20160511_Stockholm Ecommerce 16x9_v1 cropped

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The document discusses how the relationship between companies and consumers has changed over time from personal relationships to brand relationships due to industrialization and mass communication. This has led to a lack of trust between people and brands, with 80% of US consumers distrusting the government and companies and 90% distrusting advertisers. It suggests that companies can begin rebuilding trust by humanizing interactions and trade, such as by creating an online presence and voice to show they have purposes beyond profits and trading data to enable emotional connections with customers.

2dehands.be / 2ememain.be
Humanizing trade
Rebuilding trust between companies and consumers
Stockholm E-commerce
May 11th 2016
Joep Hutschemakers

2dehands.be / 2ememain.be
The relations have
changed

2dehands.be / 2ememain.be
Way back – you knew your clients they knew you

2dehands.be / 2ememain.be
Industrializa8on brought economies of scale

2dehands.be / 2ememain.be
Distance between companies and
consumers also grew

2dehands.be / 2ememain.be
Shareholder value replaces customer value

2dehands.be / 2ememain.be
Proﬁt over People

2dehands.be / 2ememain.be
Distance between People and Brands is
big

2dehands.be / 2ememain.be
80% in the US distrusts the
government and/or companies
90% Distrusts adver9sers

2dehands.be / 2ememain.be
How are we going to
fix this?
By showing that we are human
Part of Ebay Classiﬁeds Group

2dehands.be / 2ememain.be
Showing you have a higher purpose than your
own intersts

2dehands.be / 2ememain.be
Crea8ng an online face and voice

2dehands.be / 2ememain.be
Trading data with our customers

2dehands.be / 2ememain.be
Via data towards an emo8onal connec8on

2dehands.be / 2ememain.be
Humanizing
trade
Creating succesfull connections by constantly
taking away the barriers to trade
Part of Ebay Classiﬁeds Group

2dehands.be / 2ememain.be
Own contribu8on

2dehands.be / 2ememain.be
?
Trust is key

2dehands.be / 2ememain.be
Give sellers a
face, example of
a car dealers

2dehands.be / 2ememain.be
Chat as the new email

2dehands.be / 2ememain.be
Humanizing
advertising
Part of Ebay Classiﬁeds Group

2dehands.be / 2ememain.be
Punch in the face

2dehands.be / 2ememain.be
The retarge8ng myth

2dehands.be / 2ememain.be
Disrup8on from interrup8on

2dehands.be / 2ememain.be
Intent moment is key for
relevant adver8sing
Part of Ebay Classiﬁeds Group

2dehands.be / 2ememain.be
Insert mock up on be post integra8on
Adver9sing close
to intent
moment

2dehands.be / 2ememain.be
Adver9sing close
to intent
moment

2dehands.be / 2ememain.be
Questions?
Part of Ebay Classiﬁeds Group

The document discusses the challenges of empowering individuals in the current client-server model of the web and proposes an alternative called Vendor Relationship Management (VRM). VRM would allow individuals to manage their own data and relationships with companies through open-source personal data stores and new signaling tools. Examples of new VRM tools are discussed like personal RFPs and fourth parties to assist individuals in negotiating with companies on more equal terms. The document calls for helping to develop these new VRM life forms and businesses to reform retail and shift power more toward empowering individuals online.

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Corporate ambitions amazon student a

jeanphilippeguy

Amazon has experienced unprecedented growth and high expectations from investors that have driven its share price up significantly. However, if Amazon achieves the expected growth, it will likely face increased scrutiny and potential regulation from antitrust authorities as its power and influence expands into more industries. While Amazon's long term focus on growth over profits has fueled its success so far, living up to investors' expectations may position it as a threat to competition and bring it into conflict with government regulators in the future.

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An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813 I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com

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1) IKEA is cutting office jobs but opening more stores, creating net new jobs. Retail must adapt to changing consumer preferences and technology. 2) Successful retailers like Amazon and Alibaba put consumers first and move quickly, forcing others to focus on value, selection, and convenience. 3) Retail will be more integrated across digital and physical channels to provide seamless shopping experiences, but physical stores will still be important. The divide between large and small retailers will also increase.

Consumer & Media Trends 2017

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This document summarizes three major consumer and media trends for 2017: 1) Noise-cancelling consumers who are exposed to many ads each day and seek brands that meet their needs in creative ways. 2) The rise of direct selling as online shopping and delivery options grow. 3) The evolution of mobile payments and virtual currencies as generations who grew up digital become of age. Examples are given of companies innovating in these areas like Amazon, Starbucks, and Nike. The conclusion is that marketers must prepare for these changing consumer behaviors and payment preferences.

WPP Stream Commerce

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1. The document summarizes key takeaways from the WPP Stream Commerce conference held in February 2019. Participants from companies like Amazon, Google, Target, and Unilever discussed challenges and changes in commerce. 2. Some of the main topics discussed included the continued importance of physical retail focused on customized experiences, the rise of new methods of product discovery through image and voice, and the growing priority consumers place on experiences over goods. 3. Brands are advised to focus on building intimacy through tailored experiences, scale niches through more targeted outreach, and leverage data to better understand consumers and create more relevant commerce opportunities. Physical retail needs to minimize friction while new discovery channels require brands to test, learn

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Usha martin

Paddy Guddy

Mark spenser

William Aruga

This document provides an analysis of the Mark & Spenser organization. It analyzes the company's internal and external environments through a PESTEL analysis, SWOT analysis, and evaluation of the company's value chain and resources. Some of the company's strengths identified include its strong brand recognition and large customer base in the UK. Weaknesses include some customer perceptions of high prices and lack of interest in some product lines. Opportunities exist in expanding into new markets and adapting to customer preferences for incentives. Threats include increased competition and potential economic downturns. The document concludes the company has a strong strategic position but must effectively utilize resources to maintain its competitive advantage.

Consumer goods industry trends

steverogers2015

Consumer packaged goods companies face challenges from slow income growth and changing consumer behaviors. Consumers are shopping more frequently at a variety of stores to find bargains, and demand a wider variety of product sizes, packaging, and brands. To adapt, companies must use analytics to better understand consumer needs and simplify their product portfolios, marketing efforts, and trade terms across many new retail channels in order to cut costs while meeting demand for variety and value.

Interbrand Best Retail Brands 2011

Brian Crotty

The document discusses three emerging trends in retail: 1) The demand for a seamless retail experience across channels as consumers begin their shopping journeys online and expect a consistent brand experience regardless of channel. 2) The need for a more human touch in all interactions as value is ubiquitous and consumers expect personalized service. 3) An increasingly global retail market as digital enables growth opportunities internationally. Retailers must adapt their brand experiences to be seamless, authentic, and global to meet evolving consumer expectations.

Deloitte Global-Powers-of-Retailing 2017

Oliver Grave

This report marks the 20th year of identifying the 250 largest retailers around the world and analyzing their performance across geographies, sectors, and channels. Over the last 20 years we have seen a seismic shift in retail and the customers that retailers serve. Consider that in 1997, the inaugural year of this report, today’s average Amazon Prime customer was just 16 years old, AOL was pioneering social media, and handheld virtual pets were the hottest-selling toys. Today, handheld (or wearable) digital devices are ubiquitous and a younger, social customer has come of age. We are living in an era where customers are in the driver’s seat more than ever before and they are craving authenticity, newness, convenience, and creativity. We are living in the customer-driven economy.

Maa agency of_the_future

Jamie Matthews

This document summarizes the changing landscape of the marketing industry. It describes how digital technologies have fragmented media and disrupted traditional agency models by empowering consumers. New competitors have also emerged rapidly to meet changing consumer expectations. Legacy companies have further compounded these issues through growing complexity. The roles of agencies, clients, and consulting firms that worked in the 20th century are challenged. Statistics on the UK marketing industry and challenges facing CMOs are also reviewed to understand the need for transformation in both client organizations and agencies.

Retail. Not Dead, just different.

Mariana371993

Founded in 2012, Purple provides the industry’s most comprehensive, flexible and proven indoor location services platform. With our solutions in over 60k venues worldwide, Purple specializes in delivering indoor location services solutions for healthcare, retail, hospitality, attractions and transport. We do this to help businesses grow, increase customer loyalty, and enhance visitor experience. At Purple we believe that the real future is neither purely physical nor purely digital; it’s a complex hybrid of both. To prove this, we ran a survey to gain insights into consumer behaviors across multiple retail markets. Coupled with Purple data, this whitepaper identifies the preferences and expectations of consumers, as well as the steps required for retail businesses to survive and thrive.

Leading Trends in Retail Innovation by Brian Solis

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This document discusses trends in retail innovation based on interviews with executives from leading retailers. It finds that retailers are engaging in five key strategies to stay ahead of disruption: 1) constantly mapping the customer journey to create seamless cross-channel experiences; 2) conducting in-depth consumer research; 3) prioritizing innovations that target connected consumers; 4) investing in formal innovation programs; and 5) cultivating necessary digital skills across the organization. While many retailers struggle to adapt, those that understand changing consumer behavior and make consistent investments in innovation will be better positioned to succeed in the evolving retail landscape.

7-Step D2C Distribution Takeover Approach | Flowprime

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Find out how to take over your direct-2-customer distribution and stop being dependent on 3PLs. Flowprime has developed a 7-step strategy for D2C-proof warehouses: 1. Increase picking efficiency by selecting an optimal method for each process. 2. Enable continuous delivery creation. 3. Group orders that should be processed alike. 4. Build a fast lane through your warehouse. 5. Allow real flexibility & transparency for customers. 6. Accelerate the outflow with a pack-and-go process. 7. Build a complete returns process in the warehouse. Contact us now and we will give you one free consultation: ARNULF HORNBACH +49 152 536 742 54 info@flowprime.de www.flowprime.de

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