3. Aggressive Acquisition
FLEXSHARE
Direct mail launching the new FlexShare program. FlexShare offers Owners the opportunity to
select two aircraft with one fractional share purchase.
5. Aggressive Acquisition
CHALLENGER 604/CHALLENGER 605
Direct mail to Falcon 2000 (NetJets) competitive owners highlighting the differentiating features
and benefits of the Challenger 605 aircraft.
8. Expanding the experience
60 FOR 50
Email communication in support of
adding the Challenger 350 to the
Flexjet product portfolio with the
benefit of 10 additional hours for
participating Owners.
9. Expanding the experience
LONG HAUL
Email detailing special pricing offers
for customers booking long-haul
flights with Flexjet.
10. Expanding the experience
HOME FOR THE HOLIDAYS
Email highlighting the dedicated
customer account management
experience and customer incentives
that Flexjet offers.
11. Customer connections
AUTOMATED MARKETING TOOLKIT
Interactive personal URL for each prospect providing content specific to each Owner’s travel profile.
Flexjet’s back-end CMS (content management system) supports real-time content updates.
13. Customer connections
FLEXJET EXPERIENCE MAGAZINE
Experience magazine provides premium content, lifestyle articles and information on
private aviation industry trends. Published twice a year and distributed to more than
10,000 Owners, prospects, partners and vendors.
14. 60+ owner & prospect events
MORE THAT 650 OWNERS & PROSPECTS IN ATTENDANCE
Flexjet events provide an opportunity to engage in conversations with prospects and Owners in an
luxurious setting supported by premium entertainment, fine cuisine and engaged company.
16. Print advertising
70+ PRINT ADVERTISEMENTS
Print advertisements in national newspapers and magazines helped raise brand
awareness and purchase consideration.
17. digital advertising
247 DIGITAL ADVERTISEMENTS
Digital advertising was integrated with print advertising and added lift to brand awareness and
consideration.
18. Owning share of voice
JET ART
Jet engine power and paint created one-of-a-kind artwork for recognition of owner loyalty
milestones.
19. Owning share of voice
COVERED 30+ GLOBAL & U.S. MARKETS
Media relations in support of the Jet Art project generated more than 614 million
impressions including broadcast segments from ABC News, NBC News and CNBC.
20. Nbaa conference
80+ BROADCAST, PRINT & ONLINE PLACEMENTS
Media relations efforts generated more than 123 million impressions including
influential placements in the Wall Street Journal, Bloomberg and Yahoo! News
21. New aircraft – new flexjet
DAC ACQUIRES FLEXJET
September 2013 - Kenn Ricci and Deanna White brief Flexjet employees on the pending
acquisition of the company by investors from Directional Aviation Capital, including the
purchase of more than $5 Billion worth of new aircraft.
22. New aircraft – new flexjet
155+ BROADCAST, PRINT & ONLINE PLACEMENTS
Comprehensive media relations efforts and 14 media interviews generated more than 209
million impressions including placements in Wall Street Journal, Forbes and Associated
Press.
23. Premium brand alliances
20+ LUXURY CORPORATE ALLIANCES
Flexjet developed more than 20 corporate alliances with luxury brands that matched the
affluent and sophisticated lifestyle of our company, our customers and potential prospects.
These partners were integrated into Flexjet events, press materials and owner benefits
programs to drive $1.5MM in combined revenue and product value into the customer
relationship experience.
24. Premium giveaways
LUXURY GOODS ENHANCE THE EXPERIENCE
Luxury gift items for owners and events help support an exceptional brand experience.
Partnerships and alliances contribute considerably to acquiring low to no-cost premium
gifts enhancing the owner experience.
25. Refreshing flexjet.com
BUILDING FLEXJET AS A LIFESTYLE BRAND
New photography, design and copy breathed new life into Flexjet.com, positioning the
company’s commitment to supporting family values, customized Owner experiences and the
making the most of business and leisure time.
26. Brand study results
FLEXJET LEADS THE INDUSTRY IN BRAND EQUITY
82
64
34
31
Prospect
Brand Equity
94
Owner
Brand Equity
83
58
80
Flexjet N=135
NetJets N=155
Flight Options N=57
XOJET N=35
Flexjet brand equity scores hits an
all-time high among owners and
prospects.
Overall scores suggest a still evolving
brand landscape with room to grow.
Source: 2013 Brand Health and Performance Metrics by Hansa.
27. Brand study results
FLEXJET STRONG ON ESSENTIAL BRAND ATTRIBUTES
A safe and trusted partner
Exceptional overall value
Easy to do business with
High-quality pilots
The best aircraft
Premium door-to-door service
For successful people
Treats me in a way I would
expect to be treated
Strongly disagree
describes company
Strongly agree
describes company
(n=135)
(n=101)
(n=38)
(n=34)
1 2 3 4 5 6 7
Flexjet stands out for the quality of pilots, safety, trustworthiness and treating owners as they
expect to be treated..
Source: 2013 Brand Health and Performance Metrics by Hansa.
28. Brand study results
EXCEPTIONAL CUSTOMER SERVICE DIFFERENTIATES US
Flexjet’s focus on providing exceptional customer service is paying off. Owners feel it is
what we do best, along with our aircraft and pilots.
Source: 2013 Brand Health and Performance Metrics by Hansa.
30. New owner onboarding support
FLEXJET SERVICE GUIDE
New owners receive a variety of onboarding materials including a welcome letter from the
president, a model of their aircraft and service guide detailing their program and aircraft features.
31. Custom owner appreciation gifts
MIKKI MALLOW ARTWORK
One-of-a-kind custom artwork was commissioned as owner loyalty gifts. Artist Mikki Mallow
creates custom artwork representing the owners’ flight patterns over the course of their
relationship with Flexjet.
33. Company-wide communications
401K REMINDER EMPLOYEE ENGAGEMENT
Flexjet’s newly-created Internal Communications team developed branded emails and flyers
to share company-wide updates and events in support of new facilities, employee benefits,
philanthropic opportunities and social events.
34. Company-wide communications
YAMMER
Flexjet re-launched its Yammer network in 2013 with long-term goals of making the enterprise
social networking site more organized, less cluttered and more constructive. Employee
engagement and group activity both increased 20 percent year-over-year.
35. Company-wide communications
FX LIVE
In 2013, FX Live evolved into a more interactive town hall meeting format including cross-department
speakers, employee incentive giveaways and live Yammer feeds for remote employees.
38. Flexjet 25 summer savings
DIRECT MAIL
Prospecting direct mail features significant savings on jet cards, perfect for planning summer travel.
39. Flexjet 25 summer savings
BANNER ADS
The summer savings campaign was integrated across multiple disciplines including an
incremental digital media buy.
40. Learjet 85 u.s. tour 2013
340+ OWNERS & PROSPECTS ATTENDEES
With tour stops in six major market cities, the Learjet 85 tour drew more than 340 owners and
prospects. The luxury events, which were supported by Aston Martin and Royal Salute, provided an
intimate chance for Flexjet Senior Management and Sales Directors to discuss the benefits and
modern design of the next-generation of Learjet aircraft.
41. Learjet 85 u.s. tour 2013
40+ MEDIA ATTENDEES
More than 40 influential media spanning business, aviation and lifestyle genres attended the
Learjet 85 tours, leading to prominent coverage in Fortune, Elite Traveler and Jetset Magazine.
42. Learjet 85 u.s. tour 2013
60+ BROADCAST, PRINT & ONLINE PLACEMENTS
Aggressive targeted pitching of Flexjet’s celebration of the 50th anniversary of Learjet created
more than 60 broadcast, print and online opportunities, including media tour interviews in New
York City with Fox Business News and Bloomberg.
43. Passport to the world
90+ BROADCAST, PRINT & ONLINE PLACEMENTS
Strategic alliance partner, Abercrombie and Kent, collaborated with us to curate a six-city, around-
the-world vacation offering travel on a Challenger 605 and unprecedented access to some of the
world’s most iconic venues. Generated 110+ million media impressions.
