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Failure Case Presentation<br />Team 4<br />Thomas K. Mahon<br />Ronak Dave<br />Andrew Clark<br />Todd Swardenski<br />Rae...
Background<br /><ul><li>Founded in 1937 by Edwin Land
Originally dominated polarized sunglasses but more famous for instant cameras
Outsold any other brand of instant cameras ever produced
Discontinued the production of instant cameras February 2008</li></li></ul><li>Target Market<br /><ul><li> Originally targ...
 People who have never owned a camera
 People who haven’t bought a camera in a long time
 Business
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Polaroid Failure Case

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A presentation on a failed business, in this case Polaroid.

Published in: Business, Art & Photos
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Polaroid Failure Case

  1. 1. Failure Case Presentation<br />Team 4<br />Thomas K. Mahon<br />Ronak Dave<br />Andrew Clark<br />Todd Swardenski<br />Rae Jang<br />AakarshAgarwal<br />
  2. 2. Background<br /><ul><li>Founded in 1937 by Edwin Land
  3. 3. Originally dominated polarized sunglasses but more famous for instant cameras
  4. 4. Outsold any other brand of instant cameras ever produced
  5. 5. Discontinued the production of instant cameras February 2008</li></li></ul><li>Target Market<br /><ul><li> Originally targeted towards a diverse market
  6. 6. People who have never owned a camera
  7. 7. People who haven’t bought a camera in a long time
  8. 8. Business
  9. 9. Anyone wanting an instant photo
  10. 10. Kodak was their main competitor</li></li></ul><li>Technology<br />Innovation<br />Difference is What Matters<br />
  11. 11. Muppets<br />Advertisements<br />
  12. 12. Failed to adapt to changing technology trends<br />Didn’t anticipate digital revolution in photography<br />Sony<br />Panasonic<br />Kodak<br />Later lack of innovation<br />Poor marketing management<br />Inability to distance themselves from instant camera roots<br />Causes of Failure<br />
  13. 13. Kept up with technology<br />Failed to compete 35mm<br />Failed to commit to digital cameras<br />1996 PDC-2000<br />Diversified product portfolio<br />35mm<br />Camcorder<br />VCR<br />What could they have done?<br />
  14. 14. Polaroid became wildly successful with their instant film cameras<br />They dominated the market and became known for their technology<br />Lost market share with advent of One-Hour photo and digital cameras<br />Filed for bankruptcy 2008<br />Conclusion<br />

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