Buyer Personas 101: How to Build Perfect ProfileUberflip
The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.
Buyer Personas 101: How to Build Perfect ProfileUberflip
The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.
CMOs drive business results, and so do CEOs who “get” marketing. The “2015 CMO Impact Study,” now in its second year, shows a relationship between better business outcomes and companies with stable, marketing-focused leadership. It also challenges the conventional wisdom that data-driven marketing leaders reign. Get the executive summary here: http://cmo.cm/1LLUfN9
CMOs drive business results, and so do CEOs who “get” marketing. The “2015 CMO Impact Study,” now in its second year, shows a relationship between better business outcomes and companies with stable, marketing-focused leadership. It also challenges the conventional wisdom that data-driven marketing leaders reign. Get the executive summary here: http://cmo.cm/1LLUfN9
Jackson Hung - 轉換人生實踐者
活到現在,我們總在讀書,卻很少思考,更少為自己行動,因為代價太多。即使嘗試改變生活的一小塊,又難以理直氣壯面對眼光、及自我內心的懷疑。很幸運,15歲被丟到中美洲,再去美國念大學,又被騙回台灣工作。被逼得成長 。但探索人生的過程中,雖有勇氣數次轉換領域,從生化、專案、智財、金融交易、到程式。可是"Out of Comfortable"只是一個跨步,不是路程。最後,我創業了。希望能分享,這條不斷挑戰自我、有徬徨有懷疑的路怎麼走出來的!