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A JSTN Company#VideoIS
Digital-Social-Mobile – Attracting
Diversity to your Talent Pool
A JSTN Company#VideoIS
2
Sponsored by:
A JSTN Company#VideoIS
Meet Our presenters
PAGE 3
Lindsay Stanton
Chief Client Officer
lstanton@digi-me.com
630-402-0946 Ext. 2
Sean Beaver
Recruiting Manager
Sean.Beaver@kiewit.com
913-928-7812
A JSTN Company#VideoIS
Digital-Social-Mobile – Attracting
Diversity to your Talent Pool
A JSTN Company#VideoIS
Identify Diversity Gaps
91%
(versus 81% global)
look for a much broader
range of skills when
hiring than they did in
the past
92%
(versus 85% global)
see talent diversity as
enhancing business
performance
86%
(versus 64% global)
have a talent diversity
strategy in place
A JSTN Company#VideoIS
What is your job posting telling them?
A JSTN Company#VideoIS
Are you SHOWING diversity?
A JSTN Company#VideoIS
Recruiting Challenges
Brand Recognition
Quality Applicants
Candidate Engagement
Time to Hire
PAGE 8
A JSTN Company#VideoIS
Employer Branding
PAGE 9
*Source: Glassdoor, 2014
“69% of job seekers would not take a
job
with a company that had a bad
reputation,
even if they were unemployed.”
“80% of job seekers turn to
social media for employer brand
promotion.”
A JSTN Company#VideoIS
Recruiting Challenges
PAGE 10
A JSTN Company#VideoIS
Tip #1: Candidate Discovery
PAGE 11
Source: Jobvite
Be Aware of What
Candidates See as
a First Impression
9
Engineer
Senior Level Electrical Engineer
KS
Lenexa
V
S
A JSTN Company#VideoIS
Tip #2: Candidate Research
PAGE 12
Source: Jobvite
Consider Where
Your Candidates
Are Most Likely to
Land
A JSTN Company#VideoIS
Tip #3: Candidate Decisions
PAGE 13
Source: Jobvite
Is Your Apply
Process a
Roadblock to
Quality
Applicants?
A JSTN Company#VideoIS
Audience Expectations
PAGE 14
Mobile Apply &
Widgets
Mobil e Appl y W idget
A JSTN Company#VideoIS
Tip #4: Candidate Communication
PAGE 15
Source: Jobvite
Are You Keeping
the Candidate
Informed?
A JSTN Company#VideoIS
Tip #5: Candidate Experience
PAGE 16
Source: Jobvite
Are You Keeping
the Candidate
Informed?
Candidate Not a Cultural
Fit – Send Rejection
Promptly
Candidate a Cultural Fit
but Not a Skill Fit – Send
Rejection with Invitation to
Talent Community
Candidate a Cultural and
Skill Fit – Engage
Immediately
A JSTN Company#VideoIS
THE POWER OF SEO
Jobs USG
Jobs Verizon
Jobs Sales Hartford
Jobs Audio Visual Technician Jobs
Jobs Senior Controls Engineer
Jobs USG
Jobs Verizon
Jobs Sales Hartford
Jobs Audio Visual Technician Jobs
Jobs Senior Controls Engineer
Search Engine Optimization is so critical to
your recruitment strategy given that
of job seekers start their search on Google
8 0 %
PAGE 17
A JSTN Company#VideoIS
The Power of Video: SEO
PAGE 18
Jobs USG
Jobs Verizon
Jobs Sales Hartford
Jobs Audio Visual Technician Jobs
Jobs Senior Controls EngineerCDL Driver Jobs Sparks, NV
CDL Driver Jobs Orlando, FL
CDL Driver Operator Jobs Austin, TX
CDL Driver Careers Hutsville, AL
Sample SEO Keywords
Mid Level Mechanical Engineer Lenexa, KS
Mid Level Electrical Engineer Lenexa, KS
Senior HR Manager Lenexa, KS
MBA Fast Track Associate Lenexa, KS
Senior Level Electrical Engineering Lenexa, KS
Video increases the probability of
appearing on the 1st page of Google by
53X
over text alone!
A JSTN Company#VideoIS
NICHE TALENT POOLS
PAGE 19
Tap Into New Audiences Through
Social Media & a Viral Spread
A JSTN Company#VideoIS
Today’s Job Seeker
PAGE 20
Source: Jobvite
A JSTN Company#VideoIS
Social Job Seekers
86%
of job seekers have a social
profile.
*Source: careerattraction.com
4 out of 10 job seekers have
more than
150
social connections.
*Source: Jobvite
By the end of
2013, there
will be more
mobile
devices on
Earth than
people.
*Source: Cisco,
2013
Aninteresting
studyshowed
that77%ofjob
seekersuse
mobileapps
intheir
search.
*Source:
Beyond.com
77%ofjob
seekers
usemobile
appsin
their
search
PAGE 21
A JSTN Company#VideoIS
Mobile & Social
PAGE 22
“Consumers are Twice as Likely
to Click and Share Content on
Social Networks Through Mobile
Devices, as Opposed to the
Desktop.”
*Source: Business Insider 7/2013
A JSTN Company#VideoIS
Where to find Jobseekers
23
Source: Jobvite
PAGE 23
A JSTN Company#VideoIS
Social Recruiting’s Impact
24
Percentage of Improvement:
Time to hire 33%
Candidate quality 49%
Candidate Quantity 43%
*Source: Jobvite, 2013
PAGE 24
A JSTN Company#VideoIS
Video Interviewing
A JSTN Company#VideoIS
Candidate Expectation Video
26
A JSTN Company#VideoIS
Kiewit Mobile Share Results
PAGE 27
264
Views For Social Mobile
Shares
111
Applies For Social Mobile
Shares
A JSTN Company#VideoIS
Sample Bi-Weekly Results
PAGE 28
Reduce Cost per Hire by
56.33%
*recruiterbox.com
A JSTN Company#VideoIS
Properly executed
video can reduce cost
per hire by 56.33%.
*Source: recruiterbox.com
Increased Content
Retention
Candidate
Self Selection
Better
Quality
Candidates
Better Quality Candidates Reduced Screening Times
Cost & Time Savings
A JSTN Company#VideoIS
Thank You!
PAGE 30
Lindsay Stanton
Chief Client Officer
lstanton@digi-me.com
630-402-0946 Ext. 2
Sean Beaver
Recruiting Manager
Sean.Beaver@kiewit.com
913-928-7812
A JSTN Company#VideoIS
31
Thank you for joining us!
@RecruitingBlogs
A copy of this presentation’s slide deck and session recording will be
available on http://www.recruitingwebinars.com/ within 2 working
days. You can visit our previously recorded event library at any time:
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Please send your questions, comments and feedback to:
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2015.3.31 slideshare webinar digital-social-mobile - attracting diversity to your talent pool

  • 1. A JSTN Company#VideoIS Digital-Social-Mobile – Attracting Diversity to your Talent Pool
  • 3. A JSTN Company#VideoIS Meet Our presenters PAGE 3 Lindsay Stanton Chief Client Officer lstanton@digi-me.com 630-402-0946 Ext. 2 Sean Beaver Recruiting Manager Sean.Beaver@kiewit.com 913-928-7812
  • 4. A JSTN Company#VideoIS Digital-Social-Mobile – Attracting Diversity to your Talent Pool
  • 5. A JSTN Company#VideoIS Identify Diversity Gaps 91% (versus 81% global) look for a much broader range of skills when hiring than they did in the past 92% (versus 85% global) see talent diversity as enhancing business performance 86% (versus 64% global) have a talent diversity strategy in place
  • 6. A JSTN Company#VideoIS What is your job posting telling them?
  • 7. A JSTN Company#VideoIS Are you SHOWING diversity?
  • 8. A JSTN Company#VideoIS Recruiting Challenges Brand Recognition Quality Applicants Candidate Engagement Time to Hire PAGE 8
  • 9. A JSTN Company#VideoIS Employer Branding PAGE 9 *Source: Glassdoor, 2014 “69% of job seekers would not take a job with a company that had a bad reputation, even if they were unemployed.” “80% of job seekers turn to social media for employer brand promotion.”
  • 10. A JSTN Company#VideoIS Recruiting Challenges PAGE 10
  • 11. A JSTN Company#VideoIS Tip #1: Candidate Discovery PAGE 11 Source: Jobvite Be Aware of What Candidates See as a First Impression 9 Engineer Senior Level Electrical Engineer KS Lenexa V S
  • 12. A JSTN Company#VideoIS Tip #2: Candidate Research PAGE 12 Source: Jobvite Consider Where Your Candidates Are Most Likely to Land
  • 13. A JSTN Company#VideoIS Tip #3: Candidate Decisions PAGE 13 Source: Jobvite Is Your Apply Process a Roadblock to Quality Applicants?
  • 14. A JSTN Company#VideoIS Audience Expectations PAGE 14 Mobile Apply & Widgets Mobil e Appl y W idget
  • 15. A JSTN Company#VideoIS Tip #4: Candidate Communication PAGE 15 Source: Jobvite Are You Keeping the Candidate Informed?
  • 16. A JSTN Company#VideoIS Tip #5: Candidate Experience PAGE 16 Source: Jobvite Are You Keeping the Candidate Informed? Candidate Not a Cultural Fit – Send Rejection Promptly Candidate a Cultural Fit but Not a Skill Fit – Send Rejection with Invitation to Talent Community Candidate a Cultural and Skill Fit – Engage Immediately
  • 17. A JSTN Company#VideoIS THE POWER OF SEO Jobs USG Jobs Verizon Jobs Sales Hartford Jobs Audio Visual Technician Jobs Jobs Senior Controls Engineer Jobs USG Jobs Verizon Jobs Sales Hartford Jobs Audio Visual Technician Jobs Jobs Senior Controls Engineer Search Engine Optimization is so critical to your recruitment strategy given that of job seekers start their search on Google 8 0 % PAGE 17
  • 18. A JSTN Company#VideoIS The Power of Video: SEO PAGE 18 Jobs USG Jobs Verizon Jobs Sales Hartford Jobs Audio Visual Technician Jobs Jobs Senior Controls EngineerCDL Driver Jobs Sparks, NV CDL Driver Jobs Orlando, FL CDL Driver Operator Jobs Austin, TX CDL Driver Careers Hutsville, AL Sample SEO Keywords Mid Level Mechanical Engineer Lenexa, KS Mid Level Electrical Engineer Lenexa, KS Senior HR Manager Lenexa, KS MBA Fast Track Associate Lenexa, KS Senior Level Electrical Engineering Lenexa, KS Video increases the probability of appearing on the 1st page of Google by 53X over text alone!
  • 19. A JSTN Company#VideoIS NICHE TALENT POOLS PAGE 19 Tap Into New Audiences Through Social Media & a Viral Spread
  • 20. A JSTN Company#VideoIS Today’s Job Seeker PAGE 20 Source: Jobvite
  • 21. A JSTN Company#VideoIS Social Job Seekers 86% of job seekers have a social profile. *Source: careerattraction.com 4 out of 10 job seekers have more than 150 social connections. *Source: Jobvite By the end of 2013, there will be more mobile devices on Earth than people. *Source: Cisco, 2013 Aninteresting studyshowed that77%ofjob seekersuse mobileapps intheir search. *Source: Beyond.com 77%ofjob seekers usemobile appsin their search PAGE 21
  • 22. A JSTN Company#VideoIS Mobile & Social PAGE 22 “Consumers are Twice as Likely to Click and Share Content on Social Networks Through Mobile Devices, as Opposed to the Desktop.” *Source: Business Insider 7/2013
  • 23. A JSTN Company#VideoIS Where to find Jobseekers 23 Source: Jobvite PAGE 23
  • 24. A JSTN Company#VideoIS Social Recruiting’s Impact 24 Percentage of Improvement: Time to hire 33% Candidate quality 49% Candidate Quantity 43% *Source: Jobvite, 2013 PAGE 24
  • 26. A JSTN Company#VideoIS Candidate Expectation Video 26
  • 27. A JSTN Company#VideoIS Kiewit Mobile Share Results PAGE 27 264 Views For Social Mobile Shares 111 Applies For Social Mobile Shares
  • 28. A JSTN Company#VideoIS Sample Bi-Weekly Results PAGE 28 Reduce Cost per Hire by 56.33% *recruiterbox.com
  • 29. A JSTN Company#VideoIS Properly executed video can reduce cost per hire by 56.33%. *Source: recruiterbox.com Increased Content Retention Candidate Self Selection Better Quality Candidates Better Quality Candidates Reduced Screening Times Cost & Time Savings
  • 30. A JSTN Company#VideoIS Thank You! PAGE 30 Lindsay Stanton Chief Client Officer lstanton@digi-me.com 630-402-0946 Ext. 2 Sean Beaver Recruiting Manager Sean.Beaver@kiewit.com 913-928-7812
  • 31. A JSTN Company#VideoIS 31 Thank you for joining us! @RecruitingBlogs A copy of this presentation’s slide deck and session recording will be available on http://www.recruitingwebinars.com/ within 2 working days. You can visit our previously recorded event library at any time: http://www.recruitingwebinars.com/ Please send your questions, comments and feedback to: webinars@recruitingdaily.com