Some pictures for my friends Chris and Shannon

2. 2014 Zero Motorcycles Excitement Tour

3. 2014 Zero Motorcycles Excitement Tour
This is not an “awareness” tour.
We already made people “aware” in 2013.

4. 2014 Zero Motorcycles Excitement Tour
This is not an “awareness” tour.
We already made people “aware” in 2013.
But being aware doesn't sell motorcycles.

5. 2014 Zero Motorcycles Excitement Tour
This is not an “awareness” tour.
We already made people “aware” in 2013.
But being aware doesn't sell motorcycles.
It's time to get them “excited!”
Excited enough to get a Zero of their own!!

6. So, how do you get people excited?

7. So, how do you get people excited?
By doing things that have never been done
before, and that people didn't think was possible.

8. So, how do you get people excited?
By doing things that have never been done
before, and that people didn't think was possible.
Even on a gasoline motorcycle.

9. What sort of things have never been
done yet that will create internet buzz
and excitement and sell motorcycles?

10. What sort of things have never been
done yet that will create internet buzz
and excitement and sell motorcycles?
●
Guinness Record
for longest trip on a
motorcycle in the
US: 18,041 miles

11. What sort of things have never been
done yet that will create internet buzz
and excitement and sell motorcycles?
●
●
Guinness Record
for longest trip on a
motorcycle in the
US: 18,041 miles
Land speed record
with a stock
production electric
motorcycle: 102 mph
●

12. What sort of things have never been
done yet that will create internet buzz
and excitement and sell motorcycles?
●
●
Guinness Record
for longest trip on a
motorcycle in the
US: 18,041 miles
Land speed record
with a stock
production electric
motorcycle: 102 mph
●
●
Fastest electric
vehicle to ever go
coast to coast:
84.5 hours

13. What sort of things have never been
done yet that will create internet buzz
and excitement and sell motorcycles?
●
●
Guinness Record
for longest trip on a
motorcycle in the
US: 18,041 miles
Land speed record
with a stock
production electric
motorcycle: 102 mph
●
●
●
Fastest electric
vehicle to ever go
coast to coast:
84.5 hours
First ever 3 person
journey across
country. If possible
break the 18,041
miles with 3 people.
people

14. What sort of things have never been
done yet that will create internet buzz
and excitement and sell motorcycles?
●
●
Guinness Record
for longest trip on a
motorcycle in the
US: 18,041 miles
Land speed record
with a stock
production electric
motorcycle: 102 mph
Iron Butt: 1000
miles in 24 hours
●
●
●
Fastest electric
vehicle to ever go
coast to coast:
84.5 hours
First ever 3 person
journey across
country. If possible
break the 18,041
miles with 3 people.
people

16. 3 people on a motorcycle? Is it even
legal? And why?

17. 3 people on a motorcycle? Is it even
legal? And why?
●
The law states there
must be a seat and
footrests for each
passenger.

18. 3 people on a motorcycle? Is it even
legal? And why?
●
The law states there
must be a seat and
footrests for each
passenger.
●
As I found even 1
passenger can not
do the all blog
posts, photo, video,
and social media a
trip like this needs.

19. 3 people on a motorcycle? Is it even
legal? And why?
●
●
The law states there ●
must be a seat and
footrests for each
passenger.
3 people can really
make appearances at
events easier to
connect individually
with everyone, and
make them feel brand
connected to Zero.
As I found even 1
passenger can not
do the all blog
posts, photo, video,
and social media a
trip like this needs.

20. 3 people on a motorcycle? Is it even
legal? And why?
●
●
The law states there ●
must be a seat and
footrests for each
passenger.
3 people can really
make appearances at
●
events easier to
connect individually
with everyone, and
make them feel brand
connected to Zero.
As I found even 1
passenger can not
do the all blog
posts, photo, video,
and social media a
trip like this needs.
The first ever 3
person trip on a
motorcycle is going
to create a lot of buzz
and social media.

21. How do you put 20,000 miles on a
Zero with 3 people over a summer?

22. How do you put 20,000 miles on a
Zero with 3 people over a summer?
By Zig Zagging across America going to every:

23. How do you put 20,000 miles on a
Zero with 3 people over a summer?
By Zig Zagging across America going to every:
1) Electric Vehicle conference, gathering, contest, and
race.
.

24. How do you put 20,000 miles on a
Zero with 3 people over a summer?
By Zig Zagging across America going to every:
1) Electric Vehicle conference, gathering, contest, and
race.
2) Motorcycle gatherings, clubs, group rides and bike
nights.

25. How do you put 20,000 miles on a
Zero with 3 people over a summer?
By Zig Zagging across America going to every:
1) Electric Vehicle conference, gathering, contest, and
race.
2) Motorcycle gatherings, clubs, group rides and bike
nights.
3) Large environmental gatherings and eco music
festivals.

26. How do you put 20,000 miles on a
Zero with 3 people over a summer?
By Zig Zagging across America going to every:
1) Electric Vehicle conference, gathering, contest, and
race.
2) Motorcycle gatherings, clubs, group rides and bike
nights.
3) Large environmental gatherings and eco music
festivals.
4) In between these, scheduling meet and greets and
Q&A's at colleges and universities with charge stations,
as many Zero Dealers as possible, and also local EAA
meetings.

27. How do you put 20,000 miles on a
Zero with 3 people over a summer?
Earth Day 2014! Tuesday April 22nd
EDTA Electric Drive Transportation Association Indianapolis IN May 19th-21st 2014
May 31st and June 1st Wash DC Green Festival
June 12-15th 2014 Bonnaroo
25th Annual Midwest Renewable Energy Fair June 20th-22nd Custer WI
Summer Fest 2014 Milwaukee, WI June 25th-July 6th 2014
Refuel June 30th Laguna Seca
Pikes Peak July 1st Colorado Springs, CO
Lollapalooza (green street) Chicago, IL August 1-3rd 2014
Bonneville Speed Week Aug 9-15th 2014
BC2BC All Electric Vehicle Rally Aug 10th-17th 2014
Vetter Fuel Economy Challenge August 18th
EV Summit 2014 San Jose
Burning Man Aug 25th – Sept 1st 2014
LA Green Festival Sept 12, 13, 14th
EV Technology Expo – Novi Michigan, September 16-18th
Ev Fest 2014 Toronto Canada
National Plug In Day 2014 – September 27th - 28th
Plug In 2014 San Diego

28. Overall message:

29. Overall message:
●
This will be done on a stock 2014 SR 11.4 with the power
tank option, and accessory fast chargers that will be
available either through Zero Motorcycles or aftermarket
through Hollywood Electrics. Point being, this is a
motorcycle anyone can buy to duplicate the 20,000 mile
journey.
●

30. Overall message:
●
●
This will be done on a stock 2014 SR 11.4 with the power
tank option, and accessory fast chargers that will be
available either through Zero Motorcycles or aftermarket
through Hollywood Electrics. Point being, this is a
motorcycle anyone can buy to duplicate the 20,000 mile
journey.
With proper planning, there will be no “waiting” to charge.
All charging will be done overnight or top offs while eating
at restaurants with charge stations, or at events we are
attending.
●

31. Overall message:
●
●
●
This will be done on a stock 2014 SR 11.4 with the power
tank option, and accessory fast chargers that will be
available either through Zero Motorcycles or aftermarket
through Hollywood Electrics. Point being, this is a
motorcycle anyone can buy to duplicate the 20,000 mile
journey.
With proper planning, there will be no “waiting” to charge.
All charging will be done overnight or top offs while eating
at restaurants with charge stations, or at events we are
attending.
The message from video and blog posts will be about the
journey, and little about the fact the motorcycle is electric.
Show the trip could not have been done easier on a gas
motorcycle. In fact it was easier because it was electric.
●

32. Overall message:
●
●
●
●
This will be done on a stock 2014 SR 11.4 with the power
tank option, and accessory fast chargers that will be
available either through Zero Motorcycles or aftermarket
through Hollywood Electrics. Point being, this is a
motorcycle anyone can buy to duplicate the 20,000 mile
journey.
With proper planning, there will be no “waiting” to charge.
All charging will be done overnight or top offs while eating
at restaurants with charge stations, or at events we are
attending.
The message from video and blog posts will be about the
journey, and little about the fact the motorcycle is electric.
Show the trip could not have been done easier on a gas
motorcycle. In fact it was easier because it was electric.
The only difference that will be noted is how much less the
journey costed in electricity compared to if we had to
“refuel” with gasoline.

33. Logistics, Funding and Sponsorship

34. Logistics, Funding and Sponsorship
●
Zero Motorcycles
ChargePoint
●
Vetter Designs
●
GoPro
● Marriot
Whole Foods
●
●
●
●
●
●
●
Cycle Gear
●
●
●
●
Hollywood
Electrics
Fox Shox
Corbin Seats
KOA
● Kohls
Walgreens
●
●

35. Greater Message and Mission

36. Greater Message and Mission
Get more environmentally conscious
individuals to consider an electric motorcycle .
●

37. Greater Message and Mission
Get more environmentally conscious
individuals to consider an electric motorcycle .
●
●
Focus on areas that have lots of
incentives

38. Greater Message and Mission
Get more environmentally conscious
individuals to consider an electric motorcycle .
●
●
Focus on areas that have lots of
incentives
●
State tax rebates

39. Greater Message and Mission
Get more environmentally conscious
individuals to consider an electric motorcycle .
●
●
Focus on areas that have lots of
incentives
●
●
State tax rebates
High traffic congestion and allow
HOV lane use

40. Greater Message and Mission
Get more environmentally conscious
individuals to consider an electric motorcycle .
●
●
Focus on areas that have lots of
incentives
●
●
State tax rebates
High traffic congestion and allow
HOV lane use
●
Allow reduced or free parking
incentives for motorcycles

41. Greater Message and Mission
Get more environmentally conscious
individuals to consider an electric motorcycle .
●
●
Focus on areas that have lots of
incentives
●
●
State tax rebates
High traffic congestion and allow
HOV lane use
●
Allow reduced or free parking
incentives for motorcycles
●
Allow lots of free charging

42. Greater Message and Mission
Get more environmentally conscious
individuals to consider an electric motorcycle .
●
●
Focus on areas that have lots of
incentives
●
●
State tax rebates
High traffic congestion and allow
HOV lane use
●
Allow reduced or free parking
incentives for motorcycles
Allow lots of free charging
●
●
Allow lane sharing (CA)

43. Greater Message and Mission
So get more people to schedule demo rides
and ultimately purchase a Zero Motorcycle by:
●

44. Greater Message and Mission
So get more people to schedule demo rides
and ultimately purchase a Zero Motorcycle by:
●
Showing it is financially less
expensive to own an electric
motorcycle than a high end gas
motorcycle.
●

45. Greater Message and Mission
So get more people to schedule demo rides
and ultimately purchase a Zero Motorcycle by:
●
Showing it is financially less
expensive to own an electric
motorcycle than a high end gas
motorcycle.
●
●
Explaining the cost savings of not
buying gas and having minimal
maintenance.

46. Greater Message and Mission
So get more people to schedule demo rides
and ultimately purchase a Zero Motorcycle by:
●
Showing it is financially less
expensive to own an electric
motorcycle than a high end gas
motorcycle.
●
●
Explaining the cost savings of not
buying gas and having minimal
maintenance.
For those who understand the
financial benefits, but are
concerned an electric motorcycle
won't work for their needs...this is
why we are going to publicize this
trip!
●

47. Greater Message and Mission
So get more people to schedule demo rides
and ultimately purchase a Zero Motorcycle by:
●
“If we can do it...so can you! It
really is this easy!” is the attitude we
will always convey.
●

48. Greater Message and Mission
So get more people to schedule demo rides
and ultimately purchase a Zero Motorcycle by:
●
“If we can do it...so can you! It
really is this easy!” is the attitude we
will always convey.
●
The demands we put on this
motorcycle every day exceed the
most extreme demands they would
ever need out of a motorcycle.
●

49. Greater Message and Mission
So get more people to schedule demo rides
and ultimately purchase a Zero Motorcycle by:
●
“If we can do it...so can you! It
really is this easy!” is the attitude we
will always convey.
●
The demands we put on this
motorcycle every day exceed the
most extreme demands they would
ever need out of a motorcycle.
●
●
This real world road trip will show
them a Zero will satisfy most if not
all their needs and therefore give
them the confidence to purchase a
Zero motorcycle themselves!

50. What Other Objectives?

51. What Other Objectives?
As media exposure of trip and connections and
supporters grow, work to meet and speak with
legislators about incentives for electric motorcycles
made in the USA to solve some issues we are facing.

52. What Other Objectives?
●
Issues to discuss with Legislators:

53. What Other Objectives?
●
●
Issues to discuss with Legislators:
1) Vehicle emissions of CO2 and smog and asthma
particulate matter

54. What Other Objectives?
●
●
●
Issues to discuss with Legislators:
1) Vehicle emissions of CO2 and smog and asthma
particulate matter
2) Traffic congestion from single person drivers driving
18 foot long 6,000 pound SUV's

55. What Other Objectives?
●
●
●
Issues to discuss with Legislators:
1) Vehicle emissions of CO2 and smog and asthma
particulate matter
2) Traffic congestion from single person drivers driving
18 foot long 6,000 pound SUV's
●
3) Dependence on foreign oil and the impact to the
economy of price uncertainty and fluctuations

56. What Other Objectives?
●
●
●
Issues to discuss with Legislators:
1) Vehicle emissions of CO2 and smog and asthma
particulate matter
2) Traffic congestion from single person drivers driving
18 foot long 6,000 pound SUV's
●
3) Dependence on foreign oil and the impact to the
economy of price uncertainty and fluctuations
●
4) Parking lots exceeding capacity

57. What Other Objectives?
Solutions:

58. What Other Objectives?
Solutions:
●
1) Electric vehicle tax credits (work with Plug In
America)

59. What Other Objectives?
Solutions:
●
1) Electric vehicle tax credits (work with Plug In
America)
●
2) Electric exemption on HOV lanes

60. What Other Objectives?
Solutions:
●
1) Electric vehicle tax credits (work with Plug In
America)
●
●
2) Electric exemption on HOV lanes
3) Lane sharing for motorcycles (work with the AMA)

61. What Other Objectives?
●
●
1) Electric vehicle tax credits (work with Plug In
America)
●
●
Solutions:
2) Electric exemption on HOV lanes
3) Lane sharing for motorcycles (work with the AMA)
●
4) Free parking for motorcycles to encourage use

62. 2014 Timeline

63. 2014 Timeline
●
●
Jan-April: 10,000 miles of touring in California.
Communicate any issues immediately to engineering

64. 2014 Timeline
●
●
●
Jan-April: 10,000 miles of touring in California.
Communicate any issues immediately to engineering
April-May: Choose passengers from contest entries

65. 2014 Timeline
●
Jan-April: 10,000 miles of touring in California.
Communicate any issues immediately to engineering
●
April-May: Choose passengers from contest entries
●
May-September: Guinness record 20,000 mile trip!
●

66. 2014 Timeline
●
Jan-April: 10,000 miles of touring in California.
Communicate any issues immediately to engineering
●
April-May: Choose passengers from contest entries
●
May-September: Guinness record 20,000 mile trip!
●
November-February: 2015 IMS show tour with bike

67. Timeline: Jan-April 2014

68. Timeline: Jan-April 2014
●
●
Start riding the 2014 as soon as possible after production begins.

69. Timeline: Jan-April 2014
●
●
Start riding the 2014 as soon as possible after production begins.
Goal to do 1000 miles a week taking it all over California, promoting
it as part of the 2014 tour.

70. Timeline: Jan-April 2014
●
●
●
●
Start riding the 2014 as soon as possible after production begins.
Goal to do 1000 miles a week taking it all over California, promoting
it as part of the 2014 tour.
Cycle Gear bike nights, Bay Area Riders Forum group rides, Electric
Vehicle gatherings and meetings.

71. Timeline: Jan-April 2014
●
●
●
●
●
Start riding the 2014 as soon as possible after production begins.
Goal to do 1000 miles a week taking it all over California, promoting
it as part of the 2014 tour.
Cycle Gear bike nights, Bay Area Riders Forum group rides, Electric
Vehicle gatherings and meetings.
Should have a few thousand miles on it in a couple weeks and can
hopefully expose any issue and allow a last minute fix before the EU
bikes ship. Communicate daily with engineering.

72. Timeline: Jan-April 2014
●
●
●
●
●
●
Start riding the 2014 as soon as possible after production begins.
Goal to do 1000 miles a week taking it all over California, promoting
it as part of the 2014 tour.
Cycle Gear bike nights, Bay Area Riders Forum group rides, Electric
Vehicle gatherings and meetings.
Should have a few thousand miles on it in a couple weeks and can
hopefully expose any issue and allow a last minute fix before the EU
bikes ship. Communicate daily with engineering.
Get people excited about the range, performance, ease of ownership

73. Timeline: Jan-April 2014
●
●
●
●
●
●
Start riding the 2014 as soon as possible after production begins.
Goal to do 1000 miles a week taking it all over California, promoting
it as part of the 2014 tour.
Cycle Gear bike nights, Bay Area Riders Forum group rides, Electric
Vehicle gatherings and meetings.
Should have a few thousand miles on it in a couple weeks and can
hopefully expose any issue and allow a last minute fix before the EU
bikes ship. Communicate daily with engineering.
Get people excited about the range, performance, ease of ownership
By the end of April, should have over 10,000 miles on the bike. So
right after peak sales time, this should give sales another spike by
eliminating concerns about reliability to potential buyers who were on
the fence and needed a little confidence booster like this to justify their
purchasing decision.

74. Single wheel trailer

75. Single wheel trailer
●
Narrower:
–
less aerodynamic penalty vs wider 2 wheel trailer
–
Back wheel tracks motorcycle wheels for avoiding potholes
–
allows splitting lanes
–
Wheels of trailer don't run off the edge of the road

76. Single wheel trailer
●
Narrower:
–
–
allows splitting lanes
–
●
Back wheel tracks motorcycle wheels for avoiding potholes
–
●
less aerodynamic penalty vs wider 2 wheel trailer
Wheels of trailer don't run off the edge of the road
Lighter: lessens range penalty vs 2 wheel trailer from rolling
resistance
Turns and leans easier

77. Single wheel trailer
●
●
With 3 people, there will be less space for gear,
even with Givi side and tail bags.
A trailer will be necessary in addition to Givi bags
for gear to sustain 3 people for 100 days

78. Single wheel trailer
●
●
●
With 3 people, there will be less space for gear,
even with Givi side and tail bags.
A trailer will be necessary in addition to Givi bags
for gear to sustain 3 people for 100 days
For electric vehicle rally’s and competitions, the
trailer can be used to hold additional batteries
and chargers to have range and charge times
competitive with the Tesla Model S.

79. Media Coverage

80. Media Coverage
From the start, the
usual motorcycle
blogs like RideApart,
and environmental car
buff sites like
AutoBlogGreen should
offer the usual good
coverage or better
●

81. Media Coverage
From the start, the
usual motorcycle
blogs like RideApart,
and environmental car
buff sites like
AutoBlogGreen should
offer the usual good
coverage or better
●
●
Although this time,
more emphasis will
be put on scheduling
live interviews along
the way and getting
on many local
broadcasts across
the country.

82. Media Coverage
●
Especially after we
break a few records
along the way. Such
as the current
Guinness Record for
longest electric
motorcycle journey
(7700 miles)

83. Media Coverage
●
Especially after we
break a few records
along the way. Such
as the current
Guinness Record for
longest electric
motorcycle journey
(7700 miles)
●
Then we should push to
have more coverage

84. Media Coverage
●
Especially after we
break a few records
along the way. Such
as the current
Guinness Record for
longest electric
motorcycle journey
(7700 miles)
●
●
Then we should push to
have more coverage
After appearing on lots of
local broadcasts we should
send some footage into the
late nite talk show host
who loves motorcycles and
electric vehicles...

86. Jay Leno

87. Jay Leno
●
Try to get scheduled to appear on the Tonight
Show riding the bike on to set with passengers
for National Plug In Day 2014 near the
completion of the trip in late September to talk
about the trip, the challenges, and how electric
motorcycles are now the motorcycle of choice.

88. Jay Leno
Earlier in the day, have Jay take the 2014 SR for a
spin around Burbank without any extra weight on it to
first hand feel the power that it has compared to
previous Zero's he might be familiar with. Try to get
Jay to say on camera that he wants one.
●

89. Once getting on The Tonight Show, it will open the doors to
things such as Good Morning America, The Today Show, Or
perhaps the National evening news from ABC, CBS or NBC as
they are always looking for an interesting, feel good story at the
end of their broadcasts.
●

90. Once getting on The Tonight Show, it will open the doors to
things such as Good Morning America, The Today Show, Or
perhaps the National evening news from ABC, CBS or NBC as
they are always looking for an interesting, feel good story at the
end of their broadcasts.
●
Doing this and getting this far, will reach an audience of
motorcycle riders or individuals wanting to drive EV but
can't afford a LEAF or Tesla that perhaps have never been
reached before! This should create hundreds or
thousands of dealer leads, which hopefully will sell many,
many more motorcycles.
●

91. Summary

92. Summary
●
Dec-April: 10,000+ mile test, and
preparing logistics for trip

93. Summary
●
Dec-April: 10,000+ mile test, and
preparing logistics for trip
●
May-Sept: Break records!

94. Summary
●
Dec-April: 10,000+ mile test, and
preparing logistics for trip
●
●
May-Sept: Break records!
1st ever 3 person Cross Country
motorcycle trip
●

95. Summary
●
Dec-April: 10,000+ mile test, and
preparing logistics for trip
●
●
May-Sept: Break records!
1st ever 3 person Cross Country
motorcycle trip
●
Longest trip on an electric
motorcycle (7700+ miles)
●

96. Summary
●
Dec-April: 10,000+ mile test, and
preparing logistics for trip
●
●
1st ever 3 person Cross Country
motorcycle trip
●
●
May-Sept: Break records!
Longest trip on an electric
motorcycle (7700+ miles)
Try to win the BC2BC All Electric
Vehicle Rally
●

97. Summary
●
Dec-April: 10,000+ mile test, and
preparing logistics for trip
●
●
1st ever 3 person Cross Country
motorcycle trip
●
●
●
May-Sept: Break records!
Longest trip on an electric
motorcycle (7700+ miles)
Try to win the BC2BC All Electric
Vehicle Rally
The fastest EV ever to cross the
country
●

98. Summary
●
Dec-April: 10,000+ mile test, and
preparing logistics for trip
●
●
1st ever 3 person Cross Country
motorcycle trip
●
●
●
●
May-Sept: Break records!
Longest trip on an electric
motorcycle (7700+ miles)
Try to win the BC2BC All Electric
Vehicle Rally
The fastest EV ever to cross the
country
The longest trip in the US of ANY
motorcycle EVER! (20,000 miles)

99. Summary
●
●
Dec-April: 10,000+ mile test, and ● First electric motorcycle to
preparing logistics for trip
go 1000 miles in 24
hours: Iron Butt
● May-Sept: Break records!
Association
st
1 ever 3 person Cross Country
motorcycle trip
●
●
●
●
Longest trip on an electric
motorcycle (7700+ miles)
Try to win the BC2BC All Electric
Vehicle Rally
The fastest EV ever to cross the
country
The longest trip in the US of ANY
motorcycle EVER! (20,000 miles)

100. Summary
●
●
Dec-April: 10,000+ mile test, and ● First electric motorcycle to
preparing logistics for trip
go 1000 miles in 24
hours: Iron Butt
● May-Sept: Break records!
Association
st
1 ever 3 person Cross Country
motorcycle trip
●
●
●
●
Longest trip on an electric
motorcycle (7700+ miles)
Try to win the BC2BC All Electric
Vehicle Rally
The fastest EV ever to cross the
country
The longest trip in the US of ANY
motorcycle EVER! (20,000 miles)
●
Furthest distance ever
on a single charge on
an electric motorcycle.
Goal: 250 miles

101. 2014 Zero Motorcycles
Excitement Tour

102. 2014 Zero Motorcycles
Excitement Tour
●
THE END