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1
2
CAB
Represent the RunSignUp Community
Be honest and direct with us
You should reach out to us directly at any time!
We will reach out to you when we need independent advice
This board will evolve in membership – 2 year commitments
 Form ways where we can give back to the community
Longer term
 Explore ways to provide more direction and control and responsibility
3
CAB ATTENDEES
4
COMMUNITY GRANT PROGRAM
Ainsley's Angels: $1,000
Back on My Feet: $1,000
Students Run Philly Style: $2,000
Healthy Kids Running Series: $3,000
Wings of America: $3,000
5
PHILOSOPHY
Tens of Thousands of Micro-Communities
Goal: Provide technology to help these micro-communities serve runners better and
interact
Strategy
 We don’t own the data
 Open
 Latest Technology
 Easy to Use
 Listen to our customers
Built by Runners for Runners
6
Runners
Stores
d Clubs
Timers
Race
Directors
Tech
Provider
s
“As someone that has been involved in planning a lot of events, I have to
say, I LOVE RUNSIGNUP. Might even get a shirt made up that says that!”
RACES
7
350,000+ Registrations per month
12,000+ Races in last 12 months
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2012 2013 2014 2015
Registrations
CLUBS
8
Members
TIMER PARTNERS
9
RACE LIFECYCLE
10
Race Websites
Club Websites
Partner Websites
Email Marketing
Automated Email
Mass TXT
Referral Rewards
Facebook Share Upgrades
Multi-Race Bundles
Check-In Apps
Results Kiosk App
Corral
Participant Heatmap
Repeat Participant Reports
RaceJoy Ready
The Race Director 2016 +
Integrations
New Donations & Fundraising
New Participant Mgmt
Quick Participant Search
Partner Dashboard
Improved Financial Reports
Standard Questions
Save Credit Cards
Fast Registration, 1-Click
Ad Tracking
Corp Team Improvements
Performance & Infrastructure
11
YEAR IN REVIEW
Over 2,000 total “releases”
2015 - 99.998% Uptime, only 8 minutes of planned downtime
1 Day of Payment delays for some users
12
RUNSIGNUP RACE SERVICES
Promotional Tools
Website or Widget
Fully Integrated
Email
Referral Rewards
Teams
Facebook & Ad ROI
Pricing
Registration &
Mgmt
Fast Registration
Participant Self-
Serve
Participant Mgmt
Donate & Fundraise
Volunteer Mgmt
Reporting
Daily Payments
Bib Assignment
Check-In App
Registration Kiosk
Results Kiosk
Result Notifications
“RunSignUp has emerged as a real innovator in the running community. We
have been working with them for over two years now on how to make races
easier to find and more accessible to runners.”
13
REFERRAL REWARDS
14
AUTOMATED EMAIL
Incomplete Registrations
Pre-Price Increase
RaceJoy
More to Come!
15
PROMOTION FUTURE VISION
Promotion Dashboard
View Registration by:
Time
Source(s) – Google, Facebook, Email, etc.
Action(s) – Ad, Email, Coupon, Price Increase
Control & Automate Promotional Activity
Emails
Social Media Posts
Advertising
Set aside $Promotion Fund from Race Fees
Place Ads
Measure Return on Ad Spend and Auto-Adjust
16
Referrals is a game changer! Honestly, my mind is
boggled. Those numbers don't lie...you just kicked it
up a notch.”
ANNOUNCING RACE DAY GO
17
RACEDAYGO
Family of Race Day offerings for Race Directors and Timers
Very Low Cost/Free
Open Platform
Plug and Play – use components you want
Timing systems
Registration Integration
Results Integration
Branded separately from RunSignUp to encourage broad adoption
Includes The Race Director PC
RaceDayScoring is the Cloud version of The Race Director PC
RaceJoy is part of our RaceDayGo offering, but is branded and marketed separately
18
NEW KIOSK NATIVE APPS
19
Native Apple and Android Apps
Off-Line AutoSync Mode
Customizable
Credit Card Swipe
Phone Camera Bar and QR Code Reading
“Wet Finger Signature” on Mobile Phone and Tablet
One of the Two (along with RunScore) market dominating Scoring platforms
Over 500 Timers use The Race Director to time, score and manage thousands of
races with over 11,000,000 finishers per year.
Works with all chip timing systems and many Registration platforms
Supports Road Race, Triathlon, Relay, Team, Lap, XC, Cycling and more
Merged with RunSignUp in January, 2015
RaceDayGo Tight Integration
RaceDayScoring is the Next Generation of The Race Director PC
20
“I am very happy to merge our business with RunSignUp. This combination
provides a stable place to continue to support and enhance The Race Director in an
open fashion. RunSignUp shares a similar vision for open platforms that are
inclusive. I am particularly excited to begin work on a Next-Generation platform with
the RunSignUp team.” – ROGER BRADSHAW, THE RACE DIRECTOR FOUNDER
The Next Generation of The Race Director
Timers can use either with other parts of the RDGo Platform
Compatibility - Import The Race Director Race Files into RDScoring
Over time will incorporate all The Race Director functionality
Ease of use with single Database in the Cloud
Real-Time Results
Edit results once
Remote Administration
21
“My husband, son and a friend were able to track my whole race from
home and from two different states!! Thanks RaceJoy!!!”
GPS RUNNER TRACKING
Transform the phone into a tracking device
Real-time tracking on the course map
Track up to 20 people at a time
Receive Mile Splits and Alerts
Participants Cheer Runners during the race
Seven hour battery life
2016 RaceDay Go Features
RD Results in RaceJoy
GPS Splits in RD Results
FUTURE – INTEGRATE GUN, CHIP, GPS
23
24
Upload
SmugMug
Flickr
MarathonGuide
, etc.
Ingest
RD Photos
Storage
Tagging
Time Offset, Manual,
Crowdsourcing,
Google Vision,
Mechanical Turk
Management
Configure, Price,
Authorize
MetaData
Race, Date, Location,
Time, Bib, etc.
RaceDay Go
Participant Info,
Results
Photo
Viewing
Galleries
Watermarking
TXT and Email
Social Sharing
Results Links
Profile Photos
Payments
Free
Sponsor
Pay @ SignUp
Pay after race
3rd Party Pay
High Res
Non-watermark
MetaData
INDUSTRY FUTURE TRENDS
Customers are looking for EXPERIENCES
Full Cycle
Registration Data is Cornerstone
Technology
Need for Experts
25
“What has happened over the last five months has surpassed my expectations.
I'm constantly learning of the various dashboard applications, on the pre and post
event side of things. It absolutely makes my job as an event director easier,
especially in those moments prior to a race where time is of the essence. Most of
all, I want to thank you all for the dedicated support, user friendly applications,
and integration with timing systems.”
SUMMARY
Committed to the Running Community
Focus on Usable Technology
Driving the Democratization of Technology
Listening to user feedback
Please send Shirts!
Don’t Let Andrew Win Next Year!
26
“I've checked out most of the major online registration platforms. Plymouth
Rock Racing chose RunSignUp because it is the most user friendly and
fully featured registration platform on the web. You guys are kicking your
competition’s ass. ”

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2016 RunSignUp Symposium Kickoff

  • 1. 1
  • 2. 2
  • 3. CAB Represent the RunSignUp Community Be honest and direct with us You should reach out to us directly at any time! We will reach out to you when we need independent advice This board will evolve in membership – 2 year commitments  Form ways where we can give back to the community Longer term  Explore ways to provide more direction and control and responsibility 3
  • 5. COMMUNITY GRANT PROGRAM Ainsley's Angels: $1,000 Back on My Feet: $1,000 Students Run Philly Style: $2,000 Healthy Kids Running Series: $3,000 Wings of America: $3,000 5
  • 6. PHILOSOPHY Tens of Thousands of Micro-Communities Goal: Provide technology to help these micro-communities serve runners better and interact Strategy  We don’t own the data  Open  Latest Technology  Easy to Use  Listen to our customers Built by Runners for Runners 6 Runners Stores d Clubs Timers Race Directors Tech Provider s “As someone that has been involved in planning a lot of events, I have to say, I LOVE RUNSIGNUP. Might even get a shirt made up that says that!”
  • 7. RACES 7 350,000+ Registrations per month 12,000+ Races in last 12 months - 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 2012 2013 2014 2015 Registrations
  • 11. Race Websites Club Websites Partner Websites Email Marketing Automated Email Mass TXT Referral Rewards Facebook Share Upgrades Multi-Race Bundles Check-In Apps Results Kiosk App Corral Participant Heatmap Repeat Participant Reports RaceJoy Ready The Race Director 2016 + Integrations New Donations & Fundraising New Participant Mgmt Quick Participant Search Partner Dashboard Improved Financial Reports Standard Questions Save Credit Cards Fast Registration, 1-Click Ad Tracking Corp Team Improvements Performance & Infrastructure 11 YEAR IN REVIEW Over 2,000 total “releases” 2015 - 99.998% Uptime, only 8 minutes of planned downtime 1 Day of Payment delays for some users
  • 12. 12 RUNSIGNUP RACE SERVICES Promotional Tools Website or Widget Fully Integrated Email Referral Rewards Teams Facebook & Ad ROI Pricing Registration & Mgmt Fast Registration Participant Self- Serve Participant Mgmt Donate & Fundraise Volunteer Mgmt Reporting Daily Payments Bib Assignment Check-In App Registration Kiosk Results Kiosk Result Notifications “RunSignUp has emerged as a real innovator in the running community. We have been working with them for over two years now on how to make races easier to find and more accessible to runners.”
  • 13. 13
  • 15. AUTOMATED EMAIL Incomplete Registrations Pre-Price Increase RaceJoy More to Come! 15
  • 16. PROMOTION FUTURE VISION Promotion Dashboard View Registration by: Time Source(s) – Google, Facebook, Email, etc. Action(s) – Ad, Email, Coupon, Price Increase Control & Automate Promotional Activity Emails Social Media Posts Advertising Set aside $Promotion Fund from Race Fees Place Ads Measure Return on Ad Spend and Auto-Adjust 16 Referrals is a game changer! Honestly, my mind is boggled. Those numbers don't lie...you just kicked it up a notch.”
  • 18. RACEDAYGO Family of Race Day offerings for Race Directors and Timers Very Low Cost/Free Open Platform Plug and Play – use components you want Timing systems Registration Integration Results Integration Branded separately from RunSignUp to encourage broad adoption Includes The Race Director PC RaceDayScoring is the Cloud version of The Race Director PC RaceJoy is part of our RaceDayGo offering, but is branded and marketed separately 18
  • 19. NEW KIOSK NATIVE APPS 19 Native Apple and Android Apps Off-Line AutoSync Mode Customizable Credit Card Swipe Phone Camera Bar and QR Code Reading “Wet Finger Signature” on Mobile Phone and Tablet
  • 20. One of the Two (along with RunScore) market dominating Scoring platforms Over 500 Timers use The Race Director to time, score and manage thousands of races with over 11,000,000 finishers per year. Works with all chip timing systems and many Registration platforms Supports Road Race, Triathlon, Relay, Team, Lap, XC, Cycling and more Merged with RunSignUp in January, 2015 RaceDayGo Tight Integration RaceDayScoring is the Next Generation of The Race Director PC 20 “I am very happy to merge our business with RunSignUp. This combination provides a stable place to continue to support and enhance The Race Director in an open fashion. RunSignUp shares a similar vision for open platforms that are inclusive. I am particularly excited to begin work on a Next-Generation platform with the RunSignUp team.” – ROGER BRADSHAW, THE RACE DIRECTOR FOUNDER
  • 21. The Next Generation of The Race Director Timers can use either with other parts of the RDGo Platform Compatibility - Import The Race Director Race Files into RDScoring Over time will incorporate all The Race Director functionality Ease of use with single Database in the Cloud Real-Time Results Edit results once Remote Administration 21
  • 22. “My husband, son and a friend were able to track my whole race from home and from two different states!! Thanks RaceJoy!!!” GPS RUNNER TRACKING Transform the phone into a tracking device Real-time tracking on the course map Track up to 20 people at a time Receive Mile Splits and Alerts Participants Cheer Runners during the race Seven hour battery life 2016 RaceDay Go Features RD Results in RaceJoy GPS Splits in RD Results
  • 23. FUTURE – INTEGRATE GUN, CHIP, GPS 23
  • 24. 24 Upload SmugMug Flickr MarathonGuide , etc. Ingest RD Photos Storage Tagging Time Offset, Manual, Crowdsourcing, Google Vision, Mechanical Turk Management Configure, Price, Authorize MetaData Race, Date, Location, Time, Bib, etc. RaceDay Go Participant Info, Results Photo Viewing Galleries Watermarking TXT and Email Social Sharing Results Links Profile Photos Payments Free Sponsor Pay @ SignUp Pay after race 3rd Party Pay High Res Non-watermark MetaData
  • 25. INDUSTRY FUTURE TRENDS Customers are looking for EXPERIENCES Full Cycle Registration Data is Cornerstone Technology Need for Experts 25 “What has happened over the last five months has surpassed my expectations. I'm constantly learning of the various dashboard applications, on the pre and post event side of things. It absolutely makes my job as an event director easier, especially in those moments prior to a race where time is of the essence. Most of all, I want to thank you all for the dedicated support, user friendly applications, and integration with timing systems.”
  • 26. SUMMARY Committed to the Running Community Focus on Usable Technology Driving the Democratization of Technology Listening to user feedback Please send Shirts! Don’t Let Andrew Win Next Year! 26 “I've checked out most of the major online registration platforms. Plymouth Rock Racing chose RunSignUp because it is the most user friendly and fully featured registration platform on the web. You guys are kicking your competition’s ass. ”