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6 Principles to Work Differently // Imagine and Model


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Infuse design thinking and innovation into your day-to-day work. Creating new value and tackling big problems isn’t contingent on a prescribed sequence or linear design process. It’s about maintaining a core set of principles that create the foundation for a flexible, behavioral methodology to tackle any situation.

Imagine and Model is about making ideas tangible to share and inspire.

Published in: Business

6 Principles to Work Differently // Imagine and Model

  1. 1. Copyright © 2017 Salesforce IMAGINE and MODEL Making ideas tangible to share and inspire ignite
  2. 2. “Genius is the ability to put into effect what is in your mind.” F . S C O T T F I T Z G E R A L D
  3. 3. Copyright © 2017 Salesforce Imagine and Model 3
  4. 4. Copyright © 2017 Salesforce Elle Luna & The Great Discontent
  5. 5. Copyright © 2017 Salesforce 5 The Great Discontent
  6. 6. Copyright © 2017 Salesforce 6 “The100DayProject is not about creating perfect art, it’s about the process of creativity and developing new ways of thinking. It grows our capacity to imagine, innovate, and problem solve.” 1 0 0 D A Y P R O J E C T
  7. 7. Copyright © 2017 Salesforce 7 The most important tip is do something hands-on with your project everyday
  8. 8. New value is born from exploration and making
  9. 9. Copyright © 2017 Salesforce 9 “You need a novel stimulus - either a new piece of information or an unfamiliar environment - to jolt attentional systems awake. The more radical the change, the greater the likelihood of fresh insights.” G R E G O R Y B U R N S I C O N O C L A S T New ideas lead to more ideas
  10. 10. Copyright © 2017 Salesforce 10 1954 Transistor radio 1970s Portable boombox 1979 Portable cassette tape player 1984 Portable CD player 2001 iPod 2007 iPod touch iPhone It’s still a personal listening device Great ideas build on existing ideas
  11. 11. Copyright © 2017 Salesforce 11 TERMITE DEN Uses cooling chimneys and tunnels to keep a consistent and comfortable interior temperature. EASTGATE CENTRE Built to mimic the termite mound’s structure to use less energy and reduce cooling costs. Great ideas make leaps
  12. 12. Copyright © 2017 Salesforce 12 Creating advances ideas and work
  13. 13. Copyright © 2017 Salesforce 13 Modeling develops, clarifies and encourages input, Computer History Museum
  14. 14. Why don’t we explore more, then?
  15. 15. Copyright © 2017 Salesforce 15 P R O B L E M S O L U T I O N what about… we just need one idea… let’s just make it…it has to be… We often look for the solution from the start
  16. 16. Copyright © 2017 Salesforce 16 T H E I D E A , N O T I D E A S We look for one perfect, complete answer instead of many interesting parts to compose F E A R J U D G E M E N T Evaluate too quickly or don’t share ideas because we’re worried about being wrong T U N N E L V I S I O N We’re used to thinking about problems in the same way, restricting our creativity We get in our own way 1 2 3 T H E S O L U T I O N
  17. 17. Imagine + Model Make ideas tangible and push development Generate many ideas and explore possibilities
  18. 18. Copyright © 2017 Salesforce 18 Most “new ideas” are built and evolved from existing ideas Identify and borrow from existing ideas TIP #1 NYC suspends 5 Uber hubs until they hand over records, re-open days later, 2015,
  19. 19. Copyright © 2017 Salesforce 19 L E A D E R S H I P R & D M A R K E T I N G F I N A N C E S A L E S gender experience hobbies I T age groups Get different perspectives to contribute ideas and inform development TIP #2
  20. 20. Copyright © 2017 Salesforce 20 Push to be exhaustive with idea generation TIP #3
  21. 21. Copyright © 2017 Salesforce 21 Model ideas to bring them to life TIP #4
  22. 22. Thank you! L e a r n m o r e s a l e s f o r c e . c o m / w o r k d i f f e r e n t l y ignite