CMOs drive business results, and so do CEOs who “get” marketing. The “2015 CMO Impact Study,” now in its second year, shows a relationship between better business outcomes and companies with stable, marketing-focused leadership. It also challenges the conventional wisdom that data-driven marketing leaders reign. Get the executive summary here: http://cmo.cm/1LLUfN9
Buyer Personas 101: How to Build Perfect ProfileUberflip
The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.
Tips for transferring legacy products and processesAnthony Grenier
The many mergers and acquisitions of the last 5 years often involved moving legacy products from sites where they were manufactured for decades. Perhaps they were even developed there. Here are some tips on making it a smooth transition.
CMOs drive business results, and so do CEOs who “get” marketing. The “2015 CMO Impact Study,” now in its second year, shows a relationship between better business outcomes and companies with stable, marketing-focused leadership. It also challenges the conventional wisdom that data-driven marketing leaders reign. Get the executive summary here: http://cmo.cm/1LLUfN9
Buyer Personas 101: How to Build Perfect ProfileUberflip
The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.
Tips for transferring legacy products and processesAnthony Grenier
The many mergers and acquisitions of the last 5 years often involved moving legacy products from sites where they were manufactured for decades. Perhaps they were even developed there. Here are some tips on making it a smooth transition.