This document provides information about advertising opportunities with Outpatient Surgery magazine to help sales teams build relationships with surgical customers. It discusses how regular advertising in the magazine can introduce companies and products to busy surgical leaders and make them more open to meeting with sales reps. It promotes various advertising options including print ads, digital ads, sponsored email newsletters, and an online marketplace. It also provides information on the magazine's customer databases and a bulletin about new surgical construction projects to help sales teams find and focus on the right prospects. Additionally, it describes an annual conference where advertisers can exhibit, sponsor events, and meet high-level surgical decision makers through a "reverse trade show" format.

1. Start Here
Relationships
2016 Media Kit

3. In surgical sales, the race most often goes to the relationship builders. Reps whose customers see them as honest, open, helpful
and kind. Reps who’ve persuaded customers that they are allies in the battle to provide the best care at the lowest possible cost.
Help your sales team members get to that exalted place where sales are easier, smoother and bigger with 3 hard-working tools
from Outpatient Surgery.
Mind Openers
Before relationship-building can start, your rep must gain permission to speak with the customer. And customers will only agree
to engage if they are familiar with your organization and what you do. Make busy facility leaders familiar, help them trust your
brand, understand your products and feel warmly toward your company before your rep calls them by advertising in Outpatient
Surgery’s outstanding printed and online content. Regular messaging in Outpatient Surgery makes decisionmakers far more
likely to understand what you offer, take calls from your sales team, include you in requests for proposal and visit your booth at
trade shows. Our printed publication produces 3 times as much communication power as the next-best competitor. Our
electronic messaging tools produce twice as many interactions as the next-best option.
Customer Finders
Building meaningful relationships is very time-intensive, and for that reason, your salespeople have to pick their spots. Help
them focus on the right people and give them help with forming a bond with our 2 information tools, Your Outpatient Surgery
Sales Assistant and the New Surgical Construction Bulletin.The first is an amazing database that tells which hospitals, surgery
centers and physicians are doing the most surgical volume by procedures and groups of procedures, shows where physicians
operate, and also offers current contact, profiling and physician info that provides a huge headstart on sales homework.The
second tells where new facilities are opening and which facilities are doing significant remodeling.
Meeting Maker
Nothing builds relationships like in-person meetings. Enable your sales team to meet their very best prospects face-to-face,
privately at OR Excellence 2016, our amazing annual meeting for surgical decisionmakers, at the Hyatt Regency Coconut Point,
Bonita Springs, Florida. At our Big 10 One-to-One ReverseTrade Show event, your team will have meaningful, intimate
conversations with very high-volume surgery facility leaders they would never have a chance to meet otherwise.
Want to know more? Call your Outpatient Surgery rep today and we’ll get started on helping you find more customers, form and
strengthen relationships and build sales to their rightful potential.
Best regards,
Stan Herrin, Publisher
Outpatient Surgery Magazine
A Note from the Publisher

4. 4
% of Universe Seeing an Ad
by Publication2WITH PRINT ADVERTISING
The toughest part of developing a new sales relationship frequently is
getting past the customer’s natural defensive tendencies.The human brain is
programmed to regard unknown people and propositions as threatening, no
matter how harmless they may be in reality. If you can’t get past this hurdle,
you might never even get a chance to be heard.
That’s where advertising comes in. It subtly and inoffensively introduces
concepts and builds familiarity without turning customers off. It dissolves
natural defenses and makes customers open to hearing value propositions.
Help customers see you and your salespeople as friends and not
potential threats with advertising in Outpatient Surgery.
Outpatient Surgery reaches 29,0081 surgical facility leaders, decisionmakers
and others each month, plus another 50,000+2 pass-along readers.They read it
so frequently and thoroughly that the ads within are seen by more than 3 times
the number of buyers than ads in the next-best publication.2
Over 91% of our subscribers were qualified within the past 2 years1 and
86% have purchasing responsibilities or influence in their facilities.2 Our
circulation is independently audited by BPAWorldwide every year so that you
can be sure your message is reaching the decisionmakers you want.
Effective advertising creates familiarity and warmth, and fosters the belief
that your products or services can help the reader. It’s the first step to building
a healthy, mutually beneficial sales relationship.
Scan the QR code for a free presentation
on the importance of using audited media!
www.buysafemedia.com/index.php?mode=training&page=presentation
11%
9%
7%
4%
6%
3%
1%
3%
39%
<1%
Outpatient Surgery
AORN Journal
OR Manager
Becker’s ASC Review
Infection Control Today
OR Today
Surgical Products
ASC Focus
Healthcare Purchasing News
The Ophthalmic ASC
0 5% 10% 15% 20% 25% 30% 35% 40%
1. BPA Worldwide June 2015 Brand Report
2. Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory Surgery
Center Administrators & Medical Directors & Managers of Office Surgery Suites; June 2015,
Preston/Rogers Associates
3. Publisher’s own data
Outpatient Surgery Magazine June 2015 Circulation1
Total Circulation
29,008
Licensed or Certified
Ambulatory Surgery Centers
13,758 (47.4%)
Acute-Care Hospitals
10,965 (37.8%)
Offices with Surgery Suites
2,927 (10.1%)
Others Allied to the Field
1,004 (3.5%)
Ambulatory Anesthesia
354 (1.2%)
OPEN CUSTOMERS’ MINDS...

5. Power up your direct mail efforts with Outpatient
Surgery’s direct mail services.You’ll be much more
effective at getting your message to the right person
with Outpatient Surgery’s Companion Program. It’s not
just more powerful,
it is also economical for
heavier pieces. Or use our
Direct Mail program to
send your piece to our
audited circulation lists.
Highly precise custom
segmenting is available.
Tests show that our
database is as much as 50% more accurate than popular
commercially available lists.2
ONLINE
Be part of your customers’ daily lives with Outpatient Surgery’s powerful
electronic communication tools.
Our eNews Power Play sponsors get their messages seen by tens of
thousands of customers every day on our popular Tip of the Day,This Just In,
Instapoll, Second Opinions and e-Weekly e-mail news services. And banner
ads on www.outpatientsurgery.net, the most popular and widely read
website by surgical decisionmakers,2 reach 58,0351 average unique browsers
per month.
Or let us guide your custom E-Blast into more than 47,0002 surgical
leaders’ inboxes, bypassing spam filters since the e-mails are coming from
us. We even re-blast your message to everyone who didn’t open it initially at
no extra cost to you, resulting in an open rate of more than 13%!2
And don’t forget — every print ad in Outpatient Surgery generates
additional exposures in our digital issues and DidYou SeeThis?online
marketplace at no additional charge to you! Scan the QR code below to take a
tour of DYST and imagine reaching thousands of additional decisionmakers
shopping for products and solutions.2
www.outpatientsurgery.net/did-you-see-this
E-BLASTS“DID YOU SEE THIS?”DIGITAL MARKETPLACEeNEWS POWER PLAY
1. BPA Worldwide June 2015 Brand Report
2. Publisher’s own data
...AND THROUGH DIRECT
MAIL
WITH EFFECTIVE PRINT AND ONLINE ADVERTISING
COMPANION
PROGRAM
ANION
5

6. 6
PINPOINT YOUR BEST OPPORTUNITIES
What if you could peer into any U.S. Medicare-certified surgical
facility or physician’s office and instantly know its procedural
volumes by CPT code, the physicians operating there, key contact
information, the number of ORs and more? How much more
effective would that make your sales team? How much would sales
increase? Your Outpatient Surgery SalesAssistant offers that kind
of power.
www.outpatientsurgery.net/advertising/sales-assistant/demo
Your Outpatient Surgery Sales Assistant
Helping you court the best prospects for your business
• High sales efficiency – identify only the providers doing
procedures relevant to your business.
• Complete details – find all the facilities and surgeons in any
state, county, metro area or ZIP code, and then learn their
Medicare volume and estimated total volume by
more than 8,000 different procedure codes or
specialties. Get a fresh contact name, address
and phone number, and key profiling data
about the facility. Know exactly where
surgeons operate.
• Timely, audited contact information –
updated regularly. Outpatient Surgery
Magazine exclusive! Scan the QR code
below for a demonstration.
MARIESA BRIDGES, RN
Campbell Surgery Center, Germantown, Tennessee
“I love your e-mails and updates.They keep me
and my staff up-to-date on the latest developments.”

7. New Surgical Construction Bulletin
Make sure you spot opportunities first
Billions of dollars are up for grabs as physicians,
hospitals and others prepare to build new surgical
facilities or expand existing ones. Beat the competition
to the punch.The powerful New Surgical Construction
Bulletin alerts you daily about who’s building what.
We’ll send customized e-mail alerts as soon as new
projects are posted and provide tracking tools and
private communications that make reporting and
accountability a snap for account representatives and
sales management. Contact us today to set up your free
trial!When you subscribe, you’ll also gain access to the
complete online database of active projects. Scan the
QR code below for a tour of the Bulletin.
• Comprehensive coverage – surgical construction
project data from all 50 states.
• Efficiency – only surgical projects are included; no extraneous projects.
• Complete details – wherever possible, we include the project’s location, value,
description and contact info.
• Timely information – our reporting team continously updates information in real time.
• Ease of use – simple point-and-click interface.
• Sales management – be sure every salesperson, independent rep or distributor is
addressing your common opportunities.
7
www.surgicalconstruction.com/tour
YOUR OUTPATIENT SURGERY
SALES ASSISTANT
(Hospital, Surgery Center
& Physician Databases)
Live Access1
(You access the data and search)
All Specialties $21,974
Single Specialty $16,302
Data Sets2
(We access the data & provide output)
3 Searches (Any mix of the 3 databases) $6,988
3 Searches (From a single database) $5,585
Each additional search/data set
(Single or mixed) $1,189
1. Live Access rate includes software licenses and CPT Code
description royalties for five seats (simultaneous users).
Additional seats are $169 each.
2. For orders of less than 6 searches, the group of codes in a
single search cannot be greater than the full set for a single
specialty.
WITH OUR CUSTOMER-FINDINGTOOLS
1 year NSCB subscription = $6,681
DEANNA BAKER, RN, BS
Lake Cumberland Surgery Center,
Somerset, Kentucky
“I love getting your magazine
digitally,as well as the InstaPoll
and other e-mails.”
ROSE PARKES, RN
Surgicenter of Palo Alto, Palo Alto, California
“I love your magazine and wait for it to
come in.The articles are short,to the point
and not boring.I teach a class for new
OR nurses and use your magazine.”

8. 8
where leaders meet, learn and grow together
Outpatient Surgery Magazine’s OR Excellence Conference
Hyatt Regency Coconut Point, Bonita Springs, Florida
October 11-14, 2016 | www.orexcellence.com
MEET NEW CUSTOMERS
Nothing jump-starts a relationship better than a warm personal introduction. We do exactly that for
exhibitors and attendees at the warmest, most friendly meeting in surgery: OR Excellence. Join us in
Bonita Springs and you’ll meet high-level decisionmakers from some of the highest volume facilities in
the country, in the most personal, private and productive series of meetings you’ll have all year.
The meeting starts with the ORX Big 10
One-to-One Summit*, a reverse trade
show featuring the surgical leaders of
facilities in the top 10% of surgical
volume in the country.When you
purchase your block of 25 meetings,
we’ll provide a unique schedule tailored
just for you.You’ll meet individually and
privately for 5 minutes with each leader
so you can explain your product or
service, swap business cards and make
plans to have more substantive
discussions over meals or in the exhibit
hall. Buy additional blocks for an even
more potent morning of high-level
engagements! Gaining access to even
one of these highly influential
decisionmakers would take a salesperson
weeks and potentially cost tens of
thousands of dollars.With ORX Big 10,
you do it all in one morning, and we’ll
even provide lunch for you and the
surgical leaders so you can continue
your discussions and networking!
“OR Excellence was without a doubt the best event I’ve
attended this year,and perhaps the best to date.It was well
thought-out,organized,successful and,most of all,fun.The
reverse trade show was excellent.I was able to meet with
key decisionmakers and many showed a great deal of
interest in our products.I would be very surprised if a few
of our leads don’t translate into new accounts. The trade
show was fun and interactive,and I was able to show our
products in greater detail while pouring attendees a glass of
wine or a cocktail at the same time.ORX was absolutely
fantastic.We’ll definitely be attending again next year!”
JAMES WHITE, SALES MANAGER, I.C. MEDICAL, INC.
CAROLINE B. IVANOVSKI-HAUSER, CASC
Bergen-Passaic Cataract Surgery and Laser
Center, Fair Lawn, New Jersey
“ORX is great,great,great! I tell everyone
they need to come to this meeting!”
James White, I.C. Medical connects with Valerie Brickell, RN, BSN,
Centura Health-Penrose St. Francis Health Services during the ORX Big 10

9. Get the most out of your ORX experience
by investing in an outstanding
sponsorship package.All sponsors
receive: one 8’x10’ exhibit space, two
exhibitor attendees, one ORX Big 10
One-to-One block, wine and mixed
drinks for you to pour for attendees at
your booth at the opening night wine
tasting andThursday evening cocktail
party, recognition and a free ad in the
program syllabus, conference signage,
a free ad in the nationally distributed
publication Preview of
OR Excellence and more.
Sponsorships start at just $5,900!
9
Become a Sponsor
Turning the tables. After the reverse trade
show, exhibitors host a wine tasting for attendees.
where leaders meet, learn and grow together
STANDARD ORX PRICING
(contact your rep for more details)
8' x 10' Booth: $2,996 per booth
Additional Attendees: $75 per person*
Sponsor Packages**:
Beachcomber (Value Package) $5,900
Sand Castle (High Visibility Package) $9,900
Sea Star (Highest Visibility Package) $13,900
Additional ORX Big 10 Blocks: $1,200
** 1 attendee per 8’x’10 space included (2 for sponsors)
** All sponsor packages include: 8'x10' exhibit, 1
ORX Big 10 meeting block, co-host of wine and
cocktail events, print and digital ads.
After the ORX Big 10, continue the conversations
in the warmest, most fun and interactive exhibit
hall you’ve ever seen. At the wine tasting on
Wednesday evening and the cocktail party on
Thursday, you’ll get to connect with hundreds
of ORX Big 10 and other ORX attendees as you
pour drinks right at your booth!
* You must be an OR Excellence sponsor to participate in the
ORX Big 10 program.
LOU ANN WALDRON, RN, BSN, ONC, CNOR
Senior Product Lead, Accelero Health Partners
“Great vendors! Very well planned!
I will come back to this conference!”
TIFFANY TSCHERNE, RN, MSN
Director Surgical Services,
Henry Ford Wyandotte Hospital,
Wyandotte, Michigan
“I found 4 vendors that I have already sent on
to my staff. We will be purchasing from them
to help innovate our OR.Really exciting stuff.
The entire staff was fantastic!”

10. JANUARY FEBRUARY MARCH
Ad Dates Insertion Orders: 12/14/15; Materials: 12/18/15 Insertion Orders: 1/11/16; Materials: 1/15/16 Insertion Orders: 2/14/16; Materials: 2/18/16
Special Distribution AAOS AORN
Featured Articles • 2016 Annual Salary Survey
• Expert Q&A on Surgical Video
• A Guide to Enzyme Cleaners
• A Guide to Cataract Laser Systems
• The New Rules of Drug Compounding
• Technology that Helps With At-Risk Airway
Patients
• Thinking of Buying...Smoke Evacuators
• Gear to Make Your ORs More Comfy
• We Fought Pressure Ulcers—and Won
• Lessons Learned from the Duodenoscope
Outbreak
• How Would You Handle These Real Life
Emergencies?
• Nothing Left Behind: Prevent Retained Objects
• Opportunities in Outpatient Trauma
• How Video Laryngoscopes Work in Practice
• Reader Survey on Post-Op Pain Management
• We Revolutionized Our Surface Disinfection Practices
• Pharmaceuticals that Make Ophthalmic Surgery
Better
• Products that Reduce Radiation Exposure
• A Guide to Orthopedic Power Tools
• Thinking of Buying...A Hip Table
• What’s Changed in GERD Treatment Reimbursement
• 10 Tips for Cloud Computing Success
• 5 Trends to Watch in ENT Technology
• The Future of Arthroscopy
• What’s New in Patient Safety Technology
• How Clean are Your Instruments?
• How We Converted to Double Gloving
• What’s New in Continuous Nerve Block Products
• When Should You Use IV Anti-Inflammatories?
• Reader Survey on Fluid Waste Management
• A Guide to Covered Containers
• Thinking of Buying...C-Arms
• New Strategies for Preventing Cross-
Contamination
• Are Your Patients Dehydrated?
• Chronic Pain Injections: The Ultrasound
Alternative?
• How the New Phaco Machines Perform in
Practice
• How to Do an MH Simulation
• A Guide to Warming Cabinets
Special Issues Manager’s Guide to OutpatientTotal Joint
Replacement
AAOS/AORN Product and Services Showcase Manager’s Guide to Abdominal Surgery
Ad Dates Insertion Orders: 12/7/15; Materials: 12/11/15 Insertion Orders: 1/4/16; Materials: 1/8/16 Insertion Orders: 2/7/16; Materials: 2/11/16
Special Distribution AORN/AAOS/ASCA/ORX/ACS/ASA ASCA/ORX/ACS/ASA/AORN
Featured Articles • The Economics of Outpatient Total Joints
• The Critical Art of Patient Selection
• Strategies for Outstanding Post-Op
Pain Control
• High-Tech Tables That Optimize Joint Access
• Is Robotic-Assisted Surgery for You?
• The Case for Going Repless
• Smart Strategies for Home Recovery
• 7 Ways to Fight Total Joint Infections
• Equip Your Facility for Total Joints
• Top Tips for Achieving Fair Reimbursement
• Primer on Knee and Hip Implants
• Making the 23-Hour Colectomy Possible
• New Technology for Less Surgery
• 10 Tips for Safer Trendelenburg Positioning
• The Economics of Percutaneous Laparoscopy
• New Options in Resposable Instruments
• Assessing Absorbable, Self-Gripping and
Hybrid Mesh Options
• The Case for Image Enhancement in
Abdominal Surgery
• What’s New in Electrosurgery Technology
• How 3D Works in Practice
• Port Closure Tools To Prevent Umbilical Hernia
• New Options for Clearing Smoke, Fog and Debris
2016 Editorial Calendar
Showcases put your
message in front of
thousands of surgical
leaders for just pennies.
A Showcase ad gives
you about 1/3 of a page
to show off your
product or service,
and we do all the
production work for
you! The Showcases
are packaged and
delivered with surgery’s
most popular magazine
and your ad also
appears on our highly
trafficked website!
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Showcase
10

11. APRIL MAY JUNE
Insertion Orders: 3/15/16; Materials: 3/19/16 Insertion Orders: 4/11/16; Materials: 4/15/16 Insertion Orders: 5/9/16; Materials: 5/13/16
ASCRS ASCA
• 10 Products That Help Thoroughly Disinfect Endoscopes
• Pre-Filled, Pre-Packaged: Safer, More Convenient Surgical Meds
• The Science Behind Pre-Op Showers
• 5 Trends to Watch in Post-Op Pain Management
• Test-Driving the New ENT Nav Systems
• Reader Survey: Safety Sharp Adoption Update
• The Hidden Dangers of Surgical Smoke
• Thinking of Buying...Pupillary Dilation Products
• Products for Smoother IV Starts
• 48 Hours with an Accreditation Surveyor
• 5 Simple Things to Do to Grow Greener
• Update on OR Storage Systems
• What I Saw at AAOS
• Reader Survey on Surgical Video
• 5 Trends to Watch in Anesthesia
• Thinking of Buying...A Spine Table
• Post-Op Pain Management: Best Practices
for Bunionectomy
• New Ways to Diagnose and Treat Barrett’s
Esophagus
• Update on Pre-Admissions Software
• How to Build a Hybrid OR
• How to Use Patient Financing in
High Deductible Plans
• What’s New in Medication Safety Technology
• Update on Cataract Outsourcing
• What’s New in Hernia Repair?
• Thinking of Buying…Instrument Washers
• Shopping the Latest Stretcher Tables and
Stretcher Chairs
• SAGES Report: What’s New in MIS
• Update on Non-Latex Surgical Gloves
• Are Your Flexible Endoscopes Really Clean?
• 10 Technologies for Safer Nerve Blocks
• Reader Survey on Patient Safety
• Operating Room Space Savers
• 5 Trends to Watch in Infection Control
• Understanding Bone Anchors
• A Guide to Total Knee Systems
• Set Up Your Facility to Treat Vein Disease
• The Future of Sinus Surgery
• The Ophthalmic OR of the Future
Manager’s Guide to HotTechnology
PLUS: ASCRS/ASCA/APIC April Product and Services Showcase
Manager’s Guide to Infection Control Preview of OR Excellence PLUS
June“Double-Play”Product and Services Showcase
Insertion Orders: 3/8/16; Materials: 3/12/16 (for BOTH issues) Insertion Orders: 4/4/16; Materials: 4/8/16 Insertion Orders: 5/2/16; Materials: 5/6/16
ASCRS/ASCA/APIC/ASA/ORX/ACS/AAOS/AORN APIC/ORX/ACS/ASA/AORN/AAOS/ASCRS/ASCA
The Focused Factory Approach to Infection Control
Using Lean Principles to Standardize:
• Skin Prepping, Including Hair Removal
and Pre-Op Bathing
• Patient Warming
• Sterilization and Sterilization Assurance
• Decontamination
• Barrier Protection
• High-Level Disinfection
• Surgical Scrubbing and Hand Hygiene
• Surface Cleaning and Disinfection
• Scrub Laundering
• Antibiotic Prophylaxis
• Wound Care
• Air Handling
• Is It Time to Invest in Ultra Hi-Def Video?
• Understanding Your Options in Whole Room
Disinfection
• Do These Colonoscopy Upgrades Improve Polyp
Detection Rates?
• Update on Minimally-Invasive GERD Treatments
• Cost-Justifying Laser Cataract Systems
• Customized Total Knee Tech: Does it Enhance Outcomes?
• Articulated Instruments: What’s Their Future?
• New Technology for Surgical Cancer Detection
• 3D C-Arm Imaging: How Well Does It Work?
• Update on Robotic Single Port Surgery
• Computer-Assisted Propofol Sedation: Will It Catch On?
• Perfusion Angiography: What’s Its Role?
• What’s New in EMRs
Manager’s Guide to Hot Technology
TWO SPECIAL ISSUES IN APRIL! TWO SPECIAL ISSUES IN JUNE!
Supplement to
P r o d u c t & S e r v i c e s
June 2015
SHOWCASE
More than 35 great products to help you run your facility better!
5/20/15 12:27 PM Page 1
Session Previews
If you like Outpatient Surgery Magazine, you'll love ORX.
Coming Oct. 14-16 to the Marriott San Antonio Rivercenter.
Supplement to
June 2015
Reserveyourspotat
orexcellence.com
Total Joints
Workshop
Moneyball
In the OR
Make Your Facility
A Trusted Brand
5/21/15 3:10 PM Page 1
June “Double-Play”
Showcase
Preview of
OR Excellence
April Showcase
Supplement to
April 2015
P r o d u c t & S e r v i c e s
SHOWCASEMore than 12 great products to help you run your facility better!
Your Ad Runs Again for
Free in our July Issue!
PLUS

12. JULY AUGUST SEPTEMBER
Ad Dates Insertion Orders: 6/6/16; Materials: 6/10/16 Insertion Orders: 7/11/16; Materials: 7/15/16 Insertion Orders: 8/8/16; Materials: 8/12/16
Special Distribution Ad Study Issue ORX/ACS
Featured Articles • What I Saw at DDW
• Reader Survey on Employee Safety
• Thinking of Buying...Floor-Based Fluid Waste
Management Devices
• A Guide to Whole Room Disinfection Systems
• The Expanding Role of Percutaneous Abdominal
Surgery
• ASCRS Report: What’s New in Cataract Surgery
• Safer Cutting and Sealing Technologies
• New Tools for Fighting Biofilm
• Best Practices in Immediate-Use Steam
Sterilization
• 5 Trends to Watch in Spine Surgery
• The Compounding Disaster: What Happened
• Could These Table Attachments Help You?
• Update on Low Temperature Sterilization
• Technology for Smoother, Faster Colonoscopy
• Help Your General Surgeons See Better
• Technology to Prevent Retained Objects
• Can You Pass This EMR Quiz?
• Terminal Cleaning: Are You Doing it Properly?
• Tools for Reprocessing Lumened Instruments
• Reader Survey on Cataract Surgery
• New Technology for Treating GERD
• Thinking of Buying...Patient Warming Devices
• Your New Options in Surgical Gowns
• The Vaginal Mesh Disaster: What Happened?
• 8th Annual OR Excellence Awards
- Patient Safety - Employee Safety
- Pain Control - SSI Prevention
- Patient Satisfaction - Environmental Stewardship
- Financial Management
• Cost-Justifying a Video Laryngoscope
• 5 Trends to Watch in Abdominal Surgery Technology
• Reader Survey on High-Level Disinfection
• Thinking of Buying...Anesthesia Machines
• Do You Need 4K Video?
• Have You Considered Patient-Specific Total Joints?
• Products for Safer Cataract Surgery
• Light, Bright Headlights Surgeons Can’t Wait
to Wear
Special Issues Manager’s GuideTo Anesthesia Manager’s GuideTo Orthopedic Surgery ACS/ASA/ORX Product and Services Showcase
Ad Dates Insertion Orders: 5/30/16; Materials: 6/3/16 Insertion Orders: 7/5/16; Materials: 7/8/16 Insertion Orders: 8/1/16; Materials: 8/5/16
Special Distribution ORX/ACS/ASA/AORN/AAOS/ASCRS/ASCA ORX/ASA/AORN/AAOS/ASCA
Featured Articles
• Update on Pain Pumps
• Cost-Justifying Difficult Airway Tools
• Patient Warming for Pain and Infection
Prevention
• Update on Drugs for Reducing Post-Op Pain
• Technology for Safer, More Effective CNBs
• Tools for Difficult IV Starts
• Anesthesia Machines Your Providers Will Love
• Understanding Your MH Treatment Options
• Best Practices for PONV Prevention
• Are You Getting the Most From Your
Anesthesia Group?
• What’s New in Arthroscopy Fluid
Management
• Advances in Arthroscopy Visualization
• Positioning Technology that Improves
Outcomes and Saves Money
• Is it Time for a Power Tool Update?
• Safer, More Economical Tourniquets
• Should You Add Robotic-Assisted Surgery?
• Evidence-Based Multimodal Analgesia for
Ortho Procedures
• Advances in Outpatient Trauma Care
• Update on DVT Prevention Technology
• How We Succeeded at Outpatient Total Joints
• Fluid Waste Management for Arthroscopy
• What’s New in Rotator Cuff Repair
• What’s New in Unicondylar Knee Procedures
2016 Editorial Calendar
Supplement to
P r o d u c t & S e r v i c e s
September 2015
SHOWCASE
More than 25 great products to help you run your facility better!
8/20/15 8:21 AM Page 1
September Showcase
12
September Special!
Buyanadinour
SeptemberShowcase
andgetonefor
half-priceinour
NovemberShowcase!

13. OCTOBER NOVEMBER DECEMBER
Insertion Orders: 9/12/16; Materials: 9/16/16 Insertion Orders: 10/10/16; Materials: 10/14/16 Insertion Orders: 11/7/16; Materials: 11/11/16
ASA
• The Future of Anesthesia
• A Better Way to Manage Total Shoulder Post-Op Pain
• The Economics of Reposable Instruments
• A Guide to Surface Disinfection Products
• What’s New in Therapeutic Ophthalmic Lasers
• What’s New in Sinus Surgery
• Thinking of Buying...Surgical Lights
• Technology to Speed Up Your Reprocessing
Department
• The New “Smart” Tourniquets—
What You Need to Know
• Understanding Video Integration
• Reader Survey on Difficult Airways
• Same-Day Bilateral Cataract Surgery:
Is It in Your Future?
• 5 Trends to Watch in GI Technology
• Let’s Improve First-Stick Success
• Reader Survey on Patient Prepping
• Improving Your Arthroscopy Visualization
• Secrets to Success with CNBs
• The Future of Ophthalmic Surgery
• How to Conduct a Glove Trial
• The Future of Chronic Pain Management
• Thinking of Buying...Automated Endoscope Reprocessors
• Do You Need Vendor Credentialing?
• Best Post-Op Pain Management Practices for
Hemorrhoidectomy
• 10 Creative Ways to Improve Hand Hygiene Compliance
• 10 Ways to Bind Surgeons to Your Facility
• Whole-Room Disinfection Helped Reduce Our SSI Rate
• ASA Report: What’s New in Anesthesia
• What’s New in Employee Safety Technology
• Thinking of Buying Video Monitors
• How We Improved Our Instrument Cleaning Process
• How to Handle Patients Who Want to Negotiate Price
• The Science of Biologic Hernia Mesh
• The Future of Spine Surgery
• Does it Make Sense to do LASIK?
• How Does Pre-Warming Affect Patient Satisfaction?
• Reader Survey on EMRs
• What Does Our ACO Future Look Like?
• Update on Bariatric Care
• 10 Ways to Cut OR Turnover Time
• What’s New in Arthroscopy Pumps
• Toward a Narcotic-Free Surgical Service
Manager’s Guide to Staff and Patient Safety November Product and Services Showcase
Insertion Orders: 9/5/16; Materials: 9/9/16 Insertion Orders: 10/3/16; Materials: 10/7/16
ORX/ASA/AORN/AAOS/ASCRS/ASCA/ACS
• Lessons Learned from Real-Life Hypothermia Cases
• Can You Pass This Surgical Site Marking Quiz?
• How Could These Sharps Injuries Have Been
Prevented?
• Products That Prevent Patient Positioning Mishaps
• How We Improved Medication Labeling and Security
• How to Make Your OR Floor Dry, Safe and Tripless
• Update on Radiation Safety
• The 10 Commandments of Electrosurgery Safety
• Achieving No Objects Left Behind
• Is Your MH Response Up to Speed?
• Products That Make Time-Outs Easier and Better
• The Indisputable Case for Smoke Evacuation
• Tools and Techniques for Safe Patient Handling
Supplement to
P r o d u c t & S e r v i c e s
November 2015
SHOWCASE
More than 28great products
run your facility better!to help you
10/21/15 12:33 PM Page 1
November Showcase
13
MARIA MANZARE, RN, BSN / TAMMY MATHEWS
Heritage One Day Surgery,
North Syracuse, New York
“Great magazine - our favorite!
We love your Manager’s Guides too.
We read them cover to cover.”

14. 14
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Manager’s Guides
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ADVERTISING RATES
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14
Print ad rates are for standard 4-color
ads.There is a 20% discount for
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2016

15. 15
IC
Today
2422
$2.99
Surgical
Products
922
$9.59
OR
Manager
3946
$1.01
Evaluating the true cost of advertising is trickier than just comparing ad rates.What really
counts is the number of eyes that will see your message.When it comes to delivering the
most ad impressions, no publication is more effective, efficient and economical than
Outpatient Surgery Magazine.
There are 2 keys to analyzing your advertising options:
Exposures, or impressions, occur each time a unique reader’s eyes land on your ad.
Evaluating exposures is more complicated than looking at a publication’s claimed circulation
numbers.To get an accurate picture, you have to assess the quality of the circulation list (is the
publication reaching qualified surgical decisionmakers?), and how frequently and thoroughly
recipients actually read the publication.
Cost per Exposure (CPX) is the true cost you’re paying for an ad. It’s calculated by dividing
the cost of the ad by the number of exposures from qualified purchasers likely to see it.
Seemingly low-priced ad pages can be extraordinarily expensive if the publication isn’t
delivered to the right decisionmakers or isn’t read by them even when delivered.
With a CPX starting at only 54 cents for a full page, Outpatient Surgery delivers nearly
3 times the exposures at about half the price of our best performing competitor. If you think
of this in terms of a monthly ad plan, Outpatient Surgery delivers 150,000 exposures for the
year versus only 52,000. Consider also that these 150,000 impressions can be less than
20 cents each in a one-third page plan.
HP
News
736
$8.69
OR
Today
1454
$1.49
Becker’s
ASC Review
4151
$0.96
Ophthalmic
ASC
245
$18.39
AORN
4316
$1.05
HP OphthalmicphthASC
Focus
2004
$1.25
BASC
OUTPATIENT SURGERY
MAGAZINE
12,480 Exposures
$0.54 Per Exposure
The sizes of the magazine covers on this page represent the number of exposures they provide an advertiser.
The cost per exposure appears below each.1
rgical
1. Publication Readership & Preferences Among: Hospital OR Managers, Ambulatory Surgery Center Administrators & Medical
Directors & Managers of Office Surgery Suites; June 2015, Preston/Rogers Associates and publisher’s analysis
Publication
Exposures
Cost/Exposure
HP
THE LOW-COST
SurOR Sur
LEADER

16. 16
2016 AD PREPARATION GUIDELINES
General Guidelines
Outpatient Surgery Magazine is Macintosh-based with a
100% digital workflow. Any and all materials provided are
presumed to be correct and in accordance with stated
requirements. It is the advertiser’s and/or ad provider’s
responsibility to apply professional standards. Advertisers
are wholly responsible for the quality of their materials
and publisher will not be held responsible for printing
complications that arise due to nonconforming materials.
Notes
▪ All ad work subject to additional production charges to be
determined on an individual basis.
▪ Ask our staff for help with technical issues (610) 240-4918, ext 307.
Instructions for sending files via ftp:
address: ftp.frycomm.com
user: osm
password: pzjsee7r
Please use an FTP client, not a web browser, when
uploading your files.
Once the files have been uploaded, please e-mail
Ethan Anderson at eanderson@outpatientsurgery.net.
Include the file name and the date the file was uploaded.
Digital Media Accepted
All files must be converted to Hi-Res PDF files using
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used to build the document.
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can cause technical problems). Please include both the screen
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Send all materials to:
Ethan Anderson, Art Director
Outpatient Surgery Magazine
255 Great Valley Parkway - Suite 100
Malvern, PA 19355
eanderson@outpatientsurgery.net
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Trim 8" x 10.875"
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Print Ad Dimensions*
Full Page
Ad/Trim Size ...............................8"x10.875"
Bleed — include .125" on all sides
Safety — .375" for all live matter
2/3Vertical
Bleed ...................................5.25"x11.125"*
Non-Bleed......................................4.5"x10"
1/2Vertical
Bleed..................................4.125"x11.125"*
Non-Bleed..................................3.375"x10"
1/2 Horizontal
Bleed ..................................8.25"x5.5625"*
Non-Bleed....................................7"x4.875"
1/2 Island
Non-Bleed......................................4.5"x7.5"
1/3Vertical
Bleed .................................2.875"x11.125"*
Non-Bleed....................................2.25"x10"
1/3 Island
Non-Bleed.................................4.5"x4.875"
1/6 Column
Non-Bleed...............................2.25"x4.875"
* Document size should be size of final ad. All bleed sizes include a .125" bleed on all four sides (1/2 Page Horizontal only includes
bleed on left, right and bottom), and must include .375" safety for live matter. Magazine Trim Size is 8" x 10.875" and Live Matter
is 7.25" x 10.125" for both Regular Issues AND Manager’s Guides.
Non-
bleed
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4.875"

17. 17
Website (www.outpatientsurgery.net)
and eNews Power Play
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total ad size should not exceed 30kb.
Right Side Banners for Website (not Power Play):
300 pixels wide x 250 pixels high, total ad size should not exceed 75kb.
Additional Specifications/Information:
▪ Images should be JPEG or GIF format at 72 pixels per inch and placed
in the ad at 100%, no resizing please. We also accept animated GIFs.
▪ For the website only (NOT Power Play), we accept DoubleClick,
JavaScript and IFRAME ads. Customers using these will provide
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ad-preparationguidelines for Action Script 2 and 3 programming guidelines.
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HTML Programming: Standard HTML and inline CSS code only. External files should not
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optimal text-to-image ratio is 60/40 with around 500 characters (including spaces) of text.
Outpatient Surgery cannot accept e-mails that are over 60% images.
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Rich Media: Rich media (e.g. Flash animations, SWF files, video, etc.) cannot be included.
Tracking and Disclaimers: Outpatient Surgery will include a tracking image within the
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requirements will be included at the bottom of any E-Blast.
Additional Specifications/Information:
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to those readers unable to receive HTML e-mails.
▪ Please include your physical address in the footer or bottom of the e-mail.
▪ HTML programming assistance and/or image hosting are available for additional fees.
▪ Send to: digitalmaterials@outpatientsurgery.net
For complete display, online and E-Blast specs
and information, please scan here.
www.outpatientsurgery.net/advertising/
ONLINE Ad Specs E-BLAST Specs
www.outpatientsurgery.net
Right Side Banner
300 pixels
x 250 pixels
Top Banner
378 pixels
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18. COLLEEN BECKER, MSN, RN, CCRN
Barnes - Jewish Hospital,
St. Louis, Missouri
“I love your magazine.
Everything is very relevant
and practical.”
CHRISTINA MARSH, RN, BSN, CASC, CCRN, PHN
Alaska Cardiovascular Surgery Center,
Anchorage, Alaska
“Outpatient Surgery is awesome!
It’s succinct,to the point,easy to
read,covers a wide variety of topics
and is very relevant.”
CELESTE MOORE, RN, BSN
North Metro Surgery Center, Blaine, Minnesota
“I can’t wait to see your magazine in my
mailbox!You cover whatever we’re
thinking about that week,and it covers all
areas of the ASC.I love your product
reviews;we have actually trialed and
purchased products I saw in there!”
FARIS ZUKEIKAT, MBA, CASC
North Texas Surgery Center,
Dallas, Texas
“Your magazine has raised
the profile of the whole
outpatient surgery industry.”
‘‘ ’’
IRENE MONCRIEFF, RN
PCC, Shuswap Lake Hospital,
Salmon Arm, Canada
“I love Outpatient Surgery
Magazine,the articles are
excellent! I read it and then put
it out for the staff to read.”
DeANN DAVIS, RN
Surgical Care Center,
Painesville, Ohio
“I love your magazine!
You cover great topics.
This is MY magazine!”
What our readers are saying....

19. Outpatient Surgery Magazine Is Printed on Recycled Paper
Outpatient Surgery Magazine and its supplements are published using 30% post-
consumer waste with partially recycled paper that is certified by the Forest
Stewardship Council. Using recycled paper reduces pressure to harvest trees
for papermaking and requires less water, compared to paper made from virgin
wood. Post-consumer recycled paper also diverts waste from landfills. FSC
certification ensures that the virgin trees used to make the paper come from well-
managed forests and that the pulp providers, mills and printers meet the
international organization’s standards.
COVER
Design: Forbes Design; Photography: Andre Flewellen Photography; Models:
Carol Anne Raffa and Chadwick Rawlings; Surgical facilities generously
provided by Claire Welliver of Main Line Surgery Center, Bala Cynwyd, PA.;
Operating Room Photo: © Windslegend | Dreamstime.com

20. 255 Great Valley Parkway
Suite 100
Malvern, PA 19355
PHONE: (610) 240-4918
FAX: (610) 240-4919