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FOWD NYC 2015 – Beyond gamification: more important lessons we can learn from game design
Catt Small discusses the evolving relationship between user experience (UX) and game design, emphasizing the importance of removing friction and creating engaging challenges. The talk highlights how UX can learn from game mechanics, focusing on providing meaningful value, consistent experiences, and responsive feedback. Additionally, Small encourages connecting with users through personality and emotions, while referencing notable games and resources related to great UX.
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FOWD NYC 2015 – Beyond gamification: more important lessons we can learn from game design
- 1. @cattsmall Beyond Gamification More importantlessons we can learn from game design FOWD NYC 2015 – Catt Small (@cattsmall)
- 2. @cattsmall@cattsmall • Product Designer,SoundCloud • Game developer, Brooklyn Gamery • Co-founder, Code Liberation I’m Catt Small!
- 3. @cattsmall@cattsmall • The stateof user experience • UX vs. game design process • What UX can learn from games • The future of games and UX Today we’ll talk about:
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- 6. @cattsmall@cattsmall Jurassic Park The fieldis constantly EVOLVING
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- 10. @cattsmall@cattsmall Removing friction Arranging informationto help users accomplish tasks Step 1 Step 2 Step 3 Step 4
- 11. @cattsmall@cattsmall Removing frustration Creating challengesthat keep players engaged Challenge 1 Complicated challenge Challenge 3 Challenge 4
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- 14. @cattsmall@cattsmall Emoji-only messenger Ideation Magical girl roguelike Pachinko meets BrickBreaker with ponies Cheese fighting game AR transaction system Social network for email threads
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- 16. @cattsmall@cattsmall Testing What is that? Ithought they would know what that is. Hmm!
- 17. @cattsmall@cattsmall Documentation 1. Logo Screen GameLaunch 2. Main Menu 4. Achievements 5. Encyclopedia 6. Options 7. Store (List of Items) 7.2. Item Information 7.3. Purchase Item7.1. Store Section 3. Level Select 3.2. Tank Select 3.3. Gameplay Level 3.4. Win/Lose Screen 3.5. Pause Screen Level Select Next Level/Replay 3.2.1. Tank Upgrade (Store Section) View Tank Play game
- 18. @cattsmall@cattsmall In case What UXcan learn from games
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- 21. @cattsmall@cattsmall Very interesting More meaningthan complexity
- 22. @cattsmall@cattsmall Very confusing Not enoughmeaning, too much complexity
- 23. @cattsmall@cattsmall At least a1:1 ratio ComplexityValue
- 24. @cattsmall@cattsmall Five Stages, ©Asia Hoe, Catt Small & Chris Algoo
- 25. @cattsmall@cattsmall Break it down Feature goal Part1 Part 2 Part 3
- 26. @cattsmall@cattsmall Share tracks on SoundCloud Upload track tosystem Allow users to comment on track Create stream of tracks
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- 28. @cattsmall@cattsmall Both games ©SEGA Sonic 2, Game GearSonic 2, Genesis/Mega Drive
- 29. @cattsmall@cattsmall Just right Spelunky, ©Mossmouth, LLC
- 30. @cattsmall@cattsmall Prism Shell, ©Brooklyn Gamery
- 31. @cattsmall@cattsmall Since 2011, MORE SMARTPHONES havesold than computers
- 32. @cattsmall@cattsmall Don’t assume anything Abouthow people use your services
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- 36. @cattsmall@cattsmall Both games ©Vlambeer Nuclear ThroneLUFTRAUSER
- 37. @cattsmall@cattsmall Your product shouldgive FEEDBACK
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- 40. @cattsmall@cattsmall Test more thanjust PROTOTYPES
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- 43. @cattsmall@cattsmall Your product shouldfeel RESPONSIVE
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- 61. @cattsmall@cattsmall Prism Shell, ©Brooklyn Gamery
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- 69. @cattsmall@cattsmall • How peopleinteract with interfaces • UX is about removing friction • Game design is about challenging players • Both involve ideation, prototyping, testing, & documentation UX & game design
- 70. @cattsmall@cattsmall • Ensure thatcomplexity has value • Create a cohesive cross-platform system • Focus on the feedback and feel • Connect with users through personality • Capitalize on emotions Beyond gamification…
- 71. @cattsmall@cattsmall • Prune (iOS) •Spelltower (Android, iOS, Mac) • TwoDots (Android, iOS) • Home Improvisation (Mac, Windows) • Lumino City (Mac, Windows) Games with great UX
- 72. @cattsmall@cattsmall • Playful Design byJohn Ferrara • The Art of Game Design by Jesse Schell • Game Feel by Steve Swink • A Game Design Vocabulary by Anna Anthropy & Naomi Clark Books
- 73. @cattsmall@cattsmall • Gamasutra gamasutra.com • ThatGame’s UX thatgamesux.com • The Independent Gaming Source tigsource.com • Sirlin on Game Design sirlin.net Websites
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- 75. @cattsmall Thank you! Questions? Tweet @cattsmall Emailcatt@cattsmall.com Work with me: soundcloud.com/jobs