1. BE PART OF
THE GREATEST
AIRSHOW
ON EARTH
8-10 JULY 2016
RAF FAIRFORD
Please Note: The information contained in this brochure is correct as at November 2015. RAFCTE, as organiser of The Royal International
Air Tattoo 2016, reserves the right to vary or cancel any part of the event at any time and cannot be held liable for any variations in the
content of the event.
The Royal Air Force Charitable Trust Enterprises is a company, Registration No 2190393, limited by guarantee, gifting profits to The Royal Air Force
Charitable Trust (Registered Charity No 210848). Company Registered Office: Douglas Bader House, Horcott Hill, Fairford, Gloucestershire, GL7 4RB.
Photography: RAFCTE Photography Team, Richard Cooper, Peter R March, Shannon Robinson airtattoo.com
HOW WE CAN HELP
MAXIMISE YOUR SALESPROFESSIONAL SHOWGROUND MANAGEMENT AND DESIGN
•
•
•
•
•
•
•
PRICES (PER SQ. METRE) FROM: 2 DAYS £28.06 - 3 DAYS £33.61 (EXCL. VAT)
Our showground is designed to ensure that optimal customer flow is
maintained throughout the day
Managed pitch locations to ensure that maximum retail opportunities
are made and duplication among traders is minimised
Our exhibitor selection process is designed to maximise retailer sales
No two sponsorship packages are the same, they are individually
tailored to match each individual client’s requirements
Website listing with link to your own website
Souvenir Programme inclusion
Specific promotional activities and competitions
For more information on the Air Tattoo please contact:
Harriett Weston
Email: harriett.weston@rafcte.com
Tel: +44 (0) 1285 713 300 ext 5389
OPPORTUNITIES
Custom made
sponsorship
packages
Future dates
8-10 July 2016
14-16 July 2017
13-15 July 2018
RETAIL & EXHIBITION SPACE
Sell your products and services
BRAND ACTIVATION & ENGAGEMENT
Build brand awareness and loyalty
HOSPITALITY OPTIONS
Reward staff or network with clients
PRINT & DIGITALADVERTISING
In the official progamme and event app
SHOWGROUND SPONSORSHIP
Themed Zones, Enclosures, OOH, Banners
EXPERIENTIAL MARKETING & PROMOTIONS
Present the taste, touch and feel of your brand
2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 1 07/12/2015 12:22:03

2. WHY EXHIBIT AT
THE AIR TATTOO?WITH SELL-OUT CROWDS IN EXCESS OF 150,000 WHY NOT JOIN US AT THE
WORLD’S GREATEST AIRSHOW, ONE OF THE UK’S PREMIER OUTDOOR EVENTS
The Air Tattoo is an extravaganza of entertainment for all the family and Under
16s attend free of charge. Alongside the thrilling 8 hour flying display and
huge static aircraft park, visitors are treated to an action packed day out with
shopping malls, themed zones, exhibits and interactive activities throughout
the 2 mile/300+ acre showground.
BE A PART OF THIS SPECTACULAR AVIATION EVENT BASED AT RAF FAIRFORD IN
GLOUCESTERSHIRE ON 8-10 JULY 2016
•
•
•
•
•
•
Tickets and
hospitality
sold out in
advance
97% rated
the Air Tattoo
very good or
good
Attendance of 150,000 people over 3 days
High demand for tickets – sold out weeks in advance
All ticket upgrades and hospitality options also sold out
Children under 16 free with accompanying adult
Extremely high visitor satisfaction - 97% rated the Air Tattoo ‘very good or good’
Very high repeat purchase - 82% would ‘definitely/probably’ visit in 2016
ENTRANCE
ENTRANCE
ENTRANCE
C R O W D L I N E
C R O W D L I N E
R U N W A Y
SRENNAB
SRENNAB
E
W
S
N
R U N W A YGREEN CUSTOMER
ENTRY POINT
RED CUSTOMER
ENTRY POINT
YELLOW CUSTOMER
ENTRY POINT
BLUE CUSTOMER
ENTRY POINT
5 min walk5 min walk5 min walk
1.5 mile = 25 min walk
5 min walk5 min walk
R U N W A Y
SERVICE
STATION
SERVICE
STATION
SERVICE
STATION
RAF VILLAGE
AUTO DROME
VINTAGE
VILLAGE
TECHNO ZONE
ADRENALIN ZONE
VIP CAR PARK
VIEWING VILLAGE
FRIAT ENCLOSURE
FIRST CLASS
LOUNGE
HOSPITALITY
CHALETS
PIMMS
FLIGHT DECK
COTSWOLD CLUB
AVIATION CLUB
& ENCLOSURES
Non Showground / Tarmac Areas
Non Showground / Grass Areas
Showground / Grass Viewing Areas
The Showground is divided into four zones (Green,
Blue, Red and Yellow). These four zones are clearly
identified by coloured perimeter lines on the map and
coloured flags along the static aircraft display
taxiway. Flags are numbered and run in ascending
order west to east:
Showground / Static Aircraft Displays Areas
Aircraft Operational Areas / No Public Access
Green Zone Flags 1-6
Blue Zone Flags 1-5
Red Zone Flags 1-6
Yellow Zone Flags 1-4
Themed Zones
Themed Zones Themed Zones
2 miles of
runway and
300 acres of
showground
OUR VISITORS ARE
YOUR CUSTOMERSPROFILE OF VISITORS
•
•
•
•
•
•
•
•
WEBSITE STATISTICS
•
•
•
SOCIAL MEDIA
•
•
•
•
Source – Ticket purchase data and online visitor survey
77% aged 16+ and 23% aged 15 or under
76% Male and 24% Female
66% are ABC1
37% attend with their family
32% attend with a partner/friend
Attendees have a high disposable income
Average time spent at the show circa 9.5 hours
National and international visitor spread
airtattoo.com attracted 838,120 unique visitors between 2014 to 2015 event
airtattoo.com received 6.9 million total page views between 2014 to 2015 event
Over 84% of 2015 tickets purchased online at airtattoo.com and steadily increasing
High level of online engagement
9.3 Million YouTube Channel views
56,000+ Facebook followers
9,000+ Twitter followers
150,000
attendance
over three
days
66% of
visitors are
classified as
ABC1
9.3Million
YouTube
channel
views
SHOWGROUND MAP
Under 16s
go free with a
ticket holding
adult
2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 2 07/12/2015 12:22:43

3. WHY EXHIBIT AT
THE AIR TATTOO?WITH SELL-OUT CROWDS IN EXCESS OF 150,000 WHY NOT JOIN US AT THE
WORLD’S GREATEST AIRSHOW, ONE OF THE UK’S PREMIER OUTDOOR EVENTS
The Air Tattoo is an extravaganza of entertainment for all the family and Under
16s attend free of charge. Alongside the thrilling 8 hour flying display and
huge static aircraft park, visitors are treated to an action packed day out with
shopping malls, themed zones, exhibits and interactive activities throughout
the 2 mile/300+ acre showground.
BE A PART OF THIS SPECTACULAR AVIATION EVENT BASED AT RAF FAIRFORD IN
GLOUCESTERSHIRE ON 8-10 JULY 2016
•
•
•
•
•
•
Tickets and
hospitality
sold out in
advance
97% rated
the Air Tattoo
very good or
good
Attendance of 150,000 people over 3 days
High demand for tickets – sold out weeks in advance
All ticket upgrades and hospitality options also sold out
Children under 16 free with accompanying adult
Extremely high visitor satisfaction - 97% rated the Air Tattoo ‘very good or good’
Very high repeat purchase - 82% would ‘definitely/probably’ visit in 2016
ENTRANCE
ENTRANCE
ENTRANCE
C R O W D L I N E
C R O W D L I N E
R U N W A Y
SRENNAB
SRENNAB
E
W
S
N
R U N W A YGREEN CUSTOMER
ENTRY POINT
RED CUSTOMER
ENTRY POINT
YELLOW CUSTOMER
ENTRY POINT
BLUE CUSTOMER
ENTRY POINT
5 min walk5 min walk5 min walk
1.5 mile = 25 min walk
5 min walk5 min walk
R U N W A Y
SERVICE
STATION
SERVICE
STATION
SERVICE
STATION
RAF VILLAGE
AUTO DROME
VINTAGE
VILLAGE
TECHNO ZONE
ADRENALIN ZONE
VIP CAR PARK
VIEWING VILLAGE
FRIAT ENCLOSURE
FIRST CLASS
LOUNGE
HOSPITALITY
CHALETS
PIMMS
FLIGHT DECK
COTSWOLD CLUB
AVIATION CLUB
& ENCLOSURES
Non Showground / Tarmac Areas
Non Showground / Grass Areas
Showground / Grass Viewing Areas
The Showground is divided into four zones (Green,
Blue, Red and Yellow). These four zones are clearly
identified by coloured perimeter lines on the map and
coloured flags along the static aircraft display
taxiway. Flags are numbered and run in ascending
order west to east:
Showground / Static Aircraft Displays Areas
Aircraft Operational Areas / No Public Access
Green Zone Flags 1-6
Blue Zone Flags 1-5
Red Zone Flags 1-6
Yellow Zone Flags 1-4
Themed Zones
Themed Zones Themed Zones
2 miles of
runway and
300 acres of
showground
OUR VISITORS ARE
YOUR CUSTOMERSPROFILE OF VISITORS
•
•
•
•
•
•
•
•
WEBSITE STATISTICS
•
•
•
SOCIAL MEDIA
•
•
•
•
Source – Ticket purchase data and online visitor survey
77% aged 16+ and 23% aged 15 or under
76% Male and 24% Female
66% are ABC1
37% attend with their family
32% attend with a partner/friend
Attendees have a high disposable income
Average time spent at the show circa 9.5 hours
National and international visitor spread
airtattoo.com attracted 838,120 unique visitors between 2014 to 2015 event
airtattoo.com received 6.9 million total page views between 2014 to 2015 event
Over 84% of 2015 tickets purchased online at airtattoo.com and steadily increasing
High level of online engagement
9.3 Million YouTube Channel views
56,000+ Facebook followers
9,000+ Twitter followers
150,000
attendance
over three
days
66% of
visitors are
classified as
ABC1
9.3Million
YouTube
channel
views
SHOWGROUND MAP
Under 16s
go free with a
ticket holding
adult
2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 2 07/12/2015 12:22:43

4. WHY EXHIBIT AT
THE AIR TATTOO?WITH SELL-OUT CROWDS IN EXCESS OF 150,000 WHY NOT JOIN US AT THE
WORLD’S GREATEST AIRSHOW, ONE OF THE UK’S PREMIER OUTDOOR EVENTS
The Air Tattoo is an extravaganza of entertainment for all the family and Under
16s attend free of charge. Alongside the thrilling 8 hour flying display and
huge static aircraft park, visitors are treated to an action packed day out with
shopping malls, themed zones, exhibits and interactive activities throughout
the 2 mile/300+ acre showground.
BE A PART OF THIS SPECTACULAR AVIATION EVENT BASED AT RAF FAIRFORD IN
GLOUCESTERSHIRE ON 8-10 JULY 2016
•
•
•
•
•
•
Tickets and
hospitality
sold out in
advance
97% rated
the Air Tattoo
very good or
good
Attendance of 150,000 people over 3 days
High demand for tickets – sold out weeks in advance
All ticket upgrades and hospitality options also sold out
Children under 16 free with accompanying adult
Extremely high visitor satisfaction - 97% rated the Air Tattoo ‘very good or good’
Very high repeat purchase - 82% would ‘definitely/probably’ visit in 2016
ENTRANCE
ENTRANCE
ENTRANCE
C R O W D L I N E
C R O W D L I N E
R U N W A Y
SRENNAB
SRENNAB
E
W
S
N
R U N W A YGREEN CUSTOMER
ENTRY POINT
RED CUSTOMER
ENTRY POINT
YELLOW CUSTOMER
ENTRY POINT
BLUE CUSTOMER
ENTRY POINT
5 min walk5 min walk5 min walk
1.5 mile = 25 min walk
5 min walk5 min walk
R U N W A Y
SERVICE
STATION
SERVICE
STATION
SERVICE
STATION
RAF VILLAGE
AUTO DROME
VINTAGE
VILLAGE
TECHNO ZONE
ADRENALIN ZONE
VIP CAR PARK
VIEWING VILLAGE
FRIAT ENCLOSURE
FIRST CLASS
LOUNGE
HOSPITALITY
CHALETS
PIMMS
FLIGHT DECK
COTSWOLD CLUB
AVIATION CLUB
& ENCLOSURES
Non Showground / Tarmac Areas
Non Showground / Grass Areas
Showground / Grass Viewing Areas
The Showground is divided into four zones (Green,
Blue, Red and Yellow). These four zones are clearly
identified by coloured perimeter lines on the map and
coloured flags along the static aircraft display
taxiway. Flags are numbered and run in ascending
order west to east:
Showground / Static Aircraft Displays Areas
Aircraft Operational Areas / No Public Access
Green Zone Flags 1-6
Blue Zone Flags 1-5
Red Zone Flags 1-6
Yellow Zone Flags 1-4
Themed Zones
Themed Zones Themed Zones
2 miles of
runway and
300 acres of
showground
OUR VISITORS ARE
YOUR CUSTOMERSPROFILE OF VISITORS
•
•
•
•
•
•
•
•
WEBSITE STATISTICS
•
•
•
SOCIAL MEDIA
•
•
•
•
Source – Ticket purchase data and online visitor survey
77% aged 16+ and 23% aged 15 or under
76% Male and 24% Female
66% are ABC1
37% attend with their family
32% attend with a partner/friend
Attendees have a high disposable income
Average time spent at the show circa 9.5 hours
National and international visitor spread
airtattoo.com attracted 838,120 unique visitors between 2014 to 2015 event
airtattoo.com received 6.9 million total page views between 2014 to 2015 event
Over 84% of 2015 tickets purchased online at airtattoo.com and steadily increasing
High level of online engagement
9.3 Million YouTube Channel views
56,000+ Facebook followers
9,000+ Twitter followers
150,000
attendance
over three
days
66% of
visitors are
classified as
ABC1
9.3Million
YouTube
channel
views
SHOWGROUND MAP
Under 16s
go free with a
ticket holding
adult
2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 2 07/12/2015 12:22:43

5. BE PART OF
THE GREATEST
AIRSHOW
ON EARTH
8-10 JULY 2016
RAF FAIRFORD
Please Note: The information contained in this brochure is correct as at November 2015. RAFCTE, as organiser of The Royal International
Air Tattoo 2016, reserves the right to vary or cancel any part of the event at any time and cannot be held liable for any variations in the
content of the event.
The Royal Air Force Charitable Trust Enterprises is a company, Registration No 2190393, limited by guarantee, gifting profits to The Royal Air Force
Charitable Trust (Registered Charity No 210848). Company Registered Office: Douglas Bader House, Horcott Hill, Fairford, Gloucestershire, GL7 4RB.
Photography: RAFCTE Photography Team, Richard Cooper, Peter R March, Shannon Robinson airtattoo.com
HOW WE CAN HELP
MAXIMISE YOUR SALESPROFESSIONAL SHOWGROUND MANAGEMENT AND DESIGN
•
•
•
•
•
•
•
PRICES (PER SQ. METRE) FROM: 2 DAYS £28.06 - 3 DAYS £33.61 (EXCL. VAT)
Our showground is designed to ensure that optimal customer flow is
maintained throughout the day
Managed pitch locations to ensure that maximum retail opportunities
are made and duplication among traders is minimised
Our exhibitor selection process is designed to maximise retailer sales
No two sponsorship packages are the same, they are individually
tailored to match each individual client’s requirements
Website listing with link to your own website
Souvenir Programme inclusion
Specific promotional activities and competitions
For more information on the Air Tattoo please contact:
Harriett Weston
Email: harriett.weston@rafcte.com
Tel: +44 (0) 1285 713 300 ext 5389
OPPORTUNITIES
Custom made
sponsorship
packages
Future dates
8-10 July 2016
14-16 July 2017
13-15 July 2018
RETAIL & EXHIBITION SPACE
Sell your products and services
BRAND ACTIVATION & ENGAGEMENT
Build brand awareness and loyalty
HOSPITALITY OPTIONS
Reward staff or network with clients
PRINT & DIGITALADVERTISING
In the official progamme and event app
SHOWGROUND SPONSORSHIP
Themed Zones, Enclosures, OOH, Banners
EXPERIENTIAL MARKETING & PROMOTIONS
Present the taste, touch and feel of your brand
2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 1 07/12/2015 12:22:03

6. BE PART OF
THE GREATEST
AIRSHOW
ON EARTH
8-10 JULY 2016
RAF FAIRFORD
Please Note: The information contained in this brochure is correct as at November 2015. RAFCTE, as organiser of The Royal International
Air Tattoo 2016, reserves the right to vary or cancel any part of the event at any time and cannot be held liable for any variations in the
content of the event.
The Royal Air Force Charitable Trust Enterprises is a company, Registration No 2190393, limited by guarantee, gifting profits to The Royal Air Force
Charitable Trust (Registered Charity No 210848). Company Registered Office: Douglas Bader House, Horcott Hill, Fairford, Gloucestershire, GL7 4RB.
Photography: RAFCTE Photography Team, Richard Cooper, Peter R March, Shannon Robinson airtattoo.com
HOW WE CAN HELP
MAXIMISE YOUR SALESPROFESSIONAL SHOWGROUND MANAGEMENT AND DESIGN
•
•
•
•
•
•
•
PRICES (PER SQ. METRE) FROM: 2 DAYS £28.06 - 3 DAYS £33.61 (EXCL. VAT)
Our showground is designed to ensure that optimal customer flow is
maintained throughout the day
Managed pitch locations to ensure that maximum retail opportunities
are made and duplication among traders is minimised
Our exhibitor selection process is designed to maximise retailer sales
No two sponsorship packages are the same, they are individually
tailored to match each individual client’s requirements
Website listing with link to your own website
Souvenir Programme inclusion
Specific promotional activities and competitions
For more information on the Air Tattoo please contact:
Harriett Weston
Email: harriett.weston@rafcte.com
Tel: +44 (0) 1285 713 300 ext 5389
OPPORTUNITIES
Custom made
sponsorship
packages
Future dates
8-10 July 2016
14-16 July 2017
13-15 July 2018
RETAIL & EXHIBITION SPACE
Sell your products and services
BRAND ACTIVATION & ENGAGEMENT
Build brand awareness and loyalty
HOSPITALITY OPTIONS
Reward staff or network with clients
PRINT & DIGITALADVERTISING
In the official progamme and event app
SHOWGROUND SPONSORSHIP
Themed Zones, Enclosures, OOH, Banners
EXPERIENTIAL MARKETING & PROMOTIONS
Present the taste, touch and feel of your brand
2016 Trade and Exhibition Brochure Final V4 rounded v1.indd 1 07/12/2015 12:22:03