CMOs drive business results, and so do CEOs who “get” marketing. The “2015 CMO Impact Study,” now in its second year, shows a relationship between better business outcomes and companies with stable, marketing-focused leadership. It also challenges the conventional wisdom that data-driven marketing leaders reign. Get the executive summary here: http://cmo.cm/1LLUfN9
CMOs drive business results, and so do CEOs who “get” marketing. The “2015 CMO Impact Study,” now in its second year, shows a relationship between better business outcomes and companies with stable, marketing-focused leadership. It also challenges the conventional wisdom that data-driven marketing leaders reign. Get the executive summary here: http://cmo.cm/1LLUfN9
Buyer Personas 101: How to Build Perfect ProfileUberflip
The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.
Jackson Hung - 轉換人生實踐者
活到現在,我們總在讀書,卻很少思考,更少為自己行動,因為代價太多。即使嘗試改變生活的一小塊,又難以理直氣壯面對眼光、及自我內心的懷疑。很幸運,15歲被丟到中美洲,再去美國念大學,又被騙回台灣工作。被逼得成長 。但探索人生的過程中,雖有勇氣數次轉換領域,從生化、專案、智財、金融交易、到程式。可是"Out of Comfortable"只是一個跨步,不是路程。最後,我創業了。希望能分享,這條不斷挑戰自我、有徬徨有懷疑的路怎麼走出來的!
Buyer Personas 101: How to Build Perfect ProfileUberflip
The better your buyer persona represents your actual customers or prospects, the more effectively you'll be able to target them. Yet, a large group of brands haven't developed buyer personas as part of their marketing strategy.
Jackson Hung - 轉換人生實踐者
活到現在,我們總在讀書,卻很少思考,更少為自己行動,因為代價太多。即使嘗試改變生活的一小塊,又難以理直氣壯面對眼光、及自我內心的懷疑。很幸運,15歲被丟到中美洲,再去美國念大學,又被騙回台灣工作。被逼得成長 。但探索人生的過程中,雖有勇氣數次轉換領域,從生化、專案、智財、金融交易、到程式。可是"Out of Comfortable"只是一個跨步,不是路程。最後,我創業了。希望能分享,這條不斷挑戰自我、有徬徨有懷疑的路怎麼走出來的!