- The document traces the evolution of mobility management from feature phones and MDM to unified mobility management (UMM) and cognitive UMM powered by artificial intelligence. - It highlights how UMM solutions like IBM MaaS360 can manage multiple device types from a single console at a lower cost than traditional MDM and EMM solutions while also providing security and analytics capabilities. - Customer quotes are provided that discuss benefits like reduced costs, increased visibility and control of devices, and easier management with UMM compared to previous solutions.

1. BlackBerry
2010-
Feature phone
1999-
MDM
2013-
EMM
2016-
UMM
2016+
Cognitive UMM
2017+
Mobility Industry Trends
May 2017
Tim Youm
unifiedmobility@au1.ibm.com
+61 416 176 573

2. Gartner, Worldwide smartphone sales in the fourth quarter of 2016. (Thousands of Units)
The world is going multi-OS
XP – Win 10
StatCounter, March 2017
2

3. Mobility is going from proprietary standards to open standard
(App Configuration, App Tunnel, Single Sign On & Security Policies)
19 EMM Providers, 90 ISVs, 1400 developersTeamViewer
Workday
Syncplicity
Xamarin
GoFormzElement55
AirWatch
Box
Cisco JabberBigtincan
Deputy Docusign Dropbox
Kinvey
Telogis Webalo
HipaaChat
BlueJeans Boxer
Wandera
ScrollMotion ShowpadServiceMax
Salesforce SDKRoambi
StarMobileSocialcast
TeamWire
Cotap
Keeper Security Kony Microstrategy
OnBase
MightyMeeting
Nachocove RepliconMovius
Fotonotes
X1Telemessage
Acacus
SkyGiraffe
Concur
IBM MaaS360
Cellcrypt Cortext
Fliplet Ink ScreenJAMF CasperSuite
Lua M-Files MobileDay MobileReach Mobisystems
Oracle PatientSafe ProntoForm Qlik qliqsoft
Salesforce1 SeeCrypt SuccessFactors
Telerik Vaporstream Vigilant Apps
MobileIron
3

4. Pressure to be compliant
with the upcoming Australian
Government mandated data
breach notification law
Pressure to reduce costs
and launch new revenue
generating products/services
1 "The Economic Risk of Confidential Data on Mobile Devices in the Workplace,” Ponemon Institute, February 2016
2 ’”Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update” Cisco, March 2017.
3 “Mobile Vision 2020:The Impact Of Mobility, The Internet Of Things, And Artificial Intelligence On The Future Of Business Transformation,” Forrester Consulting, March 2017.
.
47%
yearly increase of Mobile
Data usage and 7x by
20212
80%
of companies are
expected to use
artificial intelligence(AI)
or cognitive computing
to analyse endpoint
data by20203
70%
of respondents believe the
failure to secure company
data on mobile
devices has likely resulted
in a data breach1
4

5. Source:
AUD exGST per month
Actual pricing may different based on participating partners
http://www.air-watch.com/pricing/
https://www.mobileiron.com/en/products/pricing-and-packaging
https://www.business.att.com/content/productbrochures/mobileiron-core-product-brief.pdf
https://www.microsoft.com/en-au/cloud-platform/system-center-pricing
https://www.microsoft.com/en-au/cloud-platform/system-center-configuration-manager-licensing
https://www.jamf.com/pricing/
https://www.microsoft.com/en-au/cloud-platform/microsoft-intune-pricing
https://www.okta.com/pricing/
XP – Win
10
Legacy PC Management
(eg. SCCM)
$26+
Total: $43+*
per user
Legacy way
(4 platforms)
Total: $6.4*
Unlimited devices per user
Legacy Mobile Device
Management
(eg. AirWatch & MobileIron)
$5+
Legacy MacOS Management
(eg. Casper)
$8+
Cloud Identity
(SSO)
Cloud Identity Management
(Single Sign On) (eg. Okta)
$4+
XP – Win
10
AI-powered UMM way
(1 platform)
$6.4
$6.4
$6.4
Cloud Identity
(SSO)
$6.4
$9.07* with MTP
Unlimited devices per user
$4.27* with MTP
per device
$3.2*
per device
5

6. Legacy to New
• Digging through news & blogs randomly
• Manually searching in platform
DISCOVER
• Being alerted with insights & news
• Asking questions, getting answers
• Spending hours learning DEFINE • Getting knowledge served to you
• Fumbling for relevancy & best practices ASSESS
• Gaining instant understanding &
recommendations
• Developing an action plan ACT • Taking immediate action within context
GO FROM TO
80%
of companies are
expected to use artificial
intelligence(AI)or cognitive
computing to analyse
endpoint data by2020.1
1 “Mobile Vision 2020:The Impact Of Mobility, The Internet Of Things, And Artificial Intelligence On The Future Of Business Transformation,” Forrester Consulting, March 2017.6

7. Strategy Questions
• Do you want to go with 100% Windows or Multi-OS strategy for enabling your workforces?
• Do you want to protect your data from advance cyber threats such as malware/ransomware?
• Do you want to significantly reduce your end user computing TCO (iOS, Android, XP – Win 10 & MacOS)?
• Do you want to consolidate into one platform to simplify and secure all aspects of mobility management
(including Compliance & Patch Management)?
• Do you want to have a AI powered analytics to provide the benchmarking, recommendations and protect
from upcoming cyber threats?
7

8. 8
From MDM, through EMM, to Cognitive UMM
MDM
Mobile Device
Management
MDM
EMM
Enterprise Mobility
Management
MDM
MAM
MCM
UMM
Unified Mobility
Management
MDM
MAM
MCM
MTP
MEM
MIM
UEM
AI
Mobile Device Management
Mobile Application Management
Mobile Content Management
Mobile Threat Prevention
Mobile Expense Management
Unified Endpoint Management
Manage Laptops & Desktops & IoT: Windows 10 (+Windows 7 & XP via agent) , iOS, MacOS &
Android from single pane of glass. No SCCM SOE required
Actionable Insights
Contextual Analytics ( Powered by IBM Watson )
Mobile Identity Management
(IDaaS)

9. 9
MEM
Mobile Expense
Management
MDM
Mobile Device
Management
MTP
Mobile Threat
Prevention
UEM
Unified Endpoint
Management
• Control and reduce mobile data costs
• Protect mobile data and apps from advanced malware/spyware attacks
• Reduce TCO of end user computing management
• Broad range of data collection capabilities
• Faster, Flexible & Richer Data Analysis
• Cognitive (conversational) capabilities
• Predictive analytics for threats and opportunities
• Analytics driven actions
• Community enriched analysis & insights
Artificial Intelligence (AI) powered

10. "There is enormous potential in unified endpoint management when you
incorporate cognitive technology like Watson into MaaS360 (UMM). ”
"With this capability, we are able to get an in-depth feel of our device
landscape instantly helping us make decisions faster as to where we
need to evolve the platform."
Brian Jacome, Senior Product Manager, Enterprise Mobility, RBC Royal
Bank
10

11. “With IBM (MaaS360 UMM), we gained a reliable and
affordable cloud-based solution to help us protect mobile devices
and empower our field staff.”
Rich Mullens, Operations Manager, The Fundraising People, Australia
11

12. Within four weeks, Patties moved from AirWatch (EMM) to MaaS360 (UMM)
which enabled to decommission three servers and save in maintenance costs.
“Headache gone.” "We've now got total visibility of where our devices are
around the country, ensuring we can remote wipe corporate data from individual
devices without damaging personal information.”
Zelko Erdec, IT General Manager, Patties Foods Australia
12

13. In addition to productivity gains, cost savings are considerable due to a
reduced administration overhead, especially for devices that are stolen or
have malware on them, since we can handle everything remotely.”
“AirWatch (EMM) and Maas360 (UMM) were reasonable comparable in cost
but in our view MaaS360 was easier to deploy and it also had
antivirus functionality built-in.”
Wayne Broekhals, IT Manager, Arrow International New Zealand
13

14. “IBM Maas360 (UMM) is truly the complete package. It provides us
with everything we need; it’s easier to manage and less expensive than
our former IT solution.”
Lisa Berta, Senior Desktop Services Officer, City of Greater Dandenong, Victoria,
Australia
14

15. "When it comes to purchasing iPADs and a Unified Mobility Management
platform for the next two years, we found IBM to be very competitive, We
are very confident that this partnership will strongly support our
education goals and future aspirations"
Damian Messer, Principal, St Virgil's College, Australia
15

16. BlackBerry
2010-
Feature phone
1999-
MDM
2013-
EMM
2016-
UMM
2016+
Cognitive UMM
2017+
Start a free trial at
https://trials.maas360.com
Cognitive UMM for the price of MDM