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ConveyUX 2014 – Beyond Gamification: Lessons from Game Design for Engaging Users
The document discusses insights from game design that can enhance user engagement in UX design. Key points include balancing complexity with value, creating cohesive cross-platform experiences, the importance of playtesting, and incorporating relatable elements like easter eggs to evoke emotions. The author emphasizes the need for responsive design and meaningful user interactions.
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ConveyUX 2014 – Beyond Gamification: Lessons from Game Design for Engaging Users
- 1. Beyond Gamification Lessons fromGame Design for Engaging Users Catt Small @cattsmall
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- 4. I’m a UXdesigner & developer Bedrocket Media Ventures
- 5. I’m an eventcoordinator
- 6. I’m a teacher TheCode Liberation Foundation
- 7. I’m a gamemaker Quantum Box
- 8. UX is ahybrid
- 9. The field isconstantly EVOLVING Jurassic Park
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- 13. What UX can learnfrom games
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- 15. Very confusing Not enoughmeaning, too much complexity
- 16. Very interesting More usefulness/meaningthan complexity
- 17. At least a1:1 ratio Usefulness Complexity
- 18. Five Stages, ©Asia Hoe, Catt Small & Chris Algoo
- 19. Five Stages, ©Asia Hoe, Catt Small, & Chris Algoo
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- 22. Allow users to signin w/o Facebook Let users contribute content Content screening process Front-end user CMS
- 23. Be consistent acrossplatforms
- 24. Sonic 2, GameGear Sonic 2, Genesis/Mega Drive Both games © SEGA
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- 26. Prism Shell, ©Brooklyn Gamery
- 27. Since 2011, MORE SMARTPHONES havesold than computers
- 28. Don’t assume anything Abouthow people use your services
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- 30. Test more thanjust PROTOTYPES
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- 34. Your product shouldfeel RESPONSIVE
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- 49. Dys4ia, © AnnaAnthropy
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- 51. Prism Shell, ©Brooklyn Gamery
- 53. To review: • Balance complexitywith value • Create a cohesive cross-platform system • Playtest production-ready builds • Add Easter eggs • Capitalize on emotions
- 54. Thank you! Questions? Tweet me@cattsmall.