Cannon Air Force Base is hosting an air show and open house on May 24-25, 2014 featuring the U.S. Air Force Thunderbirds. The event offers various sponsorship packages from $300 to $7,500 that provide on-site exposure, media coverage, advertising benefits, and hospitality perks. The highest level Spectre sponsorship includes title sponsorship of the main stage and benefits like banners, booth space, recognition, and print/web ads. Lower levels like Predator and Ground Crew provide fewer on-site and advertising benefits.

1. Cannon Air Force Base
AIR SHOW
OPEN HOUSE
MAY 24-25
2014 Sponsorship Package
2014
Featuring the U.S. Air Force Thunderbirds

2. Cannon Air Force Base
AIR SHOW
OPEN HOUSE
MAY 24-25
2014
Cannon Air Force Base, home of the 27th Special Operations Wing, lies in the high plains of eastern New Mexico,
near the Texas Panhandle. The base is eight miles west of Clovis, New Mexico, and is 4,295 feet above sea level.
The base itself sits on 3,789 acres of land.
The history of the base began in the late 1920s, when a civilian passenger facility, Portair Field, was established
on the site. Portair, a terminal for early commercial transcontinental flights, flew passengers in the Ford Trimotor
"Tin Goose" by day, and used Pullman trains for night travel. In the 1930s, Portair was renamed Clovis Municipal
Airport.
The war years saw the introduction of heavy bomber training to the Llano Estacado (Staked Plains). Clovis
Municipal Airport quickly became Clovis Army Air Field in September 1942. Post-war demobilization saw flying
operations nearly cease with the exception of the rare refueling of transient aircraft. By May 28, 1947, Clovis Army
Air Field 'closed its doors' as the base was placed on the inactive list. The base, even while closed, remained in
the hands of Air Training Command until late July 1951, when Tactical Air Command obtained it. At that time the
140th Fighter-Bomber Wing, an Air National Guard unit, was activated and stationed at Clovis Air Force Base.
Cannon AFB is named in honor of the late Gen. John K. Cannon, former commander of the Tactical Air
Command. The base was officially named Cannon AFB on June 8, 1957.
On February 18, 1959, the recently-renamed Cannon Air Force Base entered into a relationship with the
27th Fighter Wing that continues to this day, albeit, with a new mission--that of special operations. As a result of
Cannon AFB's transition from Air Combat Command to Air Force Special Operations Command on October 1,
2007, the 27th Fighter Wing was re-designated the 27 SOW.
The primary mission focus of the 27th Special Operations Wing is to provide and enable precise, reliable, flexible
and responsive airpower for operational commanders while sustaining and growing a premier Air Force
installation.
Active Duty Members: 4,974
Civilian and Contractors: 3,968
Dependents: 5,804
Retirees: 5,974
Cannon’s total population: 20,720 and growing!
Cannon Air Force Base History
Cannon Air Force Base Demographics

3. Cannon Air Force Base
AIR SHOW
OPEN HOUSE
MAY 24-25
2014
Air Show Event Demographics
Did you know that over the past decade air shows drew nearly twice as many attendees than NFL football games?
Over 26 million people attend more than 400 air shows annually! This event is a unique sponsorship and
marketing opportunity that provides your company a chance to associate your brand with the respectable Cannon
Air Force Base and the 2014 Air Show, featuring the U.S. Air Force Thunderbirds. You will reach approximately
40,000 people over this two-day event. This opportunity becomes even more attractive when you start looking at
the attractive demographics of the average air show audience.
Gender Male 60%
Female 40%
Age Under 25 12%
26-34 23%
35-44 25%
45-54 21%
55-60+ 19%
Household Income Under $35,000 18%
$35,000 - $49,999 10%
$50,000-$74,999 22%
$75,000-$100,000 20%
$100,000 30%
Ethnicity Caucasian 56%
Hispanic 21%
Asian and Islander 12%
African American 4%
Native American 1%
Mixed Race 6%
Home Ownership Own 53%
Rent 36%
Other 11%
Education Some High School 1%
High School Graduate 17%
Technical/Vocational 30%
College Graduate 29%
Post Graduate 23%
Occupation Manager Retail/Hospitality 9%
Health/Human Service 10%
Technical/Computer 12%
Education/Administrative 9%
Trades 10%
Professional Services 9%
Sales/Marketing 13%
Military 15%
Student/Retired 8%
Other 5%
*Statics based on 2008 data from 6,377 respondents. Survey conducted by an independent third party. (MCAS Miramar Air Show 2013)

4. Cannon Air Force Base
AIR SHOW
OPEN HOUSE
MAY 24-25
2014
Investment: $7,500
Quantity available: 1
ON-SITE EXPOSURE
• Title sponsorship of main stage with your company name
• Company banner presented on main stage throughout two day event (banner must be provided by sponsor)
• Use of 10’x10’ covered exhibition booth space in premium traffic location
• Distribute company information, samples, coupons or raffle prizes
• Live recognition at the Air Show by the announcer throughout the two day event
• Sponsor recognition at entrance of Air Show throughout the two day event
MEDIA COVERAGE
• Company logo on all FSS advertising of the Air Show including:
- At Your Service magazine advertisement in May issue (over 1,000 magazines distributed)
- Ad placement in AYS e-magazine
- Website advertisement
- Printed flyer (8.5” x 11”)
- Outdoor signs (31” x 41”)
- Indoor signs (22” x 28”)
- Table tents
- Facebook flyer
- Banners (2.5’ x 6’) located at the Golf Course, Bowling Center, and Fitness Center
- Company recognition on FSS Facebook cover photo announcing Air Show information (May 2014)
ADVERTISING BENEFITS
• Full page ad in the “At Your Service” magazine published within six months of Air Show date;
ads must be camara-ready
• Skyscraper web ad published to FSS website, www.cannonforce.com, for two months
• Sponsor recognition in off-base media print advertisement
HOSPITALITY
• Six parking passes each day of the event
Spectre Gunship Sponsorship Benefits

5. Cannon Air Force Base
AIR SHOW
OPEN HOUSE
MAY 24-25
2014
Stinger Gunship Sponsorship Benefits
Investment: $6,000
Quantity available: 2
ON-SITE EXPOSURE
• Title sponsorship of kids play area with your company name
• Company banner presented at kids play area throughout two day event (banner must be provided by sponsor)
• Use of 10’x10’ covered exhibition booth space in premium traffic location
• Distribute company information, samples, coupons or raffle prizes
• Live recognition at the Air Show by the announcer throughout the two day event
• Sponsor recognition at entrance of Air Show throughout the two day event
MEDIA COVERAGE
• Company logo on all FSS advertising of the Air Show including:
- At Your Service magazine advertisement in May issue (over 1,000 magazines distributed)
- Ad placement in AYS e-magazine
- Website advertisement
- Printed flyer (8.5” x 11”)
- Outdoor signs (31” x 41”)
- Indoor signs (22” x 28”)
- Table tents
- Facebook flyer
- Banners (2.5’ x 6’) located at the Golf Course, Bowling Center, and Fitness Center
ADVERTISING BENEFITS
• Half page ads in the “At Your Service” magazine published within six months of Air Show date;
ads must be camara-ready
• Box web ad published to FSS website, www.cannonforce.com, for two months
• Sponsor recognition in off-base media print advertisement
HOSPITALITY
• Four parking passes each day of the event

6. Cannon Air Force Base
AIR SHOW
OPEN HOUSE
MAY 24-25
2014
Osprey Sponsorship Benefits
Investment: $6,000
Quantity available: 2
ON-SITE EXPOSURE
• Company sponsored commemorative Air Show T-shirt with company logo screen printed along with Air Show
logo
• Distribution of 500 T-shirts from your exhibition booth
• Use of 10’x10’ covered exhibition booth space in premium traffic location
• Distribute company information, samples, coupons or raffle prizes
• Live recognition at the Air Show by the announcer throughout the two day event
• Sponsor recognition at entrance of Air Show throughout the two day event
MEDIA COVERAGE
• Company logo on all FSS advertising of the Air Show including:
- At Your Service magazine advertisement in May issue (over 1,000 magazines distributed)
- Ad placement in AYS e-magazine
- Website advertisement
- Printed flyer (8.5” x 11”)
- Outdoor signs (31” x 41”)
- Indoor signs (22” x 28”)
- Table tents
- Facebook flyer
- Banners (2.5’ x 6’) located at the Golf Course, Bowling Center, and Fitness Center
ADVERTISING BENEFITS
• Quarter page ad in the “At Your Service” magazine published within three months of Air Show date;
ads must be camara-ready
• Box web ad published to FSS website, www.cannonforce.com, for one month
• Sponsor recognition in off-base media print advertisement
HOSPITALITY
• Two parking passes each day of the event

7. Cannon Air Force Base
AIR SHOW
OPEN HOUSE
MAY 24-25
2014
Dornier Sponsorship Benefits
Investment: $3,500
Quantity available: 3
ON-SITE EXPOSURE
• Use of 20’x20’ exhibition booth space in premium traffic location which includes a 10’x20’ canopy
tent—suitable for larger displays and product showcases such as vehicles
• Distribute company information, samples, coupons or raffle prizes
• Live recognition at the Air Show by the announcer throughout the two day event
• Sponsor recognition at entrance of Air Show throughout the two day event
MEDIA COVERAGE
• Company name on all FSS advertising of the Air Show including:
- At Your Service magazine advertisement in May issue (over 1,000 magazines distributed)
- Ad placement in AYS e-magazine
- Website advertisement
- Printed flyer (8.5” x 11”)
- Outdoor signs (31” x 41”)
- Indoor signs (22” x 28”)
- Table tents
- Facebook flyer
- Banners (2.5’ x 6’) located at the Golf Course, Bowling Center, and Fitness Center
ADVERTISING BENEFITS
• Box web ad published to FSS website, www.cannonforce.com, for one month
• Sponsor recognition in off-base media print advertisement
HOSPITALITY
• Two parking passes each day of the event

8. Cannon Air Force Base
AIR SHOW
OPEN HOUSE
MAY 24-25
2014
Reaper Sponsorship Benefits
Investment: $2,000
Quantity available: 3
ON-SITE EXPOSURE
• Use of 10’x10’ covered exhibition booth space in premium traffic location
• Distribute company information, samples, coupons or raffle prizes
• Live recognition at the Air Show by the announcer throughout the two day event
• Sponsor recognition at entrance of Air Show throughout the two day event
MEDIA COVERAGE
• Company name on all FSS advertising of the Air Show including:
- At Your Service magazine advertisement in May issue (over 1,000 magazines distributed)
- Ad placement in AYS e-magazine
- Website advertisement
- Printed flyer (8.5” x 11”)
- Outdoor signs (31” x 41”)
- Indoor signs (22” x 28”)
- Table tents
- Facebook flyer
- Banners (2.5’ x 6’) located at the Golf Course, Bowling Center, and Fitness Center
ADVERTISING BENEFITS
• Sponsor recognition in off-base media print advertisement
HOSPITALITY
• Two parking passes each day of the event

9. Cannon Air Force Base
AIR SHOW
OPEN HOUSE
MAY 24-25
2014
Predator Sponsorship Benefits
Investment: $750
Quantity available: 10
ON-SITE EXPOSURE
• Live recognition at the Air Show by the announcer throughout the two day event
• Sponsor recognition at entrance of Air Show throughout the two day event
MEDIA COVERAGE
• Company name on all FSS advertising of the Air Show including:
- At Your Service magazine advertisement in May issue (over 1,000 magazines distributed)
- Ad placement in AYS e-magazine
- Website advertisement
- Printed flyer (8.5” x 11”)
- Outdoor signs (31” x 41”)
- Indoor signs (22” x 28”)
- Table tents
- Facebook fllyer
- Banners (2.5’ x 6’) located at the Golf Course, Bowling Center, and Fitness Center
ADVERTISING BENEFITS
• Sponsor recognition in off-base media print advertisement
Ground Crew Sponsorship Benefits
Investment: $300
Quantity available: 10
ON-SITE EXPOSURE
• Live recognition at the Air Show by the announcer throughout the two day event
• Sponsor recognition at entrance of Air Show throughout the two day event
ADVERTISING BENEFITS
• Box web ad published to FSS website, www.cannonforce.com, for one month
• Sponsor recognition in off-base media print advertisement

10. Summary Sponsorship Benefits
Area Title
Sponsorship
Souvenir
T-shirt
Exhibition
Booth
Live
Recognition
AYS Print Ad
Web Flyer
Printed Flyer
Outdoor Signs
Indoor Signs
Table Tents
Facebook
Flyer
Banners On
Base
Facebook
Cover
Print Ad
Web Ad
Parking
Passes (per day)
Spectre
$7,500
1
Main Stage
No
10’X10’
Yes
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Name
Full Page
Skyscraper
6
Stinger
$6,000
2
Kids Play Area
No
10’X10’
Yes
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
No
Half Page
Box
4
Osprey
$6,000
2
No
500 with
Company Logo
10’X10’
Yes
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Logo
No
Quarter Page
Box
2
Dornier
$3,500
3
No
No
20’X20’
Yes
Name
Name
Name
Name
Name
Name
Name
Name
No
No
Box
2
Reaper
$2,000
3
No
No
10’X10’
Yes
Name
Name
Name
Name
Name
Name
Name
Name
No
No
No
2
Predator
$750
10
No
No
No
Yes
Name
Name
Name
Name
Name
Name
Name
Name
No
No
No
0
Ground Crew
$300
10
No
No
No
Yes
No
No
No
No
No
No
No
No
No
No
Box
0
ADVERTISING
HOSPITALITY
MEDIA COVERAGE
QUANTITY
ON-SITE EXPOSURE
INVESTMENT
SPECTRE STINGER OSPREY DORNIER REAPER PREDATOR
GROUND
CREW

11.  Yes, I want to sponsor the 2014 Cannon Air Force Base Air Show Open House
Please complete the form and fax, e-mail or mail the form to the address listed below.
Company Name ________________________________________________________________
Manager/Owner ________________________________________________________________
Title ________________________________________________________________
Mailing Address ________________________________________________________________
City ____________________________ State _______________ Zip____________
Phone ____________________________ Fax ________________________________
E-mail ________________________________________________________________
SPONSORSHIP LEVELS
Please check the level of participation below:
 Spectre .......................$7,500
 Stinger ........................$6,000
 Osprey ........................$6,000
 Dornier ........................$3,500
 Reaper.........................$2,000
 Predator.......................$750
 Ground Crew...............$300
Thank You
We thank you in advance for your support and hope you will join us in supporting our nation’s finest. Should you
have any questions or comments please contact the Marketing Manager or Commercial Sponsorship Liaison.
Jeanette Orrantia Rachel Groves
Marketing Manager Commercial Sponsorship Liaison
(575) 784-6623 (575) 784-1516
jeanette.orrantia@cannon.af.mil rachel.groves@cannon.af.mil
Fax: (575) 784-4856 Fax: (575) 784-4856
27th Special Operations Force Support Squadron
110 Alison Ave, Suite 2025
Cannon AFB, NM 88103
This is a solicitation for commercial sponsorship by a Non-appropriated Fund Instrumentality of the United States Government. It does not
obligate appropriated funds or non-appropriated funds of the Government.
Sponsorship Registration