Digital Marketing Strategy: Goals, Audits, Objectives & Tactics
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A one page simple overview of the digital media planning process from Nvigate Consulting - www.navigateconsulting.com.au
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Digital Marketing Strategy: Goals, Audits, Objectives & Tactics
- 1. Where do we want to be? How will we get there? The reality checkโฆ Did we achieve our objectives? identify strategic options (TOWS) de๏ฌne strategic priorities select target audiences identify distinct segments choose channels and tactics resources, budget, timeline measuring success digital marketing audit digital marketing strategy โ โ โ โ โ Technology developments Marketplace trends Competitor activity Relevant legislation Key events โ โ โ โ Critical issues from audit Organisation mission/goals Internal capacity to deliver Access to budget or funding โ Likely return on investment set SMART objectives speci๏ฌc, measurable, achievable, realistic, timebound โ โ โ โ โ โ โ โ โ โ โ โ โ aim to enhance: Visibility/awareness, reach Engagement Conversion Revenue Sentiment information sources Online channel analysis Sales data Database segmentation Survey responses Campaign results Customer feedback Internal interviews Competitor analysis assess options against: digital marketing planning framework external factors include: Where are we now? O T