
startup’s product or
service
(e.g MobileEye)
Licence
Agreement
Corporate licenses
the startup’s
IP/technology or
vise-versa
(e.g Roojoom)
Joint
Development
Shared resources
arrangements (labour,
intellectual property, capital
or other assests) with no
new legal entity
(e.g WeWork & Microsoft)
Joint
Venture
Joint contribution or
labour intellectual
property, capital or
other assests into a
new legal entity
(e.g Virgin & Strauss)
Increasing Integration

7. 7

8. 5 Moves
for a Successful First-Date
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9. 10
1. Do Some
Background Check.
- Who are you meeting? (decision maker vs.
expert?)
- What is the company doing?
- What is the value that you can contribute?
- Which potential use-cases are relevant to this
company?

10. 1111
2. First Listen.
Then Talk.
- Understand the corporate needs and
challenges
- Ask questions
- Rephrase their needs to show understanding
and keep focused
- Avoid loosing your audience

11. 1212
3. Less Is More.
- Don’t overload your intro deck with too
much information.
- Target the right info to the right
audience
It is all about personalization.

12. 4. Share Your Experience.
- Help the listener to envision the
potential use-case with examples
- Demonstrate key qualities of your
company through examples
It is all about storytelling.
13

13. 5. Keep In Touch.
- Summarize key actions and open topics
- Think ahead – plan the next meeting/call
- Don’t force it
- Ask for honesty
- Send updates and news
14

14. 5 Moves
for a Successful First-Date
15
1.
Do some
background check
2.
First listen. Then
talk. 3.
Less is more.
4.
Share your experience.
5.
Keep in touch.

15. Corporate Innovation
Insights & Tips

16. 17
1. It Has to be a One-men Show
- Fight innovation proliferation
- Consolidate all under one team
- Create an open communication culture
- Consolidate a proper Governance Board

17. 18
2. Create Innovators,
Not Innovations
- Continuous involvement of leaders
- Innovation KPI’s
- SMT evangelism of innovation agenda

18. - Persistence of Innovation
teams
- Free up people’s time
- As many pilots as possible
3. Detect a Sense of Urgency

19. - Smaller project are winning
in agility and passion
- Run small pilots and tests
4. Innovate Small to Conquer Big

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5. Trial & Error
- Experiment mode
- Embrace failures
- & Share them
- Measurement is KEY
- A pilot has to be planned to succeed

21. 6. Innovating is Addicting
- Create a movement
- Endorse innovators

22. Tools & Reading
Materials

23. Empathy Tools

24. 2525
Bio Structure

25. 28
Map the
Stakeholders

26. 29
Corporate
Innovation

27. 31
Thank you.
Let’s keep in touch:
1keren.levy@gmail.com
www.linkedin.com/in/1keren