1. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th

2. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
APPLICATION DETAILS
• Fans must like our page
if they want to send an e-
card
• Receivers must also like
our Facebook age if they
want to open the e-card

3. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
TYPES OF CARDS
12 3

4. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th

5. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
ARTICLE ON NEWSLETTER
Most clicks on “Watch the video” = 21.1%

6. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
ARTICLE ON NEWSLETTER
Focus on results:
• 67.67% of delivery
• 11.42% of click to open rate

7. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
ARTICLES ON WEBSITE
• The 20 Most Romantic Spots in France
Posted on February 15
109 Page views
84 Clicks
• Saint Amour: the most romantic Grand
Cru
Posted on February 14
7 Page views
9 clicks

8. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
INTRODUCTION OF A NEW PARTNER
• A Taste of Burgundy and Provence
Posted on February 18
34 Page views
28 clicks

9. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th

10. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
FACEBOOK RESULTS
Dedicated posts
• 2/12 : Facebook post number 1
2,586 impressions
65 likes
1 share
• 2/13: Facebook post number 2
6,040 impressions
183 likes
3 comments
35 shares

11. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
Related Posts
• Feb 14: Martinique Getaways
1,227 impressions
60 likes
1 comment
1 share
20 clicks on Martinique website
•Feb 15: St Amour wine post
3,132 impressions
103 likes
2 comments
11 shares

12. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
VIDEO: THE 20 MOST ROMANTIC PLACES IN FRANCE
Youtube share:
• 494 views
• most seen via application

13. VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th

14. GENERAL RESULTS
• 903 Views
• + 47 likes on Facebook page
• 100 interactions
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th

15. APP VIEWS
903 views:
• Most active day: 2/14 – Valentine’s Day
396 views  43.85% of total views
• Average of 129 views per day
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th

16. 100 Interactions
INTERACTION= 1 GIFT OR 1 SHARE
- 95% of gifts
- 5% of shares
• Most active day: 2/14 – Valentine’s Day
53 interactions  53% of total interactions
• Average of more than 14 interactions / day
WIDGET INTERACTIONS
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th

17. 5 e-cards:
• “Je t’aime”: 27 times = 28%
• “You+Me=Us”: 25 times = 27%
• “Friends Forever”: 24 times = 26%
WIDGET DETAILS PER CARD
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th