Antti Kotimaa
Business Development, Health and Medicine
Kuopio Innovation Ltd.
23.10.2015
HEALTH GAME JAMS
AT THE HEART OF
CO-CREATION
Kuopio Innovation is
a business developer
that opens up new opportunities
for innovative organisations
by combining ideas, experts and new ways of
thinking.
Finland exports more healthtech than imports
Healthtech is Finland’s largest hi-tech sector,
representing 47% of all high-tech exports (2013)
Finland’s healthtech manufacturers focus almost
solely on export markets with exports typically
accounting for more than 90% of output
Finland has some 300 companies operating in
healthtech
€1.66 billion
Source: Healthtech publication 2013, FiHTA
Healthtech
Source: Finnish Game Industry 2014, Neogames
Finland is one of the eHealth forerunners in the
world and Finland hosts one of the most active
and rapidly expanding video game industries in
the world.
What could be the result when the best of both
worlds, eHealth and games, are combined?
Mixing the right things
Health care resources
The opportunities of technology
Healthgames in rehabilitation
Improvement of rehabilitation
Motivation
WHY?
The main purpose is not entertainment
“Games for Health aim at different health effects„
rapidly growing globally
Digitalisation and gamification in healthcare vs tradition
Serious games
Research, standardization, safety, living labs, users and fast prototyping
connect nationwide electronic health records and public open data sources
Games for Health Finland
Game-like elements, technology, health.
Health games, welfare games, gamification of lifestyle changes
individuals to improve their health and establish personal health goals.
The games are meant for everyone
Games for Health – combining health technology with
gaming industry
Desired health outcome
Good
Try fast, fail fast
Try to get your first game published as fast as
possible
Key elements of a game
Specific goal –
sense of purpose
Gameplay - rules
to define
boundaries
Interaction -
feedback system
to follow
progress
Challenge –
stimulate
creativity
Can incorporate
behavioral
(health) change
procedures
Levels of healthgames
1 2 3 4 5
JOYSTICK/
CONTROLLER
PLAY UNIT PLAYROOM/
ENVIRONMENT
VIRTUAL GROUPS
OF GAMING
REHABILITATION CENTER /
CLINIC
HOME ENVIRONMENT
HANKEPILOTTI
TELEREHABI-
LITATION
Progressive elements and different levels of difficulties
Gamification in health promotion
prevention
lifestyle changes
self-care
Entrepreneurship, rapid experiments, events
“It’s all about collaboration and co-creation„
48 hours of co-creation
Combines health and gaming technologies,
fast prototyping and community
participation
Promotes entrepreneurship and provides
platform for cross-sectoral collaboration
Health Game Jam
Global
Network
Innovativ
e Markets
Companies
Education Research
Funding
Collisions
New
Innovations
Start-Up
Infrastructure
Networking and Co-operation
of companies
Digital
Technology
48h
Mbody - Know Your Muscles
tati
• Muscle flexing leads to a greater potential difference
 greater amplitude
• Relaxed muscle state yields smaller potential difference
 smaller amplitude
Flexed
muscle
Relaxed
muscle
EMG-signal
Flexing events
EMG-signal
Moowesome – control cow in a maze with your muscles
Examples of gaming solutions in rehabilitation
App to increase young people’s awareness about their own well-being and the
ways to improve it
Motion sensors based game have been used with complex regional pain syndrome
(CRPS) patients at Kuopio University Hospital
Hand-eye coordination with touchscreen gaming table with stroke rehabilitation
patients at the Finnish Brain Research and Rehabilitation Center Neuron
Increase physical activity and decreasing sedentary time among school-aged
children using physically activating gaming applications
Achievements – Examples in real life environments
Mega Electonics Ltd. - HealthyGotch
Game idea is based on a one minute deep breathing
test develop by a German neurophysiologist, where the
regulation of autonomic nervous system is being
measured through deep breathing from that particular
person’s ECG data.
The mobile app creates an avatar based on the gotten
test results. The game encourages the user to improve
the avatar through training since with better test
results one is rewarded with a happier, more relaxed
avatar.
App to increase young people’s awareness about their own well-being and the
ways to improve it
Motion sensors based game have been used with complex regional pain syndrome
(CRPS) patients at Kuopio University Hospital
Hand-eye coordination with touchscreen gaming table with stroke rehabilitation
patients at the Finnish Brain Research and Rehabilitation Center Neuron
Increase physical activity and decreasing sedentary time among school-aged
children using physically activating gaming applications
Achievements – Examples in real life environments
App to increase young people’s awareness about their own well-being and the
ways to improve it
Motion sensors based game have been used with complex regional pain syndrome
(CRPS) patients at Kuopio University Hospital
Hand-eye coordination with touchscreen gaming table with stroke rehabilitation
patients at the Finnish Brain Research and Rehabilitation Center Neuron
Increase physical activity and decreasing sedentary time among school-aged
children using physically activating gaming applications
Achievements – Examples in real life environments
App to increase young people’s awareness about their own well-being and the
ways to improve it
Motion sensors based game have been used with complex regional pain syndrome
(CRPS) patients at Kuopio University Hospital
Hand-eye coordination with touchscreen gaming table with stroke rehabilitation
patients at the Finnish Brain Research and Rehabilitation Center Neuron
Increase physical activity and decreasing sedentary time among school-aged
children using physically activating gaming applications
Achievements – Examples in real life environments
https://www.youtube.com/watch?v=rmSLKArJ-rM
https://www.youtube.com/watch?v=svXtyhGqO70
What motivates you to
exercise
eat healthier
live better?
antti.kotimaa@kuopioinnovation.fi
www.kuopioinnovation.fi
www.gamesforhealth.fi
Thank You!

20150923 mindtrek antti kotimaa

  • 1.
    Antti Kotimaa Business Development,Health and Medicine Kuopio Innovation Ltd. 23.10.2015 HEALTH GAME JAMS AT THE HEART OF CO-CREATION
  • 2.
    Kuopio Innovation is abusiness developer that opens up new opportunities for innovative organisations by combining ideas, experts and new ways of thinking.
  • 3.
    Finland exports morehealthtech than imports Healthtech is Finland’s largest hi-tech sector, representing 47% of all high-tech exports (2013) Finland’s healthtech manufacturers focus almost solely on export markets with exports typically accounting for more than 90% of output Finland has some 300 companies operating in healthtech €1.66 billion Source: Healthtech publication 2013, FiHTA Healthtech
  • 4.
    Source: Finnish GameIndustry 2014, Neogames
  • 5.
    Finland is oneof the eHealth forerunners in the world and Finland hosts one of the most active and rapidly expanding video game industries in the world. What could be the result when the best of both worlds, eHealth and games, are combined? Mixing the right things
  • 6.
    Health care resources Theopportunities of technology Healthgames in rehabilitation Improvement of rehabilitation Motivation WHY?
  • 7.
    The main purposeis not entertainment “Games for Health aim at different health effects„ rapidly growing globally Digitalisation and gamification in healthcare vs tradition Serious games
  • 8.
    Research, standardization, safety,living labs, users and fast prototyping connect nationwide electronic health records and public open data sources Games for Health Finland
  • 9.
    Game-like elements, technology,health. Health games, welfare games, gamification of lifestyle changes individuals to improve their health and establish personal health goals. The games are meant for everyone Games for Health – combining health technology with gaming industry
  • 10.
    Desired health outcome Good Tryfast, fail fast Try to get your first game published as fast as possible Key elements of a game Specific goal – sense of purpose Gameplay - rules to define boundaries Interaction - feedback system to follow progress Challenge – stimulate creativity Can incorporate behavioral (health) change procedures
  • 11.
    Levels of healthgames 12 3 4 5 JOYSTICK/ CONTROLLER PLAY UNIT PLAYROOM/ ENVIRONMENT VIRTUAL GROUPS OF GAMING REHABILITATION CENTER / CLINIC HOME ENVIRONMENT HANKEPILOTTI TELEREHABI- LITATION Progressive elements and different levels of difficulties
  • 12.
    Gamification in healthpromotion prevention lifestyle changes self-care Entrepreneurship, rapid experiments, events “It’s all about collaboration and co-creation„
  • 13.
    48 hours ofco-creation Combines health and gaming technologies, fast prototyping and community participation Promotes entrepreneurship and provides platform for cross-sectoral collaboration Health Game Jam Global Network Innovativ e Markets Companies Education Research Funding Collisions New Innovations Start-Up Infrastructure Networking and Co-operation of companies Digital Technology 48h
  • 14.
    Mbody - KnowYour Muscles
  • 15.
    tati • Muscle flexingleads to a greater potential difference  greater amplitude • Relaxed muscle state yields smaller potential difference  smaller amplitude Flexed muscle Relaxed muscle EMG-signal Flexing events EMG-signal
  • 16.
    Moowesome – controlcow in a maze with your muscles
  • 17.
    Examples of gamingsolutions in rehabilitation
  • 18.
    App to increaseyoung people’s awareness about their own well-being and the ways to improve it Motion sensors based game have been used with complex regional pain syndrome (CRPS) patients at Kuopio University Hospital Hand-eye coordination with touchscreen gaming table with stroke rehabilitation patients at the Finnish Brain Research and Rehabilitation Center Neuron Increase physical activity and decreasing sedentary time among school-aged children using physically activating gaming applications Achievements – Examples in real life environments
  • 19.
    Mega Electonics Ltd.- HealthyGotch Game idea is based on a one minute deep breathing test develop by a German neurophysiologist, where the regulation of autonomic nervous system is being measured through deep breathing from that particular person’s ECG data. The mobile app creates an avatar based on the gotten test results. The game encourages the user to improve the avatar through training since with better test results one is rewarded with a happier, more relaxed avatar.
  • 20.
    App to increaseyoung people’s awareness about their own well-being and the ways to improve it Motion sensors based game have been used with complex regional pain syndrome (CRPS) patients at Kuopio University Hospital Hand-eye coordination with touchscreen gaming table with stroke rehabilitation patients at the Finnish Brain Research and Rehabilitation Center Neuron Increase physical activity and decreasing sedentary time among school-aged children using physically activating gaming applications Achievements – Examples in real life environments
  • 22.
    App to increaseyoung people’s awareness about their own well-being and the ways to improve it Motion sensors based game have been used with complex regional pain syndrome (CRPS) patients at Kuopio University Hospital Hand-eye coordination with touchscreen gaming table with stroke rehabilitation patients at the Finnish Brain Research and Rehabilitation Center Neuron Increase physical activity and decreasing sedentary time among school-aged children using physically activating gaming applications Achievements – Examples in real life environments
  • 24.
    App to increaseyoung people’s awareness about their own well-being and the ways to improve it Motion sensors based game have been used with complex regional pain syndrome (CRPS) patients at Kuopio University Hospital Hand-eye coordination with touchscreen gaming table with stroke rehabilitation patients at the Finnish Brain Research and Rehabilitation Center Neuron Increase physical activity and decreasing sedentary time among school-aged children using physically activating gaming applications Achievements – Examples in real life environments
  • 25.
  • 27.
    What motivates youto exercise eat healthier live better?
  • 28.

Editor's Notes

  • #3 We initiate R&D projects, couple (international) partners and attracting investments Identifies and activates promising business ideas and processes into new start-up companies and offers business development services. By combining the public sector, private companies and service providers as well as end-users we help to create new business and service models.
  • #4 Healthcare technology has been an amazing success story for Finland, More than 90 per cent of production going to export. Products designed and manufactured in Finland are helping doctors all over the world treat patients and save lives. Finland’s healthcare technology industry has been growing regardless of the economical recession. In recent years the exports of healthcare technology have a significant growth compared to other industries. We must be doing something right! Our success story rests on solid foundations. The Finnish educational system provides both industry and academic research organizations with the highly-skilled people they seek. Finland’s research and development, and related financing, system ranks among the best in the world. From a global perspective,the level of collaboration between healthcare providers, researchers and industry is in a league of its own. Challenges lie ahead The Finnish system for health care provision is undergoing major reform. Clearly, more resources need to be directed to patient care. As a nation, we need to ensure that the ability of hospitals and universities to engage in joint R&D activities with their industry partners is not impaired. We have found innovative funding solutions for R&D projects, but the results show that the same cannot be said of funding for project commercialization. The road from idea to market is an exceptionally long one in healthcare and, compared with many other industries, securing sufficient funding is more challenging. The issue has been recognized, however, and new financing instruments are being developed. One of our goals is to raise the industry’s profile and attract more international investors. In this regard, we are already seeing improvements. On another level, we also need to make sure that the efforts of Finland’s exporters are not wasted simply because competitors offer customers better financing terms. In the field of healthcare technology, the regulatory framework and approval processes are extremely complex and, for fledgling companies in particular, require a great deal of effort. As the industry representative, the Finnish Health Technology Association, FiHTA, has made the issue of medical device regulation a high priority in its activities. Our goal is not only to be well-versed in the letter of the regulations, but also in their interpretation and implementation. We also need to improve our ability to anticipate changes in key regulatory environments.
  • #5 The Finnish game industry has been growing dramatically during the past three years. In late 2014 Finnish game industry consists of more than 260 companies. Significant part of the companies develop mobile games, but there is development virtually to all existing platforms. The startup scene is vibrant. Over 50% of the existing game companies have been established during last couple of years. The most well-known Finnish game companies are at the moment Supercell with its Clash of Clans, and Rovio with its Angry Birds, but these superstar companies are just the tip of the iceberg. Though most of the well established companies are located in capital area, the development of the game industry is rapid in regional areas also. The global nature of game business and small size of the domestic market mean that the game industry is now a key component in Finland’s exports and economy, with well over 90% of the production exported. It is also worth noticing that the total impact of the Finnish game business is even bigger than the value of the core of the industry (game development and services). When additional business activities and investments are taken into consideration, the total value of the entire branch is over two billion Euros.
  • #7 increased need for rehabilitation force to find new, cost-effective therapy methods Health games are a good tool to intensify inpatient and outpatient rehabilitation, and to address the leisure activities of patients to benefit from technology are much more than we are aware of Healthgames in rehabilitation, cheap and commercially available Gaming may improve the impacts of rehabilitation and increase the cost-effectiveness Gaming can motivate patients to do physical therapy in all ages
  • #8 solutions for education, scientific research, health care, urban planning, military, politics and public administration. as a part of well-being can also be perceived as disruptive technologies that will challenge the "traditional" ways of thinking.
  • #9 The G4H ecosystem builds up from state-of-the-art research, standardization, safety, living labs (smart cities), user involvement and fast prototyping to promote entrepreneurship for global business Games for Health Finland reaches even further by looking to connect nationwide electronic health record archive and public open data sources including environmental informatics for best possible personalized outcomes
  • #10 Taking game-like elements, bringing the technology and applying the combo in healt promotion. Health games, welfare games, gamification in promotion of lifestyle changes and well-being The concept empowers individuals to improve their health and establish personal health goals. The games are meant for everyone, since they are played by both genders over a wide age range.
  • #11 Games for Health have a desired health outcome Game has to be good, otherwise you just not play it Try fast, fail fast – Fast prototyping Try to get your first game published as fast as possible
  • #13 Gamification in health promotion is all about the games cited characteristics and applications of the technologies to promote health by emphasising the prevention of diseases, affecting the lifestyle changes and self-care Games for Health supports entrepreneurship, rapid technological experiments and organises activating events
  • #14 Game Jams are game development events, where people with all kinds of backrounds participate and come to test their ideas and skills, be creative, share experiences and express themselves game jam event. Typically participants work in small teams, racing to produce as complete a game as possible with limited time and resources, but unlimited creativity. It doesn’t matter if you are a game designer, programmer, sound designer, graphic artist, student, professional or complete beginner or simply just interested in making games. Enthusiasm for games or intention of having fun with others is enough for you to participate and you can learn from others
  • #18 Oculus rift- virtual environment glasses, Leap- motion control for hand function, touch screen- device
  • #20 This same method is also used in Mega Electronics’s other well-being solutions sold all over the world. To make the test, one needs a wireless eMotion Faros 180° sensor in addition to the game to measure the heart functions. eMotion Faros 180° sensor sends ECG data wirelessly to the mobile phone through Bluetooth connection.